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CHAPTER 1

Kinds of Memory

HENRY L. ROEDIGER III, ELIZABETH J. MARSH, AND STEPHANIE C. LEE

Memory is a single term, but refers to a mul- The foregoing considerations make it
titude of human capacities. There are many difficult to write a chapter on “varieties of
different kinds of memory. Philosophers have memory.” However, they should not be cause
analyzed memory for 2,000 years; psychol- for undue alarm. Yes, the field of inquiry into
ogists have studied the topic experimentally human memory is in flux and full of healthy
for 115 years; and neuroscientists have ex- disagreement. But to say that there is no uni-
amined the neural bases of memory for the versal agreement on a categorization scheme
past 70 years. All these attempts have re- for types of memory is not to say that there
vealed much about phenomena of memory— is no agreement. In this chapter we present
our understanding has increased in leaps and a set of categories that reflect current theo-
bounds—but there remains no generally rizing for many (and maybe most) psycholo-
agreed-upon classification of the kinds of gists who study human memory. The typology
memory that exist. Many categorizations do we present is not perfect, as we will see, and
exist, but the difficulty is that experts dis- some would disagree with it; nonetheless, we
agree on which classification is best. Analyz- see the categorization system we describe here
ing this problem in 1972, Tulving remarked: reflected in many articles, chapters, and text-
“In a recent collection of essays on human books. Briefly, we consider types of memory
memory edited by Norman (1970) one can ordered generally by their persistence, begin-
count references to some twenty-five or so ning with fleeting sensory memories and then
categories of memory, if one is willing to moving on to short-term or working mem-
assume that any unique combination of an ory (holding information in mind and work-
adjectival modifier with the main term refers ing with it). We finally turn to the many types
to something other than any of the refer- of long-term retention. This scheme implies
ents of other unique combination” (Tulving, sharp boundaries between the length of time
1972, p. 382). Many more adjective-noun information is held by these various types of
combinations exist in 2002 than in 1972 memory, but in truth the differences are more
(implicit memory, flashbulb memory, and shades of gray; one type of memory blends
working memory, to name just three terms in- into another. Still, the framework is useful.
troduced since then), but a universally The chapter begins by considering grounds
accepted categorization scheme does not for distinguishing among types of memory.
exist. There is no periodic table for types of The next section presents some broad distinc-
memory. tions between different classes of memory or

1
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2 Kinds of Memory

tests of memory, such as explicit and implicit, etic (self-knowing) consciousness. Semantic
which have proved useful to the field. Next memory (the general knowledge of facts) is,
we consider a brief overview of the typology he argued, accompanied by noetic (knowing)
of sensory, working, and long-term memories. consciousness. (We remember salient events
The remainder of the chapter fleshes out these of our lives; we know Napoleon was a French
different types of memory. emperor). Finally, procedural memory in
Tulving’s system is anoetic (not knowing) in
its state of conscious experience. That is, com-
GROUNDS FOR DISTINGUISHING
plex, practiced procedural skills (riding a bi-
TYPES OF MEMORY
cycle, tying one’s shoes, serving a tennis ball)
are executed with little conscious mediation
We present four different bases for distin-
and control once the action has been started.
guishing among types of memory: phenom-
Other forms of memory, such as flashbulb
enology of memory, differences among
memories, have also been advanced largely
memory tests, dissociations between forms of
on phenomenological grounds. For example,
memory, and different neural systems under-
flashbulb memory refers to the quality of
lying memory.
vivid recollection that exists for some memo-
ries of particularly highly charged emotional
Phenomenology of Memory
events that are often discussed later in one’s
Philosophers have often proposed distinctions life (Brown & Kulik, 1977).
among forms of memory chiefly on the basis All these forms of memory and others are
of the types of experience or the language supported by differences that most people
of expression to which they give rise. For experience and to which they can relate. How-
example, the philosopher Gilbert Ryle (1949) ever, psychologists have repeatedly found that
distinguished between declarative memory introspection alone is a poor means for mak-
(making declarations about the past) and pro- ing and defending critical psychological dis-
cedural memory (carrying out actions based tinctions. Usually, experiential differences are
on past learning) in part on the basis of differ- taken, at best, as a starting point for mak-
ent language forms. He argued that these two ing distinctions among types of memory that
types of knowledge are accompanied by dif- need to be verified by other means. For ex-
ferent verbal expressions. People say “I know ample, Tulving (1985a) proposed a technique
that . . .” when accessing declarative knowl- that led to a program of research to vali-
edge, but “I know how . . .” when referring to date his distinction between remembering and
procedural knowledge: “I know that Ottawa knowing the past (see Gardiner & Richardson-
is the capital of Canada,” but “I know how to Klavehn, 2000).
tie my shoes.”
Similarly, Tulving (1985a) argued that
Differences among Expressions
distinct forms of memory are accompanied
of Memory
by different types of mental experience. For
example, episodic memory (memory for epi- Psychologists have devised a large number of
sodes in specific times and places) is accom- ways to assess a person’s knowledge and to
panied by the experience of remembering, test memory. Of course, there are standard-
or mentally traveling back in time and, in a ized tests of general knowledge or facts, such
way, re-experiencing the events. Tulving re- as the Scholastic Assessment Test (SAT), and
ferred to remembering as reflecting autono- there are other standard tests specifically for
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Grounds for Distinguishing Types of Memory 3

memory of recent experiences such as the amnesic patients are examined on tests of
Wechsler Memory Scale. However, psycholo- memory and compared to control subjects
gists studying memory have created a plethora matched on age and education, they typi-
of memory tests for both laboratory study and cally show impaired retention on certain types
life that test many different abilities. In the of tests but not others (for a review, see
lab, people may study a long series of words Moscovitch, Goshen-Gottstein, & Vriezen,
or pictures. Tests for these materials can in- 1994). For example, measures of short-term
clude free recall (recall the items in any order memory (retention of digits or words over
on a blank sheet of paper), cued recall (what brief periods without distraction) are often
presented item was associated with lemon?), comparable to those of healthy control sub-
serial recall (report the items in order), or jects, but certain measures of long-term mem-
recognition (pick old or studied items from ory (e.g., free recall of a list of words after a
new, nonstudied items). There are many other delay of several minutes) are greatly impaired.
forms of testing for stimuli presented in a lab- This outcome leads to the conclusion that, at
oratory context, as well as tests of knowledge a minimum, these two different memory tasks
acquired in life, too (such as the test of TV (short-term digit memory and long-term free
shows that lasted only one season in Squire & recall) tap different types of memory.
Slater, 1975). The same sort of outcome can also be
No one has ever proposed that all these obtained between measures of memory in
different tests represent different forms of normal, healthy adults by manipulating inde-
memory. However, some distinctions pro- pendent variables. That is, some factor can be
posed to classify types of memory reflect varied and be shown to have a strong effect on
differences observed between tests, such as one measure of memory and either no effect or
differences between general knowledge tests even an opposite effect on a different measure
(semantic memory) and those for personal ex- of memory (see, e.g., Jacoby & Dallas, 1981;
periences (episodic memory). The task, then, Jacoby, 1983). Once again, at a minimum we
is to find out which memory tests behave sim- can conclude that the measures reflect differ-
ilarly when certain independent variables are ent types of memory capacity.
manipulated and which tests respond differ- There are dozens of types of memory tests,
ently. The next section presents this logic of and many can be dissociated from one another
classifying tests based on whether they pro- by manipulating subject, material, or indepen-
duce patterns of results that are similar to or dent variables. Test differences can be useful
different from one another. for attempting to “carve nature at its joints,”
but there are so many differences among tests
that it is hard to know how to classify them.
Dissociations among Memory Measures
Although test dissociations are critical in the
Perhaps the primary method of distinguishing enterprise of identifying types of memory,
between different types of memory is finding most classification systems focus rather arbi-
interactions between independent or subject trarily on a few test differences while ignoring
variables and performance on different mem- many others.
ory measures. For example, injury to certain
parts of the brain (especially the hippocampus
Neural Systems Underlying Memory
and surrounding areas in the medial tempo-
ral lobe) renders people amnesic for certain In the past 20 years, much research has been
types of information (Squire, 1992). When directed towards understanding the neural
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4 Kinds of Memory

systems underlying memory. Just as percep- cussed: phenomenology, test differences, dis-
tual systems can be divided based on differ- sociations among measures, and differences
ences in function and neural circuitry (the in neural underpinnings.
visual system, the auditory system, etc.), so
the hope is that memory can be fractionated
in similar ways (e.g., Schacter & Tulving, BROAD DISTINCTIONS
1994). Most of the data brought to bear AMONG TYPES OF MEMORY
on human memory have come either from
studies of brain-damaged patients or from ex- In this section we cover important distinc-
periments that use neuroimaging techniques tions that have been proposed to cut across
(positron emission tomography [PET] or a variety of types of memory. Some of these
functional magnetic resonance imaging refer to types of memory tests, whereas
[fMRI]). These techniques have been useful others are intended to refer to temporal prop-
for finding differences among types of mem- erties of memory or different types of repre-
ory. As already noted, patients with damage to sentation.
the hippocampus and surrounding areas show
great losses on some types of memory tests
Declarative/Procedural Memory
(such as free recall) but not on others (short-
term memory tests and priming on implicit As noted above, Ryle (1949) proposed a fun-
or indirect memory tests). Similarly, neu- damental distinction between declarative and
roimaging techniques often show differences procedural memory, or “knowing that” and
between tests of memory in the component “knowing how.” The modern champion of
neural processes that underlie the test. These this distinction has been Squire (e.g., Squire
facts may help specify neural differences 1987; Squire, Knowlton, & Musen, 1993),
between tests of memory. Of course, when- who originally distinguished between declar-
ever a dissociation occurs between two mem- ative and procedural memory but more re-
ory tests at the behavioral level as a func- cently has preferred to cast the contrast
tion of independent variables, there must between declarative and nondeclarative cate-
be neural differences (Roediger, Buckner, & gories. Declarative memory, in this typology,
McDermott, 1999). That is, assuming that the is composed of episodic memory and seman-
brain is the cause of behavior, if there are tic memory. Episodic memory is defined as
differences in behavior, there must be dif- memory for events (Tulving, 1972); one must
ferences in the neural mechanisms causing retrieve the time and place of occurrence in
the behavior. This statement is as true in un- order to retrieve the event, as in answering
derstanding differences between measures of the question, “Where did you go on vacation
memory as in understanding any other be- last summer?” The retrieval query specifies
havioral phenomena. Therefore, differences the time, but in order to recall the events, the
in neural underpinnings of memory may help rememberer must retrieve the place where the
solve the classification problem in some ways, events occurred. Semantic memory refers to
but dissociations among behavioral measures relatively permanent knowledge of the world,
of memory remain fundamental. or generic knowledge. (Generic memory has
Although there is no acid test of any type been suggested as a substitute for semantic
of memory, researchers look to converging memory because the knowledge may not
evidence from a variety of sources. The pri- always be meaningful; Hintzman, 1978). Our
mary types of evidence are those just dis- knowledge that zebras have four legs, that
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Broad Distinctions among Types of Memory 5

