LARISSA Y.

JOHNSON
3948 Gateway Drive A2
Philadelphia, PA 19145
Objective: Looking for opportunities to work
in the areas of marketing and/or public relations
with growth potential.
715/255-2773
ljeb9792@westpost.net
EXECUTIVE PROFILE
Expertise Highlights
*Sales and Marketing-- Large sales growth generated for all 5 past employers. Ex
cellent customer service skills generating sales through positive word-of-mouth
recommendations from current customers.
*Public Relations -- Proven ability to work effectively with senior managers to
develop media alerts, talking points, press releases to maintain and enhance a p
ositive public company image. Consistently recognized by senior management, staf
f, and clients for paying attention to detail and executing well in difficult si
tuations.
*Product Knowledge Leadership -- Proven ability to effectively convey key produc
t knowledge to new hires leading to higher than expected sales volumes. Success
in maintaining and updating Company product knowledge base.
CAREER HISTORY
USBank, Waterloo, IA May 2008 to Present Cedar Falls, Iowa
TELLER
*Trained and supervised new hires.
*Promote the sale of bank products and cross-sell existing bank services to cust
omers.
*Uncovered customer needs beyond the immediate transaction and successfully tran
sitioned the customer to the appropriate source to address the need. Proficient
in accounting software.
*Ensured regulatory requirements, such as the Anti-Money Laundering and Bank Sec
recy Act, were adhered to. Highly organized and detail oriented.
*Understand the importance of providing excellent service, to maintain customer
satisfaction, create trust, and generate return business.
United Beverage Inc., Waterloo, IA Dec. 2009 to Present MARKETING/P
UBLIC RELATIONS INTERN
*Acts as voice of consumer and advocate for the consumer.
*Brand building at the local level by managing short term and long term growth o
pportunities.
*Customize the central marketing direction for the local market area with an und
erstanding of brand, channel, customer and consumer objectives and strategies.
*Drive brand positioning throughout the local market.
*Work with all vendors to drive best-in-class and cutting edge learning in all p
rojects as needed.
Estee Lauder, Davenport,IA
July 2007 to Jan.2008
BEAUTY ADVISOR/ COUNTER MANAGER
*Develop a Special Events calendar and implement, along with merchandising objec
tives, with in-store selling teams.
*Maintained a very high average unit sales rating and high customer service. Ear
ned multiple awards for exceeding expectations on counter goals.
*Educate selling teams and account sales staff about the company's goals, visual
 merchandising directives and product knowledge.
PROFESSIONAL DEVELOPMENT
Education: BA Public Relations/Marketing (2010); cum Laude (3.57 G.P.A.), Univer
sity of Northern Iowa. Honors: Dean's List Student (Dec. 2008-09).
Computer Skills: Excel, PowerPoint, Web 2.0, Microsoft Publisher, MS Office, LIN
IX, Adobe InDesign CS4 and Adobe Photoshop CS4
Relevant College Courses: Economics, Law & Ethics, Fundamentals of Management, P
rinciples of Marketing, Retail Management, Marketing Research, Reporting Methodo
logy and Source, Global Public Relations, Quantitative Research Method