860-916-1473 rt6db0f2@westpost.net EDUCATION BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA Master of Business Administration, Concentration in Marketing and Entrepreneursh ip, May 2010 UNIVERSITY OF HARTFORD, West Hartford, CT Master of Science in Accounting and Taxation, August 2007 UNIVERSITY OF CONNECTICUT, Storrs, CT Bachelor of Science in Business Administration, May 2006 EXPERIENCE SMALL BUSINESS RESULTS, Newton, MA April 2010 Present Manager of Business Development Identifying and evaluating new business opportunities by analyzing markets, tr ends and alignment with the company Assisting in the development of new products and services to meet additional c lient/partner needs Crafting and executing marketing campaigns (i.e. creating marketing materials, direct mail and online newsletters) Actively participating in trade shows and other promotional events (i.e. creat ing marketing materials, managing the booth, identifying leads and implementing follow up strategy, etc.) Writing and managing web copy and other content to help clients achieve onlin e marketing communication goals SLOANE MAGAZINE, Boston, MA March 2010 Present Marketing and PR Consultant Identifying key potential partner companies to promote magazine via dedicated emails, editorials, and tradeshow events Building a social media network and implementing a public interaction strategy
CARLSBERG, Copenhagen, Denmark
January 2010 May 2010 Marketing Consultant, Babson Management Consulting Field Experience (MCFE) Assisted in creating a U.S. market entry strategy for new alcoholic beverage t argeted towards women Performed a market assessment of alcoholic beverage category, including size o f the market and competitor overview Provided recommendations for a marketing plan and product positioning, includi ng pricing and channel focus, based on field research and customer interviews AT&T, Framingham, MA September 2009 December 2009 Marketing Consultant, Babson Management Consulting Field Experience (MCFE) Assessed current mobile applications strategy within the college student marke t segment via surveys, focus groups, trend analysis and industry research Implemented marketing plan to reach target demographic and gain greater brand awareness Assisted the company in gaining greater market share within the college studen t market segment SUN LIFE FINANCIAL, Wellesley, MA November 2008 May 2009 Internal Audit Analyst Performed audit procedures, including identifying and defining control issues, developing criteria, reviewing and analyzing evidence, and documenting processes and procedures Coordinated and led meetings with client to discuss potential issues and/or co ncerns Communicated the results of audit projects in written reports and oral present ations to management Provided recommendations on areas for improvement in business process to preve nt/minimize future risks DELOITTE & TOUCHE, LLP, Phoenix, AZ and Hartford, CT September 2006 October 2008 Enterprise Risk Services, Internal Audit Senior Consultant Promoted from Enterprise Risk Services, Internal Audit Consultant to Senior Con sultant in August 2008 Led clients Fraud Risk Assessment to assist the company in preventing, identif ying and detecting fraud Collaborated with international audit teams to complete international audit ef fectively and efficiently Assisted in preparing a newly publicly traded company in becoming Sarbanes-Oxl ey compliant Utilized industry best practices in drafting client policies and procedures, f lowcharts, risk control matrices and narratives Advised clients of ways to improve their business processes and/or remediate i nefficiencies Assisted in completing year-end financial statement audits under strict deadli nes and competing priorities