Free Premiere Issue

SALSA of
PUERTO RICO JOSÉ
TOSADO
Interview With Local Legend
Orlando Ortiz
¡La Abuelita Dice!
Tips From Our Kitchen to Yours.

L.A.M.A SPRINGFIELD’S
Latin American Motorcycle Assoc.
More than a bike club NEXT MAYOR???
 IF YOU
THINK IT,
massappealprinting@gmail.com WE CAN
413-455-0665 413-657-2145 INK IT!
Graphic Design Services
!" Logo Development !" Magazine Designs
!" Corporate ID !" Business Cards
!" Web Pages !" Letterheads
!" T-Shirts !" Envelopes
!" CD Covers !" Postcards/Fliers
!" and more... !" and more...

BASIC LOGO PACKAGE $99*

Printing Services
!" Posters
!" Door Hangers
!" Business Cards
!" Club Flyers
!" Business Forms
!" and more...

1000 BUSINESS CARDS $99*

Web Design Services
!" Email Marketing
!" Web Banners
!" Wordpress Themes
!" Flash
!" HTML
!" and more...

WEB PAGE STARTING AT $99*

CALL NOW!! *Restrictions apply. Call for more details. 413-455-0665
Turnarounds are estimated not guaranteed. All orders must be prepaid.
El
Licenciado Reinaldo González provee la
mejor representación en casos de negocios,
bienes raíces, y lesiones e injurias
personales, casos criminales, reclamaciones de
seguro social, bancarrota, divorcios e inmigración.
9'() :8/*&*) %:"*$&') *() 23$"(#0*45) ;) <'+&'(=) +*)
prestan servicios a las comunides Latinas en todo
el estado de Massachusetts. Con larga experiencia
y éxito en el campo legal, el Lic. González y sus
asociados le ayudan con cualquier tipo de caso,
confrontando las más difíciles situaciones. No
deje de llamar hoy mismo al 413-788-4541
A
ttorney Reinaldo Gonzalez provides legal
representation in business, real estate, per-
sonal injury matters, and criminal defense
matters. His associates also handle bankruptcy,
social security claims, domestic relations and im-
!"#$%&"'()!%&&*$+,))-"&.)'/01*+)"()23$"(#0*45)%(5)
Boston, he offers services throughout the entire
state of Massachusetts. Attorney Gonzalez has
6%+&)*73*$"*(1*).%(54"(#)+'!*)'/)&.*)!'+&)5"/0184&)
cases. Call 413-788-4541

Representation in:
Business & Real Estate
Accidents
Personal Injury
Criminal Defense
Bankruptcy
2'1"%4)2*18$"&;)94%"!+
Domestic Relations
Immigration

Para Representacion Legal Llame

For Legal Representation Call
Tel: 413-788-4541
Fax: 413-788-6415
info@massgonzalezlaw.com
 Table Of Contents
Tables
38 School St.
!"#$%&'()*+,-+.//.0
1(23(#%+,-+4*$3$5%
6/789:98;<=-
$%>5?@$*A)A3$%ABA22CD5B

Publisher:
;$*A+EA3$%A+,-!!

President/CEO
+F5G%+HA*$))A+I5BA%

Exec. V.President/CFO
Ernesto Cruz

Public Relations/Sales
,$)*#(*+,5%3A)@5

Promotions
-*AB+J5B(K

Editor in Chief
Femcee Cincere
TABLE OF CONTENTS Entertainment Editor
,A#L+MN(#3A2
05....FROM THE EDITOR
Sr. Photographer/
08....JOSE DELGADO Columnist
=A#)L%+=$AK8E$%*2AL
09.....CHASTELYN RODRIGUEZ Fashion Photography
10....L.A.M.A. =A@$*+O)AKK(

