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22806 BELTREES CT.

- LAND O LAKES, FL 34639


PHONE (813) 388-9104 - EMAIL: mt6772c8@westpost.net
MARVIN EDWARD THORPE
Entrepreneurial manager with more than 14 years of experience in internet advert
ising, sales management, marketing and operations at the local, regional and cor
porate levels for both start ups and established media companies.
Demonstrated ability in managing sales teams and guiding daily operations on sal
es processes. Inclusive background in marketing collateral development, copy wr
iting and presentation creation. Influential in maximizing revenue potential, ex
panding client base and rising client retention levels in the highly competitive
markets.

NEW YORK TIMES- ONLINE SALES DIRECTOR -


Sept. 2008 to present - Online Division - Tampa, FL
Key Responsibilities
* Implemented Strategy to kick off group wide effort for Yahoo sales and marketi
ng initiative across 15 newspaper properties.
*Hired and managed a team of two online sales reps.
* Chaired - Retention strategy committee and developed the template for the Adve
rtising Value Report.
* Developed internet training that focused on key initiatives that include (Yaho
o!, SEM, Video, Mobile, Local Display, Retention and Display best practices).
* Developed and directed Marketing and Digital Sales Strategy for 15 newspapers
and websites.
* Key Speaker in internet seminars that helped local businesses learn more about
the benefits of online advertising with online display, SEM, Behavioral Targeti
ng, Mobile and Social Networks.
* Efficient in Microsoft Office, Ad Perfect, APT Ad Delivery - Yahoo!, Site Cata
lyst, Salesforce.
* Developed multimedia sales copy, collateral and presentations with key market
information provided by Borrel and Com Score.
* Assisted with writing of Press Releases, online ads, print display ads and mic
ro-sites to launch new products and services.
* Worked with the Corp. Marketing Dept. and Creative Service center on developin
g a more efficient workflow for ad creation and ordering process by using Salesf
orce.com
Key Achievements
* Participated in sales blitz's/calls in local the markets to conduct in the fie
ld training, which resulted in exceeded revenue expectations.
Developed a series of effective sales collateral, presentations and marketing pl
ans for online sales programs.

COX NEWSPAPERS - ONLINE SALES DIRECTOR -


www.palmbeachpost.com - Sept. 2007 to Sept. 2008 - Palm Beach Post - West Palm B
each, FL
Key Responsibilities
* Developed and implemented Internet advertising strategies for existing top loc
al business accounts and advertising agencies. (i.e. Tops program; titled Daily
Deals, video spotlights).
* Developed a four week local training program that highlighted internet sales a
nd fundamentals of online advertising.
* Created new internal work flow to increase productivity and organization for a
ll projects.
* Hired and managed a team seven online sales reps.
* Implemented new commission structure that increased sales performance and reve
nues.
Key Achievements
* Co-chaired the committee to develop an online training program for all Cox Met
ro and Community newspapers.
* Co-chaired the committee to develop sales and revenue projections for hyper-lo
cal online strategy.
* Developed series sales collateral and rate matrix for online sales programs.

MEDIA GENERAL - LOCAL SALES MANAGER -


www.tbo.com - Sept. 2005 to August 2007 - Tampa Tribune - WFLA - Tampa, FL
Key Responsibilities
* Increased revenue by 33% per account from previous years by enhancing local on
line packages to include a variety of traditional and non-traditional products,
developing long term marketing strategies and having a continued focused on the
clients goals/objectives.
* Chaired the TBO Traffic committee and developed the marketing strategy to intr
oduce a new product through SEM, SEO, Local partnerships, News Channel 8 and cor
e print publications.
* Developed and implemented Internet advertising strategies for existing top loc
al business accounts and advertising agencies.
* Trained and educated the account executives at each property with the products
, concepts, terms and statistics necessary to utilize online sales and provide u
nique solutions to increase the ROI for their clients.
* Coordinated internal work flow structure to help increase productivity and org
anization for all projects.
* Assisted in developing converged initiatives for the Tampa Tribune and WFLA.
Key Achievements
* Sold the highest local IMD contract at $140,000 and the second highest at $98,
163.00
* Hired, trained and managed seven sales reps.
* Averaged more than $150k in direct online billing each month.
* Graduated from Tampa Connections Leadership