“Managed properly, social
media can deliver powerful
Gaining an Edge
With Social Media
The advent of social media has businesses of all sizes
grappling to try and understand and take full advantage
of the power this new media has. For Lansing-based
marketing firm Edge Partnerships, the social media
phenomenon has created opportunities to help clients
across the country adjust their marketing strategies.
“We realized in this day and age, social media
is critical not only to our success, but to our clients’
success,” said Edge President and CEO Lorri Rishar
Jandron. “Clients were approaching us about how they
want to be part of the social media world.”
The importance of social media in their clients’
marketing programs has grown so much that Edge
Partnerships has a full-time staff person dedicated to
social media management. Edge employs sophisticated
tools to manage client’s Facebook, Twitter and Linked In
pages.
Several Edge clients have enjoyed successful ventures
into social media. The Edge team convinced the University
of Northern Iowa to reallocate 50 percent of its traditional
media advertising budget into social media. The result—
within four months the University experienced a 20
percent increase in inquiries and a 17 percent increase
in admissions.
Many companies are finding that social media offers
more flexibility for interactivity and instant feedback from
their customers. As a result, some companies now prefer
to drive consumers to their Facebook page instead of their
more static website.
How does a company seeking to develop a social
media presence know where to start?
“Take one thing at a time and do it well,” said Angela
Witwer, Edge executive vice president & COO.
It’s important for anyone considering a social media
presence to understand the various media platforms and
how they best fit your organization.
“Linked In is the corporate office. It’s where business
takes place among 400,000 corporate executives,” said
John Hill, director of Alumni Career Services for the
Michigan State University Alumni Association. “Twitter is
the water cooler where office conversations take place,
results. But, organizations
need to carefully think
through their strategy
june2011 before diving in full force.”
and Facebook is the bar for social networking.”
Hill speaks throughout the country educating
organizations on how to more effectively utilize the power
of social media. He emphasizes a four-step approach to
developing social media as a business tool:
1. Learn to Listen – Linked In, Facebook and Twitter
all have advanced search capabilities that allow you
to figure out what people are saying about your
organization;
2. Research – Start putting numbers behind the
medium. Look at companies you do business with
and the profiles of their executives. See what your
customers are doing and how they communicate;
3. Engage – Get your brand into the social media
universe and get it to work for you. “People who
connect to your brand are your organization’s best
ambassadors,” said Hill;
4. Enable your ambassadors to sell your service. John Hill of the MSU Alumni Association travels the
Hand off the messaging to them. For example, country helping MSU alums and other executives under-
Hill says a number of companies will distribute a stand how to best leverage social media platforms.
news release to their employees prior to sending
it to the media. That allows employees to spread Cover photo- Edge Partnerships is helping clients across
a consistent message using their own individual the country expand their social media presence. (l-r)
communications platforms. Angela Witwer, Danielle Lenz and Lorri Rishar Jan-
dron.
Job seekers are also becoming exposed to social
media tools to help them identify job leads. Capital Area
Michigan Works! (CAMW) has been aggressive in tapping what can be listed in a resume.
into Twitter, Facebook and YouTube to help connect job “Your personal brand is becoming your employment
seekers with employers. currency,” says Hill.
“Social media is really about building relationships,” Managed properly, social media can deliver powerful
said Kate Tykocki, CAMW’s chief communications officer. results. But, organizations need to carefully think through
“Whether that helps a person connect with a job, whether their strategy before diving in full force.
it helps someone standout from the crowd, whether it “If you don’t have time to invest in it, don’t do it,”
helps a business recruit a new employee or whether said Danielle Lenz, public relations and social media
it broadens a business’s reach and helps it develop specialist for Edge.
meaningful relationships with its customers, it all boils For a growing number of organizations, social media
down to people connecting with people.” is no longer a novelty, but rather an integral component of
Hill, who thinks resumes will become obsolete in the their marketing program.
next five years, says Linked In allows job-seekers to tell a “It’s here,” said Jandron. “Social media has become
more complete story about themselves that goes beyond a very important part of every day business.”
 2010
June Focus 2011

A Message from the President

Marketing in the New Media World
It wasn’t that long ago that media communications were funneled through the daily newspaper, a
August

handful of television stations and broadcast radio. Though the influence of those “mainstream” media
remains important today, the proliferation of cable and satellite program offerings and the power of
the Internet, which launched the social media revolution, have changed the way in which we send and
receive information forever.

