Market Survey Report On Small Car

INTRODUCTION
This research project is based on survey which has been done between period of October to
December to know about most convenient small car . I am undertaken various areas of Meerut
and our native place to analyses different perception, taste and awareness regarding the small
car they like to have. we analyses the fact that as the number of companies and their model
are increasing the likeness to have different attributions is not declining but it is increasing
day by day.
People as their behavior wanting more and more exclusive features in their small car. Either it
is colors, styles, mileage etc. Survey reveal lots of contrasting attitude and behaviors of
customer most of them had strong impact of brand in their mind. They take into consideration
all these factor during purchasing small car.
While surveying we come to know that MARUTI has captured the heart of about 46%
customers due to its variations in models, customer satisfaction, look etc followed by
Hyundai, Tata and others small car .
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RESEARCH OBJECTIVE
 To determine the demographic variables of the customers of different brands of cars.

.
 Examine the customer perception about the cars.
 To judge the satisfaction level of cars owners of different brands.
 The research tracks responses at following two layers.
1.product related parameters

2.Dealer related parameters.
 To analyze the psychographic variables of the customers of different brand of the cars.
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AN OVERVIEW OF SMALL CAR INDUSTRY
The small car segment is one of the largest car segment in India is defined as a car
that has length between the range of 3.8 to 4 meters. It comprises of nearly two third of the
sales in the country.
Young India is booming and auto Industry is basking under the sun. By the year 2010,
India shall witness a boom in the small car segments with major car makers making their
foray in India and India will have small cars from general motors Maruti , Hyundai, Tata,
etc.
The existing small cars would attract hefty discounts or would be phased out to
complete with the new cars with new latest trendy features like ABS , airbags, automatic drive
etc. We expect that all the cars shall be placed in the price band of Rs 3 lakhs to 5 lakhs.
Maruti Suzuki is the uncrowned king of the small car industry in India. It has already
hub for its small car.
Hyundai is the second largest auto manufacturer in India and has also made India as its
manufacturing and export hub. It currently has its manufacturing plant in Sriperumber , near
Chennai , with an existing capacity of 600,000 units. It has strong contenders for the small car
segments like Santro, Getz , I10 etc.
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RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. One can also define research
as a scientific and systematic search for pertinent information as a specific topic, In fact
research is an art of scientific investigation.
Research is an academic activity and as such the term should be used in technical sense,
Research comprise define and redefining problems, formulating ,hypothesis or suggested
solution collecting organizing and evaluating, data, making deductions and research,
conclusion, and at last carefully testing the conclusion to determine whether they fit the
formulating hypothesis.
Define the research problem:-
A research must find the problem and formulate it so that it becomes susceptible to research.
I have also defined the research problem i.e. to study consumer trends, behavior, preferences
and level of satisfaction in small car.
Research Design:-
Descriptive & Analytical research includes survey and fact-finding enquiries of different
kinds. The major purpose of descriptive research is description of the state of affairs as it
exists at present.
Sample Size :-
The study sample constitutes 200 respondents constituting in the research area.
Sampling Design:-
The researcher has used probability sampling in which stratified random sampling is used.
Research Instrument:-
I used direct observation & Questionnaire as research instrument.
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Area of Research:-
Meerut, Delhi.
Research of data:-
Primary data
Secondary data
Primary data :-
Primary data are gathered for the specific purpose or for a specific research project , consist of
original information for the filaments of project objective.
In this research Questionnaire is been used as to gather the primary data.
Collection of primary data :-

