A4uexpo Delegate Brochure

03
Our seventh Conference

on European soil
guide contents A big welcome to Munich from the a4u team
05 Welcome & guten tag We’re extremely excited to be back in Germany for the 2nd
consecutive year and delighted to have you all join us for our 7th
07 Conference guide European a4uexpo event.
This year will be bigger and better than the success of 2010
15 Sponors & partners with a fantastic package of conference sessions tackling the
hottest industry topics, a buzzing exhibition hall and a host of
25 Agenda day one networking events. 2011 sees the inclusion of a number of new
event features; speed networking hosted by Silver Sponsor
35 Agenda day two Webgains, expert roundtables and the live theatre included
within the exhibition hall. From all of the team at a4u we hope
45 Speaker profiles you enjoy your time with us here in Munich.
67 The exhibition hall

thank you to our sponsors
77 Networking parties
81 Note pages
05 welcome
a warm welcome
and gUten tag
The teams arrive here in Germany fresh collaborative efforts can often lead to We’ve not just increased the choice and
from the a4uAwards in London, where completely new revenue channels for diversity of sessions in 2011 we’ve also
innovators, collaborators and smart the performance marketing industry. introduced three new features for you to
executors were rewarded in-front of a get your teeth into.
700+ crowd at the Grosvenor House on We’ve seen this with innovative
Park Lane. publishers working with their This year, you’ll be able to join Webgains
advertisers and third parties to track as they host their fantastic speed
If I refer back to my opening speech offline redemptions with mobile apps, networking session on day one. You
at the glitzy dinner, the theme of or indeed create the amazing current could join a host of experts for a riveting
collaboration was evident in many of phenomenon that is behavioural discussion on a topic you’re passionate
the successful award entries.
I’m not just referring to basic

collaboration, for example blocking These collaborative efforts can often lead
our competitors with a co-ordinated
paid search strategy, but thoughtful, to completely new revenue channels for the
in-depth efforts whereby the overall
goal of securing a sale and achieving performance marketing industry
an effective and sustainable ROI is
cemented within the membranes of the
relationship.
retargeting. Both of these subjects and about on day two during our roundtable
For instance the entries were littered critically the strategy and theory will session, or join us for our new wrap-up
with conversion optimisation be discussed here at the Munich Park session where you’ll be able to pick
collaboration, offline sales tracking, Hotel alongside 40+ diverse sessions up a Bavarian beer and discuss with
social media co-ordination and that have been programmed to help you key speakers their takeaways from the
bespoke technical integrations. These maximise your performance. show. [continued on page 6]
06 welcome
a warm welcome
and gUten tag
[continued] These new features are ClickBank, Markcomedia, TradeTracker, for attendees in Munich for a4uexpo
in addition to our expo hall drinks netaffiliation, belboon Webgains, London on the 18-19 October. Simply
reception at the end of day one, and Argos, Commission Junction and eBay. enter the code ‘50OFFLONDON’ when
the frankly not to be missed Official Only with their support can a4uexpo you register. Do it now as the code is
Networking Party, where once again as an event, continue to innovate, only valid during conference hours here
we have an amazing evening planned. push boundaries and create a very real in Germany!
We’ll be transporting you all to the Alte international platform to celebrate our
Kongresshalle for a night of networking, success as an industry and help shape Best
entertainment, fantastic food and a its future. I hope that you leave the
complimentary bar. show with fresh ideas, new contacts and
friends that will help meet your business
Of course, none of this would be possible and personal objectives. If you don’t tell
without the support of our sponsors, us, if you do please tell others! MATTHEW WOOD
both affilinet and zanox continue to Founder of a4uexpo
support the event as Platinum Sponsors Finally, don’t forget that we’ll be
year after year, as do all of our sponsors, running a very special 50% discount
07 welcome
making the most of

your time at a4uexpo
A few pointers to ensure you get the most from action points win prizes!
your time at a4uexpo, Europe.
Write action points or key conversations on business cards,
We have provided a notepad at the back of this book for drop by the stands and drop yours into the boxes for the
your notes on sessions – be sure to choose these carefully chance of winning a prize. Remember to visit our drinks
and write down any conversations, contacts or key points receptions at the end of day one, a great way to relax and
from sessions that you can take back and share with network with a few old friends and hopefully make some
your colleagues. new ones along the way.
If you don’t get everything down, not to worry: all Importantly. We want you to get the most out of your
presentations will be available online following the event experience at this years a4uexpo, therefore don’t be afraid
for you to review. to ask questions and get involved! a4uexpo Europe has been
designed to be interactive, educational and fun!
We always want to hear your opinions on how we’re doing.
Help us to make next year even better by leaving some
constructive feedback on the forms provided to you by staff
at the start of each session. please remember
Limited WiFi is available for your blogging, tweeting and • The Hilton is a non-smoking venue
stat checking enjoyment. If you are using the WiFi, please • Turn off your mobile phone whilst attending sessions!
be sure to log off after your session to allow other delegates • With over 800 delegates attending this year, things
the chance to make use of this service. are bound to be hectic. Listen out for the reminder
announcements five minutes before the start of each
session to ensure you don’t miss anything!
Session decks will be available at
slideshare.net/a4uexpo
08 welcome
your badge, wristband

& conference tweeting
Tweeting
general tweets
#a4uexpo
a4uexpo has been utilising twitter in its events since
2008, and this year is no different.
If you enjoyed (or are enjoying) a session and have

some feedback or a question, tweet your thoughts #a4ua ballroom a
using one of the session hash tags as outlined in the #a4ub ballroom b
chart to the right. #a4uc cezanne
#a4ut live theatre
WiFi password:
U: event/a4uexpoeurope P: munich
Badges & wristbands

affiliate
You must wear your badge & wristband at all times
agency while at the conference. Failure to display these will
mean you will not be allowed into sessions.
merchant
Badge swapping is strictly prohibited, anyone caught
network doing so will be ejected from the conference & banned
from future events.
09 welcome
lunch menu
Day one Day two

13:30-14:45 13:30-15:00
• Grilled Mediterranean vegetables with herbs and chilli oil • Pretzels, Obazda (savoury Bavarian cheese spread) with
• Air-dried ham with rocket and Parmesan shavings onion rings and lard-crackling spread
• Marinated shrimps with olives & sun-dried tomatoes • Bavarian snack selection with ‘Landjaeger’ sausages,
• Sausage salad “Tyrol-style” with piquant cheese and leeks smoked Bavarian sausages, red and white Bavarian
• Freshly sliced tomatoes headcheese, mini meat balls and black forest ham
• Crisp salad with pumpkin seeds and two kinds of dressing • Smoked trout filets with horseradish-cream
• Selection of bread rolls and butter • Potato salad with bacon-bits
• Herb cream-soup with wholemeal croutons • Cut cherry belle radishes
• Savory filled roll roast of turkey in a rosemary sauce • Bavarian sausage salad with gherkins & bell-peppers
• Herb marinated red perch in a tomato-olive sauce • Crisp salad with bacon-bits and two kinds of dressing
• Small potatoes with rosemary in olive oil • Selection of bread rolls and butter
• Ragout of vegetables flavoured with tomatoes • Potato soup with fresh marjoram
• Farfalle with oyster mushrooms & spinach in cream sauce • Oven-fresh pork roast with a dark beer sauce
• Selection of Hilton Munich Park desserts • Zander with lentils in a Riesling wine sauce
• Variety of mousse, fruits and cheese • Bavarian style cabbage with bacon and onions
• Potato noodles with sauerkraut
• Selection of Hilton Munich Park desserts
• Variety of mousse, fruits and cheese
Lunch will be served in the Exhibition Hall, in Salon

Lunch sponsor Rumford & on the Mezzanine level
010 when in... Munich
when in munich
there’s something for...
...the shopaholic ...the historian
The first port of call for visitors to Munich, is the colourful Nymphenburg Palace. Finely manicured grounds and the gold
city centre square of Marienplatz, named after Mary’s column leaf laden interior will not disappoint. Commissioned in 1664
and erected to celebrate the end of Swedish occupation, as the playground for the son of electorate couple Ferdinand
this pleasant and lively city centre meeting point can be Maria and Henriette Adelaide, the structure was expanded and
reached by a brisk ten minute walk from the Hauptbahnhof then expanded some more into a palace that now resembles
train station. The shopaholics out there will love the retail the grandeur of Versailles.
overloaded approach along Kaufingerstr.
The best bit however is the ceiling frescoes adorning the three
storey tall stone hall. This awe inspiring palace is a mere
fifteen minutes of travel time from Munich city centre simply
catch an S-Bahn to Laim and then jump on bus 51 to the
Schloss Nymphenburg. Better yet grab underground line U1 to
Rotkreuzplatz and then tram 12 or 17 to the very same Schloss
Nymphenburg stop
Shopaholics will love the

retail overloaded approach
along Kaufingerstr.
011 when in... Munich
...the sightseer
Set on the top floor of number 28, Marienplatz. You need to

have a little hunt around for the back street elevator entrance
but it’s worth the quest, just for the tasty treats on the menu &
the views of St Peter Church, just over the road from this roof
top eatery. Said church has one of the best viewing platforms
in the city and at less than €2 per ascent, it kicks its Efiel
Tower counterpart to the curve in the value for money league.
...the party animal ...the music lover
Although we are a few months early for Munich’s biggest and If you’re in search of an afternoon in idyllic surroundings,
best beer festival Oktoberfest, you can still enjoy the festivals Italian Renaissance style Hofgarten is the place for you. Find
authentic German cuisine, live music and friendly, lederhosen Barjo Ajkic, Munich’s favourite cellist, at the centre of these
clad staff, at Restaurant and bar, Hofbrauhaus, located just to beautiful gardens playing a range of music from Chaupin to
the south right of the Marienplatz, opposite the Rock Cafe. West End Musicals on the spectacular stone bandstand. The
nearest Munich U-Bahn station is Odeonsplatz, located directly
west of the garden.
...the active mind
The Deutsches Museum is the largest technological and

scientific museum in the world and offers a range of exhibits
detailing the development of the sciences and technology. The
impressive building sits on a small island on the Isar and is a
perfect stop after an early afternoon stroll along the Isar.
015
a4uexpo europe
our sponsors
a4u e xpo eu rope m u n i ch h i lto n pa r k j u n e 7-8 20 11