the chemical symbol for oxygen is O, and ing, motor skill learning, priming phenom-
that Joe Dimaggio was a baseball player, as ena on certain tasks, complex (skill-based)
well as thousands of other facts, constitutes problem solving, and more. All these and
our permanent knowledge or semantic mem- others would represent subcategories of non-
ory. One idea about the relationship between declarative memory.
episodic and semantic memory is that repeat- Distinguishing experimentally among
edly experienced events may become repre- types of memory is a challenge. At one
sented in a decontextualized form in seman- point it was popular to distinguish between
tic memory. That is, the first time you heard tasks that were thought to reflect (rather
“Thomas Jefferson served as president of the purely) episodic memory, semantic memory,
United States,” you might have encoded the or procedural memory (Tulving, 1983). Thus,
fact within episodic memory, but after hun- for example, a standard recognition memory
dreds of exposures you can answer “Who was experiment was thought to reflect episodic
third president of the United States?” without memory, whereas asking general knowledge
having to retrieve any specific episode (a par- questions (“What is the capital of Missouri?”)
ticular time or place) in which you heard this was thought to reflect semantic memory.
fact. Problems abound, however, and the simple
The distinction between episodic and se- idea that tasks and memory systems map on
mantic memory is clear at a descriptive level, to one another in a simple fashion has been
as proposed in the above paragraph, but re- abandoned. Performance on standard recog-
mains controversial among some researchers. nition tests is now thought to reflect some
Even those accepting a clear division ar- combination of episodic and semantic mem-
gue about the relationship between these two ory systems (Tulving, 1985b), and there may
systems and other systems, such as proce- even be a dash of procedural memory tossed
dural memory. Tulving (1985b; 1999) has in (when one claims to recognize an event
proposed that procedural memory is oldest because it is fluently processed; see Jacoby
in terms of evolution and is shared by all & Dallas, 1981, for the idea that percep-
animals. Semantic memory is thought to be tual fluency helps drive recognition perfor-
a more recent adaptation during the evolu- mance).
tion of the brain and neurocognitive systems, In addition, others have argued that there
and episodic memory is thought to be rela- is a procedural component to all acts of re-
tively recent in terms of evolution and per- membering, even on supposed declarative or
haps unique to humans. Tulving (1999) has episodic tests (Kolers & Roediger, 1984). The
argued that the development of episodic mem- mental procedures instantiated during a test
ory was necessary for humans to think about can alter the pattern of data obtained, even in
the future as well as the past and was critical standard episodic tasks such as serial learning
for the development of civilizations. Unless (see Slamecka, 1977) or recognition memory.
one has a concept of the future and can think Tulving (1983, pp. 303–308) showed that even
beyond the here and now, Tulving suggests, the seemingly trivial change in tasks between
there is no reason to farm, to build cities, and subjects saying yes or no to putting checks
so on. and crosses next to each item on a recognition
According to Squire (1987), procedural (or test can affect the outcome of the experiment.
non-declarative, to use the later term) mem- However, if all tasks have a procedural (or
ory encompasses a very broad range of hu- nondeclarative) component, then the strongest
man skills and abilities: classical condition- form of the distinction between declarative
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6 Kinds of Memory

and procedural memory becomes difficult to (data-driven) or conceptual (meaning-driven)


defend. Still, in the pure cases (tying one’s (Blaxton, 1989; Roediger, 1990). Tests such
shoes versus remembering pictures on a free as completing fragmented words or pictures
recall test), the distinction is clearly sensible. are perceptual in that basic perceptual manip-
ulations such as modality of study (auditory
or visual; symbolic form, i.e., words or pic-
Explicit/Implicit Memory
tures) have great effects on perceptual implicit
Graf and Schacter (1985) first proposed the memory tests and little or no effect on concep-
distinction between explicit and implicit tual implicit tests (McDermott & Roediger,
memory (for a history of the idea, see 1996). On the other hand, conceptual implicit
Schacter, 1987). The basic distinction is be- tests (like explicit tests) are often affected by
tween tests that directly request memories manipulations of meaning, such as levels of
from the past (explicit tests) and those that processing or the difference between gener-
measure retention indirectly, without subjects ating material and reading it (Blaxton, 1989;
necessarily being aware that their responses Srinivas & Roediger, 1990).
reflect memory at all. Explicit tests are those
such as free recall, cued recall, and recog-
Conscious/Unconscious Forms of Memory
nition in which subjects are required to re-
trieve events from the recent past. Implicit The term unconscious memory calls to mind
tests are transfer tests: People are exposed to the concept of repression and the writings
some material and then later given an osten- of Sigmund Freud, who popularized the idea
sibly unrelated task (such as naming picture in the early 1900s (e.g., Freud, 1917/1982).
fragments or completing word fragments such Briefly, the notion is that painful childhood
as e e h n ). Sometimes items in a prior study memories are too threatening to the psyche
phase may help, or prime, performance on the and so are banished to an unconscious state,
test. For example, if subjects were to see either or repressed. The memories remain active,
a picture of an elephant or the word elephant creeping out in neurotic symptoms, in slips,
in the first phase of the experiment, those who and in dreams. The evidence for this form
saw the picture would be better able to name of unconscious memory is scanty (although
the fragmented picture of the elephant than there is some evidence for it; see Erdelyi,
would those who saw only the word. Con- 1996), but the general idea that memories can
versely, on the word fragment completion test, be outside the realm of consciousness is un-
studying the word but not the picture would contested. Try to remember the name and face
produce a benefit (Weldon & Roediger, 1987). of your sixth grade teacher and you may well
The measure on implicit memory tests is typ- succeed. Until you were asked the question,
ically priming, or the benefit of recent expo- that knowledge was in an unconscious state.
sure to material on a later task that measures By definition, most of our knowledge is un-
transfer. conscious (in this limited sense) at any one
Explicit memory tests measure conscious point in time.
recollection, whereas implicit tests reflect Conscious recollection in contemporary
retention that has been variously described studies of memory refers to deliberate, effort-
as automatic, incidental, or even unconscious. ful remembering in Tulving’s (1985a) sense of
Debate swirls around how to characterize traveling back in time and reliving an experi-
performance on implicit memory tests. At ence. Unconscious retention typically refers
least two types of priming occur: perceptual to the automatic display of past experience
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Broad Distinctions among Types of Memory 7

on some test such as an implicit memory conscious recollection (Richardson-Klavehn,


test. In the very first experiments on mem- Gardiner, & Java, 1996). Briefly, a thought
ory, Ebbinghaus (1885/1964) proposed a or concept might come to mind unbidden,
relearning/savings technique for measuring with no apparent source for the memory.
memory because it could potentially detect Later, however, the source can be determined,
unconscious knowledge (Slamecka, 1985). and the rememberer realizes, after some
Modern implicit memory tests can potentially reflection, “Oh, I must have thought of that
do the same. In addition, Jacoby (1991) pro- because of my recent experience.” The study
posed a process dissociation procedure that of conscious and unconscious experience is
separates contributions of memory tests into one of the central issues in the contempo-
conscious and unconscious components by rary psychology of memory, which uses ex-
employing an ingenious combination of plicit and implicit memory tests, the remem-
experimental conditions. ber/know procedure, and the process dissoci-
ation procedure.
Voluntary/Involuntary Retention
Retrospective/Prospective Memory
The contrast between voluntary and invol-
untary retention covers much the same con- Retrospective memory refers to memory for
ceptual territory as do the explicit/implicit the past—we reflect back and recollect what
or conscious/unconscious contrasts. There is has happened to us. Thus far we have de-
a slightly different twist, however. Voluntary scribed only situations involving retrospective
retention refers to deliberate, willful recollec- memory: Remembering one’s childhood, rec-
tion; the person actively tries to remember (as ognizing a picture studied earlier in an experi-
on explicit tests). In its purest form, involun- ment, and completing a word fragment with a
tary retention refers to recollection without recently seen word are all examples of mem-
effort. However, voluntary remembering may ory for the past. Prospective memory refers
reflect automatic processes, and vice versa. to a situation in which the focus is on the
For example, if I am trying to remember future: how we remember to do things in the
an event from my childhood and a similar future. Outside the lab, we face this task all
event recently occurred in my experience, I the time—remembering to pick up milk on
may be primed to remember more easily the the way home, remembering to take one’s
childhood event (I might think that I am re- antibiotic twice a day, and so on. The standard
membering the childhood event of my own laboratory paradigm for studying prospec-
volition, not being aware of the unconscious tive memory requires subjects to remember to
influence of the recent experience). Similarly, perform a secondary task (e.g., press a key)
in a case of involuntary or incidental retention, when they see a target cue embedded in
one might try deliberately to use the recent their primary task (e.g., whenever a specified
past as an aid. One complaint about implicit word occurs in a text; Einstein & McDaniel,
memory tests such as completing fragmented 1990). Prospective memory researchers have
words is that subjects may use the cues de- also used more naturalistic versions of this
liberately to remember the past (e.g., Jacoby, paradigm such as having participants remem-
1991). ber to call the lab on a particular day at a par-
An interesting case occurs when conscious ticular time (e.g., Maylor, 1990). Although
recollection follows automatic retrieval—a prospective and retrospective memory refer
situation that has been called involuntary to clear categories descriptively, it is not yet
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8 Kinds of Memory

clear whether the two types of memory tests persistence. However, we must admit at the
involve different processes. That is, effects outset that attempts to categorize memories
of independent and subject variables may be by their longevity are fraught with difficul-
generally the same for prospective memory ties, as sharp boundaries do not exist. One
tests and retrospective memory tests that are type of memory usually blends into another.
equated on other features. Still, the three main categorizations presented
here represent a starting place.
Code-Specific Memories
A central concept in the study of memory Sensory Memories
is recoding: Stimuli in the outside world are Sensations are not coded instantaneously in
not copied into the brain, but rather recoded. the brain; rather, the sensations from the re-
Psychologists refer to modalities of coding— ceptors (the sense organs) linger in the ner-
we can remember events as mental images or vous system as information is being processed
verbal descriptions, or perhaps remember the by higher cortical centers. This sensory per-
smell and the feel of past events. Psycholo- sistence reflects a fleeting memory of the out-
gists have tended to focus on verbal recod- side world in what is thought to be a relatively
ing, the conversion of experience into words faithful, unrecoded form. Although sensory
or schemas or scripts, with the assumption memories are thought to exist for all senses,
that verbal coding is ascendant in adult hu- those most studied are for vision and audition.
mans (e.g., Glanzer & Clark, 1963). Although
language is important, spatial/imaginal repre- Iconic Memories
sentations also underlie much of experience The sensory memory for vision is referred
(e.g., Paivio, 1986; Kosslyn, 1995). Memory to as iconic memory. Sperling (1960) devel-
for odors seems to have special properties, oped a standard technique for its study. He
so olfactory coding is also important (Herz presented subjects with arrays of letters for
& Engen, 1996). Motor coding may be crit- very brief periods (20 ms) and asked them to
ical at times; performing motor actions to a report parts of the array. The entire array was
command makes simple events more memo- too large to be reported from a single glimpse,
rable than does either hearing the command but he reasoned that if the letters were held in a
or imagining performance of the command sensory store, people could rescue items when
(see Nilsson, 2000). Therefore, all these cod- directed to do so. He presented a tone vary-
ing modalities are ways of representing expe- ing in pitch (to direct attention to one line) ei-
rience, and each probably has distinct neural ther just as the array was finished or at various
substrates. brief times afterward. He wanted to see if sub-
jects could report parts of the array and if this
THE MODAL MEMORY TYPOLOGY: ability would rapidly decrease (as the array
SENSORY, WORKING, AND faded or was forgotten) from the iconic store.
LONG-TERM MEMORY Sperling’s experiments confirmed the exis-
tence of the iconic store and estimated its du-
The distinctions discussed earlier represent ration at about a quarter of a second, under his
terms that refer to the varieties of memory conditions. However, other techniques have
and memory experience. We now outline one produced a quite different estimate, at around
categorization scheme of memories that is 100 ms compared with Sperling’s longer es-
based, roughly speaking, on the degree of their timate (e.g., Haber & Standing, 1970). These
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The Modal Memory Typology: Sensory, Working, and Long-Term Memory 9

