Inigo Sanchez-Cabezudo

2315 St. Paul Street, apt 501, Baltimore, MD 21218

C. (954) 805-7495
si90dd7a@westpost.net

"Make a difference in this world"

A dynamic, creative and highly qualified marketing and public relations professi
onal with over 12 years of experience in the global market; highly focused, res
ults-oriented and used to tight deadlines; able to set goals, priorities, and re
solve issues; high-energy; out-of-the-box thinker; excellent team player. Biling
ual in English and Spanish and fluent in French, accustomed to working in a mult
i-cultural environment.
CORE COMPETENCES:
Strategic Planning skills * Team builder and Tactical Planner* Product Branding
* Product Launching at Retail* Marketing Strategies* Market Advertising * Publi
c Relations * Event Planning * Market Research * New Product Development * Vend
or/Agency Management * Customers Relationships Building * Strong Work Ethics

PROFESSIONAL EXPERIENCE:
2009- Present Marketing & Sales Freelancer serving European Manufacturers
* Strategic marketing planning and plan execution for consumer electronics Spani
sh manufacturers.
* Brand awareness, public relations, direct marketing, sales lead generation, ad
vertising, e-marketing programs, website content creation, sales presentations,
annual marketing plan creation, partner marketing and industry tradeshow events.
2008 - 2009 BLUEANT WIRELESS Inc., Miami, Fl. (US Operation of an Australian wi
reless manufacturer)
Marketing & Sales Manager
Reported to the Vice President Sales & Chief Marketing Officer.
* Managed US retail accounts (Brandsmart USA, RadioShack, Fry's) and wireless di
stributors ($10 million dollars turn over).
* Retention Marketing: coordinated and predesigned a Customer Retention program
for the 3 above mentioned retail accounts.
* Product Management: recommended product portfolio, designed pricing strategies
, provided product assortment and consulting to current customers.
* Product Branding: co-designed and implemented specific marketing campaigns and
promotional plans to create competitive brand messages and communicate value; i
mplemented in my retail accounts (Brandsmart USA, Radio Shack, Fry's Electronics
) and 2 wireless distributors.
* Trade Shows and Events Management: established presence at US trade shows (CES
, CTIA)
* Market researched and planned international product expansion to Latin Ameri
ca: identified key distributors and wireless carriers in Argentina, Colombia, Me
xico, Puerto Rico and Venezuela.
* Strategic Marketing: predesigned sustainable marketing plans for the above men
tioned Latin American markets to support sales.

2005 - 2008 FONEXION USA, Fort Lauderdale, Fl. (US operation of a major Europea
n wireless distributor)
Vice President, Sales & Marketing
Reported to the General Manager. Managed team of 8 sales representatives and ass
ociates
* Go-to-Market strategies: identified and developed specific marketing strategie
s for each channel market opened in the US and Latin America, supported our dist
ributors and retail customers, targeted 3% Bluetooth market share.
* Product Management: recommended product portfolio, designed pricing strategies
and product assortment for the US and LATAM markets.
* Promotional and Channel Marketing: designed and executed specific marketing ca
mpaigns and promotional plans; with specific actions targeted to retail chains (
Target, Best Buy, Radio Shack, Fry's Electronics) and first tier wireless carrie
rs (AT&T, T-Mobile, Sprint, Alltel); designed and implemented 5 specific joint m
arketing campaigns in Argentina, Chile, Colombia, Mexico and Puerto Rico with o
ur wireless distributors.
* Trade Shows and Events Management: established presence at US major trade show
s and identifying potential trade shows in LATAM.
* Web Design and B2C Platform: developed and implemented a US company website an
d implemented a website awareness campaign to develop IDEUS brand and a B2C webs
ite.
* Social and Web Marketing: designed and implemented a broad email blast campaig
n with major trade magazines.

1996- 2005 AGRAGEX, (Spanish Exporters' Association of Farm and Irrigation Equi
pment) - Bilbao, Spain
International Marketing and Public Relations Manager (1999 - 2005)
Reported to the General Manager, managed team of 6 export and marketing associat
es and administrative personnel.
* Strategic Marketing: designed and implemented each annual global Marketing and
Export Strategic Plan for the association.
* Brand Management: designed and executed a Bi-annual specific campaign to launc
h AGRAGEX brand and communicated value among member manufacturers and target key
distributors worldwide.
* Retention Marketing: designed and implemented a customer (members) program to
retain and increase participation of manufacturing members in all promotional ac
tivities.
* Sponsorship Relations: negotiated the annual Export promotion budget with main
Government Sponsor ICEX, last budget was 2 million uros (2005).
* Trade Shows and Events Managements: led all foreign trade delegations, organiz
ed AGRAGEX & its members' participation at all major trade shows in more than 60
countries.
* Web Marketing: designed company website and implemented website awareness camp
aign (www.agragex.es).
* Media /Analyst relations: developed and executed a specific communications pla
n with the Spanish and International Agricultural and Irrigation media.
* Public Relations: organized and coordinated the association's public events an
d foreign buyer's delegations; established key government, media and industry re
lations.
AGRAGEX
International Marketing & Exports Consultant (1996 - 1998)
* Co-designed and implemented comprehensive marketing and public relations plans
for the association.
* Events planner: Organized numerous trade shows, Spain's country pavilions and
led trade delegations to and from foreign countries. Internet Marketing and web
design.
1996-1997 Bilbao Chamber of Commerce, Spain
Exports & International Marketing Consultant
* Co-designed and implemented comprehensive marketing and public relations plans
and business development activities for small and medium size manufacturers.
* Events Planner: organized Basque trade delegations and technical seminars.
* Industrial sectors covered: machinery-tools, fluid handling equipment, foundri
es.
INTERNSHIPS:
1995 Spain's Ministry of Trade & Tourism - AGRAGEX (Spanish Exporters' Associa
tion of Farm and Irrigation Equipment)- Bilbao, Spain.
Exports & International Marketing Assistant.
1994 Spanish Embassy, Trade Commission - Los Angeles, CA
Market Analyst (grant awarded by the Ministry of Economy of Spain)
EDUCATION:
2010 Currently seeking a PHD in "Globalization, International Cooperation and De
velopment". Faculty of Economics-Sarriko, Universidad del Pais Vasco- Bilbao, Sp
ain.
1993 B.A. in Finance and Economics (5 year degree)
Majored in International Trade and Development
Universidad Complutense de Madrid (one of the top three business schools in Spa
in)
1992 Diploma of H.E. Combined Studies (Economics)
University of Wolverhampton, U.K.
Other Courses:
Course in "International Business Policies and Strategies"
Course in "International Marketing", UCLA, Los Angeles, CA
LANGUAGES:
* Bilingual in English and Spanish. Fluent in French.
* Certificate of Proficiency in English awarded by Cambridge University, UK.
* Diplome Elementaire de Langue Franeaise (Levels A1, A2) France.
* Diplome Europeenne Consulaire awarded by Bayonne Chamber of Commerce, France
* Course of Japanese at the M.O.A. Foundation in Los Angeles, CA.

ADDITIONAL SKILLS:
* Proficient in Microsoft Office, ICEX Databases, QuickBooks, Corel and Adobe Ph
otoshop.
* Member of the Cultural Exchange Association "Youth for Understanding"
* Member of the Guggenheim Bilbao Foundation.
* Graduate from Landmark Education Curriculum of Life: "On the process of becomi
ng a person that makes a difference in this world".
* Passion for outdoors and team sports.