11....BEAUTY IN THE KITCHEN Contributing Writer

<2()+P25#$A
14....ORLANDO ORTIZ Contributor
E5NQ(%*L+HA*$))A+
15....JOSE TOSADO
17....P.R. CULTURAL CENTER
18....ITS OUR TIME (COVER STORY) Copyright © 2011 by ;$*A+EA3$%A+
19....NUMBER AND FACTS ,A22. All rights reserved.
Reproduction without consent is
20....SABOR DE PUERTO RICO Prohibited.
;$*A+EA3$%A+,A&AK$%( is a
publication of
;$*A+EA3$%A+,-!!.
Cover Photo: =A@$*+O)AKK(+RO)AKK(+HG535&#A"GLS Printed In The United States
Photography: =A#)L%+=$AK+E$%2ALT+ The opinions of contributing writers
=A%$()+I52AT+R=I52A+HG535&#A"GLS may not be the opinion of
Cover Design: F5G%+H+I5BA% ;$*A+EA3$%A+,A&AK$%(C
Printing : ,-!!+-""(A)+H#$%3$%&+U5B"A%L
V#5B+3G(+4*$35#
M(#( we are, a group of young Latino indi-
viduals taking the initiative of creating a
magazine OUR way. We are the Einstein’s behind this
atomic bomb, the monsters behind this machine. Like
!"#$ %&'("!$ )&*!"#&+$ ,"*$ '-.#-!#/$ !"#$ 0&+!$ 1'&231-#4$
we are soaring and innovating a new resource that
#.#&5*-#$,'33$)#-#0!$6&*78
In this issue, we will focus on the unique individuals
and organizations of the Latino community that are
working toward helping this community gain recogni-
tion. Not only on a local, but on a national scale as
well. Respect is what we hope to gain from all of our
readers. So its only right that we give respect where
respect is due; to our accomplished Latinos. After all,
respect is the quality that is most important when es-
tablishing any new kind of relationship.
We invite all of our readers to share this journey
of print media with us; as we bring forth a publica-
tion that not only will discuss topics pertaining to just
Latinos, but of topics that will appeal to all ethnic
communities across the nation.
It is essential for all of our readers to comprehend
!"1!$*9&$.'#,+$1-/$*2'-'*-+$/*$-*!$&#:#;!$!"#$.'#,+$
1-/$*2'-'*-+$*6$!"#$*&(1-'<1!'*-+$1-/$2*3'!';13$0(9&#+$
mentioned throughout this magazine.
Most are probably wondering the reason behind
all content written in English if this is suppose to be a
Latino magazine. The answer is, we not only wish to
target Latinos that are only of decent. In addition,
we wish to target the children of parents who came from decent. In other words, not all
Latinos of our community predominantly speak Spanish. In contrast, most predominantly
speak English. We wish to relate to them as well. Although this group in particular is targeted,
our general purpose is to reach out to everyone across the world regardless of ethnicity or
cultural background.
All collaborators of this magazine have a movement of their own. I’m sure you’ve heard of
all of our names before. That’s exactly what I’m talking about. As history repeats itself, so do
we, right before your eyes. All of us have made an impact on this community in one way or
another. So therefore, we have combined our brainstorms, in addition bringing our talents to
life. Together, we are a power house movement. Again, this is being done OUR way, which
for us, is the BEST way that makes sense.
Vida Latina Magazine would like to give special thanks to UA#)52+J5%KA)(K, (Massachusetts
Latino Chamber of Commerce) -335#%(L+I($%A)*5+J5%KA)(KT+FA@$(#+,N)(#5T+=A%$()+I52A, (D.
Rosa Photography) OA#WA#A+I52A2T+(The Light Magazine) =A@$*+O)AKK(T (Blazze Photography)
<@(33(+U#NKT (Puerto Rican Cultural Center) F52(+X52A*5T+UGA23()L%+I5*#$&N(KT+E$)L+XL25%T+=F+
=5%+UG$35T+P#)A%*5+P#3$KT+,$Y(+I(L(2T+-335#%(L+F5G%+4C+,$))(#T+X()(BN%*5 and the D5BBN%$3LC+

As writer, vocalist and emcee I sign off as your....

4*$35#+$%+UG$(>T
Femcee Cincere
(*$35#?@$*A)A3$%ABA22CD5B
 MR ANONYMOUS
It Is What It Is
=2&'-(0#3/4$ =2&'-(0#3/4$
=2&'-(0#3/88888$ >!?+$ 1$ !*9("$
city to grow up in. The
mentality is: “earn
respect at any cost
necessary,”and for the
mild mannered, “let no
man disrespect you.” It’s
not until you reach a certain
level of maturity,that you realize
how true respect is earned off of your
successes and accomplishments.
Most Wanted Music World @'6#$ '-$ =2&'-(0#3/$ '+$ -*!$ 3**A#/$ 92*-$
as a precious opportunity to make your mark and
experience things that only certain individuals dream
about. Instead, life is looked upon as something that is
Recording Studio
AD
short lived, stressful, and that can be taken away from
you at any moment.
Mixing It is a city in which fashion trends and your knowledge

Mastering of hip hop culture earns you a higher status, than

becoming a member of the honor society. Planned

YOUR AD HERE
Beats parenthood, out the window. Credit.... What’s that?
It’s the “oh well, that’s who I am, and I ain’t changing
for no one” attitude that creates the level of poverty
and ignorance that leads to such a violent culture.
It’s a city that lacks respect for the police
Music Videos department. You talk back to a cop in NY or LA and
see what happens.
Commercials What impact do drugs have on our community?
It’s the number one employer in the city; always
Photo Shoots hiring with little or no experience. No dress code and

Event Photography no strict rules to abide by. Unfortunately, our youth

;1--*!$ /'66#&#-!'1!#$ )#!,##-$ 61;!$ 1-/$ 0;!'*-$ 6&*7$
the individuals they idolize in the Hip Hop culture. The
“toughest” thing Kanye West has ever done is steal the
limelight from Taylor Swift during an award show on
MTV. Jay-Z and drug money; yeah right!!!! Real estate

