NEAL J.

HOFFMAN
2414 Fair Avenue Bexley, Ohio 43209 * 614.270.1919 * nhb4b7d6@westpost.ne
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SALES / BUSINESS DEVELOPMENT / MANAGEMENT
A highly skilled sales executive and manager with extensive experience developin
g key accounts and driving revenue. Provide strategic approaches and creative so
lutions to businesses. Conduct presentations to executives and decision-makers.
Develop strong rapport with clients to generate long term relationships.
CAREER CONTRIBUTIONS & EXPERIENCE
MEDIA NETWORK/GANNETT USA, Columbus, OH 2006 t
o 2010
Regional Key Accounts Manager
Developed new clients to advertise in daily, weekly newspapers, monthly magazine
s and online. Increased revenue from professional service firms by 28%.
Grew new business accounts from Columbus metro, state and national.
Sold the largest online campaign in 2007 and achieved the highest monthly print
advertising revenue to date for a single client in December, 2008.
NJH CONSULTING LLC, Columbus, OH 2002 to 2005
Sales/Business Development
Sold new clients on outsourcing their business development, advertising consulti
ng, project management, direct sales, and publications marketing.
Co-founded and formulated strategic plans, created advertising features and excl
usively generated sales revenue for start-up bi-weekly news publication, The New
Standard. This newspaper is now an established publication in Central Ohio.
BUSINESS FIRST OF COLUMBUS, Columbus, OH 1985 to 2002
Advertising Director
Led advertising staff of 12 to accomplish sales goals. Directed the department
to obtain new business, strengthen ties with existing clients and consistently d
eliver results.
Accomplished 25% revenue growth in 1997, 12% growth in 1998, 21% growth in 1999.
Nationally ranked #3 in 2000. Ranked #10 in 1997.
Led the newspaper to rank in the top 10 out of 41 national publications in overa
ll market performance for 5 years 1997-2001 and increased revenue from $2.8 to $
5.4 million.
Earned the American City Business Journals Eagle award for excellence by achievi
ng #2 ranking for Advertising Directors in the national chain of 41 markets in 1
999.
Selected as member of a six-person Executive Development Team who designed and i
mplemented the first sales training regimen (Top Flight Academy) used to develop
advertising consultants in 41 markets.
Associate Sales Manager, 1991-1994
Senior Account Executive, 1988-1991
Account Executive, 1985-1987
EDUCATION
The Ohio State University, Columbus, Ohio B.A., Sociology/Political Science
COMMUNITY SERVICE
Leo Yassenoff Jewish Community Center, Board of Trustees; Chair, Membership Comm
ittee;
Member, Marketing Committee
PRESENTATIONS
Frequent presenter at ACBJ National Advertising Director Conference.
Presenter: 2001 Family Business Center Awards Banquet
Co-facilitator/presenter: ACBJ Regional Sales Conference, 1999-2001
PROFESSIONAL DEVELOPMENT
Professional Selling Skills (PSS) certified trainer, 1999
National ACBJ sales trainer for Top Flight Academy, 1999
The Gallup Organization High-Impact Management Training Program, 1995
The Sandler Sales Management Coaching Program, 1994
Interviewer/Screener certification-The Gallup Organization, 1994