Consumers have more choices in an increasing fragmented information world, which can make reaching
those consumers with your marketing message a challenge. The interactive nature of social media
Tim Daman platforms also means a business can have more immediate access to and feedback from its customers.
President and CEO
Lansing Regional
The complexities of the rapidly evolving new media world have generated a great deal of interest among
Chamber of Commerce executives throughout business. The Chamber has sought to assist our members in developing an
effective social media presence through our business education series, including a presentation last year
by John Hill, a renowned social media expert from Michigan State University. The growing importance
The new media world
of social media in the business community is also why we chose to dedicate this month’s cover story in
represents a different way
FOCUS to that topic.
of thinking and doing
business. Like any new In the past couple of years, the Lansing Regional Chamber has enhanced our own marketing strategy
business trend, the secret is to and developed a much stronger presence in this platform. Under the leadership of our marketing and
understand and embrace it, communications manager, Aubrey Zimmerman, the Chamber communicates aggressively through our
and ultimately to develop and Facebook, Twitter and Linked In pages. We are also very proud of our new website, www.lansingchamber.
manage an effective strategy org, which features much richer and deeper content delivered in a multi-media format.
to leverage the power of new
media in ways that helps your The new media world represents a different way of thinking and doing business. Like any new business
business succeed. trend, the secret is to understand and embrace it, and ultimately to develop and manage an effective
strategy to leverage the power of new media in ways that helps your business succeed.

2
C a l e n d a r
The Chamber’s address is 500 East Michigan Avenue, Suite 200, Lansing, MI 48912.
J u ne
Wednesday, June 1
Delta Government Relations Committee,
8 – 9 a.m. Lexington Lansing Hotel, 925 S. Creyts Rd.,
Lansing, MI 48917. The Delta Government Relations
Committee meets the first Wednesday of each month
to provide a forum for business leaders to discuss
important issues affecting Delta Township. To ensure
adequate seating, please RSVP to Jason Green at
jgreen@lansingchamber.org.
Thursday, June 2
Chamber 360, 8 – 9:30 a.m., Lansing Regional
Chamber of Commerce Insurance Capital Board
Room, 500 E. Michigan Ave., Ste. 200, Lansing, MI
48912. New, veteran and prospective members are
encouraged to attend Chamber 360 to learn about
the full range of Chamber benefits and how to
maximize your investment. Meet our staff and find
out how we are working for you through business
growth and advocacy initiatives, exclusive member
benefit programs, member exposure, networking
and educational event opportunities. This is a FREE
event, but space is limited. To register for this event
please visit www.lansingchamber.org.
Wednesday, June 15
Grub Crawl, 5 - 8 p.m., Eastwood Towne Center,
3003 Preyde Blvd., Lansing, MI 48912. Enjoy food
samplings from select restaurants located in Eastwood
Towne Centre. Participating restaurants include: Bra-
vo! Cucina Italiana, Chapbook Cafe, Inside Schuler
Books & Music, Chester’s Nuts, Claddagh Irish Pub,
Johnny Rockets, Maggie Moo’s Ice Cream and Treat-
ery, McAlister’s Deli, Max & Erma’s, Mitchell’s Fish
Market, P.F. Chang’s China Bistro, Panchero’s Mexi-
can Grill. Tickets: Pre-sale: $20 per person, $35 per
couple; Night of: $25 person; $40 per couple. For
more information on sponsorship call Sarah Lackey
at 853-6457 and to purchase tickets visit www.lan-
singchamber.org.
Event Cost is complimentary
for these enhanced membership
levels:
Bronze Gold
Silver Platinum
June Focus 2011
July
Tuesday, July 12
Member Mixer, 5 - 7 p.m., Rizzi Designs, 1141 N.
Pine St., Lansing, MI 48906. $10 member, $30 non-
member. Includes hors d’oeuvres.
Government Relations Committees are in recess
July and August; meetings will resume in Sep-
tember.
Chamber
Milestones
We’d like to offer a special salute
to these great organizations that
reached milestone anniversaries
as Chamber members this month.
Wednesday, June 15 Thank you for your continued sup-
East Lansing / Meridian Government port through the years!
Relations Committee, 8 – 9 a.m. Walnut Hills
Country Club, 2874 Lake Lansing Rd., East Lansing,
MI 48823. The East Lansing / Meridian Government WLNS-TV 6........................................35 years
Relations Committee meets the third Wednesday of Traverse City Leasing, Inc..................35 years
each month to provide a forum for business leaders The Peanut Shop...............................35 years
to discuss important issues affecting East Lansing/
Foster, Swift, Collins &
Meridian Township. To ensure adequate seating, Smith, P.C...................................35 years
please RSVP to Jason Green at jgreen@lansingcham-
ber.org. Option 1 Credit Union.......................25 years
Radisson Hotel Lansing.....................25 years
Health Management
Associates, Inc............................20 years
Not a member and Tire Factory, Inc. ............................... 5 years
Cardiovascular Specialists, P.C............ 5 years
interested in
Liquid Web, Inc.................................. 5 years
becoming one? The Moulton Team ............................ 5 years
Please contact the WorkSquared..................................... 5 years
Lansing Regional The Back Room.................................. 5 years
Stephenson Tree Surgeon & Co........... 5 years
Chamber of Commerce
The Sterling Group –
at 517-487-6340 or 2900 Place Apartments................ 5 years
visit our website Clara’s Restaurant, Inc........................ 5 years
Compuware Corporation.................... 5 years
www.lansingchamber.org
3

