Executive with proven experience in business development, strategic planning, ma

rketing, training, presentations, employee advancement and P&L capabilities. Cre

ative strategist with strong business and technical acumen, specializing in the
development and sales of leading-edge products. Holds cross-functional roles acr
oss development, planning, marketing, and sales.
Leader - fosters profitable business relationships and rallies the troops to ach
ieve goals.
Worked with sales staff to negotiate a new compensation plan that resulted in a
sales increase of 35%, while at the same time significantly improving company p
rofit margins and reducing staff turnover.
Developed an environment to double sales among the existing staff of 100 reps o
ver a three-month period.
Trained, developed and mentored 25+ professionals in sales and high-level negot
iations.
Strategist - identifies opportunities/deficiencies and creates solutions to impr
ove competitive advantages.
Developed sales and marketing program to increase sales by 50% over the 1st yea
r and 25% in the 2nd.
Exploited an industry service gap by developing an inexpensive marketing plan an
d offering excellent customer service, creating company growth of 25-35% yearly
over four consecutive years.
Identified pricing model that enabled rapid sales increase and created customer
loyalty in a market where prices were falling. The model supported year-over-ye
ar company growth.
Change Catalyst - charts strategic direction communicates vision and executes ac
tion plans to achieve results.
Developed customer software application that cut operating costs 15%. Results w
ere a 75% drop in customer service calls, greatly increased customer satisfactio
n and improved company morale.
Improved sales staff performance to achieve the same numbers with an ad budget
reduced by 25%.
Successfully transitioned advertising from 100% mail/print media to Internet an
d technology based media.
Education: BS Information Technology / Minor Marketing, University of California
, Los Angeles
Self taught: Economist - Six Sigma Certification in Process
Career History
Genius Capital, LLC - Chief Consultant - Principal 1989 - Present
Played pivotal role in the development and execution of marketing plan providin
g for five years of growth
Conceptualization and development of web site selling eBooks for do it yourself
ers.
Preparation and engagement of sales and marketing plan to designed to acquire c
ustomers with no up-front advertising cost.
Capital Tax Relief - President - Principal 1994 - 2004
Developed sales and marketing plan that grew the company to $10 million in annu
al sales.
Staffing responsibilities for 40 sales reps and a dozen attorneys plus support
and administrative staff.
Management, creation, analyzation and implementation of $1.5 million advertisin
g budget.
United Environmental Technologies - Vice President Sales 1992 - 1993
Personally sold half of the companys 1st year income of $12 million and managed
the staff selling other half.
Introduced innovative sales techniques to an industry dominated by old ideas of
the engineer/sales reps.
Negotiated Resume lending program to allow bidding on jobs without carrying exp
ensive engineering payroll.
Prior:
TLC Shipping & Storage, President - grew a local delivery firm to van line with
12 trucks over three years.
Flex Communications, President - took startup to $2 million and sold company to
American Satellite.
US Telephone, numerous progressive promotions, pivotal role in company growth to
$40 million
For More Information see: http://brucemay.info