Project Synopsis

Title of the Project:

A study of HR practices in Al yousuf LLC

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 Table of Contents

Bibliography 15
References 15

Introduction about the organisation:

Al yousuf LLC

Founded more than 57 years ago, based on the successful sale of a shipment of rice husks from

India, the Al Yousuf Group has now grown into a multi-million dirham conglomerate.

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With operations ranging from motor vehicles and real estate development, to home electronics

and computer operating systems, our manufacturing base covers the production of a wide range

of fibreglass (FRP) boats as well as bitumen-based membranes for use in construction.

From our headquarters on Sheikh Zayed Road in Dubai’s busy southern corridor, the Al Yousuf

Group runs a network of offices and showrooms that stretch across the UAE and into the Gulf

and the Middle East. Our markets, however, reach far beyond into the Indian subcontinent, the

CIS countries, Asia, Europe, Africa and America.

Over the decades, we have developed powerful partnerships with some of the world’s greatest

brand names and principals based in East Asia, Europe and the US, and many of these have

grown into extraordinarily long-term relationships.

We are constantly seeking new opportunities to partner with people that are themselves looking

to expand into new markets. Increasingly, these companies appreciate the advantages of

partnering with Al Yousuf – as a venerable organisation that has strengthened immeasurably over

the past half century.

Vision Statement

Al Yousuf Group will be a leader synonymous with trust and care throughout the region and

beyond, and become part of community lifestyles.

Mission Statement

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Al Yousuf Group is committed to exceed customers’ expectations by striving for continual

improvement and delivering excellence in products and services supported by the best

management practices and a team of professionals fulfilling the stakeholders’ aspirations and

goals

Core Values

Integrity

Responsibility

Professionalism

Business Values

Community Service and Partnership

Excellence

Accountability

Group Goal

“To be one of the top two in every business we manage”

Credentials

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Al Yousuf symbolises what can be achieved when the private sector and national leadership share

a single vision and work in partnership to realise their joint aims.

Based on the vision of founder and chairman the late Yousuf Habib Al Yousuf, and the leadership

of his sons - Eqbal and Ahmed - the Al Yousuf Group continues to play a major role in the

emergence of the UAE, and Dubai in particular, as the economic model for the region.

The Group has grown remarkably through a combination of aggressive marketing and the

continuous addition of new agencies and businesses. From a small trading firm based in Dubai,

we now have a network of subsidiaries and associate companies in Egypt, Jordan, Saudi Arabia

and Qatar, and our staff strength totals close to 5,000 employees.

Our portfolio is as handsome as it is diversified. It ranges for example from Daihatsu, Daewoo,

Yamaha and Suzuki, to HP, Avaya, NEC, LG, Fujitec and EPSON. Meanwhile, our real Estate

operation has thrived throughout the Group’s history, and has been instrumental in developing

tour many showrooms and industrial premises.

All these achievements are a long way from the tiny rented space where the young Yousuf Habib

Al Yousuf once founded the multi-million dirham business that still carries his name.

The concept of 'partnership' is the core focus of Yousuf Habib Al Yousuf’s philosophy -

partnership between government and business, between distributor and principal, between the

company and the customer, and between the management and staff. It is a concept, which he is

quick to acknowledge that he learnt from Sheikh Rashid Bin Saeed Al Maktoum, the late Ruler of

Dubai, and his sons, the present rulers.

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The vision, the values and the principals

'Partnership', however, means practicing a number of principles and responsibilities:

• Creating long term relationships

Many agencies handled by Al Yousuf have lasted more than 10 years

• Giving value and quality service

Fulfilling the needs of customers is more important than selling a product

• Achieving mutual benefits

Both parties in a transaction must be satisfied and happy – Al Yousuf enjoys a high level of

repeat business

• Giving and receiving trust and loyalty

A large number of Al Yousuf staff have been with the company for more than 20 years. Indeed,

the company has many second, and sometimes third generation, employees

• Delegating authority, not simply delegating responsibility

Staff are encouraged to develop and then empowered to implement their own ideas. As a result,

Al Yousuf has established a reputation for innovative and exciting marketing initiatives

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The rapid expansion of Al Yousuf, however, has been achieved not only through adherence to

these values and principles, but also through Yousuf Habib Al Yousuf’s shrewd recognition of

opportunities and his willingness to persist with a business or agency that he believes in.

Confident of the business environment created by the leaders of Dubai and the UAE, Yousuf

Habib Al Yousuf is always prepared to take prudent risks. And his judgement has invariably

proved correct.

Corporate Social Responsibilities

Integrated into Emirati Society

The Al Yousuf Group is fully committed to ensuring the best interests of our clients, employees,

shareholders and society at large by practical implementations of Corporate Social Responsibility

(CSR) principles.

Our approach to CSR is driven by the values that determine the way in which we do business. We

are committed to respect for people, clients and community and the role of work in their lives;

sharing our knowledge and expertise to develop sustainable workforce practices, and striving for

excellence through inclusive working environments. We believe in sustainable development and

our business decisions are based not merely on financial factors, but also, on various social

consequences. As a direct result, many of our companies are engaged in events that boost and

bolster the betterment of society, community and environment.

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Al Yousuf continues to be a source of aid and support to various social, humanitarian, charitable

and environmental activities conducted in the UAE.

Principal commitments

Best School Website: Run in collaboration with the UAE Ministry of Education, the competition

involved all secondary and preparatory level schools in the country. We also sponsored desktops

and other electronic devices for all winners.