DJ Services and stocks in major corporations is how he earns his

living now a day. Don’t be mistaken!
Sound Rental =2&'-(0#3/$'+$-*$/'66#&#-!$!"1-$1-5$*!"#&$9&)1-$;'!5$
in America. We just live here! Is it a lost cause? You
Graphic Design decide. The only way that things will ever change is

Web Design for the nearly impossible to happen; for the smart kids
that have a positive outlook on life to claim the role as
the cool kids and for the gang related, drug dealing
individuals, that have no respect for their own future,
to be looked at as the idiots that they are.
MostWantedMusicWorld.net We need to reward the positive and change the

Email Us: front page story from “Two Shootings Took Place in
!"#$%&'()*+ ,-(#+ ./(+ 0((1(%*,” to “Young Hispanic
mostwantednyc@gmail.com 234$)5+ 63%+ !.3#.7+ 8$7+ 9:%+ ;<7$%(77=+ 3%*+ ;<57+ 3+ >(:+
Home in the Same Year.” Until that takes place in

646-462-7251
=2&'-(0#3/4$!"'+$,'33$13,15+$)#$!"#$;'!5$,'!"$!"#$+3*(1-4$
“It is what it is!”
JOSE DELGADO the city.

Jose Delgado, current Mayoral Aid to

the honorable Domenic J. Sarno
was born and raised in the North End of Spring-
Recently, he
for “ROCA” a program
dedicated to
worked

helping
0#3/4$B18 youths who were gang
C#3(1/*4$ 1$ %#+!0#3/$ =!1!#$ D-'.#&+'!5$ 1603'1!#/$ 1-/$ '-$ +*7#$
graduate, studied Mass Communications with cases, ex-convicts. As a
plans to be an outreach worker and help others. counselor, Delgado met with
After graduating college, he joined the youths as a mentor and
Americorps4$ 1$ -*-$ 2&*0!$ *&(1-'<1!'*-$ !"1!$ helped them develop skills that
focuses on helping members of the community. in return, would prepare them
As a member of Americorps, Community ,'!"$;*-0/#-;#$6*&$!"#$,*&A$0#3/8$
service is rewarded with education awards, Delgado represents and
that can be used to pay for college or any acts on behalf of Sarno and
other expenses that have to do with education. is a liaison between the
Delgado became a member of Americorps ;*779-'!5$1-/$;'!5$*60;'13+8$
with the assistance of the Massachusetts Latino Delgado is a humble
Chamber of Commerce, which would then and professional young
become his work place for the following two Latino who has a passion
years. for helping others. These
While working for the Latino Chamber of qualities have gained him
Commerce, Delgado was tasked with helping the admiration and respect
small Latino business owners. He has also of his community. He is
helped to coordinate programs for the Latino a great example for our
community. youth.
During the 2010 Census, Delgado worked as
a Field Supervisor, making sure that everyone =A#)L%+=$AK8E$%*2AL
*)$%*735?-$*3)3.$%34377@A,4
in the community was accounted for, therefore
playing a role in securing government funds for
Chastelyn Rodriguez
=A#)L%+=$AK8E$%*2AL
*)$%*735?-$*3)3.$%34377@A,4
UGA23()L%+
Rodriguez, model, singer,
actress and current
crown holder of the
Miss Diaspora Interna-
tional Beauty Com-
petition, was born in
=2&'-(0#3/4$B14$1-/$
raised by both her
parents Martin and
Blanca Rivera. Her
beauty combined
with talents, have
led to her participa-
tion in various beauty
competitions and
other project ventures.
Rodriguez is a graduate
of American International
College with a bachelors
degree in sociology and
criminal justice. She chose
to secure her future by
1;E9'&'-($1$/#(&##$0&+!4$)#6*&#$
dedicating herself fully to
dreams of stardom.
In 2009, Rodriguez was
selected from thousands of
young ladies to participate in
“Nuestra Belleza Latina,”a reality
tv show of the Spanish television
network Univision; in which Latin
beauties compete with each
other for exposure, $250,000 in
cash and prizes and the crown
as an accolade for becoming
Nuestra Belleza Latina for a year.
Rodriguez represented Puerto Rico,
Photography Hair and Makeup
=A@$*+O)AKK( FA@$(#+,N)(#5
her parent’s homeland, and made it
!*$!"#$0-13$FG8
$ >-$ GHFH4$ I*/&'(9#<$ :#,$ 133$ !"#$
way to Catania, Italy, to compete
in “The Look of the Year,” an inter-
national modeling competition
in which Rodriguez represented
Puerto Rico once more.
Locally, the 5’7’’ bronze skin
beauty, became a cast member
of “By Chance Boston,” a mini
series that can be found on
Youtube.com. She played
the role of Jasmin. In edition,
Rodriguez is one of the hosts
of “Lights, Camara, Action,” a
bilingual television show that
is targeted toward the Latino
youth audience; projected
to be aired during 2011. The
network on which the show will
air has not yet been decided.
On December 17, 2010 Rodriguez
won the “Miss Diaspora Models Interna-
tional Beauty Competition,” which took
place in Manhattan, NY. She competed
against 26 young ladies that represented
different countries such as Korea, Poland
and Haiti among others.
Currently, she is working on her musical
/#)9!$ 1+$ 1$ .*;13'+!$ 1-/$ &#;#-!35$ 0-13'<#/$
!"#$ &#;*&/'-($ *6$ "#&$ 0&+!$ +'-(3#4JAmor
B(#*$*,@”
Rodriguez is living proof that with
discipline, determination and passion;
dreams can become reality when you wish
upon a star.
 LATIN AMERICAN
Amigo Sinombre
MOTORCYCLE ASSOCIATION
34$&,?-$*3)3.$%34377@A,4

