Professional Documents
Culture Documents
CAREER CHRONOLOGY
American Express Publishing a" New York, NY
2003 a" 2010
Division of American Express Corporate, which produces 4 titles (Travel & Leisur
e, Food & Wine, Departures Magazine, Executive Travel / SkyGuide) and several an
cillary products including book and wine clubs.
DIRECTOR OF CORPORATE RESEARCH & INSIGHTS, 2009 a" 2010
Oversaw $1.5M in research budgets as well as development and training for a sele
ct team of researchers and analysts, including interviews, hiring, motivation, a
nd education for new resources. Orchestrated primary research needs assessments
across corporate entities (magazines, websites, books, products and services, sa
les and marketing, and custom solutions) and liaised on design, data analysis, r
eporting, presentations, and overall recommendations. Spearheaded best-in-class
reporting decisions regarding database information, syndicated data, and other r
esources for all titles. Supported vendor selection, ensuring compliance with Am
erican Express rules and risk guidelines.
Key Achievements
a Pioneered establishment of the corporate research department to accommodate al
l titles and divisions in becoming centers of excellence, with seamless service
to the sales, marketing, and publishing staff.
a Improved advertising engagement by prompting transition to a new sophisticated
method of ad measure, already attaining ROI and positive feedback from advertis
ers.
a Reduced costs by negotiating corporate (versus individual title) contracts wit
h vendors and driving multi-year commitments to enhance savings against annual r
ate hikes.