The Juvenile Association: We were among the major sponsors of a campaign organised by the

Juvenile Association, banning indecent and immoral satellite content. Operating under the slogan

“Say No To Unpleasant Satellite Channels”, and run under the auspices of Dubai Police, the

program worked to draw attention to the negative effects of certain satellite channels on children,

and morality in Emirati society.

Urss Al Amal/ Wedding of Hope: We are actively engaged in sponsoring and organising

campaigns that benefit people with special needs, and especially in arranging weddings between

them so that they can share their lives together.

My Identity, Loyalty and Belonging: The Al Yousuf Group was at the forefront of supporting the

UAE wide campaign for national integrity among Emiratis.

Beach Cleaning: An ongoing activity that engages our employees in environmentally conscious

responsibilities, especially in the emirate of Sharjah.

Introduction about the topic:

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Al Yousuf Group HR policies has been divided in 15 chapters as mentioned below:

CHAPTER-1 GENERAL OBJECTIVES OF THE MANUAL AND SCOPE OF USE

CHAPTER-2 DEFINITIONS / TERMINOLOGIES

CHAPTER-3 EMPLOYMENT, RULES AND REGULATIONS

CHAPTER-4 SALARIES/WAGES, COMPENSATIONS AND OTHER BENEFITS

CHPATER-5 HOURS OF WORK , OFFICIAL HOLIDAYS & OVERTIME

CHPATER-6 LEAVE ENTITLEMENTS AND PROCEDURES

CHAPTER-7: BUSINESS MISSIONS AND RELATED BENEFITS

CHAPTER-8 RELOCATION OF SERVICE

CHPATER-9: TRAINING & FURTHER EDUCATION

CHAPTER-10 BANK LOAN & VEHICLE LOAN/FACILITIES

CHAPTER-11 MISCELLANEOUS MATTERS

CHAPTER-12 JOB OBLIGATIONS, DISCIPLINARY RULES & ACTION

CHAPTER-13 JOB EVALUATION AND PERFORMANCE APPRAISAL

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CHAPTER-14 TERMINATION OF EMPLOYMENT CONTRACT & SEVERANCE PAY /

END SERVICE BENEFITS

CHAPTER-15 ADDITIONAL PROVISIONS AND OTHER REGULATIONS

Analysis & findings

Every organization wants to attract, motivate, and retain the most qualified employees and match

them to jobs for which they are best suited. Human resources, training, and labor relations

managers and specialists provide this connection. In the past, these workers performed the

administrative function of an organization, such as handling employee benefits questions or

recruiting, interviewing, and hiring new staff in accordance with policies established by top

management. Today's human resources workers manage these tasks, but, increasingly, they

consult with top executives regarding strategic planning. They have moved from behind-the-

scenes staff work to leading the company in suggesting and changing policies.

In an effort to enhance morale and productivity, limit job turnover, and help organizations

increase performance and improve results, these workers also help their companies effectively

use employee skills, provide training and development opportunities to improve those skills, and

increase employees' satisfaction with their jobs and working conditions. Although some jobs in

the human resources field require only limited contact with people outside the human resources

office, dealing with people is an important part of the job.

There are many types of human resources, training, and labor relations managers and specialists.

In a small organization, a human resources generalist may handle all aspects of human resources

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work, and thus require an extensive range of knowledge. The responsibilities of human resources

generalists can vary widely, depending on their employer's needs.

In a large corporation, the director of human resources may supervise several departments, each

headed by an experienced manager who most likely specializes in one human resources activity,

such as employment and placement, compensation and benefits, training and development, or

labor relations. The director may report to a top human resources executive.

Project Objective:

This study is A study of HR practices in Al yousuf LLC.

• To identify the Good and bad practices in the key stages of recruitment.

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Research & Methodology

TOOLS OF DATA COLLECTION:

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Primary Tool:

a) Personal Interview

Secondary Tool:

a) News Paper articles

b) Magazines

c) Internet

d) Other Text Books

Suggestions and conclusions

• The human resource executives should be exposed to lot of management programs.

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 • The ROI – The return on investment made towards training and development activity
need to be measured. Employee has to be aware about the cost invested by Company
indirectly and they will be motivated to get the desired result output.

• Apart from the present allowances, the company has to emphasise on implementing
additional and important welfare facilities like Annual health examination, Leave
encashment, Gift coupons/presents employee birthdays, Incentives for extra hours of
work, Pick and Drop facility, Loan facilities, Complete labour and health group
insurance systems, subsidized domestic and overseas travel plans for employees,
Profession development plan etc.,
• Emphasize on skill Upgradation

• Introduce suggestion scheme from the employees about their new ideas in enhancing the

working quality of the employee.

• Tenure-based rewards system to be introduced

• Pay for good performance

• Introduction of OCTAPACE working environment which means Openness, Confront,

Trust, Authenticity, Proaction, Autonomy, Collaboration and Experimentation which

greatly influences the retention rate.

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Bibliography

HUMAN RESOURCE MANAGEMENT – GARY DESSLER

STRATEGIC HUMAN RESOURCE MANAGEMENT – SRINIVAS R KANDULA
HUMAN RESOURCE MANAGEMENT – V. S. RAO

References

http://www.alyousuf.com/
www.hrmadvice.com
www.humanresources.about.com
www.efinancialcareers.com

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