Professional Documents
Culture Documents
CAREER SUMMARY
I am an experienced Marketing Communications professional with a proven track re
cord in the management and execution of integrated advertising, marketing, direc
t mail, public relations and social networking campaigns. I am an ambitious and
self-motivated individual who possesses strong leadership skills coupled with e
xcellent communication and creative thinking skills. I work closely with senior
staff, sales teams, and product managers to ensure timely response to their requ
ests thus maintaining valuable working relationships and successful execution of
targeted marketing initiatives. I have been responsible for the identification,
training and daily management of advertising, PR and direct mail agencies, and
work cooperatively in the strategic development and execution of consumer progra
ms and advertising and direct mail campaigns.
SUMMARY OF SKILLS
Corporate Strategy
Corporate Communications
Strategic Partnerships
Brand Management
Web Marketing
Media and Public Relations
Creative Services Management
Confident Public Speaker
Client Services Skills
Printing Knowledge
PROFESSIONAL EXPERIENCE:
5/2008 -Present
NAMM - The International Association of Music Merchants
Associate Director of Marketing Communication
* Manage 2 creative designers, 2 copy writers, videographer, and production mana
ger, with dotted line management of web team.
* Develop and manage brand strategy, creative, and messaging in support of NAMM
corporate brand and family of brands to include Wanna? Play, SchoolJam USA, NAMM
Foundation.
* Promote NAMM activities and projects throughout NAMM Membership and the indust
ry, via communication elements to include bi-weekly newsletter, quarterly magazi
ne, web design and content, sales tools, and promotional elements.
* Manage all trade show marketing to include, branding, and advertising.
* Develop all show support collateral including sales materials and attendee inf
ormation.
* Create and execute advertising and collateral in support of consumer focused W
anna Play campaign.
* Develop and manage social networking channels build community and drive traffi
c to NAMM's main Web sites, namm.org, wannaplaymusic.com and nammfoundation.org.
Notable Achievements
* The National Wanna Play consumer campaign featured in trade advertising and pl
acement of PSA's accounted for more than 120 million media impressions on TV, ra
dio, Internet and print. The estimated value of this coverage was $1.1 million f
or 2009.
* Managed the design and messaging of annual trade advertorial campaign, positio
ning NAMM CEO as music products industry leader.
* Responsible for the development and execution of NAMM Trade Show marketing eff
orts. As a result, the 2010 NAMM Show reported 87,569 registrants, a 2 percent i
ncrease from last year. Even in these economically challenging times.
* Worked to refine several processes, bring design projects in-house, and reallo
cating staff. In doing so, NAMM successfully saved budgeted dollars and more pro
minently highlight our message. This resulted in a net savings of $120,000 in 20
09.
* Executed NAMM Show web strategy during the 2010 NAMM Show. For the first time,
NAMM live streamed entertainment events within the NAMM Show Web page, provide
daily packaged video clips tied to daily themes, posted viral videos of show act
ivities, and provided a robust daily photo gallery for immediate press access. T
he show pages were viewed in record numbers. During the show cycle, which includ
es pre-and-post promotion, of the show, namm.org saw a total of 281,000 unique v
isitors with 1.7 million page views.
* The NAMM 2009 Annual Report, themed "Connections," won a 2008 national MarCom
Award and an Honorable Mention in ASAE's prestigious Gold Circle Awards.
3/2003 - 5/2008
Freelance Consulting
Clients List:
Public Service
1989 - 1992
US House of Representatives -- Congressional Liaison
Education
1989
California State University Fresno
BA -- Journalism Options: Public Relations & Advertising