NICOLE MURN-MORRISON

1589 Skeet Club Road, Suite 102,

High Point, North Carolina 27265
336-430-0036
insightfulnicole@gmail.com

NEW MEDIA & MARKETING MANAGER

Branding / Business Development / Research Analysis/
Web Design / Start Ups / Online Media/ Sales/
Google Analysis / Event Marketing / Strategic Planning/
SEO / PR / Sales Support / Leadership
Summary:
I deliver innovative business models, synergistic creative branding and marketin
g
approaches. I am a broad-based marketing specialist who optimizes internet
marketing to enhance strategic plans, increasing product awareness and market
share. I am adept at analyzing competitive trends, product demographics, qualita
tive,
and in store and online traffic analysis. My experience in sales will allow cohe
siveness
between sales and marketing. Utilizing my innate creativity to align company str
ategic
goals with resources will allow for new venture opportunities and reduction of c
ostly
expenses.
Objective:
Management in marketing where sixteen years of combined advertising and marketin
g
experience will help to establish a more innovative and productive work environm
ent.
Utilizing skill set in advertising and marketing by strategically applying exper
ienced
search engine and internet marketing techniques to enhance overall company brand
and increase product profitability. Career growth with established company that
values creativity, integrity and an action-oriented marketing and sales professi
onal whose passion is to use all facets of creative intelligence to motivate oth
ers.
Some highlights are:
* Generating prospects and capitalizing on new business opportunities
* Launching niche publication, increasing distribution with social media
* Search Engine, web portal and website optimization
* Designing internet advertising, increasing revenue, page views and market shar
e
* Increasing brand awareness and profitability
* Writing website content and writing and producing commercials
* Adept organizer in special events and fundraising
BA in Communications from Bowling Green State University. I am recognized in
Cambridge's Who's Who of Executives and a member of the National Association
of Professional Business Women. Clients and colleagues alike describe me as
highly creative, action oriented and a self motivator. Also, a strong leader who
works well with all levels of employees.
SELECTED ACCOMPLISHMENTS
Overachieved new business development goal. WFMY-TV needed to increase
new business to meet budgets. Created sales materials, including scripts,
commercial production and internet advertising to gain new clients. Improved
closing rate from 50% to 75%, exceeding budget by $90K over first year.
Developed company, using internet marketing strategy. Started Ripple Effects
Marketing by specializing in internet marketing, search engine optimization,
content management, Google analytics and website development. Gained new
business by integrating new and traditional media in business plans. Exceeded
forecast by 50% year to year.
Produced new revenue stream. Key client at WFMY-TV was celebrating 40th
anniversary. Created concept for a 5-second commercial to promote event on air.
Exceeded expectations and client attributed success to this innovative idea. Due
to my creative out of box thinking, WFMY was the first station in the market to
utilize
5-second commercials as a revenue source, bringing in an additional $25K first y
ear.
Increased brand awareness and market presence. New client for Ripple Effects
Marketing needed to improve foot traffic and revenue. Developed marketing plan,
including television, web banners and print. Implemented Google analytics, Adwor
ds
and search engine marketing. Landed client top placement on Google, increasing
overall online hits 536%.
Created local event, gaining market awareness. Conceptualized and implemented
"Pretty in Pink" event for annual client. Aligned client, magazine and local spo
nsors
to raise money for local nonprofit. Composed marketing plan, sought location, br
ought
in sponsors and donations for silent auction. Increased donations +13% from prev
ious year.
CAREER HISTORY
Marketing Director, Ripple Effects Marketing Inc., 2007 to Present. Developing b
usiness
and marketing plans for various clients. Specializing in advertising, marketing,
content
management, web design, Google analytics and search engine optimization. Devisin
g
strategic planning and branding, increasing market presence and share.
Search Marketing Analyst, News-Record/Skirt! Magazine, 2007 to Present. Key clie
nt of
Ripple Effects. Consulting, optimizing multiple portals, landing pages and craft
ing presentations. Researching internet trends and competitive websites, suppor
ting sales and maximizing revenue opportunities. Handling community events, sign
ing new sponsors and negotiating contracts.
Sales Account Executive, WFMY-TV, 2000 to 2007. Created sales proposals relevant
to clients' demographic and qualitative profiles. Prospected new business with
a closing ratio of 75% versus station average of 55%. Originated scripts and pro
duced commercials. Competitively positioned station in market to gain market sha
re.
Other: Sales & Marketing Manager for Skirt! Magazine and Promotions Manager for
MGM Grand Hotel & Casino.
Additional: I enjoy acting, singing, theater and karate.
Skills: Proficient in all Microsoft programs and web-based content management pl
atforms or web design
Visual CV Resume: http://tiny.cc/murn-morrison