Leiana Victor, CMR

2315 Kelso San Antonio, TX 78248

[C] (210) 872-7374
lvf62e8c@westpost.net * www.linkedin.com/in/leianavictor

CV Skills Summary

Driven, analytical, highly motivated and results oriented sales rep with a diver
se background in B2B sales, including 1099 sales, management and training. 15 ye
ars of sales experience in developing sales and marketing strategies, analyzed t
rends and market data to maximize business opportunities. Success at account dev
elopment, support of existing clients and building lasting relationships by util
izing a consultative sales approach. Consistently meeting the demands of a fast
changing environment while discovering new business opportunities. Demonstrated
abilities to drive sales, while maintaining and developing key accounts.

Work Experience

2010-Present: Ferguson Enterprise

* Cold calling custom home builders in the surrounding markets
* Negotiate pricing structures and qualifying customers
* Bidding and working within national contracts

2000-2009: Pfizer Pharmaceuticals - Professional Healthcare Rep II

* Winner: Vice President's Cabinet award ; 2004 & 2006

* Consistent Achiever Award: Achieved quota for 33 straight quarters
* 30% of job description calling on hospital/nursing staff and departmental deci
sion makers, administrators, and surgeons to identify potential sales opportunit
ies
* Developed and implemented sales and marketing plans
* Engage in meaningful dialog to qualify the client and determine their needs ut
ilizing the consultative sales approach
* Effectively increased sales success by interacting with multiple call points l
eading to successful business relationships
* Analyzed product portfolio and market trends to identify growth targets
* Effective at selling products on a technical level while increasing knowledge
of competitors, payers and market trends
* Increase sales by researching companies and designing value-added packages
* Provides customer base with excellent post-sale follow up and in-service train
ing
* Called on VA and hospital accounts with success in getting products on formula
ry
* Negotiated product contracting, pricing and delivery
* Responsible for keeping the Regional and District Sales Manager informed of ac
tivity, market trends, and competitors within the territory
* Participates in sales workshops, sales meetings, and/or promotional activities

* Flexible with setting appointment or cold calling to meet sales goals

* Effective at cross selling
* Extensive travel in existing territory

1997-1999: Remedy Intelligent Staffing - Territory Sales Exec/Staffing Manager

* Outside recruiting and staffing for retail, manufacturing, engineering and pro
fessional level staffing solutions and recruited potential business through cold
calling
* Implemented strategies and tactics to support the acquisition, development and
retention of business by focusing on actionable programs

1994-1997: Lila A Reed, Inc - Manufacturer Territory Sales Representative

* 1099 Commission sales representative. Cold calling/appointment setting

* Negotiated product price and delivery; Liaison between customer and manufactur
e to resolve conflicts, assure delivery and customer satisfaction
* Created and used a product and service strategy to cross-sell in order to maxi
mize busine
* Interacted with established customers and developing new prospects in order to
increase sells
* Organizing territory routing for most effective use of time to maximize sales
* Held a key leadership role as a distributor representative within my assigned
geography, South Texas
1992-1994: Kmart - Store Operations Manager

* Facility management included: Budget forecasting, P&L, inventory and expense c

ontrol
* Monitoring and execution of new processes, in addition to enhancing current pr
ocesses
* Employee evaluations, lead and motivated cross functional team members in the
development and implementation of key initiatives and assigned appropriate resou
rces for marketing programs based on key business goals
Education

Texas State University, San Marcos, TX

* B.S. Sociology, "Marketing minor", Dec 1991 - worked full time while completin
g degree

CMR Institute, Roanoke, VA

* Certified Medical Representative, 2007
* 15 credit hours towards Masters in Science, Disease Management

Professional Training

* Fortune 500 training: Kmart, Pharmacia & Upjohn, Pfizer, Inc

* 'Discovering self & others' - profile training by Ken Blanchard Company
* 'Now, Discover your strengths' - a strength finder profile by Buckingham & Cli
fton PhD
* Birkman 'First Look'

Volunteer Organization Involvement

* Habitat for Humanity

* Meals on Wheels

Sales Awards:

* Sales efforts lead to 2 VPC awards [top 10% in region] by generating sales gro
wth in 2004 [3 out of 81] and 2006 [7 out of 86] by increasing total territory
sales
* 2003, 2004 and 2006 Excellence in Action - outstanding sales with a financial
bonus
* Recipient of the 'consistent achiever' award for 8 years - bonus based on main
taining 100% of goal every quarter with every product, from July 2000 - Aug 2008

* Received $2K from the 'Regional Performance Fund' for maintaining territory wi
thout a partner for 17 months
* 2002 Platinum club standing ranked 8th out of 86 in the region with a sales at
tainment of 161%
* Extensive experience launching products including injectables and semi-device.
Buy & Bill
* Credited for taking a low producing territory to customer levels requiring 2 s
ales representatives