Avril Jones

9329 Rath Place

Eden Prairie, MN 55347
(612)499-0464
Marketing & Sales Professional
Skills Summary
Charismatic, Diverse leader with Dynamic and Result measured track record of de
finitive marketing strategies and relationship building techniques that grow mar
ketplace exposure leading to increased sales. Strong communicator who can effect
ively build cross-functional teams while using strategic project manager skills
to complete tasks within budget and deadline.
A rich experience in several key disciplines includes marketing, sales, operatio
ns, management, finance, contract negotiation, strategic planning, strategic all
iances, key account development, small business and social networking and cause
marketing.
* Ability to Develop and execute business, sales, brand-recognition marketing pl
ans to shape corporate strategy. to participate in leading multiple re-engineeri
ng and re-organization interactive resulting in a $1,500,000 annual profit for V
FHM in 2008.
* Proven experience with delivering complex, engaging solutions to marketplace w
ith profitable success.
* Experience in developing and training and managing teams of 50+ to foster coll
aborative, positive and supportive corporate cultures.
* Excellent verbal and written communication
* 5+ years experience in organizational transformation
* Strategic and consultative solutions sales
* B2B small and large business.
* Professionally trained presenter and mentor.
* Proficient in Word, PowerPoint, Excel, QuickBooks , Dreamweaver, Publisher, Il
lustrator, Cloud network Aps and Calyx.
Professional Experience

11/2008- Present Maverick Enterprises & Consulting Inc.

Marketing and Business Consulting
President
Marketing and business consulting, company with a focus on 1-3 year start up's w
ith an affinity towards Non-Profit Organizations. Focus on" out of the box style
d marketing through use of Social Media Networks; Cause Marketing: Website Devel
opment; Tradeshows, Event Planning; Interactive Marketing: to develop strategic
marketing plan that clearly communicates vision to community/consumer. Utilize h
ands on approach to implement "vision to marketplace", and tailor an overall s
trategy to reach desired target market and build lasting relationships.
11/2008- Present Maverick Championz
Youth to Teen Enrichment Program
Co-Founder President
Developed program with my two daughters that teaches and mentors youth from ages
5-17 self-empowerment, leadership, life skills and strategic thinking, through
a series of hands on seminars mentored by groups such as Minnesota Thunder, Ent
repreneurs and Peers. Seminars or retreats cover topic specific areas always foc
using on the core philosophy that teaches development of mind, body, spirit and
health to gain a centered and balanced life.
3/2006-April 2008: VFHM Inc., Hopkins, MN
National Residential and Commercial Wholesale Mortgage Lender
Director of Marketing and Sales
Responsible for bringing mortgage products from a local market to national marke
tplace, engaging, consulting, closing and maintaining profitable relationships w
ith clients for this 3 year old start up. Worked with secondary markets to devel
op niche product offering. Direct report to CFO and President. General manager o
f 3 corporate divisions with 25+ direct reports, and 15 non-direct reports local
ly, 25 reports Nationally.
* Increased sales in 2006 from $500,000 / month to $19,000,000 to show a $1,500,
000 company profit. In 2007.
* Led Re-Branding and positioning initiative including creation of new corporate
identity mark and coordinate identity materials to meet needs of the market.
* Defined Company's marketing strategy and directed design, content, creation an
d implementation of new corporate web site, presence and advertising strategies
to achieve a maximum efficiency of all product lines and services.
* Authored all corporate training manuals and led all educational trainings for
operations, marketing and sales seminars.
* Directed the design and build of all corporate multi-media product demos and s
ales presentations, tradeshows and networking events.
* Lead all management, team and training meetings and conducted all employee rev
iews.
* Authored Underwriting guidelines for product series in A , Alt-A products and
authored guides and procedures for closing and funding.
* Structured all product offerings, services and CSM modules.
* Implemented and executed all document creation and terms to company best pract
ices policy to ensure Federal and Sate compliance.

