KRISTOPHER J.

KOLLENDA
Mobile: 760.707.3071
Address: 3627 Terrace Place,, Carlsbad, CA 92010
Email: kkd2fb2e@westpost.net

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SALES MANAGEMENT EXECUTIVE
Distributor & Key Account Administration * New Business Development * Direct Sal
es & Retailer Partnerships
Consultative & Solution Sales * Networking & Relationship Building * Contract Ne
gotiations * Marketing Proposal
PROFILE Dynamic 20+ year sales career with pioneering experience and record-br
eaking performances in the textile industry. Improves company processes & suppo
rts critical business strategies by managing the development, implementation and
maintenance of business applications systems. Remain on the cutting-edge, driv
ing new business through distributors, retailers and key accounts, establishing
strategic partnerships to increase channel revenue.
* Expert in sophisticated floor covering sales models & vast knowledge of both t
he flooring marketplace and the capabilities and complexities of all flooring pr
oducts.
* Outstanding success by building & maintaining relationships with key corporate
decision-makers, establishing large-volume, high-profit accounts with excellent
levels of retention and loyalty.
* Exceptionally well organized with a track record that demonstrates self-motiva
tion, creativity and initiative to achieve both personal and corporate goals.
PROFESSIONAL EXPERIENCE
2010-Present LONGHUA GROUP, INC./GUOYA USA, INC. (GALA MANUFACTURING) - Manufac
turer (Anhui Province, China)
Business Development Consultant/Advisor (North America)
Developed a comprehensive strategic business plan to establish a new flooring br
and, GALA, through the channels of Distribution, Wholesale Warehouses, Buying G
roups, Home Centers & OEM businesses. Responsible for all marketing initiatives
encompassing branding, website launch, product development (Hardwood, Bamboo, C
ork, Vinyl & Laminate) samples & displays, warranty/installation/claims procedur
es, pricing configuration and company vision. Accountable for overall national
sales, contracting agents, and producing business proposals for new & existing c
ustomers.
2007-2010 PERGO, LLC - Manufacturer (Raleigh, NC)
Western Regional Business Manager (West USA)
Delivered sales & operational support to designated West Coast Distributors & Ke
y Customers. Provided leadership, direction & management support to Pergo Accou
nt Managers. Developed & implemented regional sales plan based on a consultativ
e, business partnership approach. Performed weekly/monthly sales forecasting &
competitive analysis to determine product performance levels and the need for ne
w product developments/modifications on an annual basis.
2003-2007 TARKETT, INC. & DIAMOND W FLOOR COVERING, INC. - Manufacturer & Distri
butor (PA/CA)
Western Regional Sales Manager- Tarkett, Inc. (West USA)
Launched the largest West Coast distributor exceeding the 2006 laminate sales go
al (volume & product placement). Developed relationships to support four West
Coast Distributors. Implemented new sales strategies with key accounts through
creative profit analysis and competitive marketing incentives.
Marketing Director & Regional Sales Manager- Diamond W F/C, Inc. (CA/AZ/NV)
Educated, trained, and implemented vendor procedures and strategies to all depar
tments including marketing, sales, claims, purchasing & operations. Cultivated
$25 million in laminate product sales vis-a-vis buying procedures, inventory ana
lysis, promotions & effective sales strategies. Developed essential vendor rela
tionships determined to meet all goals & expectations. Provided extensive sales
support through industrious commitments to the sales force and their accounts.

1999-2003 LDBRINKMAN/BEAULIEU OF AMERICA - Distributor/Manufacturer (CA/GA)

Regional Product Manager-Pergo (So. Calif., AZ, NV, HI)
Managed, supported & trained 20 territory managers. Achieved the highest region
al sales volume in the country. Provided skilled sales tools and product confid
ence for success to major retailers & design centers. Devised creative growth i
ncentive programs. Administered & promoted the Pergo Endorsed Installer School.

1998-1999 J&J INDUSTRIES, INC. - Manufacturer (Dalton, GA)

Contract Specialist (Southern California)
Responsible for increasing sales, developing, and continuing relationships with
commercial accounts, corporate end-users, institutional sources, healthcare rela
ted companies, hospitality businesses and the design community. Negotiated, spe
cified, and achieved contracts with Foodmaker (Jack-in-the-Box), Union Pacific R
R, Cedars Sinai Medical Center, SAIC, USC, UCLA, San Diego State and numerous So
uthern California unified school districts.
1987-1998 SHAW INDUSTRIES, INC. - Manufacturer (Dalton, GA)
Contract Specialist/Territory Account Manager (Southern California)
Accountable for the sales & growth of six marketing brands. Promoted to Instit
utional/Medical Specialist, Builder Account Trainer, coordinating & conducting t
raining seminars for Chain Account retailers. Increased every year's sales over
previous year. Successfully reversed four declining territories achieving an a
verage increase of 46%. Experienced in the areas of tenant improvement, corpora
te, retail, institutional, medical, hospitality, including the design community.
Managed strong relationships servicing Builder's, Buying Groups, Property Mana
gement, & Mainstream Retail.
FORMAL UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles
EDUCATION Bachelor of Arts in Communication/Sports Information (1987)
International Institute of Madrid, Spain-(Semester Abroad 1986)