Observation
Focus Survey
Questionnaire
Secondary data:-
Secondary data are the data which already exists somewhere secondary data provides standing
point for research & after the advantage of low cost & ready availability.
Internal
External
Internal data are reports & memos generated within an organization to facilitate its operations
& annual reports.
External data are those specially produce for outside consumption.
Direct observation
Book for marketing management
Survey of customer data and report.
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DATA ANALYSIS
Data analysis is a process of inspecting, cleaning, transforming, and modeling data with
the goal of highlighting useful information, suggesting conclusions, and supporting
decision making. Data analysis has multiple facets and approaches, encompassing
diverse techniques under a variety of names, in different business, science, and social
science domains.
Example – Pie chart.
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DO YOU HAVE CAR?
Parameter No.of Respondent
Yes 177
No 23
Total 200
Interpretation: - From the above diagram we inferred that Most of the people have
car and very few not have car.
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Which company car you have?
PARAMETER NO.OF RESPONDENT
Tata 14
Maruti 81
Hyundai 54
Others 28
Total 177
Interpretation: - From the above diagram we inferred that Most of the people like
Maruti and very few like others.
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WHICH MODEL YOU HAVE?
MODEL No. OF RESPONDENT
SANTRO 14
I10 24
SWIFT 46
OTHERS 93
TOTAL 177
Interpretation: - From the above diagram we inferred that Most of the people prefer
other Model’s and very few goes for Santro.
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SATISFACTION LEVEL
PARAMETER No. OF RESPONDANT
YES 163
NO 14
TOTAL 177
Interpretation: - From the above diagram we inferred that Most of the people
satisfied with their small car.
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MILEAGE
PARAMETER No. OF RESPONDANT
10 KMPL 16
15 KMPL 85
20 KMPL 72
MORE 4
TOTAL 177
Interpretation: - From the above diagram we inferred that mostly peoples say that
their small car give 15 kmpl mileage & very few peoples get more than 20 kmpl mileage.
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`
RANGE
PARAMETER NO. OF RESPONDENT
1.5 – 2.5 LAKH 22

2.5 – 3.5 LAKH 76
3.5 – 4.5 LAKH 59
MORE THAN 5 LAKH 20
TOTAL 177
Interpretation: - From the above diagram we get that most of the peoples purchase
their small car in the range of 2.5 to 3.5 lakh & few people buy above than 5 lakh.
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SATISFACTION LEVEL ON LOOK?
YES 149
NO 18
CAN’T SAY 10
TOTAL 177
Interpretation: - From the above diagram we get that most of the people satisfied with
their small car looks.
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WHICH FEATURES ATTRACT THEM MOST?
DESIGN 16
ENGINE 60
INTERIOR 34
TECHNOLOGY 67
TOTAL 177
Interpretation: - From the above diagram we get that most of the people satisfied with
the technology while very few with design .
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FOR WHICH PURPOSE THEY PURCHASE SMALL CAR?
PERSONAL 145
OFFICIAL 12
COMMERCIAL 18
OTHERS 2
TOTAL 177
Interpretation: - From the above diagram we inferred that most of the people
purchase their small car for personal use.
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WHICH TYPE OF FUEL THEY PREFER?
DIESEL 50
PETROL 111
CNG 16
TOTAL 177
Interpretation: - From the above diagram we inferred that most of the people prefer
petrol for their small car & very less use cng.
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WHICH TYPE OF TECHNOLOGY THEY CONVENIENT WITH?
UPTO DATE 159

OBSOLETE 18
TOTAL 177
Interpretation: - From the above diagram we get that most of the people prefer upto
date technology while very less people prefer obsolete.
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LIKERT SCALE
SATISFIED WITH YOUR CAR

Strongly Agree 70
Agree 85
Can’t say 10
Disagree 20
Strongly disagree 15
Total 200
By this figure we get that most of the people has satisfied with their
car.
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ENDORSEMENT EFFECT

Strongly Agree 30
Agree 35
Can’t say 60
Disagree 50
Total 200
From this figure we say that most of the people are not ready to tell
about that they are endorsed with celebraty or not.
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MILEAGE

Strongly Agree 90
Agree 50
Can’t say 00
Disagree 40
Total 200
From this fig. we get that most of the people has strongly agree that
they buy the small car because of good mileage.
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LOOK & STYLE

Strongly Agree 80
Agree 75
Can’t say 10
Disagree 30
Total 200
After get this fig. we say that people are strongly agree that they
purchase their small car by look at their look & styles.
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PRICE FACTOR

Strongly Agree 95
Agree 55
Can’t say 05
Disagree 30
Total 200
From this fig. we get that price factor play very important role at the
time of purchasing small car.
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COLOUR

Strongly Agree 135
Agree 40
Can’t say 10
Disagree 15
Total 200
This fig. shows that most of the people has strongly agree that colour
is very important thing while purchase small car.
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SATISFIED WITH COMPANY SERVICE PROVIDING.

