WINSTON A.

CRITE MBA
P.O. Box 22873 * Bakersfield, California 93390
661-303-6067 * wc1c561b@westpost.net
Management, Marketing & Business Development
An award-winning marketing & business development executive with a Business/Mark
eting degree and a MBA. Adept at driving increased revenues and significantly ex
panding businesses through astute marketing analysis, strategic planning and rel
ationship building. Master at increasing customer retention and building brand l
oyalty through exemplary customer relations campaigns; strong closer with a hist
ory of success working with wealthy consumers. Excellent written and verbal comm
unication. Team player with successful track record of working with cross-functi
onal teams. High energy, resourceful, self-starter that works well in a fast pac
ed environment. Strong working knowledge of all MS Office, Adobe CS4 and numerou
s other software applications.

RELEVANT SKILL SETS:

Brand Building * B2B Relationships * Product Management and Development
Strategic Web Development * Sales Management Marketing and Competitive Analysis
Financial Analysis * Team Building and Leadership * Customer- Relations
Investor Relations * Sales Training and Coaching * Project Management
Contract Negotiations * Strategic Planning * Lead Generation * Operations Stream
lining

PROFESSIONAL EXPERIENCE
WMD PROPERTIES & CONSTRUCTION, INC., Bakersfield, California * 2003-Present
Local property and construction firm with ~$13M in annual revenues.
Chief of Marketing & Finance
Build brand awareness by orchestrating marketing strategies. Champion the use of
web marketing tools to increase property occupancy; develop and maintain web si
te to ensure effectiveness. Manage vendor expectations with regards to property
development, overseeing scheduling, bid creation, payments and other related mat
ters. Ensure customer satisfaction and improved retention through pro-active pho
ne consultations and customer appreciation programs.
Key Contributions:
* Drove tenant occupancy from 80% to 98% by spearheading web marketing plan.
* Built, managed, and maintained website: www.wmdconstruction.com
* Improved office efficiency 40% by automating filing and storage systems, as we
ll as developing templates for common contracts and forms.
* Increased customer retention 30% after development and execution of strategic
customer satisfaction program.
* Improved payment process by launching vendor billing and payment tracking syst
em.
THE FOOTWORK SHOP, INC., Bakersfield, California * 2003-Present
Basketball Development program
President & Founder
Drive business development efforts through marketing strategy development and ex
ecution, leveraging ex-NBA basketball career to target student-athlete demograph
ic. Perform competitive analysis and market research. Attract potential customer
s through web site creation and maintenance. Partner with national brands, such
as McDonalds and Mercedes-Benz to promote company. Train customers in group and
individual sessions. Manage all financial aspects of company.
Key Contributions:
* Doubled size of company since 2003 inception.
* Built, managed and maintained custom website: www.footworkshop.com
* Mentored numerous athletes to achieve sports scholarships at major universitie
s.
RECRUIT, INC., Bakersfield, California * 2003
Global athlete recruiting service company with $2M-$5M in annual revenues.
Director of Development
Educated potential investors on benefits of athlete recruiting database. Recruit
ed and trained scouts across the United States to increase sales nationwide. Con
ducted SWOT analysis, market segmentation analysis, competitive analysis and pro
duct analysis; assessed the company's best opportunities and biggest challenges
and used findings to develop strategic plans. Drove sales and marketing efforts
through creation of marketing and sales support materials for scouts and franchi
se owners.
Key Contributions:
* Established business presence in 5 new regions by selling franchises.
* Grew customer satisfaction index 60% after implementing new scout training app
roach.
* Pursued and persuaded investor to purchase company.
ADDITIONAL POSITIONS
INTERACTIVE E-BUSINESS SOLUTIONS
Business Development Specialist
Spearheaded sales efforts for e-commerce service company by generating qualified
leads, training sales professionals, and negotiating and closing deals. Increas
ed customer satisfaction and user-friendliness by developing custom solutions. A
ssisted in the planning, development, and integration of B2B e-commerce solution
s
MERCEDES-BENZ OF BAKERSFIELD
Star Sales Team Leader
Drove significant revenues by cultivating relationships with prospects and activ
ely closing luxury automobile sales. Directed, recruited and trained two sales t
eams.
* Achieved Salesman of the Year Award in 1996, 1997 and 1998, generating $58M in
sales over the three-year period.
* Received Salesman of the Month honors 20 times.
* Selected to receive Quality by Design Training, only offered to top 19 sales p
rofessionals nationally.
BASKETBALL CAREER
Left Texas A&M in1987 (after senior season) and was taken 53rd in the Draft by t
he Phoenix Suns. Played professional basketball for 11 years overall:
Individual Sports Honors
* Bakersfield Californian All-area Player of the year
* MVP of the Southwest Conference Tournament
* MVP of the French Professional League
* Member of the Texas A&M Athletic Hall of Fame
* Member of Bob Elias Hall of Fame
EDUCATION
Bachelor of Science in Business Marketing
Texas A&M University/University of Phoenix
Master of Business Administration
University of Phoenix