2010
June Focus 2011
August
AdviCoach
Business Consultants
Mr. Thomas G. Hamp, Business Coach
11683 Hidden Spring Trail 317 N. Bridge St.
DeWitt, MI 48820
Phone: (517) 668-1050
Fax: (517) 668-1098
www.advicoach.com/thamp
Avani Design
Graphic Designers
Ms. Smita Sawai, Owner
3947 Hemmingway Dr. 6229 McCue Rd.
Okemos, MI 48864
Phone: (517) 303-9566
www.avani-design.com
Avid Payment Solutions
Credit Card Processing
Mr. Joe Hyjek
950 S. Old Woodward Ave., Ste. 220
Birmingham, MI, 48009
Phone: (888) 855-8644 Ext:129
Fax: (866) 671-9773
www.avidpays.com
Edmund’s Restaurants
Mr. Jason Keusch
101 S. Washington Sq.
Lansing, MI 48933
(517) 371-8700
Please remember to use the member login portion of the Chamber website to
keep your contact information up-to-date. This will ensure that you receive all
Chamber communications in a timely manner. Contact us at 517.487.6340 if you
have any questions or are not receiving our communications.
4
Lansing Regional
Chamber of Commerce
2011 Board of
Directors
Officers
CHAIR OF THE BOARD
Ron Simon Auto-Owners Insurance Company
PAST CHAIR
Vic Verchereau Farm Bureau Insurance Company
CHAIR ELECT
Enerco Corporation Resch Strategies Nancy McKeague Michigan Hospital Association
Water Treatment Equipment Public Relations LEGAL COUNSEL
Mrs. Ruth Cheney, Benefits Administrator Mr. Matthew Resch, President Jeff Hicks Hicks & Mullett, PLLC
216 North Chestnut Street TREASURER
Grand Ledge, MI 48837 Lansing, MI 48933 Michelle Gallagher Gallagher & Associates
Phone: (517) 627-8444 Phone: (517) 371-7843 PRESIDENT
Fax: (517) 627-8037 www.reschstrategies.com Tim Daman Lansing Regional Chamber
www.enercocorp.com
Sun Country Airlines DIVISION DIRECTORS
K-Bar Properties Airline Companies Int’l Business Services
Real Estate Investment Ms. Kelsey Dodson-Smith, Jason Sanders Fifth Third Bank
Mr. Stephen Barnard, Manager Marketing Coordinator Government Relations
1300 Mendota Heights Dr. Kevin McKinney McKinney & Associates
Holt, MI 48842 Mendota Heights, MN 55120 MARKETING & COMMUNICATION
Phone: (517) 669-1390 Phone: (651) 681-3955 Paula Cunningham Capitol National Bank
www.kbarproperties.com www.suncountry.com MEMBERSHIP SERVICES
Steven Hess Accident Fund Insurance Company of America
Knight Consulting, Inc Tavern On The Square
Governmental Consultants Restaurants AT-LARGE
Mr. M.L. “Mickey” Knight, President Mr. Jason Keusch Melanie Bergeron Two Men & A Truck International
115 W. Allegan St., Ste. 200 120N. Washington Sq. Lon Bohannon Neogen Corporation
Lansing, MI 48933 Lansing, MI 48933 John Brown Jackson National Life Insurance Company
Phone: (517) 484-6917 Phone: (517) 374-5555 Denyse Ferguson LEAP
Fax: (517) 484-7037 Patrick Dean Dean Transportation
The Bluffs at Lakes of Joe Ford Netvantage Marketing
Mercy Ambulance Service, Inc. Milford Association Pat Gillespie Gillespie Group
Ambulance Service Associations Mark Kellogg Fraser Trebilcock
Mr. Dennis Palmer, President Mrs. Lorianne Hearn, Bill Kimble C2AE
1422 E. Michigan Ave. Client Communications Manager J. Peter Lark Lansing Board of Water and Light
Lansing, MI 48912 143 Cady Centre #205 Deborah Muchmore Marketing Resource Group
Phone: (517) 482-1983 Northville, MI 48167 David Mulder Meijer
Fax: (517) 482-6204 Phone: (248) 767-9375 Brian Priester LSJ Media
Fax: (248) 374-9375 Timothy Salisbury PNC Bank
Jean G. Schtokal Foster, Swift, Collins & Smith
Pro | Cycle
Heather Shawa-DeCook Demmer Corporation
Motorcycles
Dennis Swan Sparrow Health Systems
Mrs. Debbie Green, President
Ryan Vartoogian Spartan Internet
944 Emmett St. E
Steve Webster Michigan State University
Battle Creek, MI 49014
Phone: (269) 441-7761
FOCUS
Editor
Ross Woodstock
Printing
Spartan Printing
Mailing
Hot Prospects Direct
Cover Photo
Courtesy of Trumpie Photography
Advertisers
Capitol National Bank..............................................2
LSJ Media..............................................................10
Blue Cross Blue Shield .........................................12

