Xialin Zhou

1824, 25th Ave * San Francisco * California 94112 * (419) 575-8991 * xza1e408@we
stpost.net

OBJECTIVE
My current employment objective is to secure a position with a media organizatio
n where I can begin to apply my knowledge and skill with a special interest in m
edia research, marketing research, and project management. Over time, I want to
become more involved in leadership in the organization.
EDUCATION
Master of Arts - School of Media and Communication
Expected in 08/2010
Bowling Green State University, Bowling Green, OH
Related courses: Social Science Research, Critical Analysis of Media, Web Surve
ys & Experiments, Journalism & Environment, Globalization, and Communication The
ory.
Bachelor of Arts - Public Relations
06/2008
Communication University of China, Beijing, China
Related courses: Studies of Advertisement Introduction, TV Channel Packaging an
d Brand Marketing, Market Survey and Prediction Research, Brand Marketing, Publi
c Relations Media & Tools, Advertisement and Survey.
EXPERIENCES
Fox Toledo TV Station Toledo, OH
Research Assistant (Full Time Internship)
01/2010-04/2010
Participated in the biyearly Audience Behavior Survey Project with Marshall Mar
keting Co. Helped the part of information collecting, questionnaire design, and
having meeting with potential advertisers. We conducted this survey among 600 To
ledo area residents from 8 counties, to create a full profile of media use, cons
uming preference and media habits of Fox Toledo audiences.
Participated dealing with show rating data from Nielsen Company.
Weber Shandwick Worldwide Co., Ltd. Beijing, China
Publicist (Full Time Internship)
04/2008-05/2008
* Participated daily PR work: collecting data, writing PR journal, translation.
* Participated Norton360.2.0 launch press conference. I mainly connected with jo
urnalists, set up schedule, followed reports, and wrote PR journal. About 20 med
ia reported this successful Launch conference with high commendation.
Hong Kong Creative Trend Co., Ltd. Beijing, China
Publicist (Part Time Job)
10/2007-04/2008
* Participated PR work: collecting data, writing journal, and translation.
* Participated project of Zimbabwe Traveling Promotion in China. Invited travel
journalists to join the new traveling package in Zimbabwe, managed journalists s
chedule, and followed the reports after activities and wrote PR journal.

ILook Magazine Beijing, China

Editorial Assistant (Part Time Internship)
01/2007-02/2007
* Attended Art Exhibitions in 798 Art District, published reviews of art.
* Translated and published fashion articles.
RELATED PROJECTS
School of Media and Communication, Bowling Green State University Bowling Green
, OH
Blade Project
09/2009-pre
sent
Participating part of survey design.
Collecting and entering data.
Participating parts of Questions and Hypothesis which contribute to the final r
esults.
Finish personal project: Income and Media Ownership in Northwest Ohio Area.
College of Advertising, Communication University of China Beijing, China
Annual Public Advertisement Bidding of CCTV
04/2008
Participated in the whole process of 2005 Annual Public Advertisement Bidding M
eeting which was held by CCTV.
Published research article with other members of group in magazine Market Obser
ver.
ACTIVITIES AND HONORS
Vice president of Chinese Students & Scholars Association in Bowling Green Stat
e University.
Academic scholarship of Communication University of China.
Outstanding Student Reward of Communication University of China.
Involved in magazine and newspaper sale.
Involved in marketing research investigation.
COMPUTER SKILLS
Microsoft Office
SPSS
Dreamweaver (the web I made: www. Environmentaljournalismworkshop.org)
Wordpress