JENNIFER E.

BLUM
777 Sixth Avenue, Apt. 11J
New York, NY 10001
Tel: 914-497-1308
Email: Jeb332@nyu.edu

EDUCATION
NEW YORK UNIVERSITY New York, NY
Master of Science in Integrated Marketing, May 2010
Course work includes: Financial Planning & Analysis, Campaign Strategy, Brand St
rategy, Consumer Behavior, and Media Planning and Buying
* Current GPA: 3.6
NEW YORK UNIVERSITY, Steinhardt School of Education New York, NY
BS in Communications, Dec 2006
* Deans List Student, GPA of 3.6
* Member/Social Chair of Zeta Sigma Phi (Spring 2004-Spring 2005)
UNIVERSITY OF PITTSBURGH Pittsburgh, PA
Semester at Sea, Study Abroad Program, Jan- May 2005
* Sailed to ten different countries while studying at sea and experiencing diffe
rent cultures and customs when in port.
EXPERIENCE
DISCOVER MEDIA, LLC Ne
w York, NY
Sales and Marketing Intern, Sep 2008 - Dec 2009
* Designed and created print, digital, and integrated proposals
* Developed and implemented added-value and merchandising programs
* Designed and wrote department sell sheets and marketing materials
* Responsible for updating media kits and general presentation
* Assisted with all demographic and client-target research, analyzed and placed
into proposals
* Daily assistance to and collaboration with Marketing Director and Sales and Ma
rketing Manager
MEDIAEDGE:CIA New York, NY
Print Analyst, April 2007 - April 2008
* Created media plans for companies such as Macy's, FisherPrice, Payless and oth
ers for adv. needs
* Negotiated rates, created efficient print plants based on objectives and budge
ts
* Used MRI research to gain insight into target demographics, psychographics and
media usage
* Used TNS Strategy and AdSpender to track advertising activity of clients' com
petitors
* Dealt with financial discrepancy reports
ESTHER CREATIVE GROUP & STINKY RECORDS New York, NY
Office Assistant/Personal Assistant, May 2006 - Mar 2007
* Served as a liaison between the agency and Clients
* Helped coordinate travel arrangements and maintained employee/client databases
* Developed MySpace websites for artists
* Served as personal assistant to Lou Reed, worked in his home/office, as well a
s on his Berlin tour
POWER105 FM RADIO STATION New York, NY
Street Team Member, May 2005 - Sept 2005
* Worked/attended promotional events for recording artists
* Completed client/promotional mailings
* Interacted with station's DJ's, artists, sales department, promotional departm
ent
COMPUTER SKILLS
* Excel, PowerPoint, Word, IMSprint, Mediatools, InDesign, PhotoShop
REFERENCES Available upon request.