Greater Lansing Progress Joining
Together for a Stronger Region
When it comes to moving our community in the
right direction, we all come with different ideas and
perspectives about what progress looks like. For some,
progress is about economic growth. For others, prog-
ress means safe neighborhoods, good government or
quality of life.
The Lansing Regional Chamber of Commerce
(LRCC) is proud to join in Greater Lansing Progress,
a broad-based coalition of organizations that want to
unite the community behind a single vision of prog-
ress.
“Greater Lansing Progress is designed to be an
inclusive organization in which business and com-
munity leaders, along with residents, join together, to
Chamber Weighs in on Lansing
June Focus 2011
Making a
Business Case
talk, work, advocate build momentum and drive move-
ment toward a better region,” said Kristin Beltzer, LRCC
senior vice president of Government Relations & Public
Affairs.
for Workplace
Greater Lansing Progress has established a web-
site and a strong social media presence in order to Diversity
engage community members in an ongoing, interac-
tive conversation about steps we need to take to build
a stronger community. You are encouraged to visit
www.greaterlansingprogress.com and join the conver-
sation. Watch for more details about Greater Lansing
Progress in the coming weeks, including the July issue
of FOCUS magazine.
The business case for managing
human differences in the 21st cen-
tury economy will be the focus of
the 2011 Employer Conference on

