ASTON HUNT

1330 Heather Hill Crescent

Flossmoor, IL 60422
708.926.4929
ah7ed5bc@westpost.net
EDUCATION
UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN, May 2010
-Bachelor of Science in Advertising: major GPA 3.4/4.0
-Hemminger Garm Scholarship, one of six students awarded for outstanding achieve
ment in communications, 2010
-President's Award Program, supports minority students demonstrating academic ex
cellence during high school
EXPERIENCE
RESEARCH ASSISTANT, Assistant Professor Brittany Duff
Champaign, IL, May 2010 - Present
-Assisting faculty member from College of Media at the University of Illinois on
an innovative research project funded by the American Academy of Advertising st
udying the relationship between multi-tasking and attention to advertising
-Personally sourced and recruited 20 participants between the ages of 18 and 27
for project
-Administered numerous group studies lasting up to 50-minutes evaluating quality
of participants' attention when simultaneously listening to radio advertisement
s while working on a computer
-Gathered and coded study results documenting critical data captured through bot
h open and closed responses
MARKETING AND PROMOTIONS INTERN, Illini Media, Champaign, IL
February 2009 - May 2010
-Designed, coordinated and managed up to 30 high-impact events and promotions fo
r a diverse portfolio of clients including Apple, County Market, Burnham 310 and
Kam's Sports Bar - managed dedicated teams of up to five
-Met weekly with team of 10 to brainstorm unique and leading-edge ideas for upco
ming client projects - contributed to planning of more than 60 events and promot
ions companywide
-Executed new and creative on-site promotional events for County Market, includi
ng a Special Breakfast Bonanza and Date Night, successfully attracting students
to store
-Planned and led a high-energy event at Burnham 310 apartment complex hosting mo
re than 60 attendees for Breast Cancer Awareness Day, an event that included gam
es, contests and entertainment
MEDIA PLANNER, National Student Advertising Competition
Champaign, IL, January 2010 - April 2010
-Selected as one of 45 team members from more than 100 applicants commissioned t
o develop a fully integrated marketing plan for State Farm Insurance targeting i
ndividuals ages 18 to 25 - team placed fourth out of 12
-Extensively researched dozens of print and online sources identifying 15 unique
facts about auto and renters insurance appealing to target audience of individu
als ages 18 to 25 - research drove creative development process
-Analyzed media audiences utilizing DoubleClick Ad Planner creating a comprehens
ive media plan including print, TV, outdoor and online channels
TEAM MEMBER, Advertising Management Plan Course Project
Champaign, IL, January 2010 - May 2010
-Collaborated with a team of five to develop a transformational strategic commun
ications plan for Art Theater, a struggling 120-seat independent movie theatre r
ecently under new management
-Thoroughly researched and analyzed demographic data, competitors and consumer t
rends identifying opportunity to market venue as an offbeat entertainment experi
ence targeting juniors, seniors and graduate students
-Recommended dramatic shift in advertising emphasizing student media outlets, in
cluding the Daily Illini and Buzz
SUMMER INTERN - Office of Specialized Services, Chicago Public Schools
Chicago, IL, June 2007 - August 2007
-Reviewed and processed more than 500 invoices for nursing services provided acr
oss network of over 600 schools
-Maintained extensive database documenting dental services and payments for over
200 students
ACTIVITIES/SKILLS/INTERESTS
-Vice President of Multicultural Programs, American Advertising Federation - The
Ad Club at Illinois, 2007 - 2010
-Author, theadscape.blogspot.com, an opinion blog about advertising, 2010 - Pres
ent
-Participant, DDB Laughing Cow Boot Camp, 2009
-Member, University of Illinois at Urbana-Champaign Kendo and Naginata Club, 200
7 - 2010
-Interests include video gaming, World War II history and critiquing advertising