JOANNE C.

PESCHKO
5365 Parkford Circle, Granite Bay, California 95746
(Home) 916-797-3303 (Cell) 916-765-8601 e-mail: jp7c80c8@westpost.net

Experienced business / marketing professional combining strong interpersonal / l

eadership skills with an MBA degree and the ability to be both an individual con
tributor and a team player.

PROFESSIONAL EXPERIENCE
CALIFORNIA TESTING BOARD / MCGRAW-HILL, INC. Mather, California
2004-present
KELLY SERVICES, INC
Supervisor
a Responsible for all aspects of large-scale student evaluation examinations, in
cluding development of scorer training and process control, training materials p
reparation, facilitating scoring sessions and monitoring/managing scorer perform
ance, planning and organizing training session logistics, and working with clien
ts and scorers on issue resolution.
Test Evaluator / Project Team Leader
a Review and score high school standardized tests using on-line tools.
a Manage project teams of 10-25 evaluators for quality, accuracy and consistency
in performance.
DST SYSTEMS, INC. 2001-2002
DST OUTPUT, INC. El Dorado Hills, California
Marketing Consultant (Contract)
a Provided strategy and direction to the communications vertical sales and marke
ting organization through industry research, product and trend information, anal
ysis and recommendations.
a Authored research papers aBlue Bill Situational Analysisa and aCommunications
Industry Analysisa.
FIRST FEDERAL SAVINGS AND LOAN Rochester, New York 1986-1988
Corporate Manager and Assistant Vice-President, Market Research
a Developed and managed the internal Market Research Department with a staff of
five.
a Designed, conducted and managed primary and secondary research projects.
a Prepared training materials for branch cross- sell opportunities and customer
liaisons.
a Trained branch personnel on cross-selling and customer service conduct
a Reviewed and managed external research organizations and projects.
MARKET VISIONS CONSULTING (Principal) Rochester, New York 1984-198
5
Project Manager Consultant (client: Gordon S. Black Corporation)
a Conducted health care research including primary research plan design, proposa
l presentation, management of data gathering/processing/analysis, development of
conclusions and recommendations, final report generation and supervision of pro
ject staff.
Marketing Consultant (client: DeMar Associates)
a Conducted competitive analysis and secondary market research for various finan
cial markets.
ROCHESTER TELEPHONE CORPORATION Rochester, New York 1980-1983
Marketing Staff Analyst
a Developed and managed the Marketing Database System for reporting of the compa
nyas entire regulated product/service line. Information used for Rate Case studi
es, forecasting and general research purposes.
a Designed the marketing strategy for selling of embedded residential telephone
equipment, including managing the advertising agency/campaign, forecasting resul
ts and coordinating internal resources.
a Managed the marketing strategy/implementation of two RTC Phone Centers. Traine
d store personnel on ways to sell products and services and deliver quality cust
omer service initiatives.

MBA: Rochester Institute of Technology, Rochester, New York- MBA Marketing

Honors: Research Graduate Assistantship
BA: LeMoyne College, Syracuse, New York- BA Sociology/Business Administ
ration
Honors: Alpha Kappa Delta National Honor Society and Pi Gamma MU
Honor Society