different estimates can be reconciled by as- when solving an addition problem such as
suming that there are really two different brief 384 + 743 without a calculator or pencil and
visual stores with different neural bases in the paper. In order to accomplish this task, one
early visual system (Crowder & Surprenant, must temporarily store the addends, add the
2000). One type of visual persistence seems last digits together, maintain this outcome
to correspond to the experience we all have while adding the next two digits together, and
of visual afterimages, such as when a photo- so forth, until the final solution is computed.
graphic flash persists before our eyes for a This notion of working memory is a fairly re-
brief period after the flash. cent one, and it differs from prior conceptual-
izations of short-term memory in that it places
Echoic Memories an emphasis on the active manipulation and
The sensory memory for hearing is called use of information, rather than merely on its
echoic memory for the presumed brief echo maintenance or storage. However, both stor-
that perseveres in the nervous system after in- age and manipulation functions are important.
formation is heard. The existence of echoic We consider the storage function first and then
memory is supported by an auditory paral- turn to manipulation.
lel of the Sperling partial-report technique Within the information-processing tradi-
just described (Darwin, Turvey, & Crowder, tion that postulated multiple memory stores,
1972). Subjects heard briefly presented the so-called modal model of memory (named
sounds from three different locations; in the by Murdock, 1974) primarily emphasized the
whole-report condition they recalled as much storage functions of short-term memory. This
as possible, whereas in the partial-report con- model (see Figure 1.1, adapted from Atkinson
dition they were cued to recall from just one & Shiffrin, 1971) postulated sensory storage
of the three locations. The partial-report tech- systems through which information flowed
nique led to higher estimates of echoic mem- to a short-term store that held information
ory capacity, although this advantage disap- briefly. The information could then be trans-
peared after the signal to respond was delayed ferred more or less well to a long-term store
by about 4 s. depending on how extensively it was pro-
As with iconic memory, there seem to be cessed while being held in the short-term
two different forms of brief auditory persis- system. Because only a limited amount of in-
tence, one more short-lived than the other. formation could be maintained in the short-
The shorter form lasts only hundreds of mil- term store at any given time, new incoming
liseconds, but the longer one may last be- information replaced older information in the
tween 2 and 10 seconds (Cowan, 1984). These store. Depending on the amount of process-
echoic memories presumably help in compre- ing already received, this “bumped” informa-
hending speech and other auditory signals that tion was either forgotten or transferred to the
change rapidly over time (Crowder, 1981). second, long-term store (Atkinson & Shiffrin,
1968).
Several key findings supported the exis-
Working Memory
tence of separate short-term and long-term
The term working memory is used to describe stores. As already noted, some patients with
a temporary memory system in which infor- brain damage showed a loss of long-term
mation is maintained and manipulated for a retention while short-term processes re-
short period of time (Baddeley, 2000a). For mained intact. In addition, experimental evi-
example, one draws upon working memory dence showed different forgetting rates for
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10 Kinds of Memory

Response
Rehearsal

Sensory stores Short term store Transfer


• Visual Control processes
Environmental Retrieval Long term store
• Auditory (e.g., coding)
input
• Other modalities

Decay Forgetting Forgetting

Figure 1.1 The modal model of memory, adapted from Atkinson and Shiffrin (1971). The model
consists of sensory stores, a short-term store (STS), and a long-term store (LTS). Information flows from
the sensory stores to the STS, where it is processed and maintained via rehearsal. Transfer to the LTS is
dependent on the amount and quality of processing in the STS.

short- and long-term stores, as well as dif- term recall following certain divided-attention
ferent characteristics of retained information, tasks (e.g., Brooks, 1968). This finding is eas-
with phonemic coding more probable for ily explained by a model that allows for sep-
short-term verbal memory and semantic cod- arate storage systems to handle information-
ing more likely for long-term verbal memory processing demands in different modalities,
(Crowder, 1976). In addition, much evidence but not by a model with a single modality-
concerning serial position functions in single- free short-term store.
trial free recall also was consistent with two-
process theory (e.g., Glanzer & Cunitz, 1966; The Phonological Loop
Glanzer, 1972). Baddeley and Hitch (1974) hypothesized that
Much of the research in the 1960s and working memory is composed of three basic
1970s was concerned with storage character- components: the articulatory (phonological)
istics of the short-term store; less emphasis loop, the visuo-spatial sketchpad, and the
was given to other purposes of short-term central executive. According to their model,
retention. That focus changed with the ad- the phonological loop is responsible for
vent of Baddeley and Hitch’s working mem-
ory model, which broadened the concept and
led to modern notions of working memory. Central executive
Baddeley and Hitch (1974) proposed the • Controls slave systems
original model of working memory, which • No storage capacity
continues to be developed and modified (e.g.,
Baddeley & Logie, 1999; Baddeley, 2000b).
As depicted in Figure 1.2, the Baddeley model Visuospatial sketchpad
Phonological loop
of working memory consists of two modality- • Subvocal rehearsal • Imagery and spatial
specific “slave” systems controlled by a • Storage rehearsal
• Storage
higher-level executive system. The idea of
modality-specific slave systems grew out of
Figure 1.2 Baddeley’s model of working mem-
one of the findings not handled gracefully by ory. The model consists of two modality-specific
the Atkinson-Shiffrin model, namely, the find- slave systems that process and maintain informa-
ing of relatively little impairment in short- tion and are controlled by a central executive.
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The Modal Memory Typology: Sensory, Working, and Long-Term Memory 11

maintaining verbal and auditory information, words that can be read aloud in 2 s (see also
while the visuo-spatial sketchpad maintains Schweickert & Boruff, 1986). This finding
visual and spatial information. The central suggests that we subvocally rehearse words,
executive coordinates these components and and that the words can only be maintained for
allocates resources to them depending on the about 2 s. This constraint on working mem-
demands of the environment. The basic model ory explains why digit spans vary across lan-
has evolved over the years to include more guages; the memory span (the average num-
detailed descriptions of each component as ber of words that can be accurately recalled
well as a series of subcomponents. Each of in correct order) is shorter in languages (e.g.,
the slave systems works not only to store in- Welsh) in which words are long (relative to
formation passively but also to maintain that English) and take more time to rehearse (Ellis
information actively. & Hennelly, 1980). However, memory spans
The most widely studied component of are longer in languages (e.g., Chinese) that
Baddeley’s model, the phonological loop, in- have shorter words, thus allowing for the re-
volves both the passive storage and the active hearsal of more words in the same time period
rehearsal of verbal information. Four major (Hoosain & Salili, 1988).
experimental findings are cited to support the Another finding that supports the idea
existence of this slave system; we describe of the phonological loop is the unattended
each of these in turn. speech effect, which refers to the fact that
The errors people make when recalling listening to irrelevant auditory speech impairs
words suggest that working memory has a recall. That is, if people are hearing words or
phonological rehearsal component. Baddeley digits and trying to remember them, having
(1966) found that immediate serial recall of other speech in the background reduces the
a list of items was impaired when the items amount that can be recalled. This effect sug-
sounded similar to one another. This phono- gests that the unattended speech obligatorily
logical similarity effect is thought to occur be- clogs working memory capacity by engaging
cause the similar phonological codes used for the phonological loop and thereby prevent-
the items are difficult to discriminate from one ing rehearsal of the attended information that
another during storage or retrieval. Phonolog- people are trying to recall. Again, this effect
ical similarity would not matter if the working would not be expected unless there existed a
memory system did not have a phonological phonological rehearsal process with which the
rehearsal component. unattended speech interferes (Colle & Welsh,
The finding that the length of words that 1976; Salame & Baddeley, 1987, 1989). Crit-
people are trying to remember affects imme- ically, the unattended speech effect remains
diate recall also supports the concept of ac- even when the unattended speech is in a for-
tive phonological rehearsal. A list of longer eign language or consists of nonsense sylla-
words shows poorer recall than a list of shorter bles. However, the effect does not occur with
words when the number of words presented is nonlinguistic materials, such as music.
equated (Baddeley, Thomson, & Buchanan, A final bit of evidence for the impor-
1975). Surprisingly, the crucial variable in tance of phonological rehearsal comes from
producing the word-length effect is not the experiments using articulatory suppression.
greater number of syllables in the longer In this kind of experiment, subjects articu-
words, but rather the actual spoken duration of late repeatedly some word or phrase such as
the words. Baddeley et al. found that memory “the” or “hiya” while trying to remember in-
span is approximately equal to the number of formation presented visually. Recall is quite
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12 Kinds of Memory

poor under these conditions when compared easier to report on them verbally than by point-
with conditions in which subjects are not ing. That is, the outcome is not that either
engaged in articulatory suppression (e.g., pointing or speaking is inherently more diffi-
Richardson & Baddeley, 1975; Baddeley, cult, but that it depends on the type of in-
Lewis, & Vallar, 1984). This articulatory formation being held in memory. While peo-
suppression effect, as it is called, shows that ple can simultaneously do activities that draw
when conditions prevent access of studied on both the phonological loop and the visuo-
material to the phonological loop, recall of spatial sketchpad, they are impaired when at-
that information suffers. tempting to do more than one activity that
These four lines of evidence (among draws on the same capacity (the phonolog-
others) support the concept of the phonolog- ical loop or the visuo-spatial sketchpad) at
ical loop as playing a central role in verbal the same time. Analogous to the unattended
working memory. A comparable slave system speech effect, unattended visual information
exists for nonverbal materials. disrupts the visuo-spatial scratchpad. Logie
(1986) also showed that extraneous visual in-
The Visuo-Spatial Sketchpad formation selectively disrupted visual learn-
The second slave system described by ing, again supporting the idea that people
Baddeley and Hitch (1974) is the visuo- can rehearse verbal and visual information in
spatial sketchpad, which is hypothesized to separate systems.
maintain visual and spatial information over Neurological evidence supports the inde-
short durations and to permit manipulation pendence of visual and verbal slave sys-
of this information. The visuo-spatial sketch- tems, as they draw on different brain areas.
pad has been further broken down into two McCarthy and Warrington (1988, 1990) re-
sub-components: The visual cache is respon- ported a single patient who suffered from an
sible for passive storage of pattern informa- abnormality in his left temporal lobe. The
tion, while the inner scribe retains sequences patient demonstrated normal ability to com-
of movement. However, most of the research prehend and maintain visual information
described here is aimed more at supporting but could not comprehend auditory/verbal in-
the idea of a separate visual slave system than formation. Using PET, Smith, Jonides, and
at elucidating its specific characteristics. In Koeppe (1996) provided converging evidence
general, much less research has been directed that verbal and spatial working memory tasks
at nonverbal working memory than at verbal involve different areas of the brain. A letter-
working memory. name recall task (a verbal task) activated
Brooks (1968) was one of the first to show regions almost entirely in the left hemisphere,
that maintenance of visuo-spatial informa- while remembering the positions of three
tion can be independent of storage and ma- dots (a spatial task) activated only right-
nipulation of verbal information. He required hemisphere regions. In short, although the evi-
people to remember either sentences or vi- dence on operation of the visuo-spatial sketch-
sual patterns and then report on them either pad is sparser than that on the phonological
by talking (verbal output) or pointing (spatial loop, enough evidence exists to establish the
output). His study demonstrated that holding independence of the two slave systems.
sentences in memory leads to verbal report
times that are slower than spatial report times. The Central Executive
However, when maintaining spatial patterns The central executive is the least specified
in memory, subjects found it quicker and component of Baddeley’s working memory
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The Modal Memory Typology: Sensory, Working, and Long-Term Memory 13

