Donald S.

Cogan
28644 N. Haskell Canyon Road dc9165d8@westpost.net
Saugus, California 91390 (661) 964-8183
SUMMARY
A customer-focused Marketing Professional with extensive experience in high tech
nology products, with an excellent result-oriented track record. Effective team
player who can develop and market new and innovative products. Expertise in prod
uct development process with strong technical, problem solving and communication
skills.
- Market Research
- Product Development
- International Marketing
- Training
- Product Launch
- R&D Interface
PROFESSIONAL EXPERIENCE
INDEPENDENT MARKETING CONSULTANT, MEDICAL DEVICES
Sylmar CA 2008 to Present
Provide consulting services to medical device companies in product planning and
market introduction strategies

Planned verification study to demonstrate cost effectiveness of new automated ti

ssue storage system
Defined strategy to promote key differentiating features for new line of ICDs an
d cardiac resychronization devices, and developed sales presentation to promote
benefits of ease-of-use and patient safety capabilities
Developed product launch sales guide to maximize market introduction impact of n
ew cardiac resychronization implantable cardiac defibrillator.
ST. JUDE MEDICAL CRMD, Sylmar, CA
1999 to 2007
An international company designing, manufacturing, and marketing medical devices
for the treatment of cardiac arrhythmias.
Senior Group Product Manager, New Product Planning
(2004-2007)
Managed New Product Planning device team in defining customer requirements for c
ardiac rhythm management devices.
* Leadership and medical advisory board meeting participant collecting critical
voice-of-the-customer inputs required for new product definition and strategy.
*New Product Planning manager on Applied Research/Technology Development Board.
Established strategic marketing objectives for new product features and enhancem
ents, and reviewed and evaluated research projects targeted for new product deve
lopment.
*Liaison for inter-department, vendor and staff development activities assuring
quality products from R&D to launch. Increased worldwide market share of key pro
duct line from 6% to 20+% within 4 years.
Senior Product Manager, Strategic Marketing
(1999-2004)
Provided market-driven product planning and development inputs for tachycardia p
roducts.
* Researched market trends, obtained feedback from medical professionals for new
product development as a key team member ensuring timely delivery of quality pr
oducts delivering competitive and profitable results.
* Developed charters and business plans for new cardiac rhythm management produc
ts,
* Provided phase-in/phase-out strategy and forecasting, maintaining product comp
etitive edge.
INTERMEDICS, INC., Angleton, TX
1993 to 1999
Senior Product Manager
Directed and implemented worldwide marketing for cardiac rhythm management produ
cts.
*Coordinated the product launch of three of the top-selling Intermedics products
- Marathon, Momentum and Unity C.
*Provided ongoing, comprehensive marketing support of product line generating an
nual revenues over $200M.
COGAN PRIORITY CONSULTANTS, Houston, TX
1989 to 1993
Owner
Provided Priority Management essential management skills training program to bus
iness professionals throughout the Houston area. Conducted workshops on time ma
nagement-related skills, and provided personal consultations with program partic
ipants to maximize program results.
*Marketed and delivered training program to managers, sales representatives and
administrators to over 100 businesses throughout the Houston area.
*Managed all aspects of business including marketing of services, workshop deliv
ery, consultation program and finances.
*Developed familiarity with a broad range of work environments and customer need
s.
*Developed client base through both cold contact and referrals.
*Managed both direct sales representative and contract sales individuals to broa
den client base.
INTERMEDICS, INC., Angleton, TX 1980 to 1989
Product Manager (1985-1989)
Managed product management activities for pacemakers and related products.
*Assigned tasks and schedules required for FDA submission, manufacturing and pro
motional support to ensure milestones were met.
*Coordinated new product launches, which included Nova II and Quantum II, the wo
rld's smallest pacemakers, and Intertach, a software-based antitachycardia pacem
aker, to ensure a high-impact product introduction.
*Worked with marketing communications group to develop promotional materials.
*Conducted competitive analysis to support sales activities and new product plan
ning.
*Active member of the strategic planning team, charged with coordinating product
development of new bradycardia products.
*Conducted training of sales representatives and customers.
Clinical Program Manager (1980-1985)
Designed and implemented clinical studies to evaluate the safety and effectivene
ss of. Implantable medical devices. Interfaced with design engineers in developi
ng and improving products. Provided technical support to clinicians and field r
epresentatives on the utilization and troubleshooting of medical devices. Gave
technical presentations on the use of products.

SAINT MARY MEDICAL CENTER, Long Beach, CA

1978 to 1980
Chief Biomedical Engineer
Supervised biomedical equipment technicians in the repair, servicing and prevent
ative maintenance of medical instrumentation. Provided consultation on proper eq
uipment utilization.
EDUCATION
M.B.A.
University of Houston at Clear Lake, Houston, TX
M.S., Clinical Engineering
Case Western Reserve University, Cleveland, OH

B.A., Biology
Clark University, Worcester, MS
AFFILIATIONS
Member, Past President
Pacemasters Toastmasters Club
Past President
Clear Lake Toastmasters Club