TAMARA L.

ATKINS
5763 Mission Center Road #107 San Diego, Ca. 92108
(714) 292-9631 tadae582@westpost.net

EXECUTIVE-LEVEL SALES MANAGEMENT

Driven, self-motivated professional with 12 years extensive management expertise
in the beauty industry including hair restoration, hands-on spa, skin care, cos
metics and waxing expertise. Consistently exceeds goals and forecasts through de
velopment of strong customer and vendor relationships and insightful team leader
ship. Astute decision maker skilled in activity planning, task management and pr
oject follow through. Innovative director of sales and marketing campaigns, corp
orate events and product launches.

Sales Generation Client Relationship Building New Business Development

Team Supervision Product Launches Strategic Development
Account Management Inventory Control
Team Building Task Management Staff Training
Marketing Promotions Vendor Relationship Management
Change Management

PROFESSIONAL EXPERIENCE

2008-2010 HAIRCLUB FOR MEN AND WOMEN San Diego, California

International Company specializing in Hair Restoration through surgical and non-
surgical procedure.
Managing Director
Responsible for the overall operation of the center, while ensuring that it meet
s all standards set forth by the company. Took over a failing center that was in
chaos with low staff morale and high client complaints. Immediately clients sta
rted responding to new management style and several sent complimentry letters to
upper management.
Responsible for ensuring the success of the entire sales team at the center.
Created all Budgets.
Ensured consultants comply with all Hair Club sales policies, standard ethical
sales procedures and defined agreement documentation.
Maintained centers monthly budgets, surpassed sales goals by 20% the first 5 mo
nths and increased numbers 12% above the companys national average.
Conducted frequent and consistent role play training to maintain high quality p
erformance and consultative skillset among consultants
Accountable for gross sales revenue, service revenue, retail revenue, net incom
e and gross operating profit as per the annual budget plan.
Increased growth of PCP client base 1-3% per month above the centers budgeted m
onthly forecast for attrition.
Responsible for all administrative duties, opening and closing procedures inclu
ding scheduling appointments, daily bank deposit drops, retail sales and all pro
duct inventory.
Made the difficult, but necessary hiring and firing decisions to upgrade staff.
Received Managers Monthly War Board bonus 5 times while competing with rest of t
he
West Coast Managers by keeping centers budgeted costs the lowest in the region.
Received Managers Bonus regularly throughout the fiscal year by ensuring centers
contribution margin was above 91%.

2007- 2008
Broadened personal development through extended stay in Japan. Attended professi
onal workshops and continued to hone management capabilities through home study.
2004-2007 BENEFIT COSMETICS BROW BAR San Diego, California
International company specializing in cosmetics and waxing services.
Manager/Esthetician
Oversaw hiring and training of staff of 12. Optimized purchasing and control of
all inventories. Achieved consistent and efficient performance of day-to-day bu
siness through insightful delegation of tasks. Processed bi-monthly time sheets
and all staffing requirements. Strengthened customer relationships. Devised and
planned events for new product launches leading to the generation of new busines
s.
Boosted sales revenues to 140% resulting in the doubling of monthly sales and
received personal accolades from the CEO.
Achieved rare 40% win-rate for all monthly sales contests.
Received Macys Best award for outstanding job performance on 6 occasions.

2001-2004 SHIZEN SKIN, Huntington Beach, California

Self-owned spa services and skin care salon.
Founder & Esthetician
Created and implemented a sound business plan and effective account policies. At
tracted new clientele through creation of persuasive multi-media campaigns and m
arketing promotions. Initiated and developed strong vendor relationships. Develo
ped sales forecasts. Managed inventory. Oversaw logistics. Assigned tasks. Provi
ded superior customer service.
Achieved a significant profit in first year of business by applying a strong wo
rk ethic, through
utilizing efficient cost controls and by making an informed choice of product li
ne.
Created all gowns and spa wear to decrease costs of business.
Produced all marketing materials including spa menus, promotional flyers and we
bsite.

1999-2001 EUPHORIA SPA & BOUTIQUE, Huntington Beach, California

Spa Director & Esthetician
Managed, motivated and trained a staff of 11. Used well honed insights to assign
tasks and motivate staff. Planned team sales goals, forecasts and scheduling. N
egotiated with vendors and organized inventory for 4 major product lines.
Delivered significant savings by designing and printing new seasonal menus.
Decreased overheads by personally sewing gowns and spa wear.
Enhanced business efficiency by reorganizing monthly specials.
TRAINING
Benefit Cosmetics Leadership
Superior Management, Surpassing Sales Projections, Advanced Management
Training, Customer Service Perfection, Controlling A
ttrition and Making a Profit

EDUCATION
Career Academy of Beauty, Seal Beach, California.
Cypress Community College, Cypress, California.