5391 Biffle Way, Stone Mountain, GA 30088 Phone: 404.964.2582, TyreeVaughn@Comca
st.net SALES EXECUTIVE Account Leadership/Business Development/Channel Sales Expertise Driven Sales Executive with MBA and documented sales results and quota attainmen t in leading direct sales teams, broker teams, retail teams and individual accou nt performance through multiple assignments in large conglomerate organizations. Promoted six times with Kraft/Nabisco. Qualitative leadership ability in manag ing people through interpersonal skills, building productive internal and extern al relationships conducive to building teams and running a successful business. Quantitative leadership in business with experience managing P&Las, budgets, exp enses, margins, ROI, forecasting, syndicated data, the Microsoft Office package and numerous sales tracking formats. Provided strategic direction for sales or ganizations in the Consumer Products Goods, CPG industry via grocery, drug, mass merchandiser, convenience stores and military classes of trade. a Adept at broker management, executive/C-level presentations, cost containment, and developing operational infrastructure in start-up divisions. Results-driven MBA with well-honed management and leadership skills proven in Fortune 100 and 500 organizations. Business Development - Start-up Operations - Business Model Development & Implem entation - Budgets P & L a" CRM - B2B - Market Penetration - Expansion - People Management - Client Relationship Management Team Building a" Leadership - C-Store - Mass Merchandis er - Grocery a" Military - Federal Government a In process of (80% completion) Doctorate in Business Administration with a maj or in Organizational Leadership, carrying a 4.0 GPA. This degree enhances quanti tative and qualitative leadership/management, facilitating organizational evolut ion and leading people through the required steps of change management in organi zations. a Recruited by the Grocery Broker GM to work at Glory managing broker sales in a 12-state Southern region with 39% of the organizationas revenue responsibility on a national sales volume of $75 million. Provided sales leadership in managing major brokers including Acosta, Advantage, Alliance and Reese Military Sales. a Managed Southern United States network of Brokers calling on major grocery cha in headquarters, maintaining current distribution levels and selling in new fro zen foods meals for $300 million dollar organization. a Promoted to drive efficiencies in the conventional sales model managing broker sales in an 11-state territory with a sales volume responsibility $18 million. Designed the sales model, set revenue targets, and developed training programs. Managed 3rd party brokers to ensure achievement of sales volume and distribution targets in 100,000 + plus c- stores. a Achieved a sales target of $26 million in an 18-state region through 16, direc t-report District Managers overseeing sales in 35,000 convenience stores for cli ents such as Kraft Foods & ConAgra / Master Foods. Key accounts included Exxon- Mobile, The Pantry, Circle K, Chevron, and 7-11 convenience. a Promoted by Vice-President Sales into a high-profile position to lead a Distri ct pilot program and a hand-picked, 11-member sales organization operating in a competitive capacity with the existing C-store program/team. Developed business model and maintained accountability for P&L. a Promoted into a newly-created position to provide strategic direction in captu ring C-store sales opportunities in Georgia and Alabama and build the entire bus iness model. Hired, trained, and managed a 30-person sales organization. PROFESSIONAL EXPERIENCE GLORY FOODS, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa...2007 to 2009 Area Sales Manager a Led grocery brokeras network in achieving 20 million in sales in 2007 /2008 fi scal year. Provided strategic sales plan to brokers for 10,000 + plus grocery st ores. Achieved 105% of sales plan via fact-based presentations using IRI syndica ted data. Delivered C-level presentations with broker managers to grocery execut ives. a Attained 100% of designated broker sales volume plan across all assigned broke rs. Evaluated Key Success factors of broker performance by conducting Business R eviews. Created retail audit tracking form capturing the key metrics of in-stor e retail execution. TYREE VAUGHN 5391 Biffle Way, Stone Mountain, GA 30088, P.404.964.2582, TyreeVaughn@Comcast.n et
Retail Development Manager a Managed a network of brokers on Contessa Foods business in over 10,000 grocery stores in the southern U.S. Achieved semi-annual sales plan of 28 million doll ars. Sold in new Contessa meals to every Grocery HQ account in the southern regi on. unts. 100% sales success on new items in all headquarter accounts. Created b roker velocity report on Contessa & its competition for comparable measures. De veloped Pre and Post Broker sales call communication driving a confirmation in planned sales objectives. SELL THRU SERVICES, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.2004 to 2006 Eastern Division Manager a Conducted C-store headquarters calls with client personnel and or direct-repor ts. Lead 16 District Managers in managing sales, expenses, & turnover in an 18 s tate division. Trained 16 district managers to manage 320-person sales force on client initiatives. a Managed cross-functional relationships with sales, marketing, finance, human r esources, operations and customer service departments in achieving 100% of sales quota. Delivered quarterly sales volume for 9 straight quarters, delivering OCC at 107% of plan. Responsible for all manner of hiring, training, and disciplin ary functions within budget. PREVIOUS EXPERIENCE KRAFT FOODS / NABISCO, Atlanta, GAaaaaaaaaaaaaaaaaaaaaaaaaaaa..1989 to 2004 Manager of Retail Operations, (1/2000 a" 3/2004) a Managed c-store headquarters business with broker for accounts such as Pantry, Racetrac, Speedway SA, Quik-Trip, and other independents. Achieved 100% c-store sales target. Captured 12% increase in sales in 12 months, exceeding projection s by 100% by providing strategic input & development of promotion calendar plan, product mix & sales training. a Calibrated best practices training methods that drove efficiencies in field sa les execution. Designed manual and facilitated sales training. Led 28-person di vision/district management team in delivering sales quota objectives. Developed budgetary tracking of broker contract, expenses & labor cost in divisions. District Sales Manager, C-Stores-Nabisco, (1/1997 - 1/2000) a Modified sales approach and product mix, driving 15% increases of in-store ord ers over the companyas conventional methods and attaining profitability within 1 2 months. Conducted weekly meetings with 11 direct-reports where next weekas pla ns were established, updates provided on all manner of budgets tracks and expens es incurred. a Conducted weekly conference calls with Nabisco senior management providing sal es tracking & volume updates. Conference calls provided benchmarks on the pilota s success. Additionally led distributor customers including McLane and H.T. Hack ney, defining objects and tracking to 104% of plan. Presented business model to CEO and President who authorized $15 million in capital to duplicate the progra m structure in 17 other markets. Retail Sales Manager, C-Stores-Nabisco, (1/1994 - 1/1997) a Delivered / exceeded sales quota attainment 10 consecutive quarters on team ob jectives, developing 2 team members who moved into Account Management roles. Ach ieved Presidents Club Award for creativity in developing and delivering a sales training curriculum that became the foundational training for C-store staff nati onwide. Key Account Manager a" Drug / Mass-Merchandiser Nabisco, (1/1989 - 1/1994) a Joined the organization as a Sales Rep and promoted into positions with increa sing territory responsibilities, including Key Account Manager charged with dire cting sales in Georgia and South Carolina in the Drug and Mass Merchandiser chan nels. EDUCATION Doctorate in Business Administration with a major in Organizational Leadership, (In process) Executive Masters of Business Administration Mercer University, Atlanta, GA, 2003 Bachelor of Science, Management (with Honors) Shorter University, Atlanta, GA, 2001 Expert Broker Management Certificate, Chicago, IL, 2007 Dale Carnegie Effective Speaking and Human Relations Certificate, Chicago, IL, 1 997 Coaching, Leadership & Development Certificate The Nabisco Way Houston, TX, 1997