City Council Budget Debate Workplace Diversity, hosted by the

The voice of the
business community
was heard during the
heat of Lansing City
Council’s debate over
the city’s 2011-2012
budget. In a letter
to the City Council,
Lansing Regional Cham-
ber of Commerce (LRCC)
President & CEO Tim Daman
urged City Council to view the budget deliberations as
an “opportunity to reform city government in ways that
deliver more efficient and effective services to business-
es and taxpayers.”
The LRCC letter was sent days before City Council
adopted a $99.5 million budget that calls for 102 city
workers to be laid off, closing three fire stations, elimi-
nating road funding as well as possible privatization of
municipal golf courses and cemeteries.
In the letter, LRCC also stated its opposition to a
last minute suggestion by some council members that
the city annex Capital Region International Airport,
labeling the notion “a step backward for our region’s
economic development efforts, especially in light of
progress being made with the proposed 425 agreement
between the city and Dewitt Township.”
The annexation idea was among a flurry of last
minute maneuvers by several council members that
included submitting hundreds of questions to city
staffers in the final hours of the budget debate. The
Chamber said it was “deeply troubled” by the budget
process, stating in the letter:
“Instead of thoughtful deliberations that should
have been taking place over the past couple of months,
there has been a flurry of activity by several council
members that is once again creating an appearance of
dysfunctional government, which is not only harmful to
the budget discussions, but also further contributes to
a negative image of our region.”
Lansing Regional Chamber of Com-
merce and Public Policy Associates,
Inc. The conference is scheduled
from 7:30 a.m. to 1:30 p.m. on
Thursday, August 25 at the Lansing
Center in downtown Lansing.
The keynote presentation at
the conference will be delivered by
Dr. Steven Robbins of S.L. Robbins
and Associates. J. Peter Lark, gen-
eral manager of the Lansing Board
of Water and Light, is scheduled to
deliver the lunch/keynote address.
To register ($55) for the 2011
Employer Conference on Workplace
Diversity and for more information,
visit www.lansingdiversity.org.
5
June Focus 2011
Breaking International Trade Crossing
Language Barriers Essential to Expanding Michigan-
for International Canada Trade Relations
Trade
One of the more
difficult challenges for
organizations conduct-
ing business in the
international arena
is managing commu-
nications in multiple
languages. A locally-
owned company has
stepped up to help companies meet the lan-
guage demands of the global marketplace.
Lansing-based 7C Lingo provides full-
service translation and interpretation in the
world’s most-spoken languages. 7C Lingo
has an international network of translators
that understand the unique translation needs
of specialized professions including legal,
finance, medical education, government and
marketing.
“Market terminology is very different in
the legal profession versus medical and mar-
keting,” said 7C Lingo President Fathy Shetiah.
“Every field requires a unique approach.”
There are many companies that offer
translation services, but 7C Lingo is the only
local agency, owned and operated in Lansing.
Shetiah encourages firms in need of transla-
tion services to understand the importance of
the quality of the service.
“Every one knows someone who speaks
the language, but can they accurately translate
the language?” asked Shetiah. “Translation
mistakes can be very costly.”
Firms interested in more information
about 7C Lingo and their services can visit
www.7clingo.com or www.portlansing.com.
6
Right: Canadian
Consul General Roy
Norton speaks with
Global Business Club
attendees following his
presentation.
Below: Lt. Governor
Brian Calley before the
Global Business Club.
“Michigan currently
has the most expensive
border crossing between
the United States and
Canada.”
Trade Crossing, connecting Detroit and Windsor, must
be built. That was the message delivered at a recent
Global Business Club forum by Canadian Consul Gener-
al Roy Norton and Michigan Lt. Governor Brian Calley.
“The new bridge will ensure that Michigan and
Lansing will remain attractive for job creation and
investment to Canada,” said Consul General Norton.
Lt. Gov. Calley told the audience that the current
Ambassador Bridge is not capable of handling the
expected increase in traffic between Michigan and Can-
ada.
“Michigan currently has the most expensive bor-
der crossing between the U.S. and Canada,” said Lt.
Gov. Calley. “The single bridge system creates a barrier
When it comes to importing and exporting, to exporting and is placing a stranglehold on interna-
Michigan and Canada can be considered best friends; tional trade.”
Michigan exporters claim Canada as their number one The Lt. Governor told the crowd that he expects
trading partner. From the Canadian perspective, Michi- legislation allowing for the NITC to be constructed will
gan imports more from Canada than any other country be introduced after state budget and tax reform issues
in the world. If Michigan and Canada are to expand are resolved in June. The Lansing Regional Chamber of
their relationship, the proposed New International Commerce has publically endorsed the NITC.

Get Ready to Tee It Up at the
Lansing Open
Mark your calendars (or record it in your
smart phone), for one of the summer’s most out-
standing golf events. The 2011 Lansing Open is
set for Tuesday, August 16 at Eagle Eye Golf Club.
Following a shotgun start at 10 a.m., a full day of
fun, including games on the course, lunch, din-
ner, awards and prizes is planned.
The Lansing Open is more than just another
golf outing. It is a terrific opportunity to enjoy a
relaxing day of golf and take advantage of impor-
tant networking opportunities. Treat your staff to
Video Blogs on Chamber Website
Canadian Consul General Roy Norton was
interviewed prior to his speech before the
Global Business Club.
a day on the course, or entertain important clients or
potential customers.
Register today for the Lansing Open at www.lan-
singchamber.org. Individual members can play for an
early bird rate of $175, foursomes are $700 until June
17. Non-members and those that register after the early
bird deadline are welcome to play for $195, foursomes
are $750. Organizations interested in sponsoring the
Lansing Open should contact Sarah Lackey at 517-853-
6457 or slackey@lansingchamber.org.
One of the most exciting new features on the
Chamber’s new website, www.lansingchamber.org,
is the use of video interviews with newsmakers,
speakers and Chamber members. Our team is
working hard to post as much quality content as
possible in order to keep the website informa-
tive, interesting and up-to-date. Recently, our
marketing and communications manager, Aubrey
Zimmerman, and intern, Lexie Kimball, visited
VisionCare Associates in East Lansing to learn
more about the services VisionCare offers. You
can watch this featured interview online today! If
you have an idea for a video feature, please con-
tact Aubrey at 517-853-6456, or azimmerman@
lansingchamber.org.
June Focus 2011
Pledge to
Keep Learning
Keep Learning…Our Future Depends on It!
is a coalition of businesses, government, media
and educators that recognize the need to put a
high value on education in our community –
and our state – if we are going to succeed.
Keep Learning was founded after the
release of some startling statistics that jeopar-
dize the future of Mid-Michigan; just 50 percent
of Michigan parents agree that everyone should
have a college education and only 27 percent
said education was essential for success.
Michigan ranks 34th nationally in adults
with a bachelor’s degree or higher – 22 percent.
Comparatively, Mid-Michigan sits at 29 percent,
but falls short when compared to other thriving,
vibrant cities like Madison, Wis. (41 percent);
Austin, Texas (40 percent); and Ann Arbor (48
percent).
Mid-Michigan is home to a world-class
research institution in Michigan State University,
Cooley Law School (the largest in the country),
Lansing Community College and the state capi-
tol. We have everything we need to compete, but
we are falling short in the new knowledge-based
economy.
Join the effort by pledging your businesses’
support and signing the Keep Learning Busi-
ness Pledge. By taking the pledge, you can join
other area businesses in taking no-cost steps to
support education. It’s quick, it’s easy and it’s
important.
For more information or to take the pledge,
visit www.LearnforOurFuture.org today.
7
June Focus 2011