Strongly Agree 50
Agree 65
Can’t say 18
Disagree 40
Total 200
From this diagram we know that peoples are agree that company has
provide good service to them.
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BRAND EFFECT

Strongly Agree 105
Agree 70
Can’t say 15
Disagree 10
Total 200
Most of the people are said that they purchase their small car after
know about brand (company name).
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TECHNOLOGY

Strongly Agree 120
Agree 50
Can’t say 14
Disagree 16
Total 200
From this fig. we get that most of the people strongly agree that
they like latest technology in their small car.
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ADVERTISEMENT EFFECT

Strongly Agree 128
Agree 48
Can’t say 15
Disagree 00
Total 200
From the above diagram we inferred that most of the people has
strongly agree that they purchase their small car after saw the
advertisement.
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CUSTOMER SATISFACTION ON PERFORMANCE LEVEL

Strongly Agree 80
Agree 75
Can’t say 00
Disagree 28
Total 200
Form the above fig. we inferred that customers has satisfied with their
small car performance.
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COMFORT ZONE

Strongly Agree 139
Agree 30
Can’t say 11
Disagree 16
Total 200
Form this we know that most of the people like to feel comfortable in
their small car.
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ENGINE

Strongly Agree 127
Agree 40
Can’t say 10
Disagree 12
Total 200
By saw this diagram we get that most of the peoples are strongly
disagree that they purchase their small car by look at their engine
capacity.
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SECURITY FEATURE

Strongly Agree 147
Agree 50
Can’t say 03
Disagree 00
Total 200
From the above diagram we saw that security is very important so

most of the peoples are strongly agree with it.
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FINDINGS
Based on survey we came to analyses that following inference:-

About 46% of people prefer to have Maruti followed by Hyundai, Tata and other respectively.
In the car models most of the people uses different others models of automobiles which is
about 52%.
About 92% peoples satisfied with their small car.
About 38% of people given preference to Technology and secondly to Engine.
Mileage was mostly preferred by people is 15/kmpl which was 48%.
Consumers uses the range of car is between 2.5 – 3.5 mostly & that is 43%.
About 84% consumers satisfied with their cars look.
82% people use their small car for personal use while 10% for commercial,7% use for official
purpose & remains are for others.
About 63% prefer petrol, 28% diesel & remain 9% for cng.
90% peoples are convenient with upto date technology.
By likert scale:-
About 42% consumer has agree with the satisfaction level while 35% are strongly agree &
rest are others.
About 30% are can’t say of about endorsement affect.
45% consumer are strongly agree with mileage.
40% are strongly agree with look & style.
40% are stongly agree with customer satisfaction on performance level.
In comfort satisfaction level about 66% of consumer are satisfied with car.
About 63% customers are satisfied with engine.
73% customer are satisfied with security features.
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LIMITATIONS OF THE STUDY
 The survey is subjected to the bias and prejudices of the respondents. Hence 100%
accuracy can’t be assured
 The researcher was carried out in a short span of time, where in the researcher could not
widen the study.
 Items on the questionnaire were developed to be used in many occupations, and have not
been specially designed for small car owner.
 It was costly affairs.
 Some of the respondent had negative behavior toward surveying caused a problem while
concluding survey.
 Customers have no time for fill the questionnaires.
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SUGGESTIONS
 Small car industry must try to provide more facility in an affordable price.
 Match competitors’ schemes.
 Try to capture the nearest other markets nearest other markets nearby.
 Occasional offers.
 Try to provide every model of small car in every showroom
 Easily provide car to their customer in a very small period of time after booking.
 Investigator should possess very politeness, patience and positive attitude while dealing
with respondent.
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CONCLUSION
The small car segment has played an important role in giving a push to the automobile
industry in India. In fact, the production, sales and exports of the small car is a fair indication
of the growing importance that it enjoys in this country's manufacturing economy.
After conducting the survey we analyses that mind of users of car is of wanting in nature they
get satisfy with the product they use. People need every time modifications in the technology
they are using.
But at the same time they gave more emphasis on goodwill of the company.
Most of the people given more emphasis on engine, design, technology etc.
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BIBLIOGRAPHY
BOOKS
1. Kothari, C.R., “Research Methodology, Second Revised Edition, New