It’s no secret that Latin Americans in the

US have a love affair with anything
that has an engine. This article in particular
is about a group right here in our backyard
that has a passion for motorcycles.
The Latin American Motorcycle Associa-
tion is a club that is more than just a group.
It’s a real brotherhood. Seeing the members
together gives you a real sense of that. I was
able to attend a poker run that was set up
by the association as a fund-raiser for the
K9#&!*$ I';1-$ L93!9&13$ L#-!#&$ '-$ =2&'-(0#3/$
this past summer.
As I drove up to the building, all I could
hear were the exhausts of all different types
of motorcycles. From choppers, cruisers,
to Harleys. Also, motorcycles intended for
the sport of racing that looked faster than
lightning.
Although it’s obvious the bikers would
prefer spectators to arrive on the same
monsters they ride; they made it known to
me that they accept any kind of motorcycle
into their association.
These are guys that really respect each
other’s machines and you could tell by
the clusters of riders that hadn’t seen each
other in a while. They were commenting on
each others new bike accessories; asking
about family members, and even updating
some about the new little additions that had
joined their families.
The day’s event was dedicated to raising
funds for the Puerto Rican Cultural Center.
The president of the Western Mass chapter
of L.A.M.A. Mike Reyes, knows about the
+!&9((3#+$ *6$ !"#$ ;*779-'!5$ 0&+!$ "1-/8$ $
Through his position at the cultural center, he
has been a mentor to many young people,
particularly Latinos.
Being the president of L.A.M.A., he saw
the opportunity to use the group for one of
the many charity events that they often do
for the community. Internationally, L.A.M.A.
members are known for being humanitar-
'1-+$,'!"$1603'1!#+$6&*7$133$/'66#&#-!$,13A+$*6$
life that come together to help each other.
In the end, it was a great event; money was
raised for a good cause. If you are interested
in becoming apart of one of the largest and
most respected international motorcycle as-
sociations in the world, get in contact with
L.A.M.A Western Mass Chapter, 120 Maple
St. Holyoke, MA 01040. They accept people
from all backgrounds regardless of national-
ity, race, color, religion, social class, gender,
or age.

¡LA ABUELITA DICE!

Z[+M5Q+DA%+Q(+()$B$%A3(++3G(+2B())+5>+>#$(*+>55*2+$%+5N#+
homes?

A: Boil a liter of water and add a couple of cinnamon sticks along

,'!"$ $ +*7#$ *&1-(#$ 2##3+8$ =#!$ !"#$ 0&#$ *-$ 5*9&$ +!*.#$ !*$ 1$ 3*,$ !#7-
perature, and in a few minutes your home will smell of citrus and
cinnamon without the scent of fried foods left behind.

If you have any advice from your Abuelita or if you have any
questions or comments for Vida Latina Magazine Abuelita Dice,
send us an email at info@vidalatinamass.

GET NOTICED!
Vida Latina Magazine has sponsorship opportunity. Your company can be
ADVERTISE TODAY
C(3.<#(*+$% VLM. Call your sales representative today! To Advertise on VLM
Call 413-282-8432 (VIDA) or email info@vidalatinamass.com
No Amount is too small for us
!"Automatic oil deliveries.

There when you need us

!"Boiler repairs and services (oil or gas).
!"A/C Vent Cleaning.
!"Pipe removal and installation.

The oil company you can afford

!"C'+;*9-!+$*66#&#/$6*&$7'3'!1&54$2*3';#4$0&#4$1-/$+#-'*&$;'!'<#-+8
!"Budget plans available.
!"Credit cards accepted.
!"No credit checks.
!"No contracts or membership fees. $100min.
M*&$=2&'-(0#3/
$125 min.
for Holyoke
Call Today Chicopee, &
%8$=2&'-(0#3/
413-734-7057 50 Gallon Sale

