Frederick G.

Neal
1119 Cindy Carr Drive
Charlotte NC 28105 Home: (704) 841-8075
Email: fredsnewcareer@gmail.com Cell: (843) 693-0441
SALES / SALES MANAGEMENT EXECUTIVE
REPROGRAPHICS AND CONSTRUCTION DOCUMENT
SERVICES
Key Account Management * New Business Development * Consultative Solution based
Sales
Writing and Negotiating Contracts * Networking, Relationship & Team Building
PROFILE Dynamic 23 year sales and management career in the multifaceted Reprogr
aphics industry. Driving sales through the acquisition of key accounts, while es
tablishing partnerships with existing clients and vendors. Capital equipment sal
es and marketing with third party leasing. Established a comprehensive sales str
ategy that produces increased revenue and profit.
Outstanding success in building and maintaining relationships with key corporat
e decision-makers, establishing large-volume, high-profit accounts with excellen
t levels of retention
and loyalty.
Very well organized with a strong track record that demonstrates self-motivatio
n, creativity, and initiative to achieve both personal and corporate goals.
Expert on the latest industry technology and solutions. New products and emergi
ng markets. Vast experience in the commercial construction process from concepti
on to completion.

PROFESSIONAL EXPERIENCE
March 09-January 10 Richa Graphics, Charlotte, NC
Director of Sales and Marketing
Devised a sales approach that would allow Richa Graphics to enter into the very
competitive printing equipment sales arena. While selling the established produc
t line to potential and existing clients, worked with suppliers and third-party
leasing companies to build a capital equipment sales and marketing program that
was later introduced and implemented in their other two area locations.
Key Achievements:
Introduced a sales strategy that increased the gross profit on capital equipment
/ software sales that increased gross profit 40% over what was documented in tr
ade publications as being the industry average in a market that was down 50 % fr
om the previous year.
Managed as well as trained the existing sales staff on how to effectively sale i
n the down economy, focusing their efforts on a relationship / consultive sellin
g approach with enfaces on overcoming pricing objections while presenting a valu
e added solution to the client. The result of this approach was an increase in d
igital planroom revenue 400% over the previous year, and several new revenue str
eams that were introduced as a result of this approach.

July 07-December 08 A&E Digital Printing, Charleston, SC

Director of Sales and Marketing
Established a sales and marketing department which included negotiating with sup
pliers and vendors to start a capital equipment sales program and service depart
ment. In charge of introducing a, web based, planroom software solution into the
Charleston AEC market, and direct the marketing and sales effort of this and ot
her new products.
Key Achievements:
Built from scratch a capital equipment sales and service division that produced
gross sales of $145,000.00 in the first year, resulting in increased sales of co
nsumables and software totaling an additional $100,000.00 with a gross profit ma
rgin of approximately 65%.
Secured multiple year printing / document management contracts with the local Bo
ard of Education and with the largest health care provider in the state of South
Carolina.
2005 April 07 SI Digital Graphics LLC, Charlotte NC (Formerly Group G Systems
Inc.)
General Manager
Direct a staff of fifteen employees in all aspects of the business from the sale
s / marketing efforts to the general operations as well as the administrative fu
nctions. Set goals and map success from the various company departments. Initiat
e direct sales contacts with top-level professionals; negotiate high-dollar cont
racts, while offering the client all the postsale services and resources.
Key Achievements:
Successfully merged two companies in the same market (Group G Systems and Sharpe
Images). Set a level of expectation with the newly intergraded staff. Establish
ed a system of checks and balances required to effectively manage current busine
ss but also to be successful adding new clients.
Negotiated the largest contract in the history of the company with one of the na
tions largest healthcare providers.
Spearheaded a contract with the local Minority Contractors Association, allowing
them to offer their clients plans and specifications on all the projects requir
ing minority participation.
2000 2005 Group G Systems & Reprographics Inc. Charlotte, NC
50% OWNER & CHIEF OPERATIONS OFFICER
Opened Group G Systems in January 2000 as a start up. Followed the business plan
the first year to within 5%, while generating sales of just under a million dol
lars, and showing a small profit by years end. Proceeded to build Group G System
s into a reputable company in a professional and extremely competitive market. G
rowing the business to 1.6 million before selling controlling interest to a larg
er local firm April 2005.
Key Achievements:
Became the first all-digital reprographics provider in the Charlotte area, later
to have all the local competitors follow suite within the following 18 months.
Established a comprehensive benefits package for our employees after the first y
ear to include health and life insurance, retirement plan, while providing each
employee the opportunity to advance and grow with the company.
Was awarded a KIP America dealership to sell wide format printers in this area a
nd also to provide the service for that equipment. We were also successful obtai
ning other equipment dealerships.
1987 1999 Torrence Blueprint & Graphics Company Charlotte NC
ACCOUNT REPRESENTATIVE (1987 1990)
SALES MANAGER (1990 1995)
VICE PRESIDENT SALES (1995 1999)
13 years learning the reprographics business as well as attending numerous sales
, management, marketing classes and seminars. Learning the nuances of corporate
sales, and developing leadership qualities. Increased sales an average of 16% an
nually during my employment, and was considered a High Profit Company by publish
ed industry standards.
Key achievements:
Was successful in winning the construction printing contract for many high-profi
le projects including the NationsBank Tower, Interstate Tower, Charlotte Convent
ion Center, Two First Union Center, Carillon Building and countless other buildi
ng projects.
Was instrumental in opening a sister company in Atlanta. Set up the sales depart
ment, hired and trained staff, and established standard operating procedures. Co
nstructed a system of reporting to allow the Charlotte office to track their pro
gress, preventing mistakes and insuring standards were met.
EDUCATION & TRAINING
Monroe High School, Monroe North Carolina (1978-1981) High School Diploma.
Coastal Carolina University, Conway South Carolina (1981-1982) 19 Credited hours
completed / no degree earned.
Extensive professional training in the areas of sales, relationship building, an
d leadership. Certified for Oce`, Vidar, KIP America, Ricoh, Planwell and Hewlet
t Packard sales.
Xerox Business Document Solutions College. Completed complex training course at
their training facility in upstate Virginia.
Experienced with Windows 95, 98, XP MS Office (Word, Power Point, Excel Access,
Outlook,) OMD, Quick Books, Planwell Enterprise / Bid Caster and Sage Dac Easy A
ccounting.