Send your news to Aubrey Zimmerman at

azimmerman@lansingchamber.org
PEOPLE NEWS

Doctor’s Approach Derma-

tology is proud to announce
and welcome Courtney Mich,
PA-C and to the staff.

The Public Relations Society
of America’s Central Michigan
Chapter recently named Lorri
Jandron of Edge Partner-
ships its 2011 PACE Maker of
the year for her distinguished
career in public relations.
Lansing Christian School
has added Patti Jacobson
to the main office as its new
admissions director.
Karl L. Gotting Kenneth W. Beall
Loomis, Ewert, Parsley,
Davis & Gotting, P.C., is
pleased to announce Karl L.
Gotting (Real Estate law),
Kenneth W. Beall (Real
Estate law) and Catherine A.
Jacobs (Estate Planning and
Probate law) recently received
the prestigious peer reviewed
Catherine A. Jacobs designation, 2011 Super Law-
yer, by Super Lawyers magazine.
Byron P. Gallagher, Jr., an attorney with the Gallagh-
er Law Firm, was re-appointed Ingham County Public
Administrator by Michigan Attorney General Bill Schuette
and Michigan State Public Administrator Rebecca Mason
Visconti.
Charles Rice, M.D. Matthew Yeomans, M.D.
Lansing Ophthalmology’s
Board of Directors has elected
the 2011 Executive Committee;
Charles Rice, M.D. will serve
as secretary and Matthew
Yeomans, M.D. will serve as
treasurer. Thomas Moore,
M.D. will continue his two
year term as president of the
Thomas Moore, M.D. practice.
C2AE, a full-service archi-
tectural, engineering, and
planning design firm is pleased
to announce the recent hire of
Tobi Lyon, CAE, CFRE.

Clark Construction CEO

Ingham Regional Medical Center recently named
Floyd Chasse vice president of human resources.
The Greater Lansing Convention and Visitors
Bureau (GLCVB) is pleased to announce it has hired
Maria Wygnal as marketing communications coordi-
nator, Karen Sanders as administrative assistant, Polly
Brickey as executive assistant and promoted current staff-
er Kristina Kauffman to the position of visitor services
coordinator.
Janine Peters, assistant professor of mathematics
and computer science at Olivet College, received the
Livingston Professorship award at the 2011 Honors Con-
vocation.
Charles Clark announces the
hiring of Tom Mata as project
superintendent. The Lansing office of TWO
MEN AND A TRUCK® has
added Bill Donahue to its
office team as a move consul-
tant.
James M. Cash, president and chief operating officer
of Christman Capital Development Company, was
recently appointed by Governor Rick Snyder to the Michi-
gan Construction Code Commission. Fraser Trebilcock is pleased to announce that Melisa
Werkema Mysliwiec has joined the firm as an associate
Big Brothers Big Sisters Michigan Capital Region attorney in its’ Grand Rapids and Lansing offices.
is pleased to announce the recent hire of Dr. Phillip
Knight as the agency’s executive director.