Belleza En
Tu Cocina
,$)*#(*+,5%3A)@5
44,%.3)-,?-$*3)3.$%34377@A,4

O(AN3L recipes right from your kitchen! Yes, believe it or not, you
have everything right in your kitchen to help you feel and
look beautiful. I’ll be sharing a recipe that has been around for centuries.
I have a simple and under budget solution. A yummy hydrating Pear facial
mask.
Peel 1 pear, slice in half and remove the heart of the bulb.
Cut into pieces, add 1 table spoon of honey, then stir it all together until
you see no lumps. Make sure your face is clean, apply the refreshing pear
mask, leave on for 15 minutes. Remove with warm water, without applying
any other type of cream. Allow your skin to breath. You can apply this mask
every 2 to 3 weeks.
If you have a home made recipe that you would like to share please
contact us at Vida Latina Magazine send an email to
mmontalvo@vidalatinamass.com
Orlando Ortiz
,A#L+MN(#3A2
mhuertas@vidalatinamass.com
“I’ve never studied music; music has been in
my blood since I was in my mother’s womb,”
are the impressive and reassuring words of
Orlando Ortiz. Ortiz was born in Carolina, Puerto
I';*4$1-/$0&+!$+1-($*-$+!1(#$!*$1$3'.#$)1-/$,'!"$
dancers when he was in the ninth grade. He
still remembers his legs trembling while on stage
over thirty years ago.
He moved to the United States in search of a
better future and started his music opportunities
in Dallas/Ft. Worth, Texas. His passion for music,
“I AM SO PROUD THAT PUERTO RICO BROUGHT SALSA TO THE FOREFRONT ON A
WORLDWIDE FRONTAGE”. Orlando Ortiz
especially La Salsa, as he so eloquently refers
to it, has become his
passion and ultimately
his career.
Ortiz articulates, “I am
so proud that Puerto Rico
has brought salsa to the
forefront on a worldwide
frontage.” If that isn’t
enough, besides being
a musician, Ortiz is also
a Culinary Arts Instructor.
With new opportunities
evolving in his career,
Ortiz relocated his family
to Connecticut, where
he formed a Latin Band by the name of Karibe
Mambo in 2005. His band members are made
up of an ensemble of seasoned musicians who
have played in some of the best musical groups
in the Northeast region and all over the world.
“On stage, we project a powerful and energetic
sound, specializing in Caribbean music: Salsa,
Cha-Cha-Cha and Bolero. “When you hear
1-/$ +##$ 9+$ 2#&6*&74$ 5*9$ ,'33$ 0-/$ '!$ /'60;93!$ !*$
A##2$ +!'334$ +'-;#$ ,#$ 1&#$ 0&+!$ 1-/$ 6*&#7*+!$ 1$
dance band,” stated Ortiz.
“We are not just your average group playing
instruments on a stage, we are entertainers that
will keep you engaged on the performance of
tapping your feet, clapping your hands and
before you know it, we’ll have you irresistibly
moving your body to our spicy beats. There’s
-*!"'-($ 7*&#$ 693033'-($ 1+$ 1$ 2#&6*&7#&$ !"1-$
to watch an audience fully enjoying our
performances without holding back. It is
especially gratifying to observe those of various
ethnic backgrounds, who may or may not fully
know or understand the history of the Hispanic
musical culture, enjoying our music,” Ortiz says.
Although this is a small band, the statement
“great things come in small packages,”
/#0-'!#35$1223'#+8$$N1&')#$B17)*$'+$,#33$A-*,-$
in the Connecticut area and you can catch
them at the major festivals, night clubs and
private functions.
To add to his musical resume, he’s also a
member of the 2009 Grammy nominated
band, The New Swing Sextet (NSS) where he
is the lead vocal. NSS
was originally formed in
the 1960s and has had
a long history of making
music on the streets of
New York where they
harmonized vocals
to the Piano, bass
and Latin percussion.
The band broke up
in the late 70’s only
to emerge stronger
than ever under the
direction of George
“Palitos” Rodriguez
and the management of world renowned DJ
Henry Knowles. Together they’ve traveled and
performed in over 30 countries and 100 cities
throughout the USA, Canada, the Caribbeans,
Europe, Middle East, and Asia.
Ortiz humbly gives thanks to God for blessing
him with the natural talent and the opportunity
to share his gift and passion with the rest of
the world. He also gives many thanks to his
family, especially his beautiful wife, Melissa,
for her support and understanding throughout
his journey. Finally, he also thanks his fellow
musicians and band members for recognizing
his passion. Together they are making this
journey easier, possible, and enjoyable. “I
feel it’s such a blessing to actually live out my
dream,” said Ortiz.
TOSADO FOR MAYOR?
Amigo Sinombre
34$&,?-$*3)3.$%34377@A,4
Jose Tosado’s involvement in the City
*6$=2&'-(0#3/$&#1/+$3'A#$1$&#+97#8$$
He’s soft spoken and very down to earth; so
getting him to talk about himself is not a topic