model and borders on the most fundamental memory capacity, for two main reasons. First,
problems in all of cognition: consciousness individuals with larger working memory ca-
and control of behavior. The central executive pacities can maintain more information about
is hypothesized to have control over the allo- syntactic constraints within a passage of text,
cation of attention, the recruitment of slave and can use this information to make judg-
systems, and the preparation and use of strate- ments about the text. Second, a larger work-
gies, as well as other features, such as acti- ing memory capacity facilitates maintenance
vating representations in long-term memory of more than one interpretation in cases of syn-
(Baddeley, 1996). However, the central exec- tactic ambiguity. This relieves high-capacity
utive is thought to have no storage capabilities. individuals of backtracking in the text in order
The central executive therefore holds most of to reinterpret ambiguous sections. The criti-
the power in working memory but is basically cal point is that a relatively simple measure of
relegated to the role of a homunculus. If the working memory (reading span) predicts an
central executive has control over the slave important cognitive ability (reading compre-
systems, what controls the central executive? hension). Could measures of working mem-
The concept of the central executive is similar ory be tapping some fundamental cognitive
to the Supervisory Attentional System, pro- capacity?
posed by Norman and Shallice (1980). This
system oversees and controls certain behav- Intelligence
iors, overriding over-learned (automatic) be- In recent years, some researchers have pro-
haviors when necessary. posed that working memory is closely re-
lated to intelligence as measured by stan-
Reading Comprehension dardized tests. One reason for this claim is
Daneman and Carpenter (1980) argued that that performance on the verbal portion of the
typical working memory tasks (e.g., digit SAT is correlated fairly highly with Daneman
span and word span) do not accurately re- and Carpenter’s (1980) reading span mea-
flect the importance of working memory in sure of working memory (r = .59). Simi-
comprehension, and that a more appropriate larly, Engle, Tuholski, Laughlin, and Conway
measure is reading span. In this task, sub- (1999) showed that performance on working
jects read a series of sentences and then recall memory tasks that measure the ability to hold
the last word of each sentence. The num- and manipulate information (such as reading
ber of words that can be reported accurately span) was highly related to measures of fluid
is the measure of reading span. Although intelligence (the ability to solve novel prob-
the average number of words correctly re- lems and to adapt to new situations). The same
called was relatively small ( just 2 to 5 words relationship does not show up on measures
in the Daneman and Carpenter sample), this that simply tap storage aspects of short-term
span correlated very highly with performance memory. Engle et al. argued that the rela-
on questions measuring comprehension of tionship between working memory measures
the prose passages. Daneman and Carpenter and fluid intelligence exists because both con-
argued that reading span measured working structs tap the ability to keep a representation
memory ability, which influenced how well active and to manipulate it, despite distrac-
material could be understood. Just and tions and interference.
Carpenter (1992) extended this argument and Evidence from f MRI also shows a clear
proposed that the important link between relationship between performance on work-
reading span and comprehension is working ing memory tasks and measures of fluid
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14 Kinds of Memory

intelligence. In one study (Prabhakaran, mechanisms involved in the central executive


Smith, Desmond, Glover, & Gabrieli, 1997) (e.g., a dopamine-gating theory of control;
participants solved three different kinds of Braver & Cohen, 2000). However, the mecha-
fluid reasoning tasks from Raven’s Progres- nisms of executive control remain largely un-
sive Matrices while in the fMRI scanner. explored.
Problems were classified as (a) visuo-spatial,
which could be solved primarily by figural
LONG-TERM MEMORY
analysis; (b) analytical, which required ab-
stract reasoning in addition to figural analysis;
The concept of long-term memory is some-
and (c) perceptual-motor, which did not re-
thing of a grab-bag because many different
quire figural or analytic reasoning. The areas
types of retention qualify as “long-term
activated by these tasks mapped onto those
memory.” There are names and faces we have
activated by certain working memory tasks.
known for years; text material studied for
Visuo-spatial reasoning tasks activated the
exams; our general knowledge or semantic
same areas that spatial working memory tasks
memory for facts; all kinds of motor skills that
often activate (e.g., right middle frontal
would include talking, walking, driving cars,
gyrus), and analytical tasks activated areas
playing sports, and so on; and there are the
often implicated in verbal working memory
smells (e.g., popcorn) and touches (e.g., silk)
and executive processes (e.g., left middle
that we can instantly recognize. And these ex-
frontal gyrus and left premotor cortex).
amples are but a sample. Everything we retain
Summary that did not occur in the last few moments
can be considered long-term memory. Here
As with all parts of this chapter, no universally
we sample some of the primary concepts that
accepted view of the working memory sys-
have been used to analyze this huge category,
tem exists. Baddeley’s (1986) working mem-
but there is certainly no agreed-upon taxon-
ory model has provided a fruitful theoreti-
omy for the various capacities that comprise
cal framework for empirical research in the
long-term memory. We could have included
field; its parsimony and explanatory power
many more categories than the ones repre-
continue to motivate research. Of course,
sented here.
several questions remain to be resolved in
the future (see, e.g., Miyake & Shah, 1999).
Episodic Memory
Baddeley (2000b) has recently proposed the
idea of a fourth component, the episodic As mentioned earlier, episodic memory refers
buffer. The episodic buffer is hypothesized to memory for events (or episodes) and the
to integrate (bind) information from the slave cognitive and neural mechanisms involved
systems and long-term memory. New research in remembering those events. In order to re-
will address this idea. Another new direction trieve such memories, the time and place
is in terms of neural instantiations of work- of occurrence of the events must be speci-
ing memory theory, to specify the neural sub- fied (explicitly or implicitly) in the retrieval
strates through research with animals and query (Tulving, 1972). Examples of episodic
humans. For example, recent neural theories memory tasks include recalling the events
of the mechanisms underlying the central experienced last week, recalling the words
executive have made some progress in avoid- from a list heard ten minutes ago, or re-
ing the problem of its resemblance to a calling dinner companions from the day
homunculus by proposing specific neural before yesterday. Many of the laboratory
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Long-Term Memory 15

techniques developed by psychologists over 4. Cued recall. People are given a series
the years—recall of stories, pictures, or words of words, pictures, or sentences and are
learned in the lab—test primarily episodic then given a cue (often something not pre-
memory. As noted earlier, Tulving (1985a) sented) and asked to recall a related event
has argued that episodic memory reflects a from the series. If people study sentences
special type of awareness—autonoetic (self- such as “The fish attacked the swimmer,”
knowing) awareness—and that this ability the word “shark” might be given as a cue.
may be unique to humans (Wheeler, 2000). Paired-associate learning is one type of
Episodic memory is reflected by performance cued recall task, but there are many varia-
on explicit memory tests (although some tions.
aspects of performance on these tests may 5. Recognition. These tests, as the name
reflect contributions from other memory sys- implies, require people to decide whether
tems, as well). The concept of episodic mem- or not they recognize an item as being
ory has changed over the years since Tulving from the studied set. In a typical laboratory
(1972) first proposed it, but it remains a central paradigm, subjects might study a list of
organizing concept in cognitive psychology 100 words (under various conditions) and
and cognitive neuroscience (for relatively re- then be given a test with 200 words, half
cent treatments, see Tulving, 1993; Wheeler, studied and half not studied. The task is to
2000). select the studied words. If the subjects see
One important sense in which episodic the words one at a time, they judge whether
memory is used is to describe tasks such as the each one was studied and respond yes or
examples just given. The following nine tasks no. This is called a free choice or yes/no
can all be classified as episodic memory tasks recognition test. If the subjects are tested
because they require subjects to think back to with pairs of words, one old and one new,
the time that the events in question occurred they have to pick the word that was stud-
(Tulving, 1993). (The place is usually given ied. This is called a forced choice recogni-
as “in the lab where you are,” but outside the tion test. Free and forced choice recogni-
lab the place may need to be specified, too.) tion tests resemble true/false and multiple
choice tests (respectively) used in educa-
1. Free recall. People are exposed to a set of
tional assessment. Another variation is the
words or pictures and are asked to recall
continuous recognition test, in which sub-
them in any order after a brief delay.
jects see a long stream of items and must
2. Serial recall. People are given a series of
decide for each item whether or not they
digits, words, or pictures and are asked
have seen it earlier in the series.
to recall them in the order of occurrence.
Variations might include giving one item 6. Absolute frequency estimation tasks.
from the series and asking for the item that Subjects study items such as words or
appeared before or after it. pictures various numbers of times (say,
1–8 times) and then later are presented the
3. Paired-associate recall. People learn pairs
item and have to judge how many times
of items that might be related (giraffe-lion)
they studied it.
or unrelated (tightrope-pickpocket) and
are later given one item (e.g., tightrope) 7. Relative recency judgments. Subjects
and are asked to recall the other item. This study items and then are given two and
task measures the formation of associa- asked which one occurred earlier (or later)
tions. in the series.
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16 Kinds of Memory

8. Source judgments. Information is pre- of tests. We consider just a few such variables
sented from a variety of sources (e.g., here—variables manipulated during study or
spoken or written words, or by a male and encoding. In general, meaningful processing
a female voice if all items are spoken) and of events produces better retention than does
during the later test subjects must iden- processing that focuses on more superficial
tify the source of each (spoken or written? features (Craik & Lockhart, 1972). In such
Male or female?). levels-of-processing experiments, as they are
9. Metamemory judgments. Researchers can called, subjects are exposed to words or other
ask subjects to give other kinds of rat- material and are asked to make judgments
ings that are thought to reflect features of about them. For example, different groups
episodic memory. Confidence judgments of subjects given the word “RABBIT” might
ask for ratings (on, e.g., a 7-point scale) of be asked: Is it in upper-case letters? Does it
how confident a person is about whether rhyme with habit? Is it a type of animal? The
an event occurred. People can also be answer to all three questions would be yes,
asked, for items they recall or recognize, but the first question requires only a super-
to judge whether they remember the mo- ficial visual examination for an affirmative
ment of occurrence of the item or rather answer. The second question requires phone-
just know it was presented but cannot re- mic (or phonological processing) to sound out
member the moment of actual occurrence the word. The third question requires sub-
(Tulving, 1985a). These kinds of remem- jects to think about the meaning of the word.
ber/know judgments have been extensively Hundreds of experiments have shown that on
studied (e.g., Gardiner & Richardson- later tests of recall or recognition, meaning-
Klavehn, 2000) because remember judg- ful processing produces retention superior to
ments are thought to reflect a pure mani- that afforded by phonemic processing, which
festation of episodic memory. Subjects in turn provides better recollection than pro-
can also be asked to evaluate more specifi- cessing of simple visual features such as type
cally the sensory, emotional, and contex- font (e.g., Craik & Tulving, 1975). The exact
tual characteristics of their retrieved mem- testing conditions for producing the effects
ories (e.g., the Memory Characteristics do matter, as discussed later, but the levels-
Questionnaire; Johnson, Foley, Suengas, of-processing effect is ubiquitous in standard
& Raye, 1988). tests of recall and recognition (see Figure 1.3
for an example). However, the interpretation
All these tests (and others) tap some aspect of the effect is still under debate (Roediger &
of episodic memory by requiring subjects to Gallo, in press).
retrieve information from specific times in the Active involvement in learning, such as
past. However, not all performances on the generating information rather than reading it,
episodic (or explicit) memory tests just listed also promotes better retention (Jacoby, 1978;
necessarily reflect “pure” manifestations of Slamecka & Graf, 1978). This generation ef-
episodic memory, as performance from rel- fect, as it is called, occurs even under condi-
atively automatic (Jacoby, 1991) or noetic tions in which the generation seems trivially
(knowing) states of awareness (Tulving, easy. Jacoby (1978) had students either read
1985a) might affect performance as well, word pairs (foot-shoe) or generate the sec-
especially on tests with strong retrieval cues. ond word from a word fragment (foot-s e).
Many variables have been shown to affect The fragments were easy (because the words
episodic memory performance across a range were related), so the target word could almost
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Long-Term Memory 17

