Professional Documents
Culture Documents
* Profitability Improvement
* Client and Vendor Relations
* Research and Analysis
* Strategic Planning
* New Business Development
* Social Media Strategies
* Online Marketing Campaigns
* Project Management
* Product Marketing
* Web Analytics
* Staff Leadership
* Problem Resolution
* Team Building
* Accurately Type 70 WPM
* Customer Service
PROFESSIONAL EXPERIENCE
Health-Tech, Inc., Boynton Beach, FL 2005 - 2010
SALES AND MARKETING COORDINATOR / IT ASSISTANT
Support the company's sales effort in planning, development, and execution of ma
rketing-related functions. Communicate with each client monthly by phone and e-m
ail support. Collaborate with developers, manufacturers, and quality assurance s
taff to bring projects to fruition. Participate in conference calls regarding ne
w product development. Maintain company server and emails. Submit daily reviews
to company executives. Maintain broker roster, retail price list, vendor handboo
ks, and procedures for timely trade show follow-up. Update customer list databas
e and potential new client opportunities weekly. Develop & Maintain corporate w
ebsites: ScopeToGo.com & SweetBreath.com.
Key Accomplishments
* Actively managed approximately $2.5 Million of Business - Acted as liaison wit
h multiple brokers and distributors
* Produced PowerPoint presentations for Procter & Gamble and Binney & Smith for
Scope Breath Fresheners & Crayola Hand Sanitizers brand extension licensing prog
ram. Coordinated efforts with Nancy Bailey & Associates, Inc. Licensing Agency.
Prepared product roadmaps, marketing collateral, pricing and business cases. Cat
apulted product concepts to fruition. Worked with corporate design teams to meet
strict guidelines for consumer products. Portable Scope Breath Freshener Mists
currently top selling item with Health-Tech, Inc., generating over $1 Million in
Revenue.
* Supervised and mentored five employees.
* Helped setup trade show booth materials and presented products at shows and im
plemented follow-up program.
* Increased revenue by $10,000/year selling products direct to consumers online;
implemented a PPC/CPM ad campaign
* Created multiple packaging designs print collateral for full suite of company
flagship and private label products.
* Managed Social Media properties, Issued Press Releases, Blog Posts & Maintaine
d Online Vendor Relationships
* Streamlined operations by initiating internal approval process for artwork sub
mission to print vendors.
* Designed Flash trade show presentation to promote new look Sweet Breath brand.
EDUCATION
BACHELOR OF SCIENCE IN INDUSTRIAL TECHNOLOGY
Arizona State University - East, Mesa, AZ
TECHNICAL PROFICIENCIES
Software:
Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Flash, Illustrator, Dreamwea
ver, Lotus Notes, QuickBooks
Languages: HTML, CSS, SQL, Basic: PHP, FBML (Facebook Connect), JavaScript
Tools: FTP, CutePDF, Aweber, RSS Feeds, SEO, PPC, CPM, CPA, Google Analytics, Om
niture, Quantcast, Statcounter,
Websitegrader, Summize, Alexa, Skype, Gmail, Stuffit, Winzip, AVG, TweetDeck, Am
azon Kindle, Google Reader, Flickr,
FriendFeed, YouTube, Photobucket, Twitter, WordPress, Tumblr, Blogspot, Social B
ookmarking, PC or MAC