11/2003-03/2006: Lehman Brothers, First National Bank of Arizona, Upland. TLG

Arizona, Colorado, Minnesota, Wisconsin
National Wholesale Lender Residential and Commercial
National Account Executive
Responsible for performing new-business development, managing and mining over 15
0 client accounts, and for providing marketing and strategic consultation to cli
ents of these National Mortgage Lenders.
* Specialist in identifying opportunities, building relationships, closing deals
and garnering referrals
* Provided new product innovations and specialized consulting expertise
* Created sales presentations and training events for B2B clients and their empl
oyees on products
* Led client implementations, managed all client relationships, provided marketi
ng-oriented client consultation $4million - $9 million Volume producer /month
04/2003-11/2003: Allegiance Mortgage of Minnesota Bloomington, MN
Residential Mortgage Brokerage Retail
Director of Sales
Responsible for the company's marketing and Sales. Responsible to grow company f
rom original 3 starts up to eight direct reports. Direct Report to the CEO and C
hairman of this brokerage.
* Directed marketing efforts and corporate branding through grass root efforts.
* Defined Company's marketing strategy and directed corporate web presence and w
eb advertising
* Established sales promotion objectives and defined alternate channels for mark
et penetration
* Developed and deployed a company-wide client implementation process
* Directed the design and build of all corporate multi-media product demos and s
ales presentations
* Developed and implemented both B2B and B2C strategic and operational marketing
plans
* Responsible for all PR activities - coordinating with existing advertising and
promotional strategies
04/2001-04/2003: American Summit Mortgage Corp., Eden Prairie, MN
Residential Mortgage Brokerage Retail
Loan Specialist
Retail Sales residential loan product offerings B2C.
* Prospected and closed average of $30,000 fee income per month.
* Maintained 60% referral loan generation
* Mentor and trainer to 2-loan specialist on daily basis.
* Participant in team goal setting and strategy sessions to help increase compan
y production.
* Manage and direct personal assistant and support staff.
* Created and Implemented marketing schedule for tradeshows and sales presentati
ons
04/1997-04/2001: Thane Hawkins Freeway Dodge Bloomington, MN.
09/1996-04/1997 Walden Automotive Group
Chrysler Auto Dealership
Finance Manager
Retail sales of financial products, insurance products and aftermarket products
offered through dealership.
* Train and manage staff of 25 on financial products and services available to c
ustomers.
* Produced fee income of $25,000 monthly to meet or exceed department projection
s set by Chrysler.
* Contract, negotiate and finance all purchases through financial institutions i
ncluding Chrysler
* Develop and implement presentations for B2C
* Served as core member of management team directly reporting to GM and Sales Ma
nagers.
* Maintained compliance procedures to ensure federal and state regulations met.
Additional Experience
* Sales Representative Mercedes Benz, Jaguar, Lexus, Honda 1991-1995
* National Account Executive Northcott Banners (POP specialty advertising Indus
try) 1989-1991
* Retail Sales Manager 1982-1989
Careen Charles, Casual Male Big and Tall, Dinettes and Walls, Metropolis Home Fu
rnishings
* Interior Design Consultant Uptown Interiors 1986-1989

Education
Sessions School of Design Currently enrolled for Master's Certificate Web Desig
n and Business Portfolio
Andover School of Business
Real Estate
University of Maine, Orono
AA Merchandising/Sales Promotions
NYU
School of Performing Arts
Software Skills
Adobe Photoshop, Dreamweaver, Excel, Illustrator, PowerPoint, Project & Publishe
r, Illustrator, HTML and Word
Affiliations
DFW Entrepreneur Network, Executive Women's Roundtable, Minnesota Networking G
roup, Sales Leader Council, Twin Cities Networking Group, Maverick Championz, Na
tional Association of Professional Women
Mentorship's & Expert Engagements
Boston Scientific January 2010 Panel Speaker Leadership Presence Women's Execu
tive Group
Colon Cancer Coalition Nov 2009 Coordinating Sponsor and Presenter
Girls Going Places National Conference April 2009 Sponsored by Guardian Life an
d Foster Kilma
Maverick Championz Weekly, Monthly and Quarterly November 2008 ongoing
Minneapolis Executive Round Table sponsored by Cheryl Alexander& Associates Se
ptember 2008 ongoing
Recommendations
Avril is a passionate, articulate, dedicated, creative and inspirational leader.
Her own track record, successes, motherhood, and inner journey form the foundat
ion of this important venture. Her current effort comes from deep love and aware
ness of what young people need to know and claim so that they can become the kin
d of leaders this world needs." January 18, 2009
Cheryl Alexander Stearns , CEO, Cheryl Alexander & Associates, Inc
(Excerpts taken from LinkedIn.com)
"I can't say enough good things... Her professionalism & ability to prevail as a
leader, admired colleague & of course an individual that would be an added bene
fit to any company she became a part of." May 8, 2008
Aza Olival, Account Executive, First National Bank of Arizona
(Excerpts taken from LinkedIn.com)
Avril is detail oriented, tenacious in growing accounts, securing customer loyal
ty and forgoing strong customer relationships." April 30,2008 Danielle Flennike
n, Account Executive, First National Bank of Arizona
(Excerpts taken from LinkedIn.com)
"Avril is a high energy, dynamic employee who would be an asset to any sales org
anization. She expects the highest level of performance from those reporting to
her, and holds herself to even higher standards. Her experience in both large co
rporate settings as well as start up organizations gives her perspective tremend
ous value at any level or business environment. Avril welcomes challenges, and h
as always accepted them with great enthusiasm. She knows that challenges are opp
ortunities and another vehicle to distinguish herself from her peers. This enthu
siasm is absorbed and adopted by those that work with Avril establishing a team
environment of high level production."
February 7, 2008 Garrett Klein, Account Manager, CitiMortgage
(Excerpts taken from LinkedIn.com)