"#$2&#6#&+$1+$1$0&+!$#-;*9-!#&8
Tosado says, “I’m really not a politician, if you
look at my history, I was in public service, a social
worker, and since I was successful at it, it has
brought me this far.” Then when asked about
his quiet demeanor, he says with a smile, “like I
said, I’m not a politician, I don’t have to do the
posturing some of the other guys do. That’s not
my way of doing things. My experience tells me
that by being simple, I get the job done.”
>-$&#13'!54$O+$$2&#+'/#-!$*6$!"#$=2&'-(0#3/$L'!5$
Council, he constantly has members of the
community calling him for his opinions. He has
been a member of the school committee and
city council, so understanding how politics
works, for him, is an easy task.
“Even though I’m everywhere, I haven’t
gotten involved with what everyone else is
involved in. I’m a straight laced guy, with my
upcoming announcement,I expect people to
try and look for dirt on me, but I’ve kept myself
as clean as possible, I’m an open book,” said
Tosado.
Politicians usually have a different demeanor
than Tosado, which is hard to explain, but if
you ever met him, you’d understand. Perhaps
more social workers should get into politics,
because Tosado listens more than he talks and
this interview is supposed to be about him. He
got opinions out of me. He asked me how I
felt about things that were going on and oddly
enough, it didn’t feel like he was forcing it. I
do know that there is a big elephant looming in
the corner of the room, which is the reason why
"#$,1-!+$!*$A-*,$,"1!$!"#$+!&##!+$*6$=2&'-(0#3/$
are really saying. He’s a man, which by the
account of his friends, wants to be in touch with
everything going on around him. They complain
that it’s to the point where it drives them crazy.
P#?+$ &9--'-($ 6*&$ 715*&$ *6$ =2&'-(0#3/8$ $ O$
thousand thoughts rush through my head, the
profound historical factor of a Latino mayor
in western mass, the fact that he’s going
up against an incumbent who has his own
popularity and following. According to the
31!#+!$ L#-+9+$ 0(9&#+4$ @1!'-*+$ 1&#$ !"#$ 71Q*&'!5$
'-$!"#$;'!5$*6$=2&'-(0#3/8$$RS.#-$!"*9("$@1!'-*+$
aren’t known for voting, particularly in the north
end, I believe that I am capable of galvaniz-
ing them, allowing them to gain interest. The
Latino population is everywhere, there is a silent
Latino middle class that no one talks about,”
said Tosado.
At this point, I realize the many people that
we here at the magazine interact with that
don’t make the news. The business owners
and young and middle aged professionals
that work and also live in this city. His quiet
;*-0/#-;#$ '+$ ;*-!1('*9+T$ "#$ &#1335$ )#3'#.#+$
that he can pull it off because of the combi-
nation of experience and connection to the
people of the community. “I love this city, my
family came here in 1955 and we have deep
roots in the community, it’s not about me, it’s
about everybody,” says Tosado.
All things considered, we should be gearing
up for an exciting and historical year in the
"'+!*&5$ *6$ =2&'-(0#3/$ 2*3'!';+8$ $ @1!'-*+$ ;1-$ )#$
proud in knowing that one of their own is
&9--'-($ 1-/$ 13+*$ !"1!$ "#?+$ .#&5$ E913'0#/$ '-$
regards to a political resume. This will hopefully
0&#$ 92$ !"#$ @1!'-*$ ;*779-'!5$ !*$ 215$ 1!!#-!'*-$
to politics. Now with our own people engaged,
we can pay attention to the councilor and the
incumbent Mayor Domenic Sarno’s respective
messages about their visions for how to move
this city forward.
Amigo Sinombre
34$&,?-$*3)3.$%34377@A,4
The Puerto Rican Cultural Center has a
3*-($ "'+!*&5$ '-$ !"#$ ;'!5$ *6$ =2&'-(0#3/8$ M*&$
over 33 years the organization has been an
infrastructure dedicated to the advance-
ment of the Latino culture within the city.
The center has gained much publicity
through the Puerto Rican festival and day
Parade, which the center has helped
to organize and coordinate for many
years along with the assistance of other
community organizations.
O!$ !"#$ K8I8L8L8$ 5*9$ ,'33$ 0-/$ 2#*23#$ !"1!$
will genuinely want to help. The staff is
known for being all ears, and at times, a
shoulder to cry on when someone doesn’t
know where to turn.
The services that are provided are ESOL,
GED and sexual health services. Since
Getting ready for higher education can
)#$1$/19-!'-($!1+A4$#+2#;'1335$6*&$0&+!$1-/$
second generation Latinos in the city;
which the center predominantly caters
to. The center also helps college students
with application processes. The P.R.C.C. is
willing to help all students from all different
)1;A(&*9-/+T$033'-($*9!$$MOM=O$6*&7+4$&#('+-
tration forms, also paper work in reference
to a possible scholarships.
According to Ivette Cruz, the executive
director of the P. R.C.C., running a center
