Melissa A.

Smith
8 Crystal Mountain Drive
Maumelle, AR 72113
501-658-1620 (cell) 501-851-9599 (home)

CAREER OBJECTIVE
To utilize my talents in directorships of healthcare sales, fundraising; CME; ad
ministration; public relations; marketing; physician based referrals and new bus
iness development to ensure the financial success, growth and position of indust
ry leadership for my employer
PROFESSIONAL SKILLS AND EXPERTISE
*More than 20 years directing healthcare sales; marketing; fundraising and CME.
*Seasoned regional director sales/marketing/public relations
*Initiated and implemented new business development
*Negotiated grants UAMS CME; exceeded annual revenue goal by more than 100%
*Generated fundraising, more than 15 years experience via positions and volunte
ering
*Strong organizational and strategic planning skills resulted in new programs/s
ervices
*Launched new OB/GYN/Neonatal unit; Served on steering committee; led fundraisi
ng
*Oversaw fundraising/marketing/grand gala opening of new medical rehabilitation
unit
*Directed fundraising/marketing/design and grand opening of new Alzheimer's uni
t
*Built and founded spouses private dental practice
*Served and chaired numerous major fundraising efforts and benefit galas
*Dynamic people person with positive, winning attitude to build solid relations
hips
*Award winning healthcare writer and editor
*Outstanding communication skills translated into star employee success on ever
y level
* ROI strategies and analysis with proven tract record of exceeding all sales g
oals
*Directed and implemented Healthcare special events/trade show/CME activities
*Quality customer service focused; Easily demonstrates vision and mission to cl
ients
*Budget; sales; relationship building and development driven
*Entrepreneurial mindset; healthcare benchmarking analysis
*Selected chair of Disney training program twice; Team motivator and coach
*Accurate attention to details while multitasking numerous projects
*Consistently exceeded revenue goals by more than 100% in all positions
*Well established rapport with referring physicians; well connected, old Arkans
as family
*Computer skills to include Eaglesoft; MS Office; Word; Excel; SAP and PowerPoi
nt
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Melissa A. Smith Resume Page 2

PROFESSIONAL EXPERIENCE
Maumelle Family Dental Care Keith W. Smith D.D.S.
Entrepreneur/Business Owner/Director of Sales and Operations 06/09-present
 *Direct all practice operations; management; budget; growth projections
University of Arkansas for Medical Sciences (UAMS) Little Rock, AR
Director of Outreach 08/08-5/31/09
*Quickly recruited and promoted within UAMS system
*Created new division within the Department of Pathology for outside busin
ess
*Directed all Outreach activities including sales, marketing and physician
relations
*Evaluated and analyzed all department operational systems; wrote and impl
emented
new business protocols for optimum efficiency and seamless service
*Developed strategic sales plan to include creative, outside the box niche
markets
*Designed all marketing and sales collateral
*Coordinated Annual Anatomic Pathology CME Conference
*Increased revenue via sales, contract negotiation and physician relations
hips
*New business development in self-directed, highly motivated position
University of Arkansas for Medical Sciences (UAMS)
Department of Family and Preventive Medicine, Little Rock, AR
Director of Continuing Medical Education 01/08-08/08
*Successfully directed CME division for DFPM
*Exceeded annual revenue goal by more than 100% of year end net income
*Exceeded yearly goal of CME hours provided by 32.5 hours
*Exceeded CME course evaluation of speakers goal
*Implemented creative entrepreneurial sales strategies to build revenue
*Hands-on director enjoyed managing staff of three CME Associates
*Expertly managed CME budget and SAP
*Established and developed outstanding relationships with ADH and physicia
ns
*Enjoyed and developed outstanding relationships with ADH and referring
Physicians state and world wide
Maumelle Family Dental Care Keith W. Smith D.D.S., Maumelle, AR
Entrepreneur/Business Owner/Director of Sales and Operations 01/98-present
*Built spouse's private practice from the ground up; Strong entrepreneurial
spirit
*Coordinate all business operations including P&L responsibility; contract
negotiation; Physician credentialing; physician and staff CME; staff trai
ning and
supervision; computer skills; human resources and HIPAA officer duties
*Referral based sales and marketing for maximum return on investment
*Attend annual International ADA Congress Meetings for world-class sales t
raining