1 is studied twice in succession, whereas spaced


Yes repetition refers to the case in which time and
No
.80 intervening items occur between repetitions.
For tests of long-term retention, spaced repe-
Proportion recognized

tition almost always leads to better retention


.60
than does massed repetition; furthermore, up
to some limit, the greater the lag or spacing
.40 between two presentations is, the better is re-
tention (e.g., Melton, 1970; Dempster, 1988).
.20 This spacing or lag effect, as it is called,
occurs on practically all tests and under most
conditions. Interestingly, one exception oc-
0
Case Rhyme Category curs when a test is given very quickly after
Orienting task the second of two presentations; then massed
repetition leads to better retention than does
Figure 1.3 The levels-of-processing (LOP) ef-
fect. Mean proportion of words recognized as a spaced repetition (e.g., Balota, Duchek &
function of orienting task and type of response to Paullin, 1989).
the question (yes or no). Adapted from Craik and Fourth, concrete materials generally pro-
Tulving (1975, Experiment 9B). duce better retention on episodic memory
tests than do abstract materials. For example,
pictures are better recalled than words (their
always be generated easily. In the test, sub- names); this is called the picture superiority
jects were given the first word and asked to effect (Paivio & Csapo, 1973; Paivio, Rogers,
respond with the paired word. When they had & Smythe, 1968). Words that refer to con-
generated the second word, they remembered crete objects (umbrella, fingernail) are better
it much better than when they had read it, retained than are abstract words matched on
even though the generation process did not such qualities as word length, part of speech,
involve much effort. Slamecka and Graf pro- and frequency of occurrence in the language
duced similar results in a somewhat differ- (Paivio, Yuille, & Rogers, 1969). The same
ent paradigm. Again, this generation effect holds true for prose materials (Paivio & Begg,
can disappear under certain conditions, but 1971). To generalize, speakers and professors
it has fairly wide generality, especially when who can explain an abstract theory (e.g., the
the same subjects both read and generate in- kinetic theory of gases) by using a concrete
formation (i.e., when the variable is manipu- analogy or metaphor (molecules of gas behav-
lated within subjects; see Begg, Snider, Foley, ing like billiard balls on a pool table) often
& Goddard, 1989; McDaniel, Waddill, & can make their subject matter not only eas-
Einstein, 1988; Slamecka & Katsaiti, 1987). ier to understand but also more memorable.
A third variable that reliably affects epi- Known since the days of the ancient Greeks
sodic memory tasks is repetition. In general, and Romans, mental imagery is one of the old-
and not surprisingly, repeated items are bet- est techniques for improving memory, and it
ter remembered than items presented only relies on the same principle: The mind gener-
once (the repetition effect; see Crowder, 1976, ally grasps and remembers concrete concepts
Chapter 6). Less intuitively, however, the better than abstract ones.
spacing of repetitions does matter. Massed Finally, distinctive items are generally
repetition refers to the situation when an event better remembered on episodic memory tests
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18 Kinds of Memory

(e.g., Hunt, 1995; Hunt & McDaniel, 1993). degraded memory traces) but rather that the
For example, a picture embedded in a list of information was available in memory, but not
words should be better remembered than the accessible. Tulving and Pearlstone (1966) first
same picture embedded in a series of pictures. formally distinguished between information
Distinctiveness has been used to explain su- that is available in memory (is stored) and
perior memory for such items as bizarre sen- information that is accessible (is retrievable
tences (McDaniel, Dunay, Lyman, & Kerwin, under a particular set of conditions). Psy-
1988), unusual faces (Light, Kayra-Stuart, & chologists may wish for a perfect measure
Hollander, 1979), atypical category members of what is stored in memory, but they will
(Schmidt, 1985), and words with unusual never have one; all measures reveal the in-
orthographies (Hunt & Elliot, 1980). Distinc- formation accessible under a particular set
tiveness may increase attention to and pro- of conditions. The study of retrieval pro-
cessing of an item at study. Distinctive items cesses is therefore a key to understanding
also yield excellent retrieval cues, since no episodic memory (Roediger & Guynn, 1996;
other memories are associated with unique Roediger, 2000; Tulving, 1974).
events. Distinctiveness may underlie some of Even when we restrict our view to the
the effects just discussed. For example, the study of episodic memory measures, we find
better memory associated with pictures and that all tests do not reveal the same pattern
concrete objects may be due to the distinctive- of results. For example, words that occur
ness of their encoding. Similarly, deeper, se- in the language with high frequency are
mantic processing of words leads to more dis- typically better recalled on a free recall test
tinctive encoding and retrieval cues than does than are words that occur with less frequency
more shallow, phonological, or orthographic (e.g., Hall, 1954). So, we might conclude
processing. that high-frequency words simply produce
The various effects just discussed—the stronger or more durable memory traces than
levels-of-processing effect, the generation ef- do low frequency words. However, this sim-
fect, the picture superiority effect, the spacing ple idea is ruled out by recognition experi-
(or lag) effect, and the distinctiveness effect— ments. When high- and low-frequency words
represent just a sample of important variables are presented and then retention is measured
manipulated during encoding or study that by recognition, low-frequency words are bet-
affect episodic memory performance. How- ter recognized than are high-frequency words
ever, just because these variables are manipu- (Kinsbourne & George, 1974; Balota &
lated during learning does not mean that they Neely, 1980). That different patterns of out-
only affect encoding of memories. Retrieval come are often obtained when different mem-
processes are critically important in the study ory tests are used is a fundamental fact that
of episodic memory. must be understood.
A common experience is forgetting some Two general ideas that have been for-
bit of information—the name of an acquain- warded to explain encoding/retrieval inter-
tance, where you left your keys—and then actions are the encoding specificity princi-
suddenly retrieving the information later. ple (Tulving & Thomson, 1973) and the
Sometimes the recovered memory seems to principle of transfer appropriate processing
occur spontaneously, but in other cases it is (Morris, Bransford, & Franks, 1977;
prompted by cues. Such recovered memories Roediger, 1990). Both principles maintain
show that forgetting is not necessarily due that retention is best when the conditions
to loss of information from memory (e.g., of retrieval match (complement, overlap,
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Long-Term Memory 19

recapitulate) the conditions of learning. ical memory is an amalgam of varieties of


Within terms of the encoding specificity memories tied together by their importance
framework, the idea is that features of expe- to one’s sense of self and one’s life history.
rience are encoded and that retrieval cues are In some sense, then, it does not represent a
effective to the extent that features extracted distinct category of memory (like episodic
from the cue match or complement those in the and semantic memory are assumed to be), but
memory trace (e.g., Flexser & Tulving, 1978). rather a distinct research tradition within the
The transfer appropriate processing principle field. Still, consideration of autobiographical
states that experiences during learning trans- memory serves to bring out many of the core
fer to a test to the extent that the test re- concepts of memory as considered by most
quires appropriate cognitive operations to people who are not psychologists.
permit expression of what was learned. Tests The problem of defining autobiographi-
may be more or less appropriate to tap what cal memory has been discussed elsewhere
was learned. These two principles are not in depth (e.g., Conway, 1990). Brewer (1986)
meant to be opposites; rather, they are some- suggested distinguishing among personal
what different statements of what is funda- memories, autobiographical facts, and generic
mentally the same idea. Much evidence agrees personal memories. Personal memories, such
with these principles in episodic memory re- as memories of one’s wedding, are described
search (see Roediger & Guynn, 1996, for a as memories for specific life events accom-
review) and perhaps across all memory tests panied by imagery. These would be episodic
(Roediger & McDermott, 1993). We shall re- memories. Autobiographical facts, such as
turn to these principles when we consider ev- memories for phone numbers, are memories
idence for implicit memory tests. for self-relevant facts and are unaccompanied
The study of episodic memory is a huge by imagery or spatio-temporal context (like
topic, and we can barely scratch the surface semantic memories, as defined by Tulving,
in this section. Tulving’s (1983) book, Ele- 1972). Other knowledge, such as knowledge
ments of Episodic Memory, is a good starting of how to drive, consists of abstractions of
place for further study of this critical topic. events and is unaccompanied by specific
Much episodic memory research has been images. These could be considered procedu-
laboratory-based. A somewhat different tra- ral memories, but Brewer refers to them as
dition of research, but one that is also con- generic personal memories. In this section,
cerned with personal experiences, goes un- we focus on personal memories, with some
der the rubric of autobiographical memory, to attention to generic personal memories.
which we turn next.
Vivid Memories of Life Events
Clearly, people have access to many vivid per-
Autobiographical Memory
sonal memories. People can retrieve detailed,
Autobiographical memory refers to one’s per- emotional memories in response to a wide
sonal history. Memories of the first week of variety of retrieval cues, from across the life-
college, of learning to drive, and of a friend’s span and following long delays. What, then,
phone number are all autobiographical to leads to the unique, vivid personal memories
some extent. As these examples demonstrate, that characterize our sense of the past?
one’s autobiographical knowledge consists Historically, psychologists made surpris-
of many different types of knowledge: epi- ingly few attempts to capture autobiographi-
sodes, procedures, and facts. Autobiograph- cal memory. Galton (1879) conducted the
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20 Kinds of Memory

first attempt to study personal memories; he Both White (1982) and Wagenaar (1986)
retrieved and dated personal memories in re- followed up Linton’s results, conducting diary
sponse to each of a set of 20 cue words. Other studies aimed more specifically at remember-
early research included Colegrave’s (1899) ing details of events rather than dates. Wage-
collection of people’s memories of hearing naar collected 2,400 events over a period of
the news of Lincoln’s assassination as well as 6 years; he recorded the most salient event
Freud’s clinical investigations into childhood each day, and coded it with four cues: who,
memories (Freud, 1917/1982). However, ex- what, when, and where. He also rated the
perimental psychologists conducted little re- salience (distinctiveness) of the event, as well
search on autobiographical memory until the as its pleasantness and his emotional involve-
1970s. At that time, the pendulum swung in ment. White recorded one event per day for a
favor of more naturalistic research, partly in year; he haphazardly selected both salient and
response to Neisser’s famous charge that “If X nonsalient events. For each event, he recorded
is an interesting or socially significant aspect a description and chose adjective descriptors.
of memory, then psychologists have hardly He rated each event on a number of dimen-
ever studied X” (Neisser, 1978, p. 4). In ad- sions, including the degree to which he par-
dition, the 1970s brought the publication of ticipated in the event, its importance to him, its
three important methods and ideas: Linton’s frequency, and its emotionality and physical
(1975) diary study of her own memories for characteristics (e.g., sights, sounds, smells).
six years of her life, the idea that surprising Overall, the results from the two studies corre-
events imprint vivid “flashbulb memories” on sponded well with Linton’s observations:
the brain (Brown & Kulik, 1977), and the Recalled events were unique, and, at least in
rediscovery of the Galton word-cueing tech- Wagenaar’s study, more emotional. Both stud-
nique (Crovitz & Schiffman, 1974). Urged on ies presented some evidence for the better
by these results and the changing zeitgeist, recall of pleasant events.
experimental psychologists turned to the
tricky problem of understanding how people Converging Results
come to hold such vivid memories of their While diary studies provide a rich source
own lives. of autobiographical memories, such richness
comes with methodological costs. Diary stud-
Results from Diary Studies ies typically involve only the experimenter as
Beginning in 1972, Marigold Linton spent six subject; the events to be remembered are not
years recording descriptions, dates, and rat- randomly selected; and the very act of record-
ings of 5,500 events from her own life. She ing the events probably changes the way they
tested herself for recognition of a semirandom are encoded. Two different paradigms have
sample of events each month. While Linton been developed to deal with these problems.
was primarily interested in her ability to date In one study, Thompson (1982) recruited 16
these personal events (e.g., Linton, 1975), she undergraduates to participate in a diary study;
did preliminary analyses of the characteris- the twist was that the participants recorded
tics associated with remembered versus for- events not only from their own lives but from
gotten events. She argued that remembered their roommates’ lives as well. All 32 parti-
events were salient, emotional, and relatively cipants later attempted to retrieve the recorded
distinctive, and that there was some tendency events and used a 7-point scale to rate how
for positive events to be better remembered well they remembered them. The critical find-
(Linton, 1982). ing was that memory did not differ between
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Long-Term Memory 21

