SUMMARY OF QUALIFICATIONS

Public relations professional with over 10 years of related work experience in

the technology and interactive entertainment industries.
Direct experience in managing clients, generating PR strategies and timelines,
and supervising team members on the execution.
Work directly with and communicate regularly with 2000+ top-tier trade and cons
umer media outlets in a wide variety of entertainment/technology media categorie
s including broadcast, print, online, and radio.
Able to multi-task and work creatively and effectively under deadlines, either
independently or as a member of a team.
Vast knowledge, experience and interest in the interactive entertainment, music
and film industries.
EMPLOYMENT
ENTERTAINMENT CONSUMERS ASSOCIATION (Oakland, CA) 5/09 7/10
As Public Relations Director, responsible for all North American PR-related str
ategies, campaigns and activities for the entire organization, including media r
elations and researching/coordinating speaking opportunities.
Drafted, pitched and placed all external messaging documents including email ne
ws blasts, press releases, membership newsletters and all other supporting mater
ials distributed to the media.
Worked together with Marketing and Government Affairs teams to generate newswor
thy stories to be pitched to targeted media categories including college, milita
ry, mens/lifestyle and parenting.
ONE PR STUDIO (Oakland, CA) 7/06 1/09
As Public Relations Director, acted as primary contact for major clients on all
communication relating to PR strategies and reporting of current and upcoming t
actics. Clients included Warner Bros. Interactive Entertainment, SEGA, Pandemic
Studios and the Entertainment Consumers Association (ECA).
Worked directly with owners on monthly employee hours and assigned responsibili
ties to my team, including project-based work, media outreach and PR plan execut
ion.
Reached out to potential new clients and collaborated on proposal drafting.
LUCASARTS (San Francisco, CA) 10/03 6/06
As Public Relations Manager, crafted the PR strategies and key messaging of all
interactive entertainment products within the Star Wars and Indiana Jones brand
s.
Managed all art assets and worked directly with the sales, channel marketing an
d creative services departments on POP, print and online ads, and other promotio
nal materials.
Managed a team of publicists and worked with them to help develop their careers
and increase their learning and understanding of PR within the interactive ente
rtainment industry.
Planned multiple worldwide press events and press tours for over 150 domestic a
nd international journalists.
ELECTRONIC ARTS (Redwood City, CA) 11/99 9/03
As Senior Public Relations Specialist, generated PR plans/timelines and execute
d on the strategies for over 10 premier titles, including American McGees Alice,
Need For Speed Hot Pursuit 2 and The Lord of the Rings franchise. Wrote and edi
ted supporting press releases for international distribution.
Worked with over 200 radio, broadcast, print and online journalists to secure f
eature coverage in consumer publications (including Rolling Stone, Newsweek and
Entertainment Weekly) and cover features in all major trade publications (includ
ing EGM, PC Gamer, PSM and Nintendo Power).
Created asset schedules and communicated directly with in-house studio partners
and third-party developers to obtain appropriate PR materials for use in press
coverage.
EDUCATION
CALIFORNIA POLYTECHNIC (San Luis Obispo, CA) 6/93 - 12/96
Bachelors degree in business administration (marketing/advertising) with a mino
r degree in psychology.
Petitioned for and earned an independent course of study.