8
 Doctor’s Approach Medspa
& Laser Center is excited to
welcome Jenna Patterson to
the staff.
Foster Swift Collins & Smith,
P.C. is pleased to announce the
addition of attorney Archana
Rajendra. She is a member of
the firm’s Workers’ Compensa-
tion Practice Group.
Todd Burnett Sue Kohler
Two Clark Construction employees have been rec-
ognized with the company’s highest honors for safety
and service: Todd Burnett was named recipient of the
Charles J. Clark Safety Award, which is presented to
the Clark employee who demonstrates exceptional dedica-
tion and commitment to safety in the construction industry;
and Sue Kohler was named recipient of the John M.
Clark Service Award, which is presented to the Clark
employee who demonstrates an exceptional work ethic,
service and dedication on behalf of the company and its
customers.
Kent Housler has been promoted to president of Per-
sonnel World.
Auto-Owners Makes Fortune 500
List for Ninth Straight Year
Auto-Owners Insurance Company is ranked
number 425 on the annual Fortune 500 list of
America’s largest corporations. This is the ninth
straight year Auto-Owners has appeared in the
Fortune 500 list. The company is also ranked
among the 20 largest Michigan-based companies.
“Making the Fortune 500 list is a signifi-
cant honor for all Auto-Owners associates,” said
William Guerre of W.D. Guerre & Associates achieved
June Focus 2011
membership in the prestigious Million Dollar Round Table
- The Premier Association of Financial Professionals.
Guerre is a 13-year MDRT member.
Origami Brain Injury Rehab Center congratulates
Danielle Pyle, Debra Givens, Jessica Weber, Manny
Karakitsos, Nancy Wirick, Dr. Carrie Pilarski, Tracy
Spence, and Kara Manning who have become certified
The Williamston Area Chamber of Commerce held
as a Brain Injury Specialist (CBIS) through the American
a ribbon cutting ceremony for Kozy At Home Petsitting,
Academy of Brain Injury Specialists. In addition, Origami’s
a licensed veterinary technician that does professional
two speech-language pathologists, Danielle Pyle and
petsitting in your home.
Linda Wells, have become Registered National Outcomes
Measurement Systems (NOMS) Users.
Liquid Web, Inc. recently enhanced its reputation as
an innovator in web hosting services by adding a Content
William Megan, executive vice president-Finance and
Delivery Network (CDN) to its already diverse palette of
chief financial officer for TDS Telecommunications
hosting options.
Corp. has been named to lead TDS’ fast growing Hosted
and Managed Services (HMS) operation; Vicki Villacrez,
The Greater Lansing
who currently serves as assistant treasurer for Telephone
Convention and Visitors
and Data Systems, Inc. will become TDS Telecommuni-
Bureau received two awards
cations Corp.’s vice president-Finance and CFO, on an
from the Public Relations
interim basis.
Society of America – Cen-
tral Michigan Chapter PACE
COMPANY NEWS Awards: a Pinnacle Award in
the category of Tactics- Elec-
Publicom Inc., a full-service marketing communica-
tronic Media for the Greater
tions firm, has won four awards in the 25th Annual PACE
Lansing Mobile App; and an Excellence in the category of
Awards competition.
Special Events for Over the Edge.
Coldwell Banker Hubbell BriarWood has been named
Edge Partnerships recently earned three Gold Aster
to the prestigious Coldwell Banker® Chairmans’s Circle;
Awards for healthcare marketing and advertising.
an exclusive honor it has been awarded for 10 consecu-
tive years.
U.S. Senator Debbie Stabenow announced that Lan-
sing-based Niowave, a cutting-edge producer of
The Central Michigan Chapter of the Public Relations Soci-
superconducting particle accelerators, was awarded the
ety of America (CMPRSA) presented Edge Partnerships
Small Business Innovation Research (SBIR) Small Busi-
with two Excellence Awards and two Achievement Awards
ness of the Year Award by the U.S. Department of Energy
during the 2011 PACE Awards ceremony.
(DOE).
Motion Marketing & Media (M3) took home two PACE
Clark Construction has been selected as Construction
Awards of Achievement by the Public Relations Society of
Manager for the Greenville Public Schools & St. Johns
America – Central Michigan chapter (CMPRSA).
Public Schools renovations.
Hobbs+Black Associates, Inc. received a “Best of
Michigan Business” award from Corp! Magazine.
With $5.395 billion in revenue for 2010,
Auto-Owners remained the second largest prop-
erty and casualty mutual insurance company in the
United States.
The LRCC congratulates Auto-Owners on
