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Tom Reese * 47 Vista Montemar, Laguna Niguel, CA 92677 * 949-813-8700 * tr7b1800

@westpost.net
Senior Sales / Business Development Executive
Extensive Experience in the Technology Sector - across all Channels: VAR, Retail
, Systems Integrator, and OEM with Major Customers in the US, Canada, and South
America.
Skills & Knowledge - Channel Sales * Marketing * Sales Management * Business Dev
elopment
Distribution * Market Penetration & Growth * Brand Management * ROI & Margin Ana
lysis
Account Management * C-Level Relationship Management * Contract Negotiation * Pr
oduct Launch
Sales Process Design & Improvement * Business Process Improvement * Team Mentori
ng & Leadership
Distinctive Executive Qualifications - Operationally focused sales leader with t
he strategic thinking and creativity to conceptualize innovative sales approache
s to new/existing market opportunities, developing sales programs, and a sales f
orce to drive growth and enhance the company's competitive edge. Possess person
al and professional credibility, with an extensive network of C-level contacts.

Potential Contributions - (1) Serve as a leader and strategist, evaluating trend


s in the industry, and developing and executing the overall sales and marketing
plan, (2) Build upon the success of the organization's existing customers, while
adding new accounts, focusing on building higher value relationships within the
market to grow revenue and profitability, (3) Build, motivate and retain sales
teams with a common sense of purpose and achievement, and a strong commitment to
attaining market leadership.
Experience, Key Contributions and Performance Milestones:
Signature Resources, Irvine, CA - 2008 to 2010
Investment Advisor Representative
Prospected, managed and retained key clients for Wealth Management Firm. Underst
ood the client's investment goals and objectives and developed a diversified inv
estment plan and strategy to meet goals using developed models and recommended p
roducts. Advised clients with complex investment relationships on asset allocati
on and portfolio construction for strategic and tactical decisions.

Steel Series North America, Newport Beach, CA - 2004 to 2007


Managing Director
Highly visible leadership role, managing day-to-day operations of the business,
including Channel Sales, Marketing, Customer Service, Logistics, and Finance for
Denmark-based PC gaming accessory company. Provided vision, proper operational
controls, procedures, and systems to ensure successful market launch into the U
nited States. Emphasis on creating a strategic plan focused on key customer str
ategies and partnerships, optimization of current products, and identification o
f new customer opportunities.
* Established a Best Practices Operations Infrastructure. Built the logistical
infrastructure to support a major Direct Sales campaign that enabled long-term D
istribution Partnerships. Implemented disciplined processes and procedures acro
ss all functional areas such as customer service, warehousing, product developme
nt, and financial systems to effectively manage cash flow and ensure profitabili
ty.
* Optimized Sales Team Performance. Trained and led a North American sales orga
nization, creating an accountable and collaborative sales culture, focused on pr
ofitability and performance. Sales team closed the Top 20 Major Accounts in the
first nine months of operation.
* Achieved Dramatic Growth. Developed and executed distribution and business st
rategies that enabled the company to compete as a major player within the indust
ry. Drove growth from ground up to over $3 million run rate in nine months.
* Built Highly Responsive Marketing Strategy. Created, communicated and impleme
nted a brand strategy that unlocked the value of the Steel Series brand in the U
S. Further expanded awareness in the mass market through (i.) developing creati
ve Marketing Programs for the PC Gaming Community such as sponsorships of the To
p Tier PC Gaming Teams in North America, (ii.) participating in all major indust
ry trade shows, LAN events, and (iii.) designing a Steel Series Cup.
* Delivered Excellence in Customer Service. Developed and managed the Customer
Service department, maintaining a high degree of customer satisfaction through a
responsive replacement program on defective product. Took ownership of custome
r satisfaction and engaged in regular customer communications, conflict resoluti
on, and compliance of deliverables.
Murgent Corporation, Santa Ana, CA - 2002 to 2004
Vice President, Channel Sales
Responsible for managing Channel Sales, Business Development, and Strategic Part
nerships for start-up marketing automation company. Activities included qualify
ing and recruiting new partners and developing channel partner relationships wit
h existing partners to achieve revenue targets and market share; partner trainin
g, account strategy and planning, opportunity management through partner forecas
ting and resource allocation; and providing support for channel marketing activi
ties.
* Championed Strategies to Grow Partner Sales Program. Formulated and executed
the strategy, tactics, and programs to create interest, demand and recognition f
or Murgent's ASP model through the use of PR, strategic relationships, online ma
rketing, and creating the maximum width of distribution. Nurtured and cultivate
d strategic relationships with key influencers in target verticals.
* Developed Breakthrough Retail Program. Created and launched a successful Reta
il Program and secured shelf space in major retailers for this emerging company.
Closed 100 customers in the first full quarter of sales operations. Leveraged
strong network and relationships within the industry to test market the new inn
ovative concept.
Digital Transit (DT), Dana Point, CA - 2000 to 2001
Senior Vice President, Business Development and Marketing
Oversaw all business development and marketing activities, including Partnership
s and Alliances, Product Marketing, and Marketing Communications. Managed a tea
m of Business Development Managers, Product Manager, Sales Engineer, and Public
Relations firm. Additionally, executed a corporate operational plan and budgets
for Marketing and Business Development which decreased burn rate by 50%. Multi
-faceted role required a focused, creative and efficient leader, skilled at moti
vating and supporting a multi-disciplined team in a fast-paced, high pressure en
vironment. Reported directly to the CEO.
* Structured Benchmark Alliance Programs. Served as the engine behind the compa
ny's brand, exploring and developing new programs and continuously refining the
marketing strategy. Formed a strategic alliance with Telecom infrastructure and
Consulting divisions of Hewlett Packard, enabling DT to provide technology and
service requirements for integration of an end-to-end solution.
* Expanded Global Market Footprint. Established partnership with HP E-Services
resulting in greater visibility and credibility in the US and Asia. The partner
ship with HP Asian sales teams enabled DT to accelerate the sales cycle.
* Maximized Company Marketing and Positioning. Developed state-of-the-art websi
te, marketing collateral, presentations, PR campaign and third party sales suppo
rt, empowering sales organization to engage every major wireless operator and ha
ndset vendor within 90 days and move to prototype with two customers.
Epoch Internet, Costa Mesa, CA - 1998 to 2000
Director, National Agent Sales
Drove the Agent Sales Program, including Channel Marketing and leadership of Str
ategic Account Managers and the Inside Sales organization. Spearheaded four Age
nt programs in VAD, VAR, Agent, and Portals Channels.
* Positioned the Company for Growth. Identified and developed strategic partn
erships in the LEC Agent (Pentastar), VAR (TIG), Portal (Bizbuyer) and Web Devel
opment (Versifi) channels in all of the targeted markets. Designed and launched
internal/external sales incentives programs that supported 200% program growth
and produced $10 million in recurring revenue.
Earlier Career: Director of Channel Sales, Simple Technology, Newport Beach, CA
(1996-1998)
Vice President, General Manager, CMS Enhancements, Irvine, CA (1993-1995)
Regional Vice President, Sales, Everex Systems, Los Angeles, CA (1991-1993)
Regional Vice President, Sales, Merisel, Inc., El Segundo, CA (1986-1991)
Education: Bachelor of Science, Economics and Marketing, University of Missouri

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