Mitchell Berg Mitchell Berg

708-712-2727

2910 Brossman St. Naperville, Illinois, 60564 mb89b734@westpost.net

CAREER OBJECTIVE:
A challenging position as a General Sales Manager, New Vehicle Sales Manager, an
d or Pre-
Owned Manager with a performance oriented organization where my work ethic, expe
rience
and knowledge will drive the accomplishments of my department(s) and lead to str
ong,
sustainable growth and profitability of the company.
SUMMARY OF QUALIFICATIONS:
Skilled manager and passionate enthusiast of the automotive industry with rich b
ackground in
luxury Brands. Motivational team builder/leader with solid record of developing
sales teams that
accomplish the highest levels of production and Client satisfaction achievement.
Dedicated
advocate of cross-departmental cooperation, maximizing the business case for the
entire
Dealership operation rather than specific departments. Talent for developing bot
h client and
employee loyalty. Strong believer that loyal, productive employees are the found
ation for
creating loyal clients that unreservedly endorse the Dealership. Past performanc
e includes
leading the #1 Certified Pre-Owned Audi Dealer in the Midwest for four consecuti
ve years and
continually ranked top ten in the Nation. Also achieved highest level of client
satisfaction within
peer group each and every year.
PROFESSIONAL STRENGTHS INCLUDE:
.
Shrewd, resourceful buyer .
Merchandising and marketing
.
Ardent student of market trends .
Inspirational leadership
.
Detailed inventory management .
Skilled team leader/recruiter
.
Keen client focus .
Expert negotiator/closer
.
KPI development and monitoring .
Consummate professional
.
Market share expansion .
Astute expense control supervisor
Professional Experience
Continental Audi of Naperville, Naperville Illinois
5/2002 to 06/2010
GSM/Used Car Manager
Achievements:
.
Achieved highest Gross Profit PNVR and PUVR
.
Achieved highest volume CPO sales 2004 thru 2007 in Midwest region
.
Top 5 volume buyer at Manheim Auction
.
Achieved top 1-2 Sales Customer Satisfaction in market every year
Responsibilities:
.
Sales team recruiting, development and leadership
.
Purchase, recondition, market and merchandise pre owned vehicles
.
Appraise all trade ins
.
Wholesale aged and subpar inventory
.
Customer satisfaction New and Pre-Owned
.
Sales Department performance management including Certification,
objective setting and measurement, reward and discipline

Mitchell Berg . 708-712-2727 . mb89b734@westpost.net

Page 2 of 3
Laurel Audi, Tinley Park Illinois
8/1996 to 10/2000

GSM/Used Car Manager

Achievements:
.
Originally hired as sales consultant and became key part of management
team responsible for opening new Dealership point in Chicago market
.
Recruited and developed top performing sales team in anticipation of
grand opening of Dealership
.
Immediately established top performance in Customer Satisfaction and
departmental gross profit PNVR and PUVR
Responsibilities:
.
Sales team recruiting and training
.
Establish job roles for startup of new Dealership
.
Marketing, promotion of new Dealership
.
Perfect customer treatment process with new team
Land Rover Hinsdale, Hinsdale, Illinois
10/94 thru 5/96

GSM
Achievements:
.
#1 Volume New and Pre-Owned Midwest Region
.
#1Aftersale performance Midwest Region
.
#1Customer Satisfaction Midwest Region
.
#1 Gross profit PNVR
Responsibilities:
.
Start up operation of new Dealership point
.
Recruiting and training of new and pre-owned sales staff
.
New and pre-owned vehicle inventory management including ordering,
acquiring
.
F&I
.
Create a follow up system without a CRM
Education
Southern Illinois University, Carbondale Illinois
Bachelor Of Science
Major Education
Minor Pre-Law
Graduated 1973

Mitchell Berg . 708-712-2727 . mb89b734@westpost.net

Page 3 of 3
Situational talent
Challenge: Assumed responsibility for Pre-owned department in a lower performing
Dealership within the No.1 pre-owned market in the nation as measured by Manufac
turer.
Solution: Immediately instituted process to acquire, recondition and merchandise
pre-
owned product and become totally engaged in the Manufacturer Certified Pre-Owned
Program. Worked closely with both Parts and Service Managers to insure a quick
turnaround of vehicles during the reconditioning process. Instituted process of
training and
motivating salespeople on the presentation of CPO/Used vehicles for maximum gros
s profit
PUVR and Customer Satisfaction. Instituted a mandatory 100% T.O. process as well
as a
daily follow up regimen with salespeople (in advance of CRM tool).
Result: Became top performing CPO Dealer team in the Midwest as well as the Chic
ago
market. Developed Pre-owned business that attracted customers from throughout th
e
Midwest / Nation through aggressive internet sales as well as the entire Chicago
market with
a sterling reputation for quality, service and customer focus.
References
John Link Audi of America Area Sales Mgr (847)682-9822
Joel Weinberger Continental Motors Dealer Principal (630)388-1000
Jon Branch Audi of America Reg CPO Mgr (201)476-5297
Paul Hickman Audi Financial Service Mgr Auction Ops (248)754-9990