Peter D.

Avinger
23307 Meadow Stone Ct.
Katy, TX 77494
Home: 281-693-7735
Cell: 281-830-3526
E-mail: pa9be90e@westpost.net

SUMMARY
Accomplished Leader in the Sales and Marketing fields, offering business acumen
and significant expertise as follows:
Senior Manager qualified by 26+ years progressive experience, directing organiza
tional focus, strategic planning and operational management within a fast-paced
and highly competitive industry for an organization selling over 28,000,000 case
s per year.
Proven success with leadership role for multiple positions and Wholesaler facili
ties. Highly effective in evaluating market trends, identifying business growth
opportunities, quickly building rapport and solidifying relationships through co
nsultative sales, marketing and operations.
Demonstrated fiscal accountability to optimize resources and maximize revenues w
ithout sacrificing quality and customer satisfaction objectives. Strengths in b
udgeting and shrinkage control, with particular success for bottom-line results.
Ability to develop new creative concepts and follow them through to full impleme
ntation. Thrived on planning and collaborative efforts including but not limited
to: efficient routing, zero based budgeting, tracking and measuring.
Proven background in orchestrating and launching operations in new facilities an
d turning around under-performing business units. Dedicated to world-class custo
mer care, both internal and external.
PROFESSIONAL EXPERIENCE
Helped my Son through a back injury suffered in early 2008. Feb 2008-Pre
sent
Guardian Transfer & Storage, Inc. August 2007-January 2008
General Manager of a start up business dealing with possessions, executions and
tax levies in conjunction with the Harris County and Fort Bend County Constables
department.
Developed a Human Resource manual, hired all new employees, dealt with customer
relations and managed 43,000 square foot warehouse.
Able to get all Harris County and Ft. Bend Constables to utilize our business by
November 2007.
Worked with my Mother, getting her finances in order Nov 2006-Jul 2007
Silver Eagle Distributors, L.P., Houston, TX 1980-2006
V.P. Sales and Marketing Operations (July 2005- November 2006)
Lead and interacted with over 700 team members and over 7,000 retail accounts in
four operations, Houston, Cypress, Rosenberg and Conroe.
Oversaw performance and quality at each facility, ranging from external customer
development, sales goals and planning, and National Account planning and review
s, to developing internal customers to ensure they meet or exceed their abilitie
s. Also developed the on-premise "Strike Force" and implemented both high-end an
d specialty brand managers.
Managed $450 million in annual revenues, with accountability for P&L and multi-m
illion dollar operating budgets; monitor POS and inventory, cash/shrinkage contr
ol, and corporate/government policies and regulations.
Hired, trained, and lead branch managers, worked closely with human resource dir
ector and recruiters, with oversight for 60 managers and front line staff of 600
+. Focus on developing/motivating key staff to achieve independent/team growth o
bjectives.
Oversaw implementation and execution of over 300 special and charitable events.
KEY ACCOMPLISHMENTS
Implementation of key competitive pricing strategies in both draught and package
leading to high end share growth.
Bulk delivery system cart implementation, increasing bulk truck volumes to over
300,000 cases per year.
Developed a budget program and tracking systems for General and Ethnic marketing
personnel.

V.P. Corporate Sales Manager (January 2002- June 2005)

Directed daily sales operations, guided business maturation, attained share grow
th and delivered exceptional customer service in all four branches. Managed and
developed all budgets, both sales and P&L.
KEY ACCOMPLISHMENTS
Major role in the development and implementation of all action plans surrounding
Super Bowl XXXVIII.
Developed and implemented action plans for the MLB All-Star Game.
Developed and implemented action plans for the NBA All-Star game..
Implemented Margin Minder tool and computer access at Team Leader level.
Implemented PFP tracking through computer program, accessible by each Team Leade
r.
Gained over 4 Market Share points during this time period.
V.P. Cypress Branch Manager (January 2000- December 2001)
Promoted and reassigned to facilitate market share growth, managing $105 million
in annual revenue. Over 100 team members and 8+ million cases and 2500 retail a
ccounts.
Instrumental in growing Market Share from 49% to 58% in two years.
V.P. Houston Branch Manager (January 1995 - December 1999)
Oversaw the daily sales operations in the largest volume Silver Eagle Branch, ac
counting for 10+ million cases per year, before the opening of The Cypress Branc
h in 1998.
Grew over 10 Market Share points during this tenure.
Played a key role in utilization of Territory Planner, used to re-route the enti
re organization in an efficient manner.
Houston Branch Pre-Sell Manager (June 1992 - December 1994)
Developed and implemented a Pre-Sell operation for an organization that was prev
iously a 100% Peddle delivery system.
Achieved double digit sales growth and recognized for exceptional profitability.
Sales Team Leader (October 1989 - August 1992)
Team Leader, leading both Peddle and later Pre-Sell team members.
Responsible for 350 accounts and 75,000 cases per year.
Sales Delivery Driver 1985-1989
Sales Delivery Assistant 1981-1984
Warehouse Product Handler 1980-1981