Education Department
Enid Encarnacion 6/78\7\8\60.+4]3C+/7+
Youth Development
Mike Reyes+6/78\7\8\60.+4]3C+//+
Finance Department
Arelis Arocho+6/78\7\8\60.+4]3C+/0+
of this stature is no easy task. Cruz says that
Q9+!$ 3'A#$ 7*+!$ -*-U2&*0!$ *&(1-'<1!'*-+4$ !"#$
center has lacked proper funding.
In the wake of the economic crisis, the
center experienced some brief turmoil.
C#!#&7'-#/$ !"1!$ #60;'#-;5$ '+$ !"#$ A#5$ !*$
moving forward, the P.R.C.C is looking to
provide members of the community with
a more meaningful connection to the
center; and proper guidance through a
comprehensive individualized plan. These
plans address main issues such as; physical
health, economic health, education, civic
#-(1(#7#-!$ 1-/$ *!"#&$ +2#;'0;$ '++9#+$
branching from these core concerns.
Cruz stated that the center belongs
to the community. In conjunction, the
community itself is involved with helping the
center. Volunteers and staff come to work
everyday and give their very best. Board
president of the P.R. C. C., Luis Rodriguez,
is known to spend long hours in the center
after work,making sure that although things
are not perfect, there will be advance-
ment in the community.
+QQQC"#DDBAC5#&+
7:+!DG55)+!3#((3T+!"#$%&'()*T+,-+.//.0
6/78\7\8\60.+VA][+6/78\7\8/7.0
Amigo Sinombre
34$&,?-$*3)3.$%34377@A,4
FP<^+XM4+,P;4,4^XC
Words that are so simple can yet be so
powerful. There is a certain feeling in this
city, one that can be felt at the ground level.
It’s the feeling that something big is about
to happen and it’s not this magazine, it’s
something bigger. This magazine, Vida Latina,
was created simply to capture the events that
this city is about to witness. Economic downturns
usually are followed by a strong bounce back
1-/$ +'-;#$ =2&'-(0#3/$ ,"';"$ "1+$ +*$ 71-5$
resources, this can be the jump-start we need.
Understanding that if everyone comes
!*(#!"#&$ !*,1&/+$ 1$ (&#1!#&$ ;19+#4$ =2&'-(0#3/$
can become as great as our history books have
painted its’ past. The city of not only basketball,
but of journalistic innovation and wartime
importance, of automotive industry beginnings,
*6$"*7#+4$*6$0&+!+4$1$;'!5$*6$KI>CS8$V"#$;'!5$"1+$
so much to tell that we have chosen to ignore.
O$ ,13A$ !"&*9("$ !"#$ =2&'-(0#3/$ L#7#!#&5$ *-$
Maple St. will give a history lesson that rivals any
major city in the nation.
As we move towards a new chapter in the
history of the city, let’s not forget to look to our
past. As Latino’s become the majority of the
population, let’s not forget the diversity that
this city knew before our arrival. Let’s come
together and respect this city, knowing that we
can make it better with a simple attitude shift.
Some might say this is will not be easy task.
Old habits die hard, and this city is full of old bad
"1)'!+8$=2&'-(0#3/$'+$A-*,-$6*&$1$+#36$/#+!&9;!'.#$
A DAY IN THE SHOES OF ...
Vida Latina Magazine $7+),,1$%&+C,#+D3.$%,7+:/,+:,<)*+)$1(+.,+/3-(+./($#+)$C(+*,A<4(%.(*+C,#+3+*35@+
0,<)*+5,<+)$1(+5,<#+A,44<%$.5+.,+7((+/,:+*(*$A3.(*+5,<+3#(+.,+5,<#+"#,C(77$,%E
FC+7,=+5,<+A,<)*+/3-(+./(+,"",#.<%$.5+.,+G(+C(3.<#(*+$% VLM.
Contact us at dlindsay@vidalatinamass.com.
way of doing business in politics that the old
guard doesn’t realize. They say this is a city of
under performing schools and economy. It’s ok;
we have the remedy, some good old fashioned
boldness. We’re not talking the boldness you’re
all used to. You know, the kind where you hear
a lot of complaining, someone pretends to
be the only sane person in the room realizing
what’s wrong and getting others to agree,
only to further divide people. No, this is more
of a forum for people to express themselves,
a place where positive actions are reinforced
with positive recognition. This is a place where
if you aren’t working on a solution, we simply
don’t worry about you.
There is too much opportunity to waste time
getting in the way of others. One moment
worrying about what someone else is doing
is a moment wasted on not making your
community a better place. This magazine is an
example of such, born through relationships
created at the Massachusetts Latino Chamber
of Commerce. The story of young entrepreneurs
that saw opportunity through helping others. If
you wish to become part of a better place to
live. Contact us, who deserves recognition that
goes unnoticed? Who has been helping others
and needs help? Who has something to offer
that no one has realized? Let’s work together;
we have not a moment to waste. Things are
changing at the speed of light and if you waste
a moment on negativity, you’re bound to fall
behind.
COMING SOON!
Numbers & Facts =2&'-(0#3/$BO
38.9
H(#D(%3A&(+5>+EA3$%52+5#+M$2"A%$D2+)$@$%&+$%+!"#$%&'()*+R^5Q+3G(+,A_5#$3LS

