THE MARKET POTENTIALITY OF STANDARD FURUKAWA

AUTOMOTIVE BATTERIES IN TWIN CITIES

Name:

Address:

1. What are the different types of brands you are dealing with?
a)Exide b)Standard furukawa
c)Amaron d)Prestolite
e)Amco f)Panasonic

2. Demand for Automotive batteries?

a)High b)Medium
c)Low

3. What are the features consumers will consider during the purchase of batteries?

a) Price b) Performance
c) Package d) Brand name

4. Rank the different automotive batteries in terms of sales?

a) Exide ----- b) Standard Furukawa -----

c)Amaron ----- d)Prestolite -----
e)Amco ----- f)Panasonic -----

5. Do you suggest any brand to your customer?

a) Yes b) No

6. Which brand do you suggest to your customer?

a)Exide b) Standard Furukawa

c)Amaron ----- d)Prestolite -----
e)Amco ----- f)Panasonic -----

7. Your Opinion of Standard Furukawa batteries?

i)Performance:-

a) Satisfied b)Unsatisfied
ii)Price:-

a)High b)Low
c)Competitive

iii) After sales service:-

a) Good b) Average
c) Poor

iv)Package:-

a)Attractive b)Normal
c) Unattractive

v) Promotional Activities:-

a)Good b)Average
c) Poor

8. Do you think advertising plays an important role in drawing attention of the

customers?

a) Yes b) No

i) Which media will draw more attention of customers :

a)Electronic Media:

i)TV ii)Radio

b)Print Media:

i) Newspapers ii)Magazines

c) Shop display’s:
i) Display board ii) Shop painting

iii) Hoardings
9. What is the average sale at your counter?

a)Exide b) Standard Furukawa

c)Amaron ----- d)Prestolite -----
e)Amco ----- f)Panasonic -----

10. Have you received any complaint from the customer after purchasing the batteries?

a) Yes b) No

If Yes

i)Furnish some of the complaints you have faced

a)

b)

c)

11. Please furnish the following:

a)Strength of Standard Furukawa

b)Weakness of Standard Furukawa

12. Any suggestions which help in boosting the sales of Standard Furukawa?
 PURPOSE AND OBJECTIVE OF STUDY

The objective of the survey is to know the market share of standard

furukawa automotive batteries in twin cities and to rate the batteries in terms of sales,
services.To know the complaints received by the mechanics. To get suggestions and other
information from the mechanics in order to increase the sales by providing good
services.To know the opinion of the standard furukawa batteries and to compare with
other brands of batteries in terms of performance, price, after sales services, package,
promotional activities and other related information.

This is also done to know the features consumers will consider uring
the purchase of batteries and to know the brand suggestions given by the mechanics to
their customers , to know the role of advertisement in drawing the attention of customer
and to know the effective medium of communication such as T.V, radio, news paper ,
magazines, shop paintings and also to know the strengths and Weakness of standard
furukawa batteries and to get good suggestions in order to boost the sales of standard
urukawa batteries.