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MAGGI R.

FINLAYSON
25 Grand Street, Unit 104
Norwalk, Connecticut 06851
203.354.9380
203.918.0133
SUMMARY OF QUALIFICATIONS
Results-oriented professional with 10 years experience managing advertising, mar
keting, branding, publishing, event planning, promoting, writing, and researchin
g initiatives. Master of Business Administration with concentrations in Marketin
g and International Business coupled with double-major Bachelor of Arts in Creat
ive Writing and Literature with a minor in Spanish.
* Strong experience and comprehensive knowledge of client relationship and accou
nt management, sales forecasting, strategic and financial planning.
* Excellent communication, interpersonal and presentation skills; effectively in
teracts with individuals from diverse backgrounds. Highly perceptive of, and res
ponsive to, customer and business needs.
* Keen organizational, managerial, and time- and resource-management skills; abl
e to set and accomplish goals, and manage multiple activities, utilizing flexibi
lity and adaptability.
* Inspiring leadership and team-building abilities; implementing challenging tar
gets, and training and mentoring staff striving toward achievement of common tea
m and organizational goals.
AREAS OF EXPERTISE
* Marketing
* Client Management
* Event planning
* Communications
* Writing and Editing
* Financial Planning/Budgeting
* Online Branding
* Advertising
* Publishing
* Promotions
* Public Relations
* Cross Functional Team Management
* Brand Management
* Customer Relationship Marketing
HIGHLIGHTS
* Designed logoed products to enhance trade show presence, resulting in sales in
crease of $450,000+ in five years.
* Created e-commerce store featuring logoed goods; store opened in October and a
chieved first-year sales of $10,000+.
* Conceived online ad campaign which steadily increased revenue by 75% in three
years; proposed strategies to increase website traffic which resulted in an incr
ease of 50% in three years.
* Pursued tactics to improve sales, determined sales obstacles and resistance, a
nd implemented trade-out agreements which developed relationships and increased
visibility while staying under budget.
* Planned and monitored annual marketing and promotion budget of $1 million and
annual advertising budget of over $7 million while approving vendor expenditures
.
CAREER PROGRESSION
Flying Magazine, New York, New York
A Publication of Bonnier Corporation
Bonnier Corporation is one of the largest consumer-publishing groups in America,
and with nearly 50 special-interest magazines and related multimedia projects a
nd events-it is the leading media company serving passionate, highly engaged aud
iences.
Marketing Director, 2005-Present
Advertising Manager, 2002-2004
Advertising Coordinator, 2001
Advertising & Sales Support Coordinator, 1999-2000
Management
* Hired, trained, mentored, and leads a team of six support personnel to achieve
and exceed corporate goals while maintaining tight deadlines.
Sales Support
* Solid experience in effectively serving as liaison between sales, credit, acco
unting, and production departments while maintaining communication and collabora
tion with senior management.
* Seeks methods to provide excellent customer service by going beyond company re
quirements, including implementing advertiser payment plans and recommending ad
solutions.
* Aids sales representatives in formulating marketing programs, product position
ing, online exposure, marketing research studies, and added-value programs to in
crease sales and commissions.
Marketing
* Develops promotional materials which maintain brand image, including press rel
eases, newsletters, direct mail, media kits, online ad campaigns, and an E-comme
rce store.
Event Planning
* Manages trade show coordination at more than 10 shows per year and develops st
rategies and campaigns to expand and strengthen customer base, increase profits,
and gain market share.
* Coordinates annual sales meetings, negotiates pricing and service levels, crea
tes signage, and generates all communication while staying under budget.
Greenwich Library, Greenwich, Connecticut
The mission of Greenwich Library is to provide free and convenient access to inf
ormation and to promote the love of reading and research, the joy of lifelong le
arning, and engagement with the arts, sciences, and humanities.
Library Technical Assistant, 2000-Present
* Engages in various aspects of branding of the library to improve the brand ima
ge as a friendly and helpful place of learning.
Centenary College, Parsippany, New Jersey
Centenary offers a range of undergraduate, graduate and professional programs as
well as non-degree courses for professional and personal development, at multip
le regional campuses, as well as online.
Adjunct Professor, Business Department, 2009-Present
* Teaches online classes to both undergraduate and graduate students, in busines
s, marketing, international business, management, communication, public relation
s, and leadership.
EDUCATION
University of Connecticut, Stamford, Connecticut
Master of Business Administration, 2007
Pacific University, Forest Grove, Oregon
Bachelor of Arts, English and Creative Writing, (Double Major), 1999
LANGUAGE SKILLS
Conversational Spanish (Fluent)
French (Intermediate)

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