JULIE FARESE

106 Springline Drive * Vero Beach, Florida 32963

(772) 538-5534 * jf926546@westpost.net

NUTRACEUTICAL SALES ASSOCIATE / FITNESS EXPERT

Experienced and successful Sales Management Professional recognized for consiste
ntly growing sales revenues and profitability. Proven ability to open new territ
ories and rapidly develop sales pipelines through use of innovative and imaginat
ive sales and marketing programs designed to achieve maximum market exposure and
penetration. Top Manager and individual producer skilled in developing exceptio
nal client relationships through personal example and targeted marketing, based
on grass-root strategic market knowledge and product positioning. Over 8 years o
f experience in sales and business development successfully capitalized on long-
term personal and professional relationships. Areas of Expertise:
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New Business Development * Market Penetration * Territory Development * Web Sale
s * Viral Marketing
Client Relationship Management * Key Account Development / Management * Product
Launch / Rollout
Proposal Development * Contract Negotiations * Strategic Business Initiatives *
Fiscal Responsibility
Direct Marketing and Sales * Productivity and Performance Improvement * eCommerc
e
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EDUCATION / PROFESSIONAL DEVELOPMENT
In Progress: Master of Business Administration - Finance
Nova Southeastern University - Huizenga School of Business and Entrepreneurship,
Ft. Lauderdale, Florida
Bachelor of Science - Nutritional Food Services
Arizona State University, Tempe, Arizona
CERTIFICATIONS
Physical Education Alternate Route Certified Teacher - State of New Jersey
Certification of Pilates, Physical Mind Institute of Pilates
Sport Training Certification, Kean University
PROFESSIONAL EXPERIENCE
MEMACIN INCORPORATED, Vero Beach, Florida * 2006-Present
Start-up family-run nutraceutical company with patent pending product to help co
gnition and performance.
Partner / Sales Associate
Developed and implemented sales strategies, overseeing $120K marketing budget. F
ormulated business partnerships with individuals, fitness clubs, yoga studios an
d similar institutions. Initiated and sustained strategic alliances that were ec
onomically feasible for development of full marketing campaigns. Managed all web
sales, eCommerce, email correspondence, and working with shipping department to
fill customer orders.
BEACHSIDE PILATES, Vero Beach, Florida * 2002-2002
Personal fitness and Pilates consulting firm serving variety of clients in 3 sta
tes.
President / Personal Trainer
Oversaw bottom-line performance and instigated innovative marketing and sales ac
tivities. Consulted clients on personalized fitness and nutritional programs. Ex
panded fitness programs through integration of fitness equipment and supply inve
ntory based on client need. Customized programs and workouts and provided one-on
-one specialized training. Developed strategic marketing plans to attract client
s and increase sales. Collaborated with physical therapists to integrate Pilate
s into post-rehabilitation disciplines.