BECKY WHEELER

P.O. Box 126266 ~ San Diego, California 92112

619-341-9115
bw953870@westpost.net

SUMMARY
Web Strategy ~ Strategic Planning ~ Online Marketing
Accomplished and dedicated Web management professional with a proven track recor
d of achieving consistent and high quality results impacting a company's bottom-
line, growth and success. Results-oriented leader able to effectively reduce cos
ts, increase sales, improve efficiency, streamline processes, and develop and im
plement highly innovative and strategic solutions to meet very specific requirem
ents under tight timelines. Strong foundational knowledge of the financial drive
rs in a company with an eye for the larger company strategy. Excellent communica
tor able to build cohesive and productive working relationships with people acro
ss all corporate levels, internal stakeholders, vendors, and clients.
PROFESSIONAL EXPERIENCE
WEBSENSE, INC, San Diego, California
2005-Present
Manager, Web Programs, Search & Analytics (2010-Present)
* Manage team of four internal individuals including a web designer, developer,
and analysts as well as external vendors for paid search, organic search, and an
alytics.
* Provide web program strategy and field marketing recommendations based on corp
orate objectives and return on investment.
* Manage all web projects and issues for the company, including tech support, pr
oduct management, field marketing, public relations, investor relations and anal
yst relations.
* Manage 12 regional sites including 8 translated sites, partner portal, custome
r portal and internal sales training site.
* Define and shape projects by managing expectations from the onset. Determine t
he scope of projects by creating clear definitions in value vs. costs and phasin
g out lower priorities.
* Recent projects include social media outlets such as blogs and forums, solutio
ns center, site account creation, technical documentation library, and unified c
ommunication center.
Web Program Manager (2008-2010)
* Designed and implemented a key process to manage all incoming web requests and
delegate tasks.
* Increased customer loyalty and improved satisfaction through re-architecture o
f the customer portal.
* Lowered translation costs and increased processing times by 50% by developing
an innovative process to translate the corporate website in eight different lang
uages.
* Generated customer referrals through the redesign of the customer reference pa
ge on the website.
* Evaluated business needs and recommended methods for optimal user experience a
nd lead optimization.
Investor Relations Manager (2006-2008)
* Represented the company at investor conferences and marketing road shows; conv
eyed the company strategy and financials to investor analysts.
* Drafted IR press releases, CFO quarterly conference call scripts, corporate pr
esentations, and Q&A documents to address investor concerns.
* Cultivated key business relationships across all departments and management le
vels.
* Provided internal stakeholders with greater visibility and understanding of ho
w the company is viewed in the marketplace by improving internal communications
of IR related information.
Investor Relations Analyst (2005-2006)
* Managed all internal and external IR activities and schedules including market
ing trips, road shows, conferences, analyst meetings, tours, shareholder meeting
s, and investor meetings.
* Improved and updated the IR databases, website, and calendars.
* Prepared IR related press releases, management presentations, fact sheets, inv
estor kits, and quarterly earnings announcements.
* Monitored industry trends, market data, company financials, and price performa
nce.
* Generated the IR and quarterly ownership reports for senior management.

SAN DIEGO SUPERIOR COURT, San Diego, California

2003-2005
Business Analyst
* Facilitated better communication channels between IT and direct operation depa
rtments, educated end users, and communicated goals by designing and drafting an
information technology newsletter.
* Minimized duplicate documents and generated continual cost savings to the Cour
t through a new procedure for small requests within larger projects with dedicat
ed funding.
* Evaluated internal needs against historical trends for outside vendor service
requests.
* Designed, developed and deployed an inventory tracking database resulting in a
100% improvement in parts availability.
EDUCATION/AFFILIATION
SAN DIEGO STATE UNIVERSITY, San Diego, California
Master of Business Administration, Marketing, 2005
LIFE PACIFIC COLLEGE, San Dimas, California
Bachelor of Arts, 1997
ATHENA SAN DIEGO, 2010