Rosalyn Guido

1247 Los Arcos Pl

Chula Vista, CA 91910
(619) 770-6983
rg6a3274@westpost.net
OBJECTIVE: To learn, lead and excel in a company through effective understanding
and implementation of my strengths and skills.
EXPERIENCE
ENZACTA (2009-actual)
Marketing Manager/Project Manager, Enzacta 7/09-actual
* Planned and organized corporate events such as medical tours and roadshow
* Developed, strategized and executed brand management of the company including
marketing events, promotions, advertising
* Coordinated and aligned the web page with the company's and the department's s
trategies
* Worked on marketing collateral and POP material
* Analyzed the results for the current marketing initiatives
* Responsible for the relationships and support to our leaders in the company
* Elaborated webinar trainings on our products and product features
* Performed data analysis to determine costumer behavior, trends, and to evaluat
e existing campaigns and markets
GUIDS YOGA STUDIO (2007-2009)
Manager, Guids Yoga Studio 4/07-4/09
* Planned and developed the business plan for the new business
* Responsible for the development and implementation of marketing campaigns and
public relations for the company
* Managed the creation of the company's brand and logo creation
* Market researched the industry and competition
* Developed the company's annual budget, forecast and financial projections
* Managed and coordinated employees and human resources department
ENCORE CAPITAL GROUP (2005-2006)
Marketing Data Analyst, Midland Credit Management 1/05-6/06
* Performed data analysis to determine consumer behavior, potential segment targ
ets, and to evaluate existing and potential markets
* Created the infrastructure and requirements for the conversion of Spanish lang
uage direct marketing campaigns
* Developed and maintained forecast and assisted on the budget for the marketing
department
* Responsible for developing and implementing of the direct mail strategy includ
ing recommending selection and offer criteria changes to maximize collections
* Developed detailed analysis/reports on direct mail initiatives
* Formulated the tests and testing parameters, analyzing tests and presenting st
rategic recommendations
* Evaluated methodologies, made recommendations and helped design and implement
new processes and procedures to increase collections
FIRST DATA CORPORATION, STAR SYSTEMS (2002-2005)
Reporting Analyst, Star Systems, Inc. 2/02-1/05
* Created thirty analytical reports on a monthly basis for executives nationwide
and customers to determine performances, fluctuations, trends and rates
* Elaborated a yearly project on duplicating the reports so other nationwide off
ices could develop the same statistics for their networks
* Maintained a daily statistics report which aided in measuring the performance
of customers for management teams and technical teams
PACKETVIDEO CORPORATION (1999-2001)
Marketing Analyst/Competitive Analysis, PacketVideo Corporation 3/01-10/01
* Conducted competitive analysis for top ten competitors including product, stra
tegy, revenue and pricing analysis
* Supervised product feature analysis conducted with engineering team to evaluat
e the advantages and disadvantages of specified features in comparison with comp
etitors
* Directed meetings with Product Marketing to present information on competitive
environment, business trends and market conditions
* Managed all of our secondary research accounts and researched which companies
would best fit the company
Product Marketing Analyst, PacketVideo Corporation 6/00-3/01
* Obtained and collected secondary and primary research and conducted analytical
profiles for each research project
* Ran a weekly market newsletter which informed the company about national and i
nternational market trends, country profiles, competitive information and indust
ry news
* Created and translated a technical dictionary for terms in the wireless indust
ry
Executive Administrative Assistant, PacketVideo Corporation 8/99-6/00
* Managed schedule, travel arrangements, files and documentation for CFO, CEO, C
BO and VP of Legal
* Administrated Human Resources legal documentation for new employees forms and
processes for new hires and benefits.
WELLS FARGO BANK (1997-1998)
New Accounts Agent, Wells Fargo Bank 1/98-10/98
* Performed transactions for both consumer and business accounts such as loans,
checking accounts, investments
* Produced multiple business opportunities by doing cross sales and increasing t
he amount of investment accounts
Merchant Teller, Wells Fargo Bank 6/97-1/98
* Operated business account transactions for multiple multinational accounts
* Scheduled and coordinated appointments
Teller, Wells Fargo Bank 1/97-6/97
* Multi-tasked office duties and teller transactions
* Maintained responsibly balance of cash box and the vault
* Provided customer service
EDUCATION
MBA- Global Management
University of Phoenix expected graduation May 2011
Bachelor of Liberal Arts and Sciences in International Economics
San Diego State University 2003

SKILLS
* Computer experience: Word, Excel, Access, PowerPoint, Front Page, e-mail and t
he internet, SPSS, Cognos, AS400 and SAS
* Typing Skills: more than 50 wpm and 10,000+ kps
* Language: Fluent in Spanish, English and comprehend French
REFERENCES
Available upon request