016 sponsors
platinum sponsors
affilinet > affili.net
Founded in 1997, affilinet is one of the affilinet focuses on generating ROI Lafayette, Matalan, Next, Smirnoff and
most established affiliate networks for its clients utilising the affiliate Virgin Holidays. affilinet and sister
in Europe, offering unrivalled channel to drive sales and leads for company Sedo are owned by Sedo
experience, knowledge and heritage brands from a broad range of industries Holding, formerly AdLINK Group.
in the marketplace. With presence in 7 including travel, retail, finance,
countries across Europe, affilinet have telecommunications, not-for-profit,
over 2,000 affiliate programs on the FMCG and automotive.
network as well as more than 500,000 Its clients include Debenhams, Fly
affiliates all over Europe. Thomas Cook, eBay, Interflora, Galeries
zanox > zanox.com
zanox is the leading European innovation, technological development, as well as by swift and transparent
performance advertising network. The and excellent service. Beside zanox payment. The zanox Open Company
zanox group, comprising zanox and its Affiliate Marketing, zanox Web Services philosophy is filled with life on a daily
partner companies Affiliate Window and the zanox Application Store serve basis through, among others, numerous
and buy.at, supports more than 3300 top companies in all industries in the Blogs, the zanox Wiki, and the open API.
international advertisers with the monetisation of new internet and mobile In addition, the zanox Campus in Berlin,
efficient marketing of products and applications. the Silicon Valley and Milan serves
services on the internet. zanox places great importance on the as an international meeting point for
Their consistently positive quality of its global publisher network, developers and the web community.
development is based on a performance- which it guarantees by means of best
based business model, aligned towards personal service from industry experts,
017 sponsors
gold sponsors
clickbank > clickbank.com
ClickBank is the premier online payment processing and expert If you’re ready to grow your affiliate
marketplace for digital information customer support for more than 46,000 marketing business, it’s time to join
products, providing affiliate marketers digital products and 100,000 active ClickBank!
with secure ways to be successful affiliate marketers.
and profitable.
ClickBank provides services in more
ClickBank offers an established than 200 countries around the world
marketplace that includes industry- and is consistently ranked as one of the
leading fraud prevention tools, reliable most highly trafficked sites on the web.
markco media > markcomedia.com
Markco Media is a global web based consumers the best deals, discount revenue, whilst rewarding consumers.
marketing and advertising company codes and money off vouchers available. For example in 2010 the team developed
that operates the UK’s number 1 voucher Each month we save consumers a voucher app for the iPhone and
and deals network. thousands of pounds and generate Android that went on to rank as number
Our global portfolio of high traffic millions in sales for our retail partners. 1 in the Apple iStore.
websites includes MyVoucherCodes. At Markco Media we are dedicated Using email, niche site advertising,
co.uk in the UK, CouponCodes4U.com. to our retail and business partners, mobile apps, off-line discount books,
in the US, CodesPromotion.fr in France, regardless of how large or small the affiliate marketing and more Markco
TopGutscheinCode.de in Germany and organisation. Media ensures we can deliver unrivalled
CupomDeDescontos.com.br in Brasil. The team create effective and exposure for thousands of retailers.
Our websites are dedicated to offering engaging on-line channels that increase
018 sponsors
gold sponsors
tradetracker > tradetracker.com
TradeTracker delivers performance based affiliate marketing, market, TradeTracker has gained a substantial market share
driving sales incrementally whilst increasing ROI by means while offering consultancy, support and technical know-how.
of market leading in-house developed technology.
With over 1700 advertisers already live within the
Started over 6 years ago in the Netherlands, TradeTracker is TradeTracker platform and hundreds more joining the family
the fastest growing online marketing company in Europe. each year, you can be reassured that you are working with
Due to TradeTracker’s innovations within the affiliate the best in the market.
Full profiles available at a4uexpo.com/europe

019 sponsors
silver sponsors
netaffiliation > netaffiliation.com
NetAffiliation, part of the C2B SA group, continent. Among our clients, here is and performance-based product
is a world wide Affiliate Platform based a list of campaigns we were entrusted solutions. Our native teams make the
in Paris. Since its foundation in 2004, with: Vodafone, T-Mobile, Telefonica, difference thanks to their language
Netaffiliation has developed to become Movistar, BNP Paribas-Fortis , Citibank, skills, their understanding of the local
one of the major players on the European Cetelem, Cofidis, Otto, La Redoute, markets, their quick response and their
Affiliate Marketing scene. Skoda, Mitsubishi, Opel, Nestlé and BE2 proactivity. At NetAffiliation, whether
Together with our 85 000+ affiliates Besides our innovative in house you are a small time affiliate or a big
we publish over 1 000 prestigious developed cookie based tracking time advertiser you will enjoy our rapid
campaigns from Russia to South system, our clients and affiliates profit qualitative service.
America by passing through the old from a wide range of flexible services
belboon > belboon.de
belboon-adbutler GmbH operates with belboon the market but is also active in many European markets.
Affiliate Marketing and Performance Advertising belboon is distinguished through its many years
Network of the YOC Group. of experience, market leading technology, strong
innovation and thus has the expertise to ensure the
With around 1300 partner programs, belboon belongs best performance for its customers.
to the three leading Affiliate Networks in the D-A-CH
020 sponsors
silver sponsors
webgains > webgains.com
In the last three years Webgains has become the fastest- Webgains has an impressive international client list including
growing affiliate network world-wide opening offices in the British Airways, Financial Times, Yves Rocher, Maplin,
UK, France, Sweden, Germany, Benelux, Denmark, Spain Orange, Insight UK, Viking Direct, Kodak, Ben Sherman
and USA. and Lovefilm.
Full profiles available at a4uexpo.com/europe

021 sponsors
bronze sponsors
commission > cj.com

junction
Commission Junction, a ValueClick company, is a leading With regional hubs in the UK, Germany, France, Ireland,
European affiliate marketing network, and the global leader Sweden and Spain; Commission Junction offers both pan-
in affiliate marketing. European and local bespoke solutions to advertisers,
agencies and affiliates across the whole of Europe.
argos > argos-affiliates.co.uk
Argos is the UK’s largest multi-channel Our affiliate programme offers We offer a suite of promotional tools
retailer selling over 35,000 products commissions of up to 3% on and weekly promotions.
across 13 different categories. all products.
022 sponsors
media partners
additional sponsors
025
a4uexpo europe
agenda day 01
08:45 Conference Welcome

Matthew Wood founder of a4uexpo
Ballroom B
Grab a coffee and join Conference Founder Matthew
Wood as he reveals how to get the best out of the next
action packed 48 hours.
The must attend sessions, insider tips, what to expect

from the parties and more.

st u c k f o r c h o i c e ?
Full session descriptions are available
026 agenda day one

at: a4uexpo.com/europe/agenda/1/
09:30-10:30
Ballroom A Ballroom B
Google On-Page Optimisation: Performance Marketing

Likes & Dislikes & The World Beyond Online
Sepita Ansari Catbird Seat GmbH Kevin Edwards affiliate window & buy.at,
Gillian Makepeace Debenhams, Julia Stent Top10.com
On-page Optimisation is imperative, however many Affiliates and Join our panel for an in-depth look into the host of opportunities
SEO’s get it wrong! Discover which On-page factors are prioritized to embrace performance marketing beyond the desktop computer.
in today’s algorithm and what actions could be dangerous or fatal As consumer habits change, we will investigate the current trends
for your rankings. in purchasing behaviour and how they are being used most
In this Session Sepita Ansari will demonstrate the importance of successfully by publishers at the cutting-edge.
On-page Optimisation, how to boost your rankings using the latest Hear a detailed case study from an award winning major
data available from approved Google Webmaster Forums to assist advertiser that put online and offline in direct competition, plus
you in formulating a sound optimisation strategy. hints, tips and success stories from across the wider industry.
Cézanne & Van Gogh Live Theatre (Mezzanine level)
So You've Invested in Attribution, But Do Demystifying Facebook As A Direct

You Really Know How You Can Use It To Response Channel
Power Your Digital Marketing?
Jens Maurer DC Storm Deutschland GmbH, Lee Griffin & Simon Spaull TBG Digital
Seth Richardson DC Storm
There's no denying that Attribution is the hot topic at present, As an Advertiser or Publisher today Facebook is something that
but whether you've already invested in it or are looking into you must figure out. It's not pricey or non-scalable however you
how to analyse and truly understand customers' sales journeys, must follow the rules of engagement to be successful.
do you really know how this data can help you make more
informed decisions about planning your online activity and Learn how as our speakers build real campaigns and offer
even your spend? practical advice to both save you money and lift your performance.
027 agenda day one

11:00-11:45
The Future Of Vouchers and Group Buying Search is sexy

In Performance Marketing
Salvatore Maiorano myvouchercodes.co.uk, Axel Hesse Sri Sharma netmediaplanet
Gutscheinpony (plus additional panelists to be announced)
In many EU countries voucher code websites have taken the Hear about the bigger picture on where search is today and how
market by storm with the UK leading the way and Germany it is getting closer to social. Discover the latest innovations across
following suit. different platforms and channels. Take away specific ideas on how
to grow your results!
Discover how, as an Advertiser you can engage effectively with
such publishers, how to structure effective campaigns, what In this session Sri will cover the latest innovations in the world of
NOT to do and how your brand can embrace this type of search starting with a strategic view of the landscape, engines and
partner for maximum ROI. competition and how to apply to them to grow performance.
EU Affiliate Research 2011 Persuasion: Surefire Psychological Tactics

Uncovered & Analysed To Boost Your Conversion Rate
Robert Glasgow Webgains, Chris Johnson affiliates4u Stephen Pavlovich Conversion Factory
We will be jointly sharing and analysing the results to the market, Stephen will share secrets of persuasion that will help you boost
which will cover the different territories, trends in each market, your conversion rate. We'll look at how psychological studies can
revenue per market, merchant & network likes and dislikes & help us better understand our visitors and their motivations.
views of the future.
Entries received across 18 european territories have formed Plus, we’ll see how the same techniques used in brainwashing and
the basis of the european landscape survey. Find out how cults can be applied online.
the industry's current issues and trends differ across Europe,
providing the grounds for a productive approach to territorial
affiliate marketing over the next year.