the recorders and their roommates, even cues naturally varied in their ability to elicit
though the recorders had selected and re- vivid memories; vivid memories tended to
corded the events and had knowledge of the be associated with consequentiality, surprise,
upcoming memory test. emotional change, and rehearsal (repeated
In another clever study, Brewer (1988a) retrieval after the event).
dealt with the event-selection issue by recruit- Thus, vivid personal memories tend to be
ing subjects to carry pagers and record their associated with exciting, emotional, unique,
ongoing events whenever the alarm sounded. and even surprising life events. We turn now
Participants also rated their emotional state as to the question of what is forgotten.
well as the frequency, significance, and goal of
the event. In the test, subjects were given one Forgetting Life Events
of five different types of retrieval cues (time, Some researchers claim to find less forgetting
location, both time and location, thoughts, or of life events than might be expected given the
actions) and were asked to recall the event high forgetting rates in many laboratory tasks,
in question. Correctly recalled events were but of course such comparisons are fraught
rated as being more associated with remem- with difficulty. (No one really measures for-
bered sensory details, emotions, and thoughts. getting of the thousands of trivial activities
Consistent with the results of earlier diary that occur in our lives.) Both Linton (1978)
studies (Wagenaar, 1986; White, 1982), cor- and Wagenaar (1986) reported forgetting less
rect recall was associated with exciting, in- than 1% of recorded events after a year delay,
frequent events occurring in atypical loca- but of course they had only recorded one event
tions. Similar results were also obtained in per day, and the act of recording would make
another beeper study in which the memory events more memorable. Forgetting rates do
test involved recognition rather than cued increase when events to be remembered are
recall (Brewer, 1988a, 1988b). As in labora- not selected to be memorable; White (1982)
tory studies of episodic memory, distinctive forgot about 40% of his events, and the parti-
events are well remembered. cipants in Brewer’s beeper studies failed even
We mention here only one of the many to recognize almost one third of events after
other studies that support the idea that vivid five months.
memories tend to be for life events that were As in laboratory studies of words and pic-
unique, important, and emotional. Rubin and tures, forgetting of autobiographical events in-
Kozin (1984) collected data on vivid mem- creases over time (Linton, 1978). It is critical
ories using two paradigms. First, they asked to note, however, that estimates of forgetting
participants to describe their three most vivid are dependent on the type of retrieval cue used.
memories and then rate them on a number of Emotion words are not good retrieval cues
scales (e.g., national and personal importance, (e.g., Robinson, 1976), and temporal cues are
surprisingness, consequentiality, etc.). Over- not as strong as content cues such as “what,”
whelmingly, participants provided memories “who,” and “where” (Wagenaar, 1988; but see
of events such as personal injuries or romantic Pillemer, Goldsmith, Panter, & White, 1988).
episodes that were rated high in personal but We have already noted that unique events
not in national importance (see also Robinson, are more likely to be remembered (e.g.,
1976). Second, participants retrieved autobio- Wagenaar, 1986). When evaluating forgotten
graphical memories in response to 20 national (non recognized) events, Linton (1982) clas-
(e.g., the night President Nixon resigned) and sified many as the “failure to distinguish”
personal (e.g., your 13th birthday) cues. These the target event from other similar events in
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22 Kinds of Memory

memory. Once-salient events became less dents. When older adults recall and date mem-
memorable as Linton experienced more and ories in response to word cues, they still re-
more similar life events, corresponding to how port fewer memories from more distant time
the study of related material in laboratory ex- periods, and disproportionally few memories
periments increases interference effects (e.g., from early childhood. However, they also
Underwood, 1957) and leads to an abstraction show what is called the reminiscence bump
of the gist of events or a schema for the events (see Figure 1.4); given the rest of the distribu-
(e.g., Bartlett, 1932). Although participants tion, a greater proportion of retrieved memo-
may lose access to specific event memories, ries are dated to the periods of late adolescence
they may retain more generic personal mem- and early adulthood than would be expected
ories covering a class of related life events (e.g., Rubin & Schulkind, 1997). Numerous
(Brewer, 1986). Barsalou (1988) found that reasons have been suggested to account for
students asked to recall the events from their the so-called reminiscence bump, including
summer vacations most commonly responded a preponderance of “firsts” occurring during
with summaries of events (e.g., “I watched the 20-something time period, the importance
a lot of TV”). Only 21% of responses were of that time period for identity formation, and
classified as corresponding to specific events
(e.g., “we had a little picnic”).
As already noted, forgetting of life events
Sum
increases with the passage of time. Crovitz 400
Franklin & Holding
and Schiffman (1974) had college students
Number of memories per decade

Fitzgerald & Lawrence: Nouns


recall and date life events in response to a Fitzgerald & Lawrence: Affect
300 Zola-Morgan, Cohen, & Squire
series of cue words using Galton’s technique.
Briefly, subjects were asked to jot down a
few words describing the first memory that 200
came to mind for each of 20 cue words. They
were then asked to go back over the list of
memories and date each as accurately as pos- 100
sible. Crovitz and Schiffman counted up the
numbers of memories occurring in each of a
series of temporal categories. As expected, 0
1–10 11–20 21–30 31–40 41–50
subjects recalled the most things from their Age of memories in years
recent pasts and the fewest from their dis-
41–50 31–40 21–30 11–20 1–10
tant pasts (see also Rubin, 1982). However,
Approximate age of subjects at the
a more complicated pattern emerges when time of the event
retention across the entire life span is exam-
Figure 1.4 Distribution of autobiographical
ined. First, the decline is accelerated for mem-
memories across the lifespan. In four studies, rep-
ories from early childhood. Memories from resented by the lower four curves in the figure,
the first and second year of life are almost 50-year-old subjects remembered and dated life
nonexistent, and memories from the first events in response to cue words. The top curve col-
five years of life are infrequent (e.g., see lapses over studies and sums over the lower four
curves. Subjects recalled a disproportionate num-
Wetzler & Sweeney, 1986). This phenomenon
ber of events from adolescence and early adulthood
is called childhood amnesia (Howe & (reminiscence bump). SOURCE: Rubin et al., 1986.
Courage, 1993). Second, a different function Reprinted with the permission of Cambridge
occurs for older adults than for college stu- University Press.
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Long-Term Memory 23

greater rehearsal frequencies for the types of (Huttenlocher, Hedges, & Prohaska, 1992).
events occurring during one’s 20s. The exact Second, people have a better sense of the dates
reason for the bump remains uncertain. of consequential landmark events, and thus
both public and private landmarks can be used
Dating Autobiographical Memories to guide date reconstruction (e.g., Brown,
On what date did you hear about the attempted Shevell, & Rips, 1986; Loftus & Marburger,
assassination of Ronald Reagan? On what 1983; for a review, see Shum, 1998). Such
date did you receive your acceptance letter information about temporal and event bound-
from the college that you eventually attended? aries, combined with knowledge of some spe-
We suspect that our readers will be unlikely to cific dates, can be used to place a date on a
answer these questions quickly or accurately. target event. However, people’s reconstruc-
Numerous studies have shown that people ted dates tend to be too recent (Loftus &
have difficulty in dating their autobiograph- Marburger, 1983).
ical memories (for a review, see Friedman, Other biases come into play when dating
1993), and that this difficulty increases with autobiographical memories; we mention just
the passage of time from the target event two here. Similar to the availability bias found
(Linton, 1975). in decision making (see Chapter 10), memo-
As introspection quickly reveals, however, ries for which people have more knowledge
it is not that autobiographical memory lacks are dated as more recent (the accessibility
all temporal information, which “would be principle; Brown et al., 1985). People also
like a jumbled box of snapshots” (Friedman, may make rounding errors when they use in-
1993, p. 44). While the “snapshots” may appropriately precise standard temporal units
lack explicit time-date stamps, we are quite (e.g., days, weeks, months; see Huttenlocher,
capable of relating, ordering, and organizing Hedges, & Bradburn, 1990).
the “snapshots” into a coherent story. The
same subjects who cannot date a series of Inaccuracies in Autobiographical Memories
events within a month of their occurrence Retrieval times for remembering autobio-
(3% correct; Brown, Rips, & Shevell, 1985) graphical events tend to be slow and vari-
can determine the temporal ordering of the able, suggesting that remembered events are
events (rank order correlation of .88; Brown reconstructed. Although diary studies have
et al., 1985). There is an entire literature on suggested that people are good at recogniz-
how people accomplish this; due to space con- ing and remembering events that happened to
straints, we describe only a few of the strate- them, they do not show that people’s mem-
gies people use to reconstruct when events oc- ories are accurate. A study by Barclay and
curred. In general, people make use of what Wellman (1986) makes this point nicely. In
little temporal information was encoded orig- their study, students took a recognition test on
inally. At least two types of temporal in- previously recorded life events that included
formation in memory appear relevant: the four types of items: duplicates of original di-
temporal cycles that regularly occur in peo- ary entries, foils that changed descriptive (sur-
ple’s lives, and temporal landmarks. First, face) details of the original events, foils that
natural temporal structures or cycles are en- changed reactions to original events, and foils
coded that later guide memory; examples in- that did not correspond to recorded events.
clude the academic calendar (Kurbat, Shevell, Participants were good at recognizing origi-
& Rips, 1998; Pillemer, Rhinehart, & White, nal diary entries (94% correct), but they also
1986) and the weekday-weekend cycle accepted a large number of the foils. They
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24 Kinds of Memory

incorrectly accepted 50% of modified descrip- whereas participants in an antibrushing con-


tions and 23% of novel events. These effects dition underestimated their previous reports
increased over a delay such that after a year (Ross, McFarland, & Fletcher, 1981). Like-
subjects were accepting the majority of both wise, people may mistakenly remember a
semantically related and unrelated foils. nonexistent change if one was expected. Par-
More naturalistic data also support the ticipants who took a bogus study skills group
idea that participants’ autobiographical mem- (leading to no improvement) misremembered
ories may not be accurate, even if they seem their prior skills as being worse than they
vivid and are confidently held. Perhaps most actually were (Conway & Ross, 1984).
famous is the case of John Dean, a witness Even the most emotional, unique memo-
in the Watergate hearings who appeared to ries are not immune from distortion. While
have an incredible memory for meetings with it was initially argued that unexpected events
Nixon—at least until the appearance of the (e.g., hearing of an assassination) triggered a
Presidential Transcripts, actual recordings special mechanism leading to capture of all
of Oval Office conversations. Neisser (1982) event details in a very accurate memory trace
provided a fascinating comparison of Dean’s (Brown & Kulik, 1977), a spate of research
memory with the transcripts, revealing that has appeared arguing to the contrary. The
sometimes Dean’s memories reflected not so-called flashbulb memories may be particu-
the truth but rather his fantasies and beliefs larly vivid, rehearsed at high frequencies, and
about what should have been. For example, on confidently held, but they are prone to inac-
15 September 1972 John Dean assured Nixon curacies just as are memories of less emo-
that “nothing is going to come crashing down tional events. Early investigations of flashbulb
to our surprise” (p. 146). When recalling this memories were retrospective only, meaning
meeting nine months later, Dean remembered that they did not assess the consistency of
that “I also told him there was a long way participants’ stories over time (e.g., Yarmey
to go before this matter would end and that I & Bull, 1978). A different picture emerged
certainly could make no assurances that the from studies that involved the comparison of
day would not come when this matter would initial reports to later memories. For exam-
start to unravel” (p. 147). ple, Neisser and Harsch (1993) compared ini-
Numerous laboratory experiments have tial reports of having learned about the space
since demonstrated that people remember shuttle Challenger’s explosion to those col-
their personal histories as consistent with what lected 32 to 34 months later. Even though
they believe should have happened, rather their subjects reported high confidence in their
than with what did happen. Ross (1989) has memories, only three subjects’ accounts con-
argued that people use their current status tained only minor discrepancies. Twenty-two
as benchmarks and then reconstruct the past subjects were wrong on two out of three ma-
based on whether or not they think changes jor memory attributes (location, activity, and
should have occurred over time. For exam- who told them); the remaining eleven subjects
ple, people believe that attitudes and political were wrong on all three. Other similar stud-
beliefs remain consistent over time, so they ies of disasters such as bombings and assas-
often overestimate the consistency of the past sinations have confirmed that what character-
with the present. In one study, subjects’ at- izes flashbulb memories is the confidence with
titudes towards toothbrushing were manipu- which they are held (e.g., Weaver, 1993) rather
lated; people exposed to a pro-brushing mes- than their consistency and accuracy over time
sage overestimated previous brushing reports, (e.g., Christianson, 1989).
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Long-Term Memory 25

