JAMES BOOTHBY

200 Hillcrest Ave, Wyckoff

New Jersey 07481
Mobile 201-546-2126 jbebfb9c@westpost.net
SUMMARY
A client-facing professional with expertise in introducing investment solutions
to clients, and in raising capital across a range of traditional and alternative
products. I seek to join a team to market competitive strategies and increase a
ssets by utilizing my strengths in client development and drawing on a large and
sophisticated existing pool of relationships.
EXPERIENCE
AVIVA INVESTORS (New York, NY) June 08-Jan 11
Director, Institutional Sales
Responsibilities include sourcing and developing clients in North America, proac
tively introducing alternative and traditional solutions to clients focused in t
he Family Office and Hedge Fund of Fund channel. Approving internal alternative
capabilities list and leading marketing and database initiatives.
Continue to develop quality Family Office and Fund of Fund relationships, throu
gh conferences, focused prospecting and referrals.
Target 200 Portfolio Manager meetings per annum, specific product campaigns mon
thly.
Generating over $1bn PIPELINE of diversified opportunities.
Notable flagship wins in Global REITs, Fixed Income Arbitrage and Global Macro
strategies.
Architect of due diligence process for alternative products, setting gold stand
ard requirements for Fund of funds inquiries. Educating PMs to adapt to post 200
8 environment.
Maintaining strong relationships during performance struggles of two Hedge Fund
capabilities retaining a high percentage of clients. Conducting monthly Q&As wi
th PMs.
Navigated complicated infrastructure with manufacturing and distribution in Lon
don and New York respectively.
Global conference calls with targeted Private Banks i.e. Citi, Credit Suisse, B
arclays Wealth, HSBC and Santander.
Launched sign off on RFP/RFI submission and selection process and the database
and answer base for Hedge Fund products.
Articulately and knowledgably represent High Yield, Convertible Bonds, Core Fix
ed Income, Emerging Market Debt ,Real Estate, and Global Macro and Fixed Income
Arbitrage Hedge Fund strategies.
Responsibility for Family Office Consultant Relations initiative.
Quarterly hosting off Family Office network dinner. Focus on providing FOs with
forum to discuss issues with peers. Building credibility as trusted partner.

RAM CAPITAL RESOURCES, LLC (New York, NY) Oct 06- Jun 08 Director of Market
ing and Client Development
Responsibilities included developing business plan for small but established Hed
ge Fund manager and coordinated campaign for launch of new strategy. Large focu
s on Fund of Fund, HNW and Family Office clients. Diversified client base throug
hout North America and Europe.
Coordinated all marketing and reporting correspondence with clients and prospec
tive clients, developing industry standard monthly newsletter and quarterly inve
stor letter.
 Built comprehensive Rolodex of Clients across Family Offices, Fund of Funds, HN
W and small Institutions.
Ran Portfolio Manager road shows throughout North America and Europe. Raising a
ssets in five different countries.
Sole responsibility of tripling assets under management across two strategies a
nd three Funds.
Raised seed capital and launched two new Hedge Funds under unfashionable climat
e, raised over $75MM in first six months.
Responsible for client servicing function and reported all performance to a bro
ad range of Hedge Fund databases.
Leveraged relationships with existing centers of influences and service provide
rs.
Held quarterly investor dinners, building stronger client relationships and cro
ss product sales opportunities.

SADDLE RIVER CAPITAL MANAGEMENT ( Ridgewood, NJ) Jun 02-Oct 06 Vice President
of Sales & Marketing
Responsibilities included building out a new alternatives capability for a regio
nally based RIA. Rebranded firm as a Hedge Fund manager, launching new ETF capab
ility and raising seed and emerging manager capital. Continued to build out the
HNW business and set company guidelines on target clients.
Solely responsible for raising $65mm from HNW Individuals for the Hedge Fund a
nd $100mm from HNW , financial advisors and endowments for the RIA business.
Sourced and built prospecting system. Self generating clients for wealth manage
ment business identifying and targeting Hedge Fund prospective clients.
Strategic thinking on asset raising, such as structured products.
Developing distribution relationships with broker dealers, legal offices, Inves
tment Advisors and Certified Financial Planners for our Separately Managed Accou
nts.
Publishing a monthly industry newsletter to prospective HNW clients.
Hosting and presenting seminars to HNW audience in Bergen County arena.
.
MORGANS INDEPENDENT ADVISORS (London, England) Feb 98-Mar 02 Independent Fina
ncial Consultant
Responsibilities included prospecting clients, selling insurance and investment
solutions. Also represented the Family owner of the business and making alternat
ive investment recommendations.
Delivered a broad range of financial services to private clients and small busi
nesses in the $250k - $3.5mm net worth category. This included both on and offsh
ore portfolio construction, Pension planning and management, and insurance provi
sions.
Analyzed prospective clients profiles with respect to risk preference, time hor
izon, financial capacity, existing portfolio, tax position and financial objecti
ves.
Researched market products and services, then reported and presented back to th
e client.
 Generated both fee and commission based revenue. With approximately $10mm asset
s under management accumulated over a 2 year time frame. Total revenue generated
in the second Year was $380k, with renewal income of $100k p.a.
EDUCATION
UNIVERSITY OF LIVERPOOL, UK B.A. (hons)- Economics, June 1997
Qualified in series 65,7,63 Financial Planning Certificates 1,2&3
OTHER SKILLS & INTERESTS
Microsoft Word, Excel, Power Point, Outlook & ACT, Sports, music, travel and fam
ily.