Auto-Owners CEO Jeff Harrold. “Being ranked among their great success in 2010 and looks forward to
the biggest and best-run companies in America is an continuing a strategic partnership throughout the
important distinction in which we take pride.” remainder of 2011.
9
June Focus 2011
7-Eleven #104, Since 2009
A-1 Mechanical Michigan, LLC, Since 2005
Advanced Management, Inc., Since 2007
Alliance Obstetrics & Gynecology, Since 2010
Applied Imaging, Since 2005
Art Craft Display, Inc., Since 1963
ASAP Printing, Since 1994
Big Brothers Big Sisters, Since 1992
Big John Steak & Onion, Since 2007
BMC-Business Machines Company, Since 1996
Brogan, Reed, Van Gorder & Associates/
Ohio National Financial, Since 1990
Cardiovascular Specialists, P.C., Since 2006
Clara’s Restaurant, Inc., Since 2006
Compuware Corporation, Since 2006
Darling Builder’s Supply Co., Since 1954
Dawson Tree Care Inc., Since 2008
Delta Flowers, Since 2010
Executive Committee, (The), Since 2009
Fahey Schultz Burzych Rhodes, PLC, Since 2008
FedEx Ground, Since 2008
Foster, Swift, Collins & Smith, P.C., Since 1976
Fowlerville Ford, Inc., Since 2007
Gillespie Company, LLC, Since 2009
Greater Lansing Business Monthly (The),
Since 1987
GTECH Corporation, Since 1988
Haslett Public Schools, Since 2009
Health Management Associates, Inc., Since 1991
Impression 5 Science Center, Since 2005
Ingham Regional Assisted Living, Since 2004
Interstate Batteries, Since 2004
James W. Butler, III, Since 2008
Jersey Giant Subs, Since 2010
Jersey Giant Subs!, Since 2010
Kent Record Management, Inc., Since 1999
KI Technology Group, Since 2002
10
Kincaid Henry Building Group, Inc., Since 2007
LEAP, Inc. (Lansing Economic Area Partnership),
Since 2007
Liquid Web, Inc., Since 2006
Manpower, Since 1963
Meridian Entertainment Group, Since 1994
Mitchell’s Fish Market - Cameron Mitchell
Restaurants, Since 2003
Peanut Shop, (The), Since 1976
Prosthetic Center, Inc., Since 1990
Radisson Hotel Lansing, Since 1986
Rum Runners Dueling Piano Bar & Dance Club,
Since 2002
SES Environmental, Since 2009
Spartan Electric Services, Since 2008
Stephenson Tree Surgeon & Co., Since 2006
Sweetie-licious Bakery Cafe’, Since 2009
The Back Room, Since 2006
The Markerboard People Inc., Since 2004
The Moulton Team, Since 2006
The Robert Fell Company, Since 2009
The Sterling Group - 2900 Place Apartments,
Since 2006
Tico Duckett Distributing, Since 1999
Tire Factory Inc., Since 2006
Traverse City Leasing, Inc., Since 1976
Tri-County Regional Planning Commission,
Since 1980
Trinity African Methodist Episcopal Church,
Since 1992
Troppo, Since 2008
Wal-Mart Super Center, Since 2004
Walnut Hills Country Club, Since 1994
Web Ascender, Since 2007
Wharton Center for Performing Arts, Since 1987
Williams Auto World, Since 1958
WLNS TV 6, Since 1976
WorkSquared, Since 2006
 June Focus 2011
Chamber Team Supports
National Women Build Week
An impressive team of Chamber staff members and ded-
icated volunteers participated recently in National Women
Build Week, an initiative of Habitat for Humanity’s Women
Build program. Women volunteers boost Habitat’s capacity
to build more houses and serve more families. The fourth
annual event challenged women of Greater Lansing to devote
April 30 to the effort of eliminating poverty housing. More
than 1,800 Women Build houses have been built nationwide
since the program began in 1998.

Team Chamber turned out in full force

to support National Women Build Week!

Above: Owner Becky Beauchine

Kulka displays some of her
fine jewelry before a couple
of attendees at the May Cham-
ber mixer held in her Okemos
store

Above: Chamber Mixers are always a networking draw. The May

event at Becky Beauchine Kulka Diamonds & Fine Jewelry was
no exception.

Left: The Business of Education was the topic of conversation

at the May Economic Club luncheon. A distinguished panel
discussed how business and parents can get more involved in
improving the quality of education in Michigan. Panelists
included (l-r): Mike Flanagan, State Superintendent of Schools;
Dan Quisenberry, president, Michigan Association of Public
School Academies; Lou Glazer, president, Michigan Future; Amber
Arellano, executive director, Education Trust Midwest; and Stan
Kogut, superintendent, Ingham Intermediate School District.
 PRSRT STD
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The Stadium District PAID
500 East Michigan Avenue, Suite 200 LANSING, MI
Lansing, MI 48912 PERMIT NO. 622
Ph. 517.487.6340
lansingchamber.org
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