age International Publishers.
SEARCH ENGINE
www.google.com
WEBSITE
www.small-car.com
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ANNEXURE
RESEARCH
Objective:-To Know About Most Convenient Factors Of Small Car
Questionnaire:-
1. Do you have a small car?
(1) Yes (2) No

2. Which company car do you have?
(1) Tata (2) Maruti (3) Hyundai (4) Others.
3. Which car do you have?
(1) Santro (2) I10 (3) Swift (4) Others.
4. Are you satisfied with your small car performance?
(1) Yes (2) No
5. What is your small car mileage?
(1) 10kmpl (2) 15kmpl (3) 20kmpl (4) Above 20kmpl.
6. What is the range of your small car?
(1) 1.5 -2.5 lakhs (2) 2.5-3.5 lakhs (3) 3.5 - 4.5 lakhs (4)Above 5 lakhs.
7. Does look matters for you before purchase a car?
(1) Yes (2) No (3) Can’t say.
8. Which features attracts you most to buy a small car?
(1) Designs (2) Engine (3) Interior (4) Technology.
9. For which purpose you buy a car?
(1) Personal (2) Official (3) Commercial (4) Others.
10. Which type of fuel you prefer for your car?
(1) Diesel (2) Petrol (3) Cng.
11. Which type of technology you are convenient with?
(1) Up to date (2) Obsolete
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RESEARCH
Objective:-To Know About Most Convenient factors of Small Car
Name: ……………………………………………………………………………………………
Address:………………………………………………………………………………………….
Occupation: (a) Businessman (b) Govt. Employee (c) Student (d) Others……..
…
Sex: (a) Male (b) Female. Age: …………
Contact no:…………………………………………………………………………………………………
How will you rate these factors :
QUESTIONS STRONGLY AGREE AGREE CANT SAY DISAGREE STRONGLY DISAGREE
Satisfied with your car
Endorsement affects
Mileage
Look and style
Price factor
Colour
Satisfied with company service
providing
Brand affect
Technology
Range
Advertisement affect
Customer satisfaction
Comfort zone
Engine
Security Features
ANNEXURE
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Market Survey Report On Small Car

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INTRODUCTION

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 To determine the demographic variables of the customers of different brands of cars.

 To judge the satisfaction level of cars owners of different brands.

 The research tracks responses at following two layers.

1.product related parameters

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Define the research problem:-

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original information for the filaments of project objective.

In this research Questionnaire is been used as to gather the primary data.

Collection of primary data :-

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Example – Pie chart.

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Parameter No.of Respondent

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PARAMETER NO.OF RESPONDENT

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MODEL No. OF RESPONDENT

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PARAMETER No. OF RESPONDANT

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PARAMETER No. OF RESPONDANT

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PARAMETER NO. OF RESPONDENT

1.5 – 2.5 LAKH 22

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PARAMETER NO. OF RESPONDENT

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PARAMETER NO. OF RESPONDENT

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PARAMETER NO. OF RESPONDENT

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PARAMETER NO. OF RESPONDENT

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PARAMETER NO. OF RESPONDENT

UPTO DATE 159

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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PARAMETER NO.OF RESPONDENT

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