KEITH M.

HOLZNAGEL
101 Woodbridge Circle * Edmond, Oklahoma 73012
(405) 330-4993 *
COMMUNICATIONS EXECUTIVE
Marketing ~ Public Relations ~ Television Broadcast Administration ~ Sales Manag
ement
Dynamic, innovative marketing executive with an accomplished history of success
designing and executing comprehensive marketing programs to drive sales, boost p
roductivity and capture market share.
* Demonstrated ability to develop sales channels in Direct Sales, Consultative,
Strategic, OEM, Dealer Base and Systems Integration.
* Exceptional communicator with proven ability to engage clients to identify bu
siness needs and translate consumer trends into intuitive marketing solutions.
* High energy leader; skilled at building and motivating talented teams to achi
eve superior performance.
* Sales-driven and results focused; expert at implementing various campaigns to
drive brand development initiatives.
Areas of expertise include:
B2B Sales Environment * Negotiations * High Impact Presentations * Training Prog
ram Development * Team Building
Customer Loyalty Programs * Expert Closing Skills * Business Development * Consu
ltative Sales Approach
Trade Show / Industry Convention Marketing * Revenue Enhancements * Relationship
Building
KEY PROFESSIONAL ACHIEVEMENTS
* Spearheaded design and implementation of innovative methods and effective sol
utions to increase sales and revenue within diverse industries, including print
and video training media, book publishing, internet advertising and high tech br
oadcast test and measurement instruments.
* Formulated and facilitated national sales training programs to boost producti
vity and elevate sales team performance.
* Created a strategic advantage by applying comprehensive comparative analysis
of products in the field.
* Analyzed business dynamics of market trends, incorporating latest development
s into formal strategic planning.
* Managed all aspects of sales department, including budgeting, forecasting, pr
icing and product plan development from market research phase to product launch.
* Led product positioning, branding and marketing management initiatives.
* Cultivated business relationships with OEM, Value Added Dealers, System Integ
rators, Channel Dealerships and Key National Accounts.
* Leveraged key product and technical knowledge, serving as reference resource
and consultant for customer and dealer base.
* Directed multiple regional and national industry tradeshows and conventions.
* Applied expertise in industry consulting in Lean Manufacturing Concepts.
* Produced and directed commercials and public service programming along with d
aily live newscast programming for television broadcast stations / network affil
iates.
KEITH M. HOLZNAGEL * * PAGE TWO
PROFESSIONAL WORK HISTORY
ANGELVISION TECHNOLOGIES, Portland, Oregon * 2004 - 2007
Accounts Manager / Consumer Support Manager
 * Drove business development and sales for internet advertising agency.
GRAPHIC ARTS CENTER PUBLISHING, Portland, Oregon * 2002 - 2004
Corporate Sales Manager
* Oversaw all corporate sales for book publishing house.
PRODUCTIVITY PRESS, INC., Portland, Oregon * 1999 - 2002
National Sales Manager
* Championed lean manufacturing concepts for publisher of print and video train
ing media.
PROLINE INDUSTRIES, Portland, Oregon * 1996 - 1999
Broadcast Equipment Regional Sales Engineer
* Consulted, designed and supplied equipment for the upgrade of TV Broadcast an
d Commercial video production facilities.
Additional accomplishments took place in the following roles:
West Coast Regional Sales Engineer for Videotek, Inc. Developed West Coast Regio
n for East Coast manufacturer of high tech broadcast test and measurement instru
ments.
National Sales Manager for Magni Systems, Inc. Drove sales and revenue growth fo
r manufacturer of high tech broadcast test and measurement instruments.
Regional Facilities Manager for California Video Sales. Oversaw sales, A/V renta
ls and on-site rentals of commercial film production equipment.
Other experience includes Regional Sales Manager for Panasonic Audio/Video Syste
ms Division along with Producer and Director Roles with KMED-TV, KTVB-TV and KRE
M-TV. Details on request.
EDUCATION & CERTIFICATIONS
Bachelor of Science - Geology, Portland Community College, Portland, Oregon
Bachelor of Arts - Advertising & Communications, University of Oregon, Eugene, O
regon
Certified Public Speaker, Toastmasters International
MILITARY
U.S. Navy Reserve (6 Years)
U.S. Navy Active Duty (2 Years)
U.S. Naval Radio/Electronics "A" School, NTSC San Diego, California