Melissa A. Smith Resume Page 3

Columbia Doctors Hospital and Columbia Family Clinics, Little Rock, AR

Director Marketing/Public Relations/Communications/ Fundraising 05/96-12/97
*Columbia/HCA Corporation: the largest healthcare provider in the world at
that time
*Conceptualized and sold top management on Disney University Customer Servi
ce
Program; chosen lead hospital trainer; program served as a model of excel
lence
*Proven marketing and fundraising resulted in #1 ranking in state for hospi
tal births
*Editor One Source, national Columbia/HCA healthcare magazine
*Editor Doctors Data, monthly internal newsletter awarded 2nd place nationa
lly
*Responsible for $1M advertising budget; led team of all volunteers
*Wrote and designed all hospital and physician brochures and literature
Keith W. Smith D.D.S., Little Rock, AR and Marinoni Corporation, Fayetteville, A
R
Marketing/Development Director 02/95-04/96
*Management of family businesses to include dental practice/land developmen
t
Hillhaven Corporation, Regional Office, Tucson, AZ 06/92-01/95
Regional Community Relations Coordinator 07/94-01/95
Campus Director of Marketing/Community Relations/Sales 03/94-06/94
Director Marketing/Community Relations/Sales 06/92-02/94
*Promoted as a result of top regional sales and fundraising efforts
*Led sales of seven healthcare, medical rehabilitation and retirement facil
ities
*Dedicated sales resulted in 100% upswing of occupancy and mix in region
*Created and implemented sales/marketing/business/fundraising strategies
*Exceeded required number of sales calls by 100% with documented results
*Developed positive relationships with physicians and referral sources
*Supervised sales staff team of 14; Disney trained leader for the Region
*Developed and coached healthcare sales training and wrote healthcare liter
ature
Keith W. Smith D.D.S., Fayetteville, AR
Clinic Manager/Community Relations Coordinator 07/88-05/92
*Organized daily business operations; managed/trained staff
Farmington High School, Farmington, AR
Instructor English/Journalism/Speech/Publications 08/89-05/91
*Highly organized and enthusiastic teacher for grades 9-12 to include honor
s program
*Precision time management, presentation and organizational skills utilized
in
this position served as the backbone of every position I've enjoyed

Melissa A. Smith Resume Page 4

McClatchy Publications, Inc, Anchorage, AK

Advertising Manager/Account Executive 07/85-11/86
*Promoted to manager after one year of top sales

EDUCATION
B.S.E.D. English/journalism/speech certification University of Arkansas, Fayette
ville, AR 1989
B.A. Journalism, specializing in advertising and public relations, University of
Arkansas, Fayetteville, AR 1985
ORGANIZATIONS AND ACHIEVEMENTS
Complete listing of awards; achievement; board memberships; community membership
s;
fundraising; sales training and professional speaking presentations available fo
r reference
EXCELLENT REFERENCES AVAILABLE UPON REQUEST
TO INCLUDE:
* Bruce R. Smoller, M.D., Hough Endowed Chair of Pathology, UAMS
* Aubrey J. Hough, Distinguished Professor of Pathology, COM Associate Dean
For Translational Research and Special Programs, Drs Mae and Anderson
Nettleship Endowed Chair of Oncologic Pathology, UAMS
* Kelley Suskie, Vice Chair, Finance and Administration, UAMS Pathology
* Kent D. McKelvey, Jr, M.D., Winthrop P. Rockefeller Chair, UAMS Genetics
* Paula White, Administrator, Dept. of Family and Preventive Medicine, UAMS
*Murat Gokden, M.D., Associate Professor of Pathology, Director of Neuropatholog
y,
UAMS