Yder Leon Laya

411 15th Street. Park Slope. // Brooklyn, NY 11215

YderLaya@aol.com 1 718 499 4606 / cell 1 64
6 420 6338
EXPERIENCE
CANON USA. Long Island, NY
PRODUCT MARKETING SPECIALIST (Latin America Focus)
May 2009 - Present.
***Establish and grow direct marketing, service with new and existing customers.
***Create flexible marketing programs
***Introduce solutions that meet the demands
***Customer service and support
***Create & edit marketing material**
REUTERS New York, NY
MARKET ANALYST. New York, NY July 2007 - May 2009
* Collect and analyze data to evaluate existing and potential product and s
ervice markets.
* Responsible for identify and monitoring information from Latin America.
* Research market conditions or changes in the industry that may affect sal
es.
FINANCIAL TIME INTERACTIVE DATA New York, NY
RESEARCH SPECIALIST. September 2005 - March 2007
* Research and update equity data.
* Manage basic data terms i.e. ex date, CUSIP/CINS, Ticket, Merger, Mutual
Fund, Dividend,
* Basic command of at least one entry and history utility.
* Accurately research and update basic equity, announcements; Merger, Cash
dividend.
* Used a wide variety of data sources including websites, exchange notifica
tions etc.
* Research and respond to basic external and internal data queries.
VENEQUIP (Caterpillar) Valencia, Venezuela
MARKETING MANAGER 1997 - 1998
* Managing special events and trade shows.
* Worked with national public relations firms and assessed business impact o
f all competitors
* Conceived and developed a process that reduced client complaints by 80% and
created a win-win partnership relationship.
* Supervised production of three separate market trend company publications
* Developed and executed marketing plans for trade shows, conventions, semina
rs, and other events.
* Supported marketing mix of existing and new products and services.
* Coordinated advertising, communications, and public relations efforts and r
eported measured success of events.
VENEZOLANA DE PINTURAS, (Sherwin Williams) Valencia, Venezuela
CHIEF OF MARKETING STUDIES 1995 - 1997
* Responsible for analyzing marketing trends for this 1000 employee workforc
e, manufacturing and selling paints as well as industrial products.
* Increased sales volume by 8% in first year.
* Developed and implemented a database that enhanced sales force/client infor
mation flow and cut lead time in determining inventory needs and/or overstocks.
* Determined demand for new and existing products and services through the us
e of statistical procedures and data analysis.
* Gathered and analyzed data on competitor activity (customer demographics, b
uying habits, and preferences).
* Forecasted consumer and industry trends.
* Designed surveys, opinion polls, and questionnaires.
EDUCATION
New York University, 1999, New York, New York
Courses in Economics and Social Sciences
Colegio Universitario, Rafael Belloso, 1990, Maracaibo, Venezuela,
B.A Marketing
Universidad de Carabobo, 1980 - 1983, Valencia, Venezuella
A.A Studies in Accounting,
Computer skills: excel, power point, word, In Design, - + Photo Shop
General Skills: Organization of Events, dealing directly with customers and part
nerships, experience supervising group. Budgets etc. experience managing and ov
erseeing creative production, oversight of creative production budgets
Communications skills: Presentations, including formal and informal presentation
s