028 agenda day one

12:30-13:30
Performance Marketing: The Publisher

Display Matters Director GRILL!
Ulrich Bartholomaüs Affilinet GmbH Markus Forester TradeDoubler, Daniel Powel CJ, Andreas
Sasnovskis Webgains, Laurence Harroch zanox SAS
Find out more about how display will become more relevant Your chance to quiz senior Publisher Directors from across Europe,
within performance marketing in the future. Currently affiliate first scheduled in London last year, this popular session aims to
networks have a high reach with display ads from various dispel myths and give frank answers to Publishers on topics such
publishers and business models. as closed bidding groups, re-targeting, exclusive voucher codes,
secret CPA rates, hybrid deals, email marketing tenancy and much,
This session will show how to improve advertisers’ key metrics much more. If it's not covered under an NDA we'll talk about it here!
such as click and conversion rates within performance-based Publishers, learn how YOU can get a slice of the action to earn more
display marketing. revenues from your performance marketing activity.
Before, After and Around the Click: SEO Crystal Bowl Session.
Publishers as a Branding and Sales Force Working On A Long Term Strategy
Owen Hewitson affiliate window & buy.at Martijn Beijk onetomarket, Sam Crooker OMD,
Joost de Valk yoast
Due to the eagerness of affiliate marketers to promote the benefits 5 years ago, SEO was still a toddler. What happens when the
of the pay-per-sale model the fact that publishers can be used as a adolescent reaches maturity? What will SEO be all about in 2018?
branding force as much as a sales force often gets neglected. This session looks at the past, present and future and will lay out
possible strategies on future techniques.
Publisher sites that a few years ago were just emerging have Search behaviour evolves, new channels adopted, semantic web
now become brands in their own right, destination sites which technologies evolve and mobile behaviour changes.
discerning customers trust, engage with and hold in authority. Make sure you're armed with plenty of questions for our panel.
029 agenda day one

14:45-15:45
Common Mistakes Stagnating Your Redefining the Affiliate: How To Be A

Affiliate Programme's Growth Performance Marketing Partner
Geno Prussakov Affilinomics Sammy Elazab TelefÓnica O2, Luke Judge netmediaplanet,
Daniel Powel CJ, Julia Stent Top10.com
In this dynamic presentation, we’ll discuss crucial elements, What does it take to cut the noise & stand out from the crowd?
integral to affiliate program growth, which are being overlooked How do you make sure you're front of mind for new opportunities
by the majority of affiliate managers. Real-world case studies will and budgets? Our panel is made of a big brand advertiser, senior
illustrate successes to learn from & mistakes to avoid. network representative and expert publishers.
The session will end with Q&A time and is a must attend for any We will explore the growth and development of key affiliates as
affiliate manager looking to supercharge their performance. the industry shifts away from faceless websites to professional
companies of all sizes
Twitchhiker - Geo-Targeted Mobile

Sharing, Not Selling Vouchers Uncovered
Paul Smith Twitchhiker Ben Brown VouchChaCha
In March 2009, Paul travelled halfway around the world relying Voucher code affiliates and location based mobile applications
entirely on the kindness and goodwill of strangers he met such as FourSquare are starting to gain serious traction but what
through Twitter. is the reality beyond the hype?
As voucher codes drive more sales and location moves to
Paul will recap his adventure - the highs, the lows & Liv Tyler and the very heart of the mobile value proposition it is essential to
discuss best practice for businesses and individuals using Twitter. understand not just the sales opportunity but exactly what will
make consumers engage with your business, while avoiding
common mistakes that could damage your brand.

030 agenda day one

16:15-17:00
M-Commerce & Performance Tackling Fraud & Compliance In

Marketing Strategy Performance Marketing
Liane Dietrich LinkShare Ltd Heiko Hildebrandt TradeTracker Deutschland GmbH
Mobile commerce (m-commerce) is one of the most exciting and Learn lessons from mature markets as we tackle the critical issue
fastest growing sectors in eCommerce. By 2015, it’s estimated that of compliance and fraud prevention with your affiliate programme.
shoppers from around the world will spend over £75 billion on
goods and services bought through their mobile phones. Whether its unauthorized brand bidding, ad hijacking or even
LinkShare will discuss what ground-breaking m-commerce adware which still exists in some embryonic markets you’ll walk
developments have been seen in advanced markets and how away with clear ideas on how to tackle and control the problem.
this valuable insight can pave the way for affiliate sales and new
partnerships through m-commerce.
e-Privacy Directive & I Am Not A Number -

Performance Marketing Partner Segmentation & Communication
Andrew Tibber Burges Salmon Matt Bailey Performance Horizon, Ewan Darby neo@ogilvy,
Chris Johnson affiliates4u, Caroline Mulvihill BT
If you use cookies to track sales and/or behaviour, then the An esteemed panel of speakers from every aspect of the industry
e-Privacy Directive is relevant to you - merchant, agency and affiliate - come together to discuss how
the industry has evolved and how this impacts the way that you
This session will consider how the law has changed, the UK approach your affiliate campaign. Now more than ever, affiliate
perspective on what informed consent means, what solutions are marketing has become a catch all term covering all of the different
considered suitable to obtain it and how those solutions might be marketing models that operate on a CPA basis. Because of this
complemented by industry-led initiatives in self-regulation and it is vital to understand the make up of your programme and
new browser technology such as Do Not Track. understand how best to approach all different types of affiliate.
031 speed networking
17:10-18:30
Salon Rumford
This year we will be offering advertisers and Webgains Speed networking is free, but places are
publishers the opportunity to take part in an intense and limited so get there early to register your place.
exclusive networking event brought to you by Webgains.
The Speed Networking event was first showcased
at a4uexpo London and enbables advertisers and
publishers to meet, share ideas and contacts before
moving on to meet new people.
This intense form of networking allows delegates
to strengthen key industry relationships within the
Affiliate Marketing arena in an informal and fast-paced
environment. You could call it the most efficient form
of networking, as delegates can potentially make many
contacts in a very short period of time – which, in the
bigger picture, means making the most out of your
a4uexpo Europe experience.

032 agenda day one

17:15-18:15
Advertising Within Social & Games. Virtual Kick Ass SEO. An Entertaining Discussion
Currency Opportunities for Marketers on Trends and Insights
Maria Berdugo zanox, Andreas Bodczek SponsorPay, Gary Beal Blueclaw Media Ltd, Alexander Holl 121Watt, Bob Rains
Lolly Mason TradeDoubler, Peter Wexler TrialPay & Marcus Tander Tandler.Doerje.Partner, Joost de Valk Yoast
Join us for the panel to discover how the market for virtual goods Join four of the most colourful characters in SEO as they unveil
and services will function in 2011? their takeaways from the conference and also discuss the latest
What the challenges are of monetizing social media audience, trends and thoughts in SEO today.
which types of advertising formats and campaigns are effective in
the virtual currency context? Moderated by Alexander Holl, this will be a discussion that you'll
In addition we’ll look at solid case studies and look to the future as need to listen to intently to uncover the nuggets of information
we dissect newer formats such as interactive videos and branded that could help your SEO endeavours.
virtual goods and mobile platforms.
Adsense Tuning Workshop.

Increasing Your Income No session
Axel Jack Metayer kfz.net
After a short overview about google Adsense we dive directly
into the different ways to optimize your implementation of
google Adsense (bring your laptops and surf sticks to work live
on location). Jack will give some insights about his experience in
optimisation and some advice what makes the difference between
a novice and a successful publisher.
The session will include a live Site Clinic for participants and give
some advice on how they could increase their income instantly.

035
a4uexpo europe
agenda day 02
Don't forget, after the conference
Session decks will be available at

slideshare.net/a4uexpo

036 agenda day two

09:30-10:30
Putting Procedure, Protocol Facebook, Twitter and Blogging: Secrets

and Persistence into SEO for more Followers, Traffic and $$$
Matt Roberts Linkdex.com Dave Cupples Fatcowbusiness.com
There is lots of content on the web talking about the science of Having earned his first few thousand in affiliate commissions
SEO, rarely do people talk the actual execution of SEO in the real at age 15, and turning a university assignment into an online
world. business, former NSW Young Entrepreneur of the Year Dave
Cupples has come all the way from Down Under to share the most
Good SEO is about establishing procedure and protocol in order effective tools and actionable cutting edge tips for Affiliates and
that persistence becomes easy and this session specifically Merchants to skyrocket new leads and supercharge revenue using
identifies those elements. Facebook, Twitter and Blogging.
New Revenue Opportunities Managing a Global Multi-Disciplined

With Pay-Per-Call Online Campaign
Juhani Polkko FreeSpee Chris Cathcart & Sandra D'Onofrio bigmouthmedia
Pay-Per-Call is quickly emerging as a new important CPA This session will take the attendees through a multi channel,
conversion method, spreading from local to national advertisers fully international digital campaign.
and finally seeing a breakthrough in affiliate and performance
channels. Saxo Bank engaged bigmouthmedia to create and deliver
Whether you’re a network, advertiser or publisher attend a centralised cross digital strategy that would increase it's
this seminar to learn why phone calls are important in online awareness in 30 countries, whilst ensuring a coherent strategy in
marketing, which verticals are leveraged better for Pay-Per-Call all markets, hitting the bank’s online lead cost and volume targets.
and how to include within existing CPA programs.

037 agenda day two

11:00-12:00
Facebook. Advertiser Risks, Strategy Retargeting On The Hot Seat .

& Turbo Tips The Value Creation Debate
Curt Simon Harlinghausen akom360 Benny Arbel myThings, Robert Lang Criteo,
Robert Schneider zanox, Hendrik Seifert Kupona Media
Learn how you can use Facebook for your marketing strategy, Re-targeting today has become a significant, if not the leading
generate traffic, target your peer group and generate a sustainable source of override revenue for a number of European networks.
source for continuous marketing power.
Attend this session to discover how behavioral retargeting is
Discover the investment required, the risks and where you can positioned within the marketing funnel, and how the many
really turbo-charge your activity for maximum returns. The intricacies of the technology need to be considered to
session will end with ample Q&A time. maximise performance.
The strategic use of Search Data Feeds: Reality, Best Practice & Opportunity
Pete Newman Found. Lee Brignell-Cash Fusepump Ltd, Amir Freund ForNova
(plus panelist to be confirmed)
Performance Marketing is so much more than Affiliate, and now Show me the products! A common request from publishers eager
it's so much more than Search too! to invest in value add websites, web applications and mobile apps.
Product data feed technology allows publishers the opportunity to
With the emergence of new and enticing digital marketing easily select and create enticing consumer facing content online.
channels such as Facebook and Twitter, we can achieve a far Our panel consist of leading feed creators, aggregators, cleansers
greater understanding of our audience and their needs to really and integrators that work with brands to lift performance for a
sharpen our Performance Marketing activity to deliver even number of blue chip clients across Europe. Join them as we unravel
greater rewards. the importance of product feeds and the incremental revenue you
can generate through effective product marketing online.

038 agenda day two
12:30-13:30
The Eastern European Marketplace Applying Behavioural Economics to

Potential and tactics for advertisers Affiliate Marketing.
and publishers to leverage the (It's easier to change behaviour
upcoming online market than opinions)
Tobias Allgeyer Commission Junction Germany Rory Sutherland Ogilvy Group
The Eastern European market is evolving. Using very practical examples, Rory will seek to examine how
very simple and often small solutions have had significant effects
On one hand there is a huge potential of local companies starting on behaviour and understand what this means to consumers of
e-businesses and on the other hand many European players want our clients brands.
to enter these markets. Affiliate marketing is the perfect tool for
capitalizing on these upcoming markets. Demonstrating how affiliate marketing is often the key
component in changing consumer behaviour, without knowing
Join Tobias Allgeyer, Country Manager for Germany and Eastern it affiliates have become expert in the practical application of
Europe, as he analyzes the current and future potential in the behavioural economics.
most developing markets.
Rory is highly sought-after - he is former Chair of the IPA, deputy
Which business and publisher models are working best for Chairman of Ogilvy Group UK, writes the Wiki Man blog on The
advertisers? How can publishers take advantage of them? The Spectator, has spoken at TED, BBC, Sky, 10 Downing Street and
session will be concluded with several best practice scenarios with everywhere in between. The Guardian newspaper said of him, "He
ample time for Q&A. is a positive force and leader for the advertising industry. He's also
got a fantastic collection of cravats".