Not only may memories be distorted in de- and scripts as well. Tulving described seman-
tail, but entire events may be misremembered tic memory as “a mental thesaurus, organized
as well. Loftus (1993) created a procedure to knowledge a person possesses about words
convince people that nonexistent events ac- and other verbal symbols, their meanings and
tually occurred: A trusted confederate (nor- referents, about relations among them, and
mally a relative) asked the subject to recall about rules, formulas, and algorithms for the
repeatedly five childhood events for a class manipulation of the symbols, concepts, and
experiment; unbeknownst to the subject, one relations” (p. 392).
of the events had never occurred. Over a series Representations of new facts may initially
of sessions, subjects were willing to describe be episodic in that they are linked to their
detailed recollections of the false event, such original context of learning. For example,
as being lost in a shopping mall (e.g., see in one study subjects who learned fictional
Loftus, 1993). Similar data have been reported facts about famous people were later aware
by Hyman and Pentland (1996), who found that they had learned these facts during the
that participants who imagined knocking over experimental session, although they were un-
a punch bowl at a wedding were more likely sure about which of two experimental sources
to create false memories for having done so. had imparted particular facts (Schacter,
Consistent with the other memory errors de- Harbluk, & McLachlan, 1984). With time,
scribed thus far, however, a person is more however, such representations of new facts
likely to accept a false memory when it is may become “sourceless” and thus qualify as
plausible and consistent with the rest of his semantic as opposed to episodic memories.
or her history. For example, participants are As shown in Figure 1.5, one way of con-
more likely to accept a false memory for a re- ceptualizing semantic memory for words and
ligious event when the ritual is of their own concepts is as a large network in which re-
faith (Pezdek, Finger, & Hodge, 1997). lated items (nodes) are linked, and the activa-
Autobiographical memories refer to peo- tion of one item spreads to other associated
ple’s retention of personal experience. But we items (e.g., Collins & Quillian, 1969; Collins
all know much more than that—knowledge & Loftus, 1975). Accordingly, subjects are
we share with many other people. We turn faster and more accurate when recognizing
now to that topic, our general knowledge. a word if it was preceded by a related word;
for example, recognition of doctor would ben-
efit from the prior presentation of nurse or
Semantic Memory
hospital but not unrelated concepts such as
As noted earlier, Tulving (1972) distinguished butter (Meyer & Schvaneveldt, 1971). Still
between episodic and semantic memory, with under debate is how to best conceptualize the
the latter term referring to general knowl- nature of the nodes in the network; nodes
edge of the world. Facts accessed from se- could represent features, prototypes, or ex-
mantic memory do not require one to retrieve emplars of concepts (see Chapters 5 and 10).
the original time or place of learning (e.g., Similarly, the nodes in the network could rep-
Who was President during the U.S. Civil War? resent specific facts. For example, the “George
Did Virginia or Nevada first become a U.S. Washington” node would then be linked to
state? and so on through thousands of com- what one knows about the man, such as
mon facts). Semantic memory includes not knowledge about his role in the American
only memories of facts and concepts, but high- Revolution and his first presidency. Accord-
level knowledge structures such as schemas ingly, Lewis and Anderson (1976) found that
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26 Kinds of Memory

Hose

Firefighter Green Sprinkler

Grass Flowers

Picnic Children

Fire truck Siren

Handcuffs Police Ambulance

Male
Paramedic

Hospital Doctor Surgeon


Gun

Female Nurse Medicine

Sterile Needle Shot Weapon Bullet Trigger

Knife

Kitchen Steak Butter

Figure 1.5 A network representation of semantic memory, adapted from Collins and Loftus (1975).
Information is represented as nodes in the network, with connections to other associated information.
When a node is activated, some of that activation spreads to other associated nodes in the network.

learning new, unrelated information about speedy access to them. How can this be
famous people slowed retrieval of already- explained? A network representation of an
known information, presumably because an expert’s semantic memory would be char-
increase in the number of an item’s associa- acterized by a large number of information
tions reduces the amount of activation spread- nodes. For example, chess experts have stored
ing to any one associate. This outcome is on the order of 50,000 chess patterns (Chase
called the fan effect, because it is assumed & Ericsson, 1982). However, if these huge
that the more facts that are attached to (or fan amounts of information are stored in seman-
off of ) a node, the slower will be retrieval of tic memory in network representations, this
any one fact. fact should lead to the counterintuitive pre-
Such a conceptualization of semantic diction that expertise should slow information
memory, however, leads to a “paradox of retrieval due to reduced activation reaching
the expert.” Experts know huge sets of facts any one particular node. Yet expert knowl-
about their topics of expertise, and often have edge is characterized not only by its quantity
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Long-Term Memory 27

but also by its interrelatedness (e.g., Chi & participants’ knowledge of Spanish words, id-
Koeske, 1983), and this fact may help account ioms, and grammar following retention inter-
for the speed with which experts access their vals of up to 50 years, for which participants
knowledge. Consistent with this idea, Smith, reported very little use of Spanish. Figure 1.6
Adams, and Schorr (1978) found that learn- shows the data on grammar recall, which are
ing new, related information did not interfere representative of the results with the other
with retrieval of previously known facts. For measures of retention. There are three dis-
example, subjects who studied only two sen- tinct components to the retention function.
tences like “Marty did not delay the trip” and First, consistent with forgetting in traditional
“Marty broke the bottle” were faster at ac- episodic and autobiographical memory tasks,
cessing information in these two sentences participants experienced a drop in knowledge
than were subjects who studied those two sen- of Spanish over the first 3 to 6 years of the
tences plus the third sentence “Marty painted retention interval. Second, scores remained
the old barn.” This is the fan effect. However, stable over the next 20 to 30 years. Finally,
when the third sentence was related to one scores dropped off again as the retention in-
of the first ones, such as “Marty christened terval continued to increase, possibly reflect-
the ship,” the speed at which subjects could ing the declines often associated with aging.
retrieve information did not slow down. The most interesting data involve the middle,
People use the contents of semantic mem- flat part of the retention function, in which
ory in ways other than directly retrieving a participants showed relatively stable knowl-
fact to be remembered. Participants can rea- edge of Spanish years after learning occurred;
son about the contents of semantic memory, Bahrick labeled this component of the curve
indicating what would be plausible given their as reflecting the permastore. Thus, semantic
knowledge of the facts (e.g., Reder, 1982). memory appears to contain semipermanent
People can also sometimes retrieve partial in- information, relatively immune to forgetting,
formation about the fact to be remembered. with the result that participants retain a large
For example, a person who cannot retrieve
the answer to a trivia question can predict
14
quite well whether or not she will recognize Grammar recall
it (Hart, 1967) and whether she will recall 12
the answer given its first letter (Gruneberg & 10
Mean score

Monks, 1974). Similarly, subjects in a tip-of- 8


the-tongue state are able to describe charac-
6
teristics of the word to be remembered, such
4
as its first letter, its number of syllables, and
other words it sounds like (Brown & McNeill, 2
1966). Such results support the idea that 0
1.2 3.2 5.8 9.5 14.6 25.1 34.6 49.7
multiple features of facts are represented in
Retention interval (years)
semantic memory.
How long do facts, concepts, and other Figure 1.6 Ability to read Spanish over 50 years,
forms of knowledge stay in semantic mem- adapted from Bahrick (1984). The middle part of
the curve reflects the permastore, relatively stable
ory? The question of the long-term reten-
knowledge of Spanish over time. This finding of
tion of knowledge is important but difficult a permastore holds across different measures of
to tackle given methodological issues. In one Spanish knowledge, including grammar recall. The
ambitious study, Bahrick (1984) examined data in this figure are smoothed.
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28 Kinds of Memory

amount of information without rehearsal. This fragmented forms of words and asked to name
description of semantic memory holds across the first word that pops to mind that fits the
different amounts of initial Spanish training, clue. For example, ele or e e h n might
and across different levels of original mastery be given; these tests are called word stem
of the language. completion and word fragment completion,
The study of semantic memory per se has respectively. If subjects have recently stud-
not been pursued as vigorously over the years ied the word elephant, they are more likely
as has the study of episodic memory. How- to complete the stem (which could be com-
ever, semantic memory borders on the issue of pleted several ways—element, electric, elec-
how concepts and categories are represented tive, etc.) or the fragment (which can only be
and accessed, and this topic has received great completed one way) with elephant. The mea-
attention (see Chapters 10 and 11). If it is de- sure of interest in implicit memory tests is
fined somewhat more broadly to encompass priming, or the difference in probability (or
these topics, semantic memory has occupied speed) of completing the stem or fragment
cognitive psychologists to a great degree over with a target when it has been recently studied
the past 30 years. relative to when it has not. Therefore, some
items are not studied but are tested to get the
base rate against which to measure priming
Implicit Memory
from past experience. It is possible to con-
Implicit memory tests are indirect measures duct the same experiment with pictures that
of the retention of past experience (Schacter, are studied and picture fragments that are used
1987; see also Roediger, 1990). In terms of as test items, as well as with other types of ma-
the procedures used to study implicit mem- terial and procedures.
ory, the encoding phase is like that of a stan- Implicit memory tests have revealed a
dard episodic (or explicit) memory experi- number of startling outcomes about human
ment, whereas the test phase is like that of a memory, in that standard variables that seem
standard semantic memory test. That is, dur- well understood in other arenas either have
ing a first (encoding) phase subjects are usu- no effect or opposite effects on standard im-
ally exposed to a series of words or pictures plicit memory tests such as word fragment or
(either with or without instructions to learn word stem completion. As noted earlier, the
the material). However, during the test phase study of implicit memory began with the ob-
subjects are asked to complete a task based servation that even densely amnesic patients,
on their past knowledge to the best of their who showed dismal performance relative to
abilities, as in a semantic memory test, but control subjects on explicit tests such as free
no specific mention is made of using recently recall, showed intact priming on implicit tests
presented information from the earlier phase (Warrington & Weiskrantz, 1968; see also
of the experiment. The implicit test is there- Graf, Squire, & Mandler, 1984). This outcome
fore thought to measure incidental retrieval shows that “amnesic patients” are amnesic
of past experiences (Jacoby & Witherspoon, only for certain types of memory; in addition,
1982; Roediger & McDermott, 1993). standard explicit tests do not measure the only
Several standard tests of implicit mem- type of memory. Implicit memory tests re-
ory involve accessing lexical knowledge, or quire different processes and rely on differ-
knowledge of the forms of words. If subjects ent memory systems than do explicit tests
have studied the word elephant in a long list of (Tulving & Schacter, 1990; Roediger,
words, they might later be given a number of Buckner, & McDermott, 1999).
pashler-44076 book November 27, 2001 9:43

