Steven W.

Goulet
12542 Cape Sable Ct. Humble, Texas 77346 (281) 812.4480 cell (281) 883.9184
email: swgoulet@mediaswig.com

SENIOR SALES, MARKETING AND BUSINESS DEVELOPMENT MANAGER

Strong Sales Training & Sales Leadership Qualifications

Dynamic sales and management career building market presence and driving revenue
growth within advertising and B2B sales environments. Combines extensive teambu
ilding and sales leadership experience with core competencies in business develo
pment, marketing and consultative solutions selling. Expert qualifications in:
* Strategic & Tactical Sales Planning * Marketing& Business Development
* Sales Presentations & Negotiations * Sales Leadership Training
* Budget Development & Control * Key Account Development
* New Product & Service Launch * Competitive Market Positioning
* Consultative Solutions Selling * Customer Relationship Management
PROFESSIONAL EXPERIENCE
Media Swig, LLC Houston TX
Owner / President
January 2010 Present
Owner and manager of start-up advertising agency specializing in Internet Advert
ising. Responsibilities include, but not limited to:
Revenue Growth / Generation sold nearly $10,000 in first full month of operati
on and maintained close to that level each month
Campaign idea, integration and fulfillment
Bookkeeping
Sales Visual development and use
IDEARC MEDIA, San Antonio, TX, Houston, TX
Sales Manager / Media Consultant
January 2009-January 2010
Regional Sales Manager, Internet Sales San Antonio, TX-Responsible for starting
up the San Antonio territory:
Led an outside Sales Force of between 10-15 sales professionals.
Assumed full management responsibility for sales recruitment, training and sale
s performance
Developed and launched incentive program
Modified and developed territory tracking systems
Guided sales team on goal attainment
Steven W. Goulet Page Two

PROFESSIONAL EXPERIENCE (Continued)

COX RADIO HOUSTON, Houston, TX

Internet Sales Manager / Senior Account Executive

November 2005-October 2008
Led Cox Radio Houstons Internet sales efforts for its four stations: During my
tenure as leader of the Internet Sales group sales increased 19% - (Q3 2007 Q3
 2008) As Senior Account Executive I was responsible for maintaining and expand
ing current book of business as well as developing and maintaining new customers

Results: 2008 Q1 +35%, Q2 - +5%, Q3 - +13%. YTD = +19%

Results: 2007 Q3 - +1%, Q4 - +17%. YTD = +11%
Developed Sales Tracking spreadsheets to implement campaigns based on start and
stop dates of clients marketing mix.
Designed and implemented new internet marketing opportunities.
Consistently exceeded internet sales goals recognized as top producing interne
t sales representative in the Cox cluster result: hired as internet sales manag
er
Multiple winner of Sales Person of the Month

HOUSTON CHRONICLE, Houston, TX / July 2005-November 2005

Sales Representative
Hired as Account Representative in the Major Account Group. Assumed full respo
nsibility for sales development and goal attainment.
Transferred to The Woodlands, TX, responsible for territory sales for This Week
.
TRANSWESTERN YELLOW PAGES, Portland, OR / January 2005-July 2005
Area Sales Manager
Recruited as an Area Sales Manager to lead an outside Sales Force of between 10
-15 sales professionals.
TOM JAMES CLOTHING COMPANY, Houston, TX / July 2004-December 2004
Professional Clothier
Recruited to market and sell mens clothing in a direct sales environment.
First months sales results came in at 333% of objective while developing severa
l new clients. Results were obtained through door-to-door prospecting and cold
calls via telephone.
RH DONNELLEY, Hood River, Oregon & Kingwood, Texas / 2001 April 2004
Acquired Sprint Publishing & Advertising in 2003
District Sales Manager
Challenged to provide leadership and direction to an underperforming outside/ins
ide sales team.
Introduced sales training and leadership development programs
Realigned territories to maximize sales performance.
Restructured sales administration and reporting processes to increase sales tea
ms time to sell and further accelerate revenue growth.
Results: achieved positive sales growth in each of the markets that prior were
losing revenue and market share
Successfully mentored 70% of sales force to achieve sales goals

Other high profile positions held:

VERIZON INFORMATION SERVICES, Tigard, Oregon / 1997 2001
District Sales Manager /Premise Sales Representative
NORDSTROM, INC., Portland, Oregon & Anchorage, Alaska / 1992 1997
Manager, Mens Sportswear/Sales Associate/Warehouse & Distribution Assistant
EDUCATION & SPECIALIZED TRAINING
Portland State University, Portland, Oregon, Bachelor of Science 1994
InternshipThe Leadership Institute, Alexandria, Virginia
GTE Sales Management Training * Sprint Sales Management & Situational Leadership
Training
Acclivus Sales Training * C2V Sales Training * CSS Training Cox Radio
iBest Sales Training Idearc Media