CAROLE C.

SPRINGER
1249 Creekside Circle, Rockledge, FL 32955
972-345-6067
SENIOR EXECUTIVE
Business Development * Sales
Proactive sales and business development specialist with demonstrated record for
expanding customer base and delivering multimillion-dollar revenue enhancements
. Visionary strategist with advanced expertise in advertising, marketing, and co
nsultative sales methodologies. Highly accomplished in training and mentoring to
p-performing sales teams. More than 20 years of experience leveraging extensive
knowledge base of product lines spanning multiple industries.

Business Development * Sales Life Cycle * Strategic Planning * Account Managemen

t
Client Relations * Customer Service * Presentations * Consultative Sales * Adver
tising
Training * Product Education * Automotive Markets * Market Penetration
Metrics * Product Launches * Communications

PROFESSIONAL EXPERIENCE
CENTRAL AUTO SALES, Milledgeville, Georgia * 1999 - present
Private company comprised of several auto dealerships including Toyota, Chevrole
t, Pontiac, Buick, and GMC.
Advertising Coordinator
Direct strategic publicity initiatives to promote multiple dealerships within lo
calized markets spanning 7 counties. Devise and orchestrate advertising through
print and broadcast mediums to maximize ROI. Collaborate with sales team members
to create innovative campaigns. Perform market research, analyze statistics, an
d evaluate metrics. Supervise one direct report.
Major Contributions:
* Delivered $700K profit enhancement by leading expansion of market reach, impl
ementing sophisticated metrics and negotiating approval of executive management
to partner with Arbitron media research.
* Achieved quarterly sales targets consistently throughout tenure.

STAFF LEASING, Stuart, Florida * 1993 - 1998

Provider of human resources services with 800 internal employees and 45,000 exte
rnal employees.
Senior Business Development Manager
Led new business initiatives to acquire new accounts and expand demand for servi
ces within existing customer base. Delivered presentations to educate prospectiv
e clients on services including workers compensation, state unemployment, and pa
yroll services. Devised and implemented programs to minimize risk and optimize c
osts for clients. Met with C-level executives to negotiate contracts, generated
leads and performed cold calling. Administered training to new employees.
continued...

STAFF LEASING (continued)

Major Contributions:
* Generated $20M in revenue, and increased profits by $1.25M through utilizing
sales skills to cultivate new business.
* Ranked in top 10 among sales force of 350 for administration profit (1995), s
ecured placement in top 10% throughout tenure, and won numerous monthly performa
nce awards.

MARK III INDUSTRIES, Ocala, Florida * 1990 - 1992

Manufacturer of luxury conversion vans with 800 employees.
Account Manager
Administered sales and account management functions within the Ford sales divisi
on. Cultivated new client accounts through lead generation activities. Fostered
viable client relations, and served as valuable resource through educating custo
mers on product features and benefits. Supported sales teams of client dealershi
ps, and collaborated with representatives to facilitate training.
Major Contributions:
* Built premier network among dealerships to promote business development initi
atives.
* Generated $10M in 1992 by driving successful sales activities to attain more
than 120
new accounts.
* Achieved sales of 300 units worth more than $6M in a 7-month period.

ADDITIONAL CAREER HIGLIGHTS

Details upon request
PITNEY BOWES, Orlando, Florida
Account Representative
* Increased new business by adding flexibility to leases, reducing terms from 5
years to
3 years.
* Ranked #1 for new equipment leasing performance within territory, and earned
10 Salesperson of the Month awards.

EDUCATION
Associate of Arts
Central Florida Community College, Ocala, Florida
Undergraduate Coursework
University of Central Florida, Orlando, Florida

PROFESSIONAL DEVELOPMENT
Sales Training: Pitney Bowes * Staff Leasing