039 agenda day two

15:00-16:00
How to Harness the Opportunity Around Panda – The Quality Bear of Search
Digital Information Products Eats Affiliates
Neil Hartley ClickBank Dixon Jones Receptional, Ralf Schwoebel Tradebit
This presentation will cover information on why you should be The “Panda update” – what webmasters call the quality update of
selling and promoting digital information products, how to get Google, went global for all English speaking users and is expected
started and why joint ventures and partnerships can help you to affect other languages over time. This session will connect the
become successful, quickly. natural search results of SEO to the quality factors in content or
social connections, and how to handle the ever rising aspect of
Hear success stories about ClickBank clients who have quality in combination with affiliate offers.
dramatically increased their revenues by following a few Discover what defines quality in search, what the signals of
simple steps. devaluation are & the must haves for the next generation of SEO.
How to Build Links The European Agency Client

Which Look Natural Relationship Exposed!
Kevin Gibbons SeoOptimise, Kenneth Dayley Crocs Inc,
Kelvin Newman Site Visibility Mark Russell Existem-AM
Link building for anything other than a brand can be a huge In this presentation they will discuss the challenges that brought
challenge especially when Google appear much stricter in their the partnership into being, the responsibilities of the client and
quality guidelines in the world of affiliates. This presentation agency and their mutual obligations in ensuring the benefits of
looks to cover link building ideas which can be made to appear the client / agency are maximised.
natural to the search engines.
Walk away with actionable tips and skills that you can put into They will look at successes and failures along the way and
action instantly. Hear original ideas from two SEO speakers new demonstrate the key point’s clients and agencies need to address
to Germany. when working together.

040 expert roundtables
16:00-17:00 Salon Rumford
New for 2011 a4uexpo Europe will

be offering delegates exclusive
Roundtable discussions.
The conversations will be free-flowing so don’t expect Current topics include

any set presentations or rigid agendas — if a question
pops up in your head — then ask it! • Video & Performance Marketing
• Breaking into the USA
Registration is not required however seats are limited, so • Data feed best practice and optimisation
turn up early. • The Great De-Duplication Debate
• Behavioural Re-Targeting Dissected
Additional topics have been scheduled after this • Attribution in Performance Marketing
brochure has gone to print so please check a4uexpo.com/ • E-Privacy Directive and You
europe/roundtables for more topics and hosts.
041 agenda day two

16:30-17:30
Cross Channel Measurement & Attribution- Brand Links? Powering your SEO with
Why Affiliates Should Earn More! Tweets, Likes & Co? (How) Does It Work?
Thomas Bindl Refined Labs GmbH, Christoph C. Cemper cemper.com
Tim Ringel Metapeople
Tim Ringel, CEO of the metapeople group and Thomas Bindl, CEO This session shows real world data & real world case studies from
of Refined Labs, will talk about the latest trends in multitouch various typical affiliate industries to answer the above questions.
performance and payment attribution in Performance Marketing.
There are methods and tools evolving to get sites/pages indexed
Discover best practice, and why multi-touch could be perceived within minutes using twitter, LIKEs are being faked to “power”
as the future of a scalable online advertising strategy, as well as existing links, and guess what … it seems to work. Get some
why multi-touch is the secret ingredient to monetise Facebook and practical tips on outdoing your competition with social votes, too!
other Social Media channels in the online marketing mix.
Cézanne & Van Gogh

17:30-18:30 Ballroom B
Lead Generation.
Past The Submit Button BEER Session. Show Wrap-Up &
Performance Marketing Debate
Sean Sewell Performance Horizon,
Jaeson Hildebrand Neverblue We'll be rounding up the show with a number of key speakers
sharing their insights and experiences alongside a debate looking
This seminar will provide an in-depth review of the online at the many facets of the industry that will dominate in 2012/13.
performance marketing space from a lead generation perspective. Are we seeing Performance Marketing going full cycle? Who will
First by explaining how lead generation works and secondly its buy mobile tracking start-ups?
benefits for companies.
How will re-targeting change the game? Will networks continue to
Learn how CPL can increase brand awareness and enable effective snap up publishers? Come along, grab a beer and join in!
customer acquisition while maintaining measurable ROI.

042 agenda overview
Day one
ballroom a ballroom b cezanne & van gogh live theatre
08:45-09:00 Conference Welcome
09:30-10:30 Google On-Page Optimisation Performance Marketing & The So You've Invested in Demystifying Facebook As A
Likes & Dislikes World Beyond Online Attribution, But Do You Know Direct Response Channel
How You Can Use It...
11:00-11:45 The Future Of Vouchers and Search is Sexy EU Affiliate Research 2011 Persuasion: Surefire
Group Buying In Uncovered & Analysed Psychological Tactics To Boost
Performance Marketing Your Conversion Rate
12:30-13:30 Performance Marketing: The Publisher Before, After and Around the SEO Crystal Bowl Session.
Display Matters Director GRILL! Click: Publishers as a Branding Working On A Long
and Sales Force Term Strategy
14:45-15:45 Common Mistakes Redefining the Affiliate: Twitchhiker - Geo-Targeted Mobile
Stagnating Your Affiliate How To Be A Performance Sharing, Not Selling Vouchers Uncovered
Programme's Growth Marketing Partner
16:15-17:00 M-Commerce & Performance Tackling Fraud & Compliance e-Privacy Directive & I Am Not A Number -
Marketing Strategy In Performance Marketing Performance Marketing Partner Segmentation
& Communication
17:10-18:30 webgains speed networking in salon rumford
17:15-18:15 Advertising Within Social Kick Ass SEO. An Entertaining Adsense Tuning Workshop.
& Games. Virtual Currency Discussion on Trends Increasing Your Income
Opportunities for Marketers and Insights

043 agenda overview
Day two
ballroom a ballroom b cezanne & van gogh live theatre
09:30-10:30 Putting Procedure, Protocol Facebook, Twitter and New Revenue Opportunities Managing a Global
and Persistence into SEO Blogging: Secrets for more With Pay-Per-Call Multi-Disciplined
Followers, Traffic and $$$ Online Campaign
11:00-12:00 Facebook. Advertiser Risks, Retargeting On The Hot Seat . The strategic use of Search Data Feeds: Reality, Best
Strategy & Turbo Tips The Value Creation Debate Practice & Opportunity
12:30-13:30 The Eastern European KEYNOTE: Applying
Marketplace Potential and Behavioural Economics to
tactics for advertisers... Affiliate Marketing.
15:00-16:00 How to Harness the Panda – The Quality Bear of How to Build Links The European Agency Client
Opportunity Around Digital Search Eats Affiliates Which Look Natural Relationship Exposed!
Information Products
16:00-17:00 EXPERT ROUND TABLES in salon rumford
16:30-17:30 Cross Channel Measurement Brand Links? Powering your Lead Generation.
& Attribution- Why Affiliates SEO with Tweets, Likes & Co? Past The Submit Button
Should Earn More! (How) Does It Work?
17:30-18:30 BEER Session. Show
Wrap-Up & Performance
Marketing Debate
045
a4uexpo europe
our speakers
a4u e xpo eu rope m u n ic h h i lto n pa r k j u n e 7-8 20 11

want to k n o w m o r e ?
Full speaker bios are available at:
046 speakers
a4uexpo.com/europe/speaker-list
Alex ander Holl amir freund

CEO CEO & Co-Founder
121WATT ForNova
CEO of 121WATT & Chairman of the german Search Marketing Expo Amir Freund is the CEO and co-founder of ForNova, an Israeli
advisory board. With his company 121WATT he shares knowledge company leading in Internet content aggregation.
to experienced Online Marketers on all relevant online marketing ForNova Specializes in eCommerce feed marketing – provided
topics with a focus on SEM, SEO, social media and conversion under the brand name GoldenFeeds and in additional vertical
optimization. Prior to 121WATT Alexander was Managing Director search solutions.
of kalaydo.de in germany.
Amir Freund has large entrepreneurial and managerial background
He has 17 years internet experience with more than 10 years in several startup companies including Alvarion (NASDAQ: ALVR)
experience in the search industry holding director positions at and Wisair. Amir founded and managed the UnVC that accompanies
AltaVista, Overture and Yahoo! Search Marketing. early stage startups in the first stages of growth.
andreas bodczek andreas sasnovskis

Managing Director Head of Affiliate/Account Management
SponsorPay Webgains Deutschland
At SponsorPay, Andreas is in charge of finance, advertiser relations Andreas Sasnovskis is Head of Affiliate- & Account Management
and overall evolution of the company. Germany at international affiliate network, Webgains. He joined
In his previous role as CEO of Telefónica Deutschland, Andreas the network in 2007 and has been actively involved in setting up
was responsible for the German fixed net operations of the and growing the team in the German market.
Spanish telecoms group. He led the development of the company’s Andreas is responsible for the day-to-day operations of the Affiliate-
nationwide wholesale and B2B broadband business as well as the & Account Management and customer support departments,
post-merger integration with O2 Germany. ensuring that they deliver ROI and excellent customer service for
Before becoming Managing Director, Andreas held sales and merchants, affiliates and agencies.
finance executive roles in Telefónica’s German and UK subsidiaries. Andreas has a degree in Business Studies and is an expert in
Andreas earned an MBA from the Munich School of Management. affiliate management.
047 speakers
a xel jack metayer ben brown

Founder & Owner CEO
kfz.net VouChaCha
Axel Jack Metayer aka Autoschieber is the founder and owner of the VouChaCha was founded in February 2009 with the aim of bringing
german automotive site http://www.kfz.net. the immediacy of the web to the High Street, enabling retailers
He entered the internet business in 1997. After a IT-degree of and consumers to connect through the use of Geo-Targeted mobile
informatics in Berlin and the waves of the first internet bubble, he discounts.
moved to hamburg. Prior to VouChaCha Ben managed Innovation, Research &
After working for different ad agencys focusing on digital, he moved Development at Lloyds Banking Group. In addition to strategy
to the Startup Tipp24 where he was responsible for the Frontend and mobile technology roles within the financial services sector
programming and SEO. Around 2003 he made his first experiences Ben was part of the New Business Development team at Affiliate
with Affiliate-Marketing. Window, the UK’s largest affiliate network.
benny arbel caroline mulvihill

Founder & Chief Executive Head or Affiliate Sales
myThings British Telecom
Mr. Benny Arbel, founder and Chief Executive Officer of myThings, Caroline is Head of Affiliate Sales at BT (British Telecom) and had
is responsible for the strategic direction of the company as well been involved in Affiliate Marketing since 2002.
as day-to-day operations. Prior to founding myThings, Benny was Working across multiple products and brands within BT, Caroline
Associate Vice President for multi-billion dollar NASDAQ-100 has strived to constantly improve the BT programmes whilst raising
company Comverse, where he established and ran the Content the profile of Affiliate Marketing as a key channel within the
Management Unit for the company’s entertainment and new media company.
solutions. Benny is a seasoned executive and has held several The hard work seems to have paid off and this year BT have been
professional titles including founder and CEO of fast growing shortlisted for the Best Managed Affiliate Programme and the Best
international, Internet and telecommunications companies, Telecoms and Technology Advertiser at the Annual A4U awards.
founder and COO of EverAd.

