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ROLAND MOSS JR

6764 BLANTYRE BLVD


STONE MOUNTAIN, GA 30087
CELL: (404)606-8183
PHONE: (770) 413-7113/EMAIL rma838ee@westpost.net
QUALIFICATIONS AND OBJECTIVE
Strong interpersonal skills, Communicate well with diverse groups, Sales oriente
d and experienced. Meet and exceed established quotas... Able to quickly identif
y and institute resolution to problems...Strong organization and planning skills
, Effective time management. Knows how to train, motivate and direct team spirit
and effort, Self-motivated. Work well independently and team environment, Caree
r/Goal/Achievement oriented, quick learner. Enjoy challenges, highly motivated,
dependable, stable, confident, stable, and committed to the highest of professio
nal standards in any career endeavor.
PROFESSIONAL EXPERIENCE
SNYDER`S OF HANOVER - Atlanta, GA
August, 2008 - Present
District Sales Manager
* Responsibilities include Route Sales supervision, account development and expe
nse control.
* Work to achieve or exceed quarterly district sales forecast.
* Assist Independent Operators in identifying opportunities.
* Constant coaching and development of both new and experienced Independent Oper
ators.
* Improve Sales and distribution by obtaining additional shelf space, selling in
new products, securing secondary/incremental displays and adjusting product mix
to maximize space to sells.
* Motivate and lead people to achieve sales goals and objectives.
SARA LEE FOOD AND BEVERAGES - Atlanta, GA June, 2006 - August 2008
District Sales Manager
* Responsible for managing 13 Route Sales Specialist and 2 Relief personnel. Th
is includes Coaching, Leading and Motivating individuals in meeting sales object
ives and executing store elements. Since joining the company, the following imp
rovements have taken place:
* Upgraded team by replacing 5 under-performing Reps.
* Implemented ongoing sales training to teach the art of selling.
* Conduct weekly one on one discussion to address issues, concerns, sales and cu
rrent state of business.
* Implemented the use of a sales tracking form so that Reps will know exactly
where they stand as it relates to key measures.
* Period Incentive awards for best performance.
* End result was to reverse a negative trend to 5% growth through qtr-3.
* Conducted District level calls on Wal Mart, Kroger and Publix which enabled th
e team consistently met or exceed objectives.
PEPSI-COLA OF ATLANTA/THE PEPSI BOTTLING GROUP - Atlanta, GA Feb 2003 -
June 2006
Territory Sales Manager
* Responsibilities included the overall performance of a territory including sal
es, merchandising, and delivery to major chain grocery stores. Stores included
Walmart, Kroger, Winn Dixie and Publix.
* Managed 12 - 15 Customer Sales Representatives.
* Increased Sales Volume by 8% in 2004.
* Gained incremental gondola space n 4 our of 6 Save Rite stores in 2003/
* Increased Net Profit per case by 5% in 2003.
* Increased the annual sales of territory by 1 million-plus cases in 2004.
Key Account Manager (Fountain)
March 1996 - Feb 2003
* Managed sales activity, promotions and marketing of both national and local fo
untain accounts.
* Increased overall fountain volume by 20% in 2003.
* Increased local fountain business by 12% in 2003.
* Signed up 25 new local fountain accounts in 2002.
Account Development Manager
May 1992 - May 1996
* Solicited, sold, set up and maintained local retail and fountain accounts. T
rained Customer Representatives to sell and merchandise products. Developed lo
cal programs and promotions. Promoted to Hand Held Computer (HHC) Project Manag
er for Atlanta.
* Kroger Sales in my District were up 10% in 1993 vs 1994.
* Signed Grand Buffet (6 locations) to a 5 yea contract in 1996, which added ove
r 30,000 gallons of local fountain volume.
* Promoted to Atlanta Market Unit Project Manager.
Pre-Sales Merchandiser
June 1988 - May 1992
* High profile position handling pre-sales for routes. Responsibilities include
d sales, ordering for clients, stocking shelves, assembling a broad range of dis
plays including large scale models, tracking sales, and extensive customer inter
action. Resolved problems at store level.
* Assigned to a route after 1 week of training.
EDUCATION
ALABAMA STATE UNIVERSITY
Bachelor of Science, Business Management, (Core Emphasis Marketing, Sales and Fi
nance) July, 1985
Professional Tra
ining
* Sara Lee Way to Sell - Sara Lee
* The Pepsi Way To Sell - Pepsi-Cola Company
* District Sales Manager Territory University - Pepsi
* Snyder`s District Sales Manager Academy - Snyder`s

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