Long-Term Memory 29

The difference between standard explicit In short, the “laws of memory” seem quite
and implicit memory tests extends far be- different on these verbal tests involving frag-
yond work with brain-damaged patients. In mentary visual clues that challenge the per-
the section on episodic memory we reviewed ceptual system. The types of implicit memory
four different powerful effects of manipulat- tests discussed thus far are called perceptual
ing variables during study—(the levels-of- or data-driven tests; they present fragmentary
processing effect, the generation effect, the data to the perceptual system and require sub-
picture superiority effect, and the repetition jects to produce a response. The fact that stan-
effect). Those outcomes generalize reason- dard effects on explicit tests (e.g., levels of
ably well across episodic memory tests (free processing) vanish or reverse on these implicit
recall, cued recall, standard recognition tests); tests can be understood through the principle
but on the kind of verbal implicit memory of transfer appropriate processing. These tests
tests described earlier (word stem and word challenge the perceptual system but do not re-
fragment completion), all four of these ef- quire much analysis of meaning. Therefore,
fects either disappear (there is no effect of the as long as subjects have read the word forms
variable) or actually reverse. For example, Ja- during study, they will show a benefit on a
coby and Dallas (1981) first showed that the later test. Deeper processing adds other pro-
levels-of-processing effect that is so power- cesses (meaningful ones) to the reading, but
ful in recognition and recall did not occur on this will not help a subject complete a word
a verbal implicit memory test akin to those fragment or word stem. Similarly, it is bet-
discussed here. This outcome has been repli- ter for subjects to have read the word than to
cated, but some have reported small effects of have generated it, because in the former con-
levels of processing. Even when they occur, dition they have practiced the skill they will
they are tiny compared to effects on explicit need at the test (i.e., reading the word from
tests. Similarly, Jacoby (1983) and Blaxton a brief or fragmentary clue). In the case of
(1989) found that words that are read produce studying pictures, the word form is not pre-
more priming in naming visually degraded sented at all, and hence there is little or no
or fragmented words than do words that are priming on a word fragment completion test.
generated during study. Therefore, the gener- The skills and systems needed for priming
ation effect on standard explicit tests reverses on implicit memory tests are different from
on these kinds of implicit tests. Some have those required by standard explicit tests
reported no differences between generating (which are usually meaning-based), so pat-
and reading on certain types of implicit tests terns of outcome are quite different (Roediger
(e.g., Masson & MacLeod, 1992), but that is & McDermott, 1993).
still quite different from the standard posi- As noted toward the beginning of this chap-
tive effect obtained on explicit tests. The pic- ter, there are two types of implicit memory
ture superiority effect also reverses on verbal tests: perceptual and conceptual. Conceptual
implicit memory tests (Weldon & Roediger, tests also reveal intact priming in amnesic
1987), and sometimes no priming whatso- patients (Shimamura, 1986), but in other ways
ever from pictures occurs on verbal tests they are similar to standard (meaning-based)
(Srinivas, 1993). The repetition effect also explicit tests, probably because conceptual
does not occur on implicit memory tests; tests are themselves meaning-based. Exam-
Challis and Sidhu (1993) showed that 16 ples of conceptual implicit memory tests in-
massed repetitions of a word produced prim- clude free associating to words for 30 seconds
ing equivalent to one presentation! (tusk: ???), generating members of categories
pashler-44076 book November 27, 2001 9:43

30 Kinds of Memory

for 30 seconds (animals: ???), or answering Acquisition of Procedures


general knowledge questions (What animal Singley and Anderson (1989) did an in-depth
did Hannibal use to help scale the mountains analysis of the acquisition of text-editing
in his attack on Rome?). In each of these cases, skills by secretarial students trained in typ-
having previously studied the word elephant ing but not word processing. Over 6 days,
would lead to priming on these tests, relative students practiced making corrections to a
to the case in which the word had not been word-processing document. As shown in Fig-
studied. However, for these types of tests ure 1.7, time per page decreased from a mean
there is a positive effect of levels of process- of 8 min on the first day to 2 min by the last
ing on priming, as well as of generating (e.g., day. Singley and Anderson classified subjects’
Srinivas & Roediger, 1990). Again, this pat- time as either thinking time or keystroking
tern is interpretable in terms of transfer ap- time. As all subjects were experienced typ-
propriate processing ideas, because both these ists, keystroking time remained fairly con-
manipulations are conceptual in nature. How- stant across the 6 days. However, thinking
ever, data from some experiments fail to con- time decreased dramatically across the 6 days
form to the transfer appropriate processing as subjects became more experienced with
ideas. McDermott and Roediger (1996) and word processing. Even the slight decrease in
Weldon and Coyote (1996) both found that keystroking time was due to the elimination
presentation of pictures during an encoding of keystrokes rather than to increases in the
phase produces equivalent levels of priming speed of key pressing. These results are ex-
as words, despite the greater conceptual elab- plainable within Anderson’s (1982) frame-
oration thought to be involved in processing work for skill acquisition, in which people’s
pictures. This puzzle and others await future
resolution.
8.0
Total time
Procedural Memory Thinking time
Keystroking time
Procedural memory involves memory for cog-
nitive and motor skills. Skiing, reading, driv- 6.0
ing, and typing are all examples of proce-
Minutes per page

dural memory. Such knowledge is generally


acquired slowly via practice. As described 4.0
earlier, procedural or nondeclarative knowl-
edge often cannot be verbalized; in fact, peo-
ple may not even be aware that learning has
2.0
occurred. Their behavior is characterized by
“knowing how” to do something rather than
“knowing that” they know it. Consistent with
this, amnesic patients show intact procedural 0.0
1 2 3 4 5 6
memory on a variety of tasks, including ro- Days
tary pursuit (Brooks & Baddeley, 1976) and
solving the tower of Hanoi problem (Wilson Figure 1.7 Acquisition of word-processing
skills. Thinking time decreased dramatically over
& Baddeley, 1988). If the skill is acquired af-
time as typists’ knowledge moved from a declar-
ter the brain injury that rendered the patient ative to a procedural state. Anderson (1995),
amnesic, the patient will often learn the skill reprinted with permission of John Wiley & Sons,
and yet deny knowledge of the task. Inc.
pashler-44076 book November 27, 2001 9:43

Long-Term Memory 31

initial knowledge is declarative and is trans- ical sugar factory so that production amounted
lated into automatic procedures via practice. to 9,000 tons of sugar. The factory produced
On day one, subjects’ knowledge of word pro- 6,000 tons of sugar at the beginning of the
cessing was in a declarative state, meaning experiment; to change that output, subjects
that they looked up and used specific produc- were able to manipulate the size of the work
tion rules for different editing situations (e.g., force. The relationship between work force
“to make this change, first I need to highlight and sugar output was not a direct one, so
this passage with the mouse, press the delete they could not reach the desired output sim-
key, and then type the new words”). Time per ply by multiplying the work force by 1.5.
page decreased as subjects automatized pro- Rather, sugar output (P) was computed by
cedures, made fewer errors, and eliminated the formula P = 2 × W − P1, where W was
unnecessary rules. the work force in hundreds and P1 was the
previous output in tons. Subjects manipulated
“Knowing That” versus “Knowing How” sugar production for 60 trials, and by the end
As noted already, people can demonstrate pro- of the experiment they were very good at con-
cedural learning even when they are unaware trolling output (M = 8675 in Experiment 1).
of it themselves. Curran and Keele (1993) ex- However, on a postexperiment questionnaire
amined subjects’ awareness of their learning they showed little explicit knowledge of the
of a visuo-spatial sequence. They were in- relationship between sugar production and
structed to press keys corresponding to par- work force. Procedurally, the subjects knew
ticular spatial locations of visual signals on how to get the sugar production in the right
a computer screen; sometimes the sequence range, but they were unable to state what
of signals followed a repeating spatial pattern the rule was relating work force and sugar
that subjects could learn. Over the course of output.
the experiment, their behavior showed learn-
ing as they responded more quickly in blocks Specificity of Skill Learning: Applying
of trials that followed the sequence than in Transfer Appropriate Processing Ideas
blocks of trials that were randomly arranged. As described earlier, subjects’ episodic mem-
Subjects who had been informed about the ories may be tied to the context of their origi-
nature of the repeating sequences showed the nal learning. People retrieve more information
most learning (M = 210 ms), but uninformed when in the same mood, place, or state as that
subjects also showed learning. Based on re- of original learning. A similar thing occurs for
sults of a postexperiment questionnaire, un- procedural memory; subjects show better re-
informed subjects were divided into those tention on tests of procedural memory when
who were more or less aware of the re- they can use the same procedures in the test as
peating sequences. All uninformed subjects at learning (Kolers & Roediger, 1984). Kolers
showed learning, although more learning oc- demonstrated procedure-specific memory in
curred in more-aware (M = 189 ms) than in a series of studies in which participants prac-
less-aware subjects (M = 118 ms) (Curran & ticed reading geometrically inverted (i.e., up-
Keele, 1993, Experiment 1). side down) text. The task became less cogni-
Such unawareness of procedural learning tively demanding with practice, leading to a
can occur even when the skill is of a cogni- decrease in reading time and also a decrease
tive nature. In a classic study by Berry and in retention for the inverted sentences
Broadbent (1984), the subject’s task was to (Kolers, 1975). After a delay of more than
learn how to control the output of a hypothet- a year, subjects showed savings in relearning
pashler-44076 book November 27, 2001 9:43

32 Kinds of Memory

the skill by showing reduced reading times the diverse kinds of memory are multifaceted.
relative to their initial reading speeds in the Philosophers, psychologists, and neuroscien-
first phase of the experiment (Kolers, 1976). tists have all made important contributions to
Critically, however, savings were greater for the understanding of these varieties of mem-
text that had been read the previous year than ory. This chapter represents a progress report
for new text. Presumably subjects were able on our understanding at the turn of a new
to use the same procedures to reread the pre- century.
viously seen text, whereas slightly modified At the same time, however, this chap-
procedures had to be used for the novel texts. ter comments on the usefulness of apply-
Similarly, recognition memory benefits from ing classification schemes to memory. Notice-
a match in procedures at study and in the test. ably absent from our chapter is the memory
Kolers and Ostry (1974) had students read researcher’s analog to the biologist’s
normal and inverted sentences at study, and taxonomic tree or the chemist’s periodic
then tested recognition memory with normal table—namely, a figure depicting the best way
and inverted sentences. Both types of sen- to subdivide memory into types. While it may
tences were best recognized when the test al- be tempting to present a figure for the clas-
lowed students to use the same procedures to sification system of memory, there is no such
parse the sentences as at study; recognition easy solution for memory researchers. Rather,
was best for sentences both studied and tested as we have argued throughout the chapter,
in the same format (normal or inverted). there are multiple dimensions one could use
to sub-divide memory into types, including
Expertise Revisited (but not limited to) how long the memory
We discussed earlier how experts have more trace lasts, phenomenological differences in
interconnected knowledge in addition to more accessing different kinds of memory, perfor-
domain-specific knowledge. Our discussion mance on different memory tests, and the neu-
of procedural memory adds to the picture of rological systems underlying performance on
experts by endowing them with highly prac- these tests. We organized our discussion of
ticed, domain-specific skills. The chess ex- memory around how long the memory trace
pert moves quickly early in the game because lasts; if we had chosen a different criterion, we
he or she often has a memorized rule for the would have ended up with a different overall
best possible move, and thus thinking time is framework. While this admission may be dis-
greatly reduced. The secretary has automa- couraging to the student of memory who is
tized typing; the student is highly practiced looking for the correct answer to how vari-
at reading. Thus, expert knowledge is best ous types of memory should be classified, we
characterized as consisting of domain-specific believe our chapter is an appropriate charac-
procedures in addition to a large amount of terization of the current state of the study of
domain-specific declarative knowledge. human memory.
We wish to make one other caveat regard-
ing classification systems. The urge to tie
CONCLUSION all research to a classification scheme some-
times leads to under-appreciation of some
The theme of this chapter is that the single memory research. Although this chapter is
term memory does not do justice to the under- probably too long, we omitted many topics
lying concepts it represents. Memories come that could be considered varieties of memory
in multifarious forms, and within each form and included in this chapter. Unfortunately,
pashler-44076 book November 27, 2001 9:43

References 33

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