048 speakers
chris cathcart christoph c cemper

Group Account Director Founder
bigmouthmedia cemper.com
An accomplished speaker, Chris has had many opportunities to Christoph C. Cemper has been building links since 2003 and is a
present on all things digital. well known and respected SEO expert in the industry. He has a good
An expert finance strategist, Chris has headed up and spoken at two name for getting real juicy links on trusted domains as well as in
bigmouthmedia finance summits on the latest trends affecting the depth competitor analysis using his seo tools.
industry. His company CEMPER.COM has been building high quality
Chris has also had numerous other speaking slots at events such as links for over 500 major companies across all verticals in many
SMX Advanced, SMX, Ad-Tech UK, SES London, SES Hamburg and different languages. Over the past years Christoph and his team
many more. also developed their proprietary SEO and link building toolkit to
increase their everyday efficiency in the link research, link building
& working with the search engines.
curt simon harlinghausen daniel powel

Concept Designer and Strategist Solutions and Operations Director
AKOM360 Commission Junction
Curt Simon Harlinghausen is one of the most recognized facebook Having joined Commission Junction US in 2003, Daniel has a
experts in Germany. Since 1996, he has been developing online wealth of experience and knowledge in affiliate marketing. He now
projects and deals with national and international dialogue finds himself in London as Solutions and Operations Director for
projects, as a concept designer and strategist. Commission Junction in the UK and Ireland, where he is responsible
for new technology implementation, compliance and publisher
With his agency AKOM360 Multi Channel Marketing he is taking strategy. Prior to joining the affiliate arena he worked as credit
care since 2006 for its customers such as Ferrero, L’ORÉAL PARiS, analyst, overseeing international risk management for Mentor, one
Danone, Douglas, Siemens AG, Eventim Telefónica o2 Germany or of the leading healthcare manufacturers.
CEWE Color especially in the fields of social media, SEO and Digital He combines over seven years of global affiliate marketing
Marketing. experience with strong financial knowledge.

049 speakers
dave cupples dixon jones

Founder Marketing Director
FatCowBusiness.com MajesticSEO
Dave started his first business aged 4 and by 15 was earning Dixon is the Marketing Director of MajesticSEO – who have a link
thousands in affiliate commissions. building tool which has spidered well over a trillion backlinks to
Dave topped the University of Sydney in Marketing Research analyze factors like anchor text and attributes.
and eMarketing and while still a student turned a hypothetical He is also a founding Director of Receptional, a leading UK Internet
assignment into reality, creating an internet business which won Marketing Consultancy. Dixon has been involved in running
the City of Sydney Business Awards, NSW Small Business Champion businesses since 1988 and has been involved in running and
Awards, NSW Young Entrepreneur of the Year and was featured on marketing online businesses since 1997. Dixon Jones has been a
Channel 9 and Sky Business Television. regular speaker on internet search and marketing for many years at
In April 2011 Dave was the winner of SMX idol at SMX Sydney, voted conferences all over the world including Search Engine Strategies,
Best Speaker by the audience. PubCON, IMC, Internet World and Ad:Tech.
ewan darby gary beal

Business Partner Head of Search
Neo@ogilvy Blueclaw Media Ltd.
Ewan is Business Partner at Neo@Ogilvy running an affiliate team Gary R. Beal is the Head of Search for Blueclaw Media and has been
of six people for British Airways globally, American Express in the in the Search Engine Optimisation field for 15 years. He specialises
UK and Sony and Kodak across Europe. in SEO for very competitive markets; primarily in Gaming, Dating,
Neo@Ogilvy is a fully integrated division of OgilvyOne Worldwide Travel, Insurance and Financial Industries.
providing its clients with competent, comprehensive marketing He has spoken at well over 50 conferences including SES, SMX
services for the digital age. ,CAP, AAC, EIG, G2E, AIG, GPWA, CAC and a4uexpo conferences
With intelligent media strategies, innovative technologies, and around Europe and has also been on dozens of expert SEO panels.
creative ideas, Neo develop marketing concepts that cover the entire Gary has written specialised articles for multiple online marketing
customer journey – from the initial advertising contact to activating publications and as an Affiliate has great insight. He is known
websites to newsletters and CRM. best for his free 1-on-1 sessions during conferences and his non-
commercial, plain talk delivery.

050 speakers
geno prussakov Jaeson Hildebrand

Founder Business Development Manager
Affilinomics neverblue
Evgenii “Geno” Prussakov is a Cambridge graduate, author of Having recently relocated to Amsterdam to spearhead the
“A Practical Guide to Affiliate Marketing” (2007), and “Affiliate development and growth of Neverblue’s European division, Jaeson
Program Management: An Hour a Day” (2011), international is responsible for managing strategic partnerships on the Continent,
speaker, award-winning blogger, and regular contributor to bringing new European clients aboard Neverblue, and then creating
numerous digital marketing magazines and blogs. Geno is the comprehensive marketing plans to situate his clients for success in
founder of Affilinomics affiliate management solutions, and he was the affiliate and mobile space.
voted the “Best OPM of the Year” for three years in a row (2006-08) Jaeson joined Neverblue in 2007 out of their Canadian office,
by the online affiliate marketing community of ABestWeb.com. initially working in affiliate management. In 2008, he took over
He now resides in Virginia (USA), continuing to write, speak, and management of operations in the i-dating vertical, propelling the
actively contribute to the industry. vertical into triple digit growth over the next twelve months.
jens maurer joost de valk

Managing Director Freelance Consultant
DC Storm Deutschland GmbH yoast.com
Jens has worked in the web analytics industry for many years, Joost de Valk is a well-known specialist in the fields of SEO (Search
currently as managing director of DC Storm Deutschland GmbH. Engine Optimization) and web development, and often speaks on
Previously, he was working for Nedstat and Managing Director of the topic. Currently, Joost is a freelance consultant in SEO, web
Indextools in Germany (now Yahoo Web Analytics). development and online marketing strategy, working for clients
Working closely with Seth Richardson, CEO and Co-founder of such as eBay, RTL, Salesforce and the European Patent Office.
DC Storm, Jens is responsible for ensuring German advertisers,
agencies and affiliates are fully utilising the company’s ground- Before that he was Internet Strategist at OrangeValley – a
breaking digital marketing technology platform which enables consultancy agency focused on increasing online revenue – and
advertisers to increase sales, deliver higher ROI and target their search strategist at Onetomarket, an online marketing agency
digital marketing spend better.

051 speakers
juhani polkko julia stent

Director Partnerships Manager
Strategic Accounts & Marketing Top10.com
Juhani leads the European marketing efforts for Freespee and is also Julia Stent is Partnerships Manager at Top10.com, the UK’s leading
responsible for new partner verticals. He has 15 years of experience telecoms comparison site.
in sales, marketing and business development of media, online and Her current role oversees the Client Services team at Top10.com,
mobile solutions. one of the UK’s largest and most innovative affiliate companies as
Prior to Freespee Juhani has worked as a technology business recognised in their recent a4uAwards. Carrying on the telecoms
consultant in Silicon Valley, helped many startup companies to theme, Julia previously was Affiliate Manager at Vodafone where
take of, and headed the Nordic sales for Nokia’s mobile advertising she steered the affiliate channel to become central to their UK
business unit. Juhani holds an MBA in International Finance from online marketing, as well as exporting key strategies and partners
the Aalto University School of Economics in Helsinki, Finland. to Vodafone’s territories across Europe.
kelvin newman kenneth dayley

Creative Director Global Business Development Manager
SiteVisibility Crocs Inc
In his role as Creative Director at SiteVisibility Kelvin’s responsible Kenneth is tasked with identifying and opening emerging cross-
for the iTunes most popular marketing podcast. On the show he’s channel revenue programs for Crocs around the globe.
collaborated with a number of the world’s most respected marketers He also leads all mobile initiatives and heads up the Affiliate
including Seth Godin, Tim Ferris, Avinash Kaushik & Jakob Nielsen. program which has seen continued double-digit sales growth
month over month under his direction.
He’s delivered presentations across UK & Europe at events like
A4U, SMX London and SASCON, regularly contributes to State of He has successfully launched internationally recognized programs
Search & Econsultancy and is heavily involved with SiteVisibility’s in the US, Netherlands, United Kingdom, France, Italy, Spain,
innovative search marketing campaigns for clients such as Germany, Austria, Finland, Canada, Australia, Sweden, Singapore
FindaProperty, Gala Casinos & uSwitch. and Japan.

052 speakers
kevin gibbons lee griffin

Kevin Gibbons Business Development Director
SEOptimise ONE Media Manager
A leading light in the search industry, SEOptimise founder Kevin Lee Griffin is the Business Development Director for TBG Digital
Gibbons is a web expert with over 10 years’ experience. He has in Europe. Lee has worked in online marketing for over ten years.
specialised in the field of search engine marketing since 2003, Starting at Coca-Cola, Lee went on to launch the first online DVD
advising a wide range of industry sectors on increasing their online rental business in the UK, which was later acquired by LOVEFiLM.
visibility by using the latest search engine marketing techniques. More recently, Lee spent five years at TradeDoubler as an
International Director, working with blue chip brands including
A highly respected expert blogger on the latest developments in Dell, RBS Group, British Gas, BT, Vodafone and Apple. Lee joined
search engine marketing, Kevin writes regularly for SEOptimise, TBG Digital in January 2010, and has been responsible for signing
Econsultancy and Search Engine Land, plus he is highly followed key clients such as Sony, SFR, Mothercare and Deutsche Telekom
on Twitter.
liane dietrich marcus tandler

Managing Director CEO & Partner
LinkShare Ltd Tandler.Doerje.Partner
As Managing Director of LinkShare UK, Liane is responsible for Marcus Tandler, also known as the Mediadonis, is a Partner at the
the growth and development of the LinkShare UK Network and for German-based Online-Marketing company Tandler.Doerje.Partner,
overall day-to-day operations. which has a strong focus on SEO services for large companies and
websites looking to improve their rankings within the Google
Her organization provides both Advertiser Client Services and guidelines.
UK Publisher Support. With a strong background in product
management, Six Sigma quality, e-commerce and corporate Together with his Partner and former Google employee Niels Doerje
finance, Liane is able to lead her team in providing innovative and he’s consulting various large companies across Europe about all
cost-effective solutions for LinkShare’s clients. aspects of Online Marketing.

