Professional Documents
Culture Documents
Carter
Bellevue, Washington
425-922-5447 jceee8de@westpost.net
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SUMMARY
Proven leader of global integrated marketing communications with Microsoft, McDo
nald's and Procter & Gamble. Established new global advertising process, infras
tructure and governance model for Microsoft. Led global marketing communication
s campaigns to launch new Microsoft brands into 31 countries. Initiated creativ
e approaches to build equity into McDonald's corporate brand, including an award
-winning Super Bowl commercial. Initiated development of Microsoft Server Divis
ion product brand portfolio visual identity system. On-the-ground international
leadership, extending McDonald's brand into Denmark and Switzerland. Entrepren
eurial experience as Partner of brand consulting firm "Monaghan & Carter". Educ
ation includes being top 10% student in Duke MBA program.
* B2B & B2C Global Marcom * Positioning & Messaging * Global Acumen
* Client & Agency Experience * Vendor Relationship Mgt * Brand Management
* Qual & Quant Research * International Team Building * Product Launches
PROFESSIONAL EXPERIENCE
EDUCATION
MICROSOFT AWARDS
* Cross-Group Collaboration Excellence for Launch of "Because it's everybody's b
usiness" global cross-product commercial campaign
* Cross-Collaboration Excellence for WS08 Launch Planning,
* Cross-Group Collaboration for Advertising/Media Planning Excellence
* Cross-Group Collaboration Excellence for "Get the Facts", global competitive c
ampaign versus Linux
* Making Others Great
* Gold Star Bonus
EXTERNAL AWARDS
* Effie: McDonald's advertising
* Mobius: McDonald's Super Bowl commercial
* American Marketing Federation Gold Medallion: Microsoft advertising