32
H(#D(%3A&(+5>+"5"N)A3$5%+$%+!"#$%&'()*+#(D($@$%&+>55*+23AB"+W(%('32

55
H(#D(%3A&(+5>+23N*(%32+$%+!"#$%&'()*+HNW)$D+!DG55)2+3GA3+A#(+EA3$%5

4
^NBW(#+5>++B(BW(#2+QG5+GA@(+A+2(A3+$%+3G(+U$3L+U5N%D$)+3GA3+A#(+EA3$%5
XG(#(+A#(+:+QA#*+#("#(2(%3A3$@(2+A%*+0+()(D3(*+A3+)A#&(++

30
H(#D(%3A&(+5>+EA3$%5+U$3L+U5N%D$)+B(BW(#2T+D5B"A#(*+35+2(A32+A@A$)AW)(+

2
!DG55)+U5BB$33((+B(BW(#2+5>+3G(+!"#$%&'()*+HNW)$D+!DG55)2+3GA3+A#(+EA3$%5
 Especialistas Servicio Profesional Inmediato
Prompt Professional Service
en todo tipo de s2ATASrats s2ATONESmice s#UCARACHASroaches s%SCARABAJOSbeetles
exterminación s0OLILLAS moths s'ARRAPATASticks s#HINCHES bedbugs s0ULGASfleas!BEJASbees
s(ORMIGASants s-APACHESraccoonss!RDILLAS squirrels s:ORRILLOSskunks
s0ROBLEMASCON0ÈJAROSbird control Todo trabajo confidencial y garantizado por escrito
All work is confidencial & guaranteed in writing

PHONE  sFAX 413-315-6005

SERVING ALL OF MASSACHUSETTS
WWW.KAYPEST.COM / KAYPESTMGT@AOL.COM
A

C O M PA N Y

Attorney

John E. Miller
Personal Injury Specialist

181 State St.

!"#$%&'()*+6H+IJJIK

6/78\6\8``..
VA]+6/78\6\8`0..

attyjohnemiller@hotmail.com
!AW5#+=(+HN(#35+I$D5
SA%D5DG5 is a traditional soup (often considered a stew) in several Spanish and Latin
American cuisines. Variations represent popular national dishes in the Canary Islands of
Spain, Ecuador, Colombia, Panama, Peru, Dominican Republic, Puerto Rico, and Venezuela.
It usually consists of large pieces of meat and vegetables served in a broth.

W$ 2 tablespoons olive oil

W$ 5 garlic cloves, minced
W$ 1-1/2 pounds top round beef, cubed into 1-1/2-inch pieces
W$ 1/3 cup chopped yellow onions
W$ 1/3 cup chopped green pepper
W$ 1/3 cup chopped celery
W$ 1 aji dulce; seeded and minced
W$ 5 sprigs of cilantro, chopped
W$ 1 teaspoon salt
W$ 1/4 teaspoon ground black pepper
W$ 4 medium tomatoes, cored and chopped
W$ 4 quarts beef stock
W$ 2 green bananas, peeled and slice into 1-inch pieces
W$ 1 yellow plantain, peeled and sliced into 1/2-inch pieces
W$ 1 medium sweet potato (1/2 pound), diced into 1-inch pieces
W$ 1/2 pound butternut squash, peeled and cubed into 1-inch pieces
W$ 3 medium new potatoes, scrubbed clean and quartered
W$ 1 large chayote, peeled, cored, and diced into 1-inch pieces
W$ 2 ears of white corn, cleaned and sliced into 6 parts each

H#("A#A3$5%
In a preheated kettle over low-to-medium heat, combine olive oil, garlic, beef
cubes, and onions, stir until beef is brown on all sides and onions begin to caramelize.
Fold in chopped pepper, celery, aji dulce, cilantro, salt, pepper, tomatoes, and 1
quart of beef stock. Cook down until stock is reduced by half.
Stir beef, then fold in all the remaining vegetables and beef stock. Continue to
cook until meat is tender and the vegetables soft.
Serving Suggestions:
Since this soup contains beef and vegetables, it is hearty already. Serve alongside
a freshly baked french bread and use the bread to soak up some of this delicious
:1.*&8
 LET US HELP YOUR BUSINESS GROW

Business FREE 1000+ON2$%(22+UA#*2++QaHN#DGA2(+5>++ON2C+UA#*+-*

Business Connect
H)(A2(+DA))+413-282-VIDA (8432)
$%>5?@$*A)A3$%ABA22CD5B
Business
Business Connect
 Free Premiere Issue

It’s Jose

Our Time
Delgado
Latin Professional

JOIN THE ;E, MOVEMENT

Chastelyn
Rodriguez
Puerto Rican =2&'-(0#3/?+$X#33#<1

Cultural Center Beauty In

33 years of Community Service
IAccessNightlife.com Your Kitchen
Mildred’s Beauty Tips