053 speakers
mark russell markus forster

Founder Director Campaigns/Publisher
Existem Affiliate Management TradeDoubler Germany
Mark Russell founded Existem Affiliate Management in 2006 with TradeDoubler is an international performance-based digital
a vision to bring transparent and cost effective management to the marketing company and was founded in Sweden in 1999. Markus
performance marketing arena. is responsible for TradeDoubler´s strategic and operational
development for the Business Units Publisher and Campaigns
Since that time he has overseen the growth of the company to 13 as well as building strategic relationships with agencies, clients
staff and over 70 UK and international accounts under management. and Publishers. During the last 2 years, Markus was heading up
His passion and enthusiasm for performance marketing has seen the Campaign Team and successfully building up the German
the company pick up 5 prestigious industry awards in that time. TradeDoubler Ad network. Markus joined TradeDoubler in 2006 and
has been working in digital marketing since 2004.
martijn beijk matt bailey

SEO and Web Analytics Consultant Director
onetomarket Performance Horizon
Martijn Beijk has over 5 years of experience in online marketing, Matt Bailey is MD at Performance Horizon, the next generation
providing Search Engine Optimization & Web Analytics consultancy performance tracking specialists.
for companies like American Express, Conrad Electronic, Schiphol
Amsterdam Airport and Royal Dutch Airlines (KLM). Formerly Head of Performance at i-level, Client Services Director at
DGM and Chair of the IAB Affiliate Council, Matt has a wealth of
His experience shows not only how to attract visitors to your experience within the performance marketing space and is a well
website, but by means of analysis also shows how to spend your respected industry commentator. Keeping up his record of speaking
online marketing budget wisely for the best visitor engagement at every a4uexpo, he has also spoken at events such as AdTech,
(reach, sell and engage). IAB Engage and NMA Live Masterclass and is a keen proponent of
performance marketing.
054 speakers
matthew wood neil hartley

Founder Director of Business Development
a4uexpo ClickBank
Matthew is founder of all things ‘a4u’ and has been involved in Neil Hartley joined ClickBank as Director of Business Development
Affiliate Marketing since its inception 14 years ago. A successful in 2010 and is responsible for ClickBank’s alliances with affiliate
affiliate in his own right over the years, he now heads up a talented and vendor organizations worldwide. Prior to ClickBank, Hartley
team that organises the a4uexpo conference series in London and was CEO of software startup Leximancer, where he took the
Munich, the a4uAwards and new events including Performance in company from incubator stage to significant revenue.
Fashion and Performance in Travel, both launching in 2011. Previously, Hartley served as UK Country Manager for leading
global analytics software developer SPSS Inc. where he drove
Matthew continues to diversify as an entrepreneur and holds significant year-on-year software license growth and was Vice
other investments including Existem Affiliate Management and President of European Operations for Requisite Technology.
vouchercloud.
owen hewitson paul smith

Client Strategist Writer & Author
Digital Window Twitchhiker
As a Client Strategist at Digital Window Owen works with advertisers Paul Smith is a writer and the author of Twitchhiker - How One Man
on both the Affiliate Window and buy.at networks, supporting Travelled the World by Twitter.
the account management and business development teams in
launching, managing and optimising new affiliate programmes. In 2009, Paul travelled around the world relying on the goodwill
In addition, his role involves undertaking research into emerging and generosity of strangers he met through Twitter. Paul’s second
trends and hot-topics in the affiliate industry to help clients gain book, Tales from the Edge of America, will be published in Autumn
fresh insights on their campaigns and better understand the this year.
value the channel can offer them. Owen is a regular contributor to Paul is also the co-founder of app development agency Never Odd Or
industry publications, and speaks on performance marketing topics Even, developing mobile apps for third parties as well as in-house
in the UK and Europe. projects such as Ask the Hoff and Appysnap.
055 speakers
pete newman peter wexler

Head of Partnerships Director of Strategic Partnerships
Found TrialPay
Pete is responsible for helping to mastermind new, exciting Peter is TrialPay’s Director of Strategic Partnerships, where he is
Performance Marketing campaigns with the leading European responsible for all worldwide advertising partnership initiatives.
affiliate networks. With experience in Affiliate, Search, Social &
Mobile Marketing, Pete has a broad, insightful knowledge of how Peter comes to TrialPay from GetConnected, Inc. where he held
companies can drive effective Performance campaigns across Senior Business Development and Account Management positions
multiple channels; achieving significant ROI through inventive focused on growing industry adoption of GetConnected’s digital
online strategies. services platform that enabled merchants to seamlessly sell high
He also leads Found’s pioneering & highly-successful ‘Performance speed Internet, VoIP, Satellite, Wireless and Cable services through
Search Sessions’ for affiliate networks, merchants and agencies. their various sales channels.
ralf schwoebel robert glasgow

Founder and CEO MD
tradebit.com Webgains
Since 2004 Ralf Schwoebel is founder and CEO of the open Robert co-founded Webgains together with Peter Dunham,
download marketplace tradebit.com, where over 25,000 publishers Webgains Technical Director, in 2004. Robert’s primary
sell eBooks, software, music, photos, etc. responsibilities include the day-to-day management of Webgains
in the UK, and the strategic direction of the Webgains business
In late 2004 he successfully started Tradebit.com as an open across Europe and North America. In addition, Robert has been
download marketplace, where any publisher, artist or software charged with developing Webgains into a sizeable pan-European
developer is enabled to upload and sell downloads. media company. Webgains UK is now a significant, well-respected
business and Webgains has fully localized platforms and in-
He lives in Frankfurt, Germany and tweets as “trabit”. country teams in France, Germany, Holland, Denmark, Sweden,
Spain and the USA, which opened recently.

056 speakers
robert lang robert schneider

CEO Global Head of Publisher Sales
Criteo Germany zanox
Robert Lang has been the CEO of Criteo in Germany since March Robert Schneider joined zanox in 2005 and is today responsible
2010. He strongly supported Criteo’s market entry in Germany from for Global Business Development. With his team he generates
the beginning of 2009 onwards. Before joining Criteo Mr. Lang was and develops strategic partnerships with leading publishing and
employed as the CEO of Result – an international partner group that technology companies to enhance the offering of the zanox network
selects successful business models worldwide and supports their with new solutions in performance advertising. Prior to his role
growth. This is how the collaboration with Criteo began originally. in Business Development, he built up the Global Publisher Sales
at zanox, focused on bringing leading international companies
In the course of his career Mr. Lang has built up several successful in the field of content portals, display advertising, paid search,
Internet and telecommunications companies in Germany social media and retargeting to the network. Roberts professional
and Europe. background is in eCommerce and editorial content publishing.
rory sutherland sam crocker

Deputy Chairman SEO Associate Director
Ogilvy Group UK OMD
Rory Sutherland was born in Usk, Monmouthshire in 1965 and Sam is an SEO Associate Director at OMD. He joined the OMD SEO
educated at the local Haberdashers’ school and at Christ’s College, team in December 2010 from Distilled and is based in the London
Cambridge. offices which serve as the Global hub for a number of enterprise
At this point, promising parallels with the life of Martin Sorrell level SEO clients in the European and Global markets.
begin to break down. Avoiding Harvard Business School, he spent Since joining OMD he has helped grow the search offering and team
a probationary year teaching at a grammar school in Aylesbury. substantially. When not doing client work Sam is an avid producer
The pupils were fine, but the contents of the staff room (and of the and consumer of content in the online marketing space. Sam is a
staff car park) proved too depressing to bear, and he duly applied blogger for State of Search, Searchtalk and occasional contributor
to various advertising and marketing agencies in early 1988. In to the SEOmoz blog. In his spare time Sam enjoys music, memes and
September, he joined what was then Ogilvy & Mather Direct. is an obsessive Foursquare and Twitter user.
057 speakers
sandra d’onofrio sepita ansari

Head of PPC Managing Director
bigmouthmedia Catbird Seat
New to the speaking arena, Sandra is a confident presenter and has Sepita Ansari, managing director at Catbird Seat, is one of the best-
risen to the top of her field as the Head of Paid Search. known Linkbuilding-Experts in Germany.
This will be Sandra’s first international speaking appearance at In 2005 he started his online career at the car manufacturer
a digital event but she is no stranger presenting to audiences of Renault.. Afterwards he worked for the Scout24-Group, a leading
all sizes and her experience of training and presenting to client online company in different marketplaces, and left as a Team
groups on the latest PPC trends makes for great preparation for this leader Online Marketing at Jobscout24. In 2009 he started with 3
opportunity. Sandra is also frequently interviewed by Forrester partners the online marketing agency Catbird Seat, focused on
Research to share her expertise on the Paid Search arena. Search & Social, and is speaker at different conferences.
seth richardson stephen pavlovich

CEO Director
DC Storm Conversion Factory
Seth co-founded DC Storm in the UK in 2004, designing and Stephen Pavlovich is the director of Conversion Factory, a UK
coding the early versions of its ground-breaking digital marketing agency specialising in conversion rate optimisation for highly
technology platform. competitive niches.
In 2006, Seth became CEO and has successfully taken the company Stephen helps start-ups and multinational companies maximise
onwards, orchestrating a number of key new product launches, and their conversion rates, using strategies that rapidly grow online
further developing its intuitive technology alongside first class revenue.
service to help marketers to increase sales, deliver higher ROI and
target their digital marketing spend better.

058 speakers
thomas bindl tim ringel

Founder & CEO CEO & Co-Founder
Refined Labs GmbH metapole
Thomas is Founder and CEO of Refined Labs (www.refinedlabs. Tim Ringel is CEO and co-founder of the Performance-Marketing
com), as well as author for various publications and books, Advisory Agency metapeople headquartered in Germany and runs Sales,
Board Member at Search Engine Strategies and speaker at industry- CRM and International Co-operations.
leading events worldwide. He has been active in the Search Industry
for over a decade. Voted one of the top 50 Internet people of 2007 During his studies of East Asia Economics at university he and Marco
by Internet World Business, Thomas founded Refined Labs in early Ciachera founded metapeople in 1999 - in 2004 a sister branch
2007 to develop a next-generation online marketing toolbox with a metaapes GmbH, specialised in Affiliate-Marketing followed. In
focus on cross-channel and cross-campaign optimization, as well 2005 metapeople Ltd. in UK, in 2006 metapeople Ltd. Hong Kong,
as leading SEM bid management. in 2008 metapeople in Switzerland and in 2009 metapeople in San
Francisco as international branches were introduced.
tobias allgeyer ulrich bartholomaus

Country Manager Managing Director
Commission Junction, Germany affilinet GmbH
Tobias Allgeyer he has been responsible for the overall business Ulrich Bartholomäus was appointed Managing Director of affilinet
of Commission Junction in Central and Eastern Europe since May GmbH on 1st April 2011.
2010. He started his career at ValueClick in april 2006 as Head of
Strategic Publisher Development. He is responsible for the strategic and operational business in the
German, Austrian and Swiss markets. Previously Deputy Managing

In this position he was responsible for developing the customer Director at affilinet, he was leading the company’s Advertiser,
segment “publisher” across all company units. This included the Publisher and Agency teams. Ulrich started at affilinet in 2005,
expansion of the media publisher network as well as the launch of initially setting up the Campaign Business. Two years later he
the new product search123. became Head of Key Account Management, responsible for the
continual development of affilinet’s relationships with Advertisers.

059 speakers (in addition)

Andrew tibber a xel hesse

Senior Associate CEO
Burges Salmon GutscheinPony
Andrew joined Burges Salmon in 2001 having previously been Axel Hesse is a German Serial Entrepreneur.
electronic publishing manager of a leading UK legal publisher,
and is a Senior Associate in the Intellectual Property and Based in Berlin he runs several internet companies. One of them is
Technology Team. Germany´s biggest voucher site GuntscheinPony. He also produces
the country´s most discussed video blog "Freisprecher" about
His work focuses on providing clients from a wide range of entrepreneurship.
industries with practical, commercial advice on the exploitation,
protection and enforcement of their intellectual property and
technology rights, with an increasing emphasis in the arena of
digital marketing and social media.
bob rains Matt Roberts

VP International Co-founder and Product VP
Tandler.Doerje.Partner Linkdex
Bob Rains is considered a leading authority on competitive Google, Matt Roberts is the Co-founder and Product VP of Linkdex. Linkdex
Bing, Yahoo, and Baidu Internet marketing and search tactics of is the award winning SEO software backed by Amadeus Capital
all hat shades and sizes. A reputed Black Hat and Super Affiliate Partners, one of Europes largest Venture Capital firm. Matt has
Bob is the newest Partner/SVP of International Operations for spent nearly 20 years in marketing with the last 10 years working
Bavaria Based Search and Affiliate Marketing Firm Tandler Doerje in digital. He's has created and run successful SEO teams that have
Partners http://www.tandlerdoerjepartner.com/ serviced some of the UK largest brands.
Working in both client and agency settings for brands like
PUMA, AUDI, BACARDI and COKE has helped Bob in developing a He's also been a SEO affiliate and understands the challenges and
personalized, brand conscience, guerrilla mindset to the world of opportunities faced by websites wanting to punch above their
online marketing that gives his client brands a competitive edge. weight and make money.

gillian makepeace heiko hildebrandt

Affiliate Marketing Manager Managing Director
Debenhams TradeTracker Deutschland GmbH
Having worked for Debenhams for over 6 years Gillian Makepeace Heiko has over 5 years experience in business development and
brings a wealth of retail marketing experience. consultancy functions at companies like BMW, Volkswagen and
KPMG.
She is now responsible for the retail giant’s affiliate marketing
activities and works closely with the other departments to optimize With this knowledge he now successfully develops and runs the
sales online. business for TradeTracker Germany. Not only can he make use of
his pragmatic business knowledge, but Heiko is also an academic
as Doctor of Economics from the University of Ingolstadt Germany.
hendrik seifert lolly mason

Managing Director Group Publisher Head
Kupona Media TradeDoubler
While working at MobilCom in the areas of Affiliate Marketing and Lolly joined TradeDoubler in Apr ‘10 to oversee recruitment and
Ecommerce Hendrik Seifert (34) studied Service Marketing at the BA account development of multi-national publishers, and has recently
(university of cooperative education) Mannheim. In the years 2001 moved to a corporate role, developing publisher strategy and
to 2003 he was responsible for Sales in Affiliate Marketing and for processes across the network.
Reach Marketing of Online Media in Munich at Vitrado.
Lolly switched from offline sales and marketing to digital 11 years
Afterwards he switched to the supply site as the Head Of Online ago, gaining experience of a range of sectors including affiliate
Marketing and built up the Online Sales Channel of Kabel BW in marketing, display, search, and mobile.
Heidelberg successfully (2003-2004).


luke judge maria berdugo

Head of Business Development Business Development Manager
Net Media Planet zanox
Luke is the Head of Business Development at Net Media Planet, a Maria Berdugo joined zanox, the leading European performance
leading international Search Marketing specialist with experience advertising network, in 2010 as Global Business Development
running international multi-lingual Paid Search campaigns across Manager. She spearheads the development of global strategic
a total of 59 countries in 28 languages in the retail, finance and partnerships with pioneering technology and publishing companies
travel sectors. across the zanox network.
Previous to zanox, Maria built a track record in online marketing
Net Media Planet is a multiple award winning Search Marketing and brokerage at Sedo GmbH and managed diverse freelance
specialist, including most recently the A4U Best Paid Search online projects. She was responsible for some of the highest-
Partnership 2011 award with O2 Ireland. value transactions in the domain industry and specialized in the
acquisition and sale of premium online assets.
niels dorje salvatore maiorano

Partner International Marketing Manager
Tandler.Doerje MyVoucherCodes.co.uk
Niels is a Partner at the German-based Online-Marketing company Salvatore Maiorano has been a specialist in the online marketing
Tandler.Doerje.Partner, which has a strong focus on SEO services industry for more than 6 years. His career has touched on all areas
for large companies and websites looking to improve their rankings of online marketing in the human resources, financial services, and
within the Google guidelines. affiliate marketing industries.
Together with his Partner and renowned SEO expert Marcus Tandler, Currently, Salvatore is the International Marketing Manager at
he´s consulting various companies around Europe about all aspects the leading UK voucher code website MyVoucherCodes.co.uk,
of Online-Marketing. His focus is SEO for Google´s various Universal overseeing operations in 4 countries across North America
Search indices, as well as Content Licencing and Affiliate Marketing. and Europe.

sammy elazab sean sewell

Online Partnerships Manager Director
Telefónica O2 Performance Horizon Group
Sammy Elazab is Online Partnerships Manager at O2 and takes Sean Sewell is the Director for Lead Generation for Performance
lead in the management and strategy of the businesses main online Horizon Group, a company that is dedicated to revolutionising the
partners and lead generation campaigns. lead generation and affiliate space in the UK.
Having joined buy.at in 2006 Sammy was part of the first Account With over 8 years online marketing experience, half has been spent
Management team that moved from Newcastle into the London in the lead generation space.
office and was quickly promoted to Account Director.
Previously Commercial Director and Head Of Lead Generation
for buy.at and AOL, Sean has worked across all lead generation
channels with agencies & direct clients.
Chris johnson kevin edwards

Head of Client Services Strategy Director
Affiliates4u affiliate window
Chris has been involved within Affiliate Marketing for 6 years, Kevin's background is in journalism, having worked in local press
working for a4u's parent company existem ltd since 2005. Having before moving online to provide editorial content for a financial
worked in and alongside the sector, as well as helping with the communications company. This led to writing for an online
organisation of the inaugural a4u events, Chris currently works as directory for US search company LookSmart, one of the biggest
Publisher on the Affiliates4u website, where his day to day roles affiliates at the time. Following LookSmart’s exit from the UK
include reporting and creating editorial content around the Affiliate Kevin took up an account management role network side at dgm,
Marketing industry. progressing to Commercial Analyst before switching in 2006 to
Chris has recently spent much of his time working on a4u's Affiliate Window, the UK’s largest affiliate network.
inaugural Performance Marketing Guide and European Affiliate Having established the company’s Partnership Team Kevin now
Survey, launching here at a4uexpo Europe. heads up the Strategy Team, tasked with ensuring best practice and
strategic guidance is offered to Affiliate Window’s clients.


sri sharma simon spaull

Founder and Managing Director Chief Development Officer
Net Media Planet TBG Digital Inc
Sri Sharma is the Founder and Managing Director of Net Media Simon Spaull joined TBG still in its infant stage, and has been part
Planet, an award winning Paid Search Marketing agency. of the core team that has grown the business to the global entity it
Working on a performance based model across 59 countries and now is. In 2010 Simon launched the US operation TBG Digital Inc,
28 languages, Net Media Planet generates client revenues of over and was an integral force in growing the office to manage accounts
EUR90 million annually. for more than 35 Fortune 500 companies. This has quickly led to
TBG Digital launching additional offices in New York and Chicago.
Sri is considered an online marketing thought leader, and has
spoken at various conferences internationally. He recently won Simon has now moved back to the UK to work on expanding TBG
highly commended UK Entrepreneur of the Year and, this year, the Digital’s European operations and scaling product development
company has won both the Econsultancy Innovation in Paid Search and monetising new markets for the business.
Award and the A4U Best Search Partnership Award.
LEE-BRIGNELL CASH
Co-Founder & COO
FusePump
Lee co-founded FusePump to help e-commerce companies grow
revenues through the application of high quality product feeds. Lee
has been working in online marketing since 1999 in sales, product
development, business development and strategic roles at Dennis
Publishing, Reed Business Information and Vibrant Media.
FusePump has grown its customer base rapidly since launch in
early 2009 and counts brands such as O2, Orange, Argos and TUI
amongst its clients. FusePump delivers feed marketing services to
merchants in Affiliate Marketing, Search, Price Comparison and
Display Advertising.
Register for a4uexpo London today...
...and save a massive
The fifth annual a4u Expo London is heading to a brand new

location this year at the Hilton Metropole in London’s West
End on 18th – 19th October 2011.
1 8 - 1 9 o ct o b e r 2 0 1 1 The expo grows year on year and We'e offering an exclusive 50%
Hilton Metropole, London this year is no different, promising discount for a4uexpo Europe
the invaluable conference delegates if you book before
sessions and networking midnight on 9th June 2011.
opportunities that you have come
to expect from a4uexpo. Don’t miss out!
use code 50offlondon when registering at a4uexpo.com
Note: To qualify for this discount you must have attended a4uexpo Europe 2011 & have registered for
a4uexpo London using the code above, during a4uexpo Europe show hours.
067
a4uexpo europe
the exhibition hall

068
exhibition hall
ICON LEGEND FOYER BALLSA AL
Affilinet FB1
Refreshments zanox FB2
ClickBank FB3
Food served here Markco Media FB4
Webgains FB6
Stairs between floors Netaffiliation FB8
Commission Junction FB9
LinkShare FB10
BALLSA AL C MEZZANINE
Aspire Affiliates B1 effiliation M5

Revenue Wire B2 Mobpartner M9
Argos B3 Coull M10
Digital River B4 affiliates4u M11
Public Idées B5
Neverblue B6 Plus New Live Theatre
Marriott Affiliate Programme B7
Golden Feeds B8
TradeTracker B9
nonstopconsulting B11
belboon B12
Intela B14
BALLSA AL C Ground floor
B2 B3 B4 B5 B6 B7 B8
B12
B1
B9 B11
B14
FOYER BALLSA AL Ground floor
FB3
FB4
FB1 FB2
FB10 FB9 FB8 FB6

070
mezzanine First floor
M6 M5
M8 M9 M10 M11
For Live Theatre sessions turn to the Agenda section of this brochure
072 exhibitors
AFFILINET ZANOX
Stand FB1 Stand FB2
affili.net zanox.com
Founded in 1997, affilinet is one of the most established affiliate zanox is the leading European performance advertising
networks in Europe, offering unrivalled experience, knowledge network. The zanox group, comprising zanox and its partner
and heritage in the marketplace. With presence in 7 countries companies Affiliate Window and buy.at, supports more than 3300
across Europe, affilinet have over 2,000 affiliate programs on the international advertisers with the efficient marketing of products
network as well as more than 500,000 affiliates all over Europe. and services on the internet.
CLICKBANK MARKcO MEDIA

Stand FB3 Stand FB4
clickbank.com markcomedia.com | @markcomedia
ClickBank is the premier online marketplace for digital Markco Media is a global web based marketing and advertising
information products, providing affiliate marketers with secure company that operates the UK’s number 1 voucher and deals
ways to be successful and profitable. ClickBank provides services network. Our global portfolio of high traffic websites includes
in more than 200 countries around the world and is consistently MyVoucherCodes.co.uk, CouponCodes4U.com, CodesPromotion.fr
ranked as one of the most highly trafficked sites on the web. and TopGutscheinCode.de.
WEBGAINS netaffiliation
Stand FB6 Stand FB8
webgains.com | @WebgainsUK netaffiliation.com
In the last three years Webgains has become the fastest-growing NetAffiliation, part of the C2B SA group, is a world wide
affiliate network world-wide opening offices in the UK, France, Affiliate Platform based in Paris. Since its foundation in 2004,
Sweden, Germany, Benelux, Denmark, Spain and USA. Webgains Netaffiliation has developed to become one of the major players on
has an impressive international client list including British the European Affiliate Marketing scene. Together with our 85 000+
Airways, Financial Times, Yves Rocher and Lovefilm. affiliates we publish over 1 000 prestigious campaigns.
073 exhibitors
commission junction linkshare
Stand FB9 Stand FB10
valueclick.com linkshare.co.uk | @LinkShareUKBlog
Commission Junction, a ValueClick company, is a leading European Founded in New York in 1996, LinkShare is the world’s largest
affiliate marketing network, and the global leader in affiliate affiliate network with 15 years of affiliate marketing expertise.
marketing. With regional hubs in the UK, Germany, France, Ireland, Launched in the UK in 2006 LinkShare has partnered with some
Sweden and Spain; Commission Junction offers bespoke solutions to leading retailers including ASOS, French Connection, Goldsmiths,
advertisers, agencies & affiliates across the Europe. Hamleys, Karen Millen, Lego, Mango, and Uniqlo.
aspire affiliates revenuewire

Stand B1 Stand B2
aspireaffiliates.com revenuewire.com | @revenuewire
Aspire Affiliates is the largest and most trustable affiliate program RevenueWire is a global e-business platform that supports revenue
promoting Scratch2Cash, Karamba.com & OK! Scratchcards. We growth for software merchants, online affiliate marketers, and
commit to bringing players the fairest and most entertaining the high-quality digital products they promote. RevenueWire is
scratch cards, slots & instant win games on the net. Aspire dedicated to offering its members the very best of the affiliate
Affiliates, formerly NeoGames Partners, is part of Aspire Global. marketing and e-business world.
argos digital river

Stand B3 Stand B4
argos-affiliates.co.uk | @Argosaffiliates digitalriver.com | @digitalriverinc
Argos is the UK’s largest multi-channel retailer selling over 35,000 Digital River's oneNetworkDirect affiliate network, developed with
products across 13 different categories. Our affiliate programme the goal of being a top affiliate network, specializing in software,
offers commissions of up to 3% on all products. consumer electronics and games. oneNetworkDirect features the
We offer a suite of promotional tools and weekly promotions. For largest selection of digital products offered online today, including
more information visit www.argos-affiliates.co.uk. some of the world's most recognized titles.
074 exhibitors
public idÉes neverblue
Stand B5 Stand B6
publicidees.com neverblue.com | @neverblue
Public-Idées offers innovative services (affiliation, coreg, Neverblue is a leading North American Affiliate Network.
retargeting..) covering the whole affiliate marketing value chain: Neverblue’s tens of thousands of affiliates drive over 1 million
strategic consultancy and decision-making assistance, network monthly paid conversions of global traffic to the world’s leading
management and results measurement. Public-Idées is able to Advertisers and agencies. Come and find out how we can grow
answer the needs of pan-European and international brands. your business
marriott affiliate golden feeds

programme Stand B8
Stand B7 | marriott.de fornova.net
With more than 3,500 hotels in 70 countries and 12 brands, GoldenFeeds – Intelligent Quality Feed Generation by ForNova.
Marriott has something for every type of traveller, and prices GoldenFeeds service generates fully detailed, fresh and accurate
to match. As a Marriott affiliate you can earn commissions on product feed covering your entire catalogue. The feed is generated
hotel stays, and sales of Marriott Gift Cards. This is a unique on a daily basis at off-peak hours (night) and is delivered to all
combination. Join now. Reap the rewards! your marketing channels.
tradetracker nonstopconsulting
Stand B9 Stand B11
tradetracker.com nonstopconsulting.net | @nsCi_HQ
TradeTracker delivers performance based affiliate marketing, nonstopConsulting was established in 2002 in Munich, Germany
driving sales incrementally whilst increasing ROI by means and has become the largest independent Affiliate Management
of market leading in-house developed technology. Due to Agency in Europe serving over 100 merchants running Affiliate
TradeTracker’s innovations within the affiliate market, Programs in more than 20 countries worldwide in the retail,
TradeTracker has gained a substantial market share. telecoms, travel and finance categories.
075 exhibitors
belboon intela
Stand B12 Stand B14
belboon.com | @belboonadbutler intela.com | @intela
belboon-adbutler GmbH operates with belboon the Affiliate Intela is a performance-based lead generation and email
Marketing and Performance Advertising Network of the YOC marketing company based in London with its operational center in
Group. With around 1300 partner programs, belboon belongs to Boulder, Colorado. In addition to the UK, Intela provides programs
the three leading Affiliate Networks in the D-A-CH market but is and distribution in the US, France, Spain, Italy, Netherlands,
also active in many European markets. Germany, Portugal, Canada, and Australia.
effiliation mobpartner
Stand M5 Stand M9
effiliation.com web.mobpartner.com
As a strong player in the online marketing sector, Effiliation Our purpose is simple - connecting advertisers with their audience
provides performance based solutions for advertisers in and helping publishers maximise their earning potential. Based
supporting them in their marketing strategy: acquisition, on CPA model, we minimize the risk for advertisers, and allow
development and internationalization (France, Germany, Italy, publishers to fill their unsold traffic easily. We give our users the
Spain, China, and soon Brazil). flexibility and control they need to achieve these goals.
coull affiliates4u
Stand M10 Stand M11
coull.com affiliates4u.com | @a4u
The Coull Video Network isn’t like other networks out there - we affiliates4u is the hub of affiliate marketing in the UK, featuring
don’t focus on one type of publisher or metric. When combined affiliate marketing forums, an industry blog aggregator, jobs and
with our unique clickable video technology we provide compelling events directory. It is the place to be for anyone who is involved in
returns and results for an advertiser. the affiliate marketing industry.

077
a4uexpo europe
NETWORKING PARTIES

Hilton park
a4uexpo venue
Kongreßhalle
Party venue
079 networking parties
official networking
party & bbq
TUESDAY 7th june from 19:30
a4uexpo Europe’s official networking party will Delegates will be invited to join us for a traditional
be taking place on the middle evening of the two Bavarian bbq in the terrace garden, share some local
day conference, Tuesday 7th June. Bavarian tipple over some informal networking, before
the party starts with another fantastic DJ set, and some
Hosted at a Munich’s Kongresshalle the a4uexpo Europe traditional entertainment.
official networking party will once again be a night to
remember. The Kongresshalle is host to a series of popular The official networking party starts at 7.30pm until late,
events including the infamous Oktoberfest, which offers and is open to all delegates of a4uexpo Europe.
the perfect venue to host the 2nd a4uexpo Europe
networking party. Please note your credentials will be checked.
alte kongresshalle
Theresienhöhe 15, 80339

München, Germany
t: +49 (089) 2606765

w: dieregistratur.de
081
a4uexpo europe
Note pages

Event feedback
Name: Email:
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Organisation
Venue facilities
Booking & Administration
Accomodation booking
Networking opportunities
Further comments:
WiFi password: U: event/a4uexpoeurope P: munich
brought to you
by the team at existem
Get in touch
the team Using a pen Using a mouse
(lef t to right)
7.17/7.18 Paintworks existem.com

Sarah Pickthall Events Coordinator Bath road a4uexpo.com
Sarah Parsonage Events Manager Arnos Vale a4uawards.com
Pete Coles Designer Bristol, BS4 3EA affiliates4u.com
Chris Johnson Head of Client Services England, UK performanceinfashion.co.uk
Matthew Wood Managing Director
Carrie-Anne Lewis Events Administrator using email
Stuart Pringle Sales & Partnerships Manager events@existem.com
David Gebler Web Developer

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03

Our seventh Conference

67 The exhibition hall

I’m not just referring to basic

making the most of

your badge, wristband

If you enjoyed (or are enjoying) a session and have

Badges & wristbands

Day one Day two

Lunch will be served in the Exhibition Hall, in Salon

...the shopaholic ...the historian

Shopaholics will love the

Set on the top floor of number 28, Marienplatz. You need to

...the party animal ...the music lover

...the active mind

The Deutsches Museum is the largest technological and

a4u e xpo eu rope m u n i ch h i lto n pa r k j u n e 7-8 20 11

affilinet > affili.net

zanox > zanox.com

clickbank > clickbank.com

markco media > markcomedia.com

tradetracker > tradetracker.com

Full profiles available at a4uexpo.com/europe

netaffiliation > netaffiliation.com

belboon > belboon.de

webgains > webgains.com

Full profiles available at a4uexpo.com/europe

commission > cj.com

argos > argos-affiliates.co.uk

08:45 Conference Welcome

The must attend sessions, insider tips, what to expect

a4u e xpo eu rope m u n i ch h i lto n pa r k j u n e 7-8 20 11

Full session descriptions are available

026 agenda day one

Google On-Page Optimisation: Performance Marketing

Gillian Makepeace Debenhams, Julia Stent Top10.com

Cézanne & Van Gogh Live Theatre (Mezzanine level)

So You've Invested in Attribution, But Do Demystifying Facebook As A Direct

Seth Richardson DC Storm

Full session descriptions are available

027 agenda day one

The Future Of Vouchers and Group Buying Search is sexy

Salvatore Maiorano myvouchercodes.co.uk, Axel Hesse Sri Sharma netmediaplanet

Gutscheinpony (plus additional panelists to be announced)

to grow your results!

Discover how, as an Advertiser you can engage effectively with

Cézanne & Van Gogh Live Theatre (Mezzanine level)

EU Affiliate Research 2011 Persuasion: Surefire Psychological Tactics

views of the future.

the industry's current issues and trends differ across Europe,

providing the grounds for a productive approach to territorial

affiliate marketing over the next year.

Full session descriptions are available

028 agenda day one

Performance Marketing: The Publisher

Sasnovskis Webgains, Laurence Harroch zanox SAS

display marketing. revenues from your performance marketing activity.

Cézanne & Van Gogh Live Theatre (Mezzanine level)

Joost de Valk yoast

possible strategies on future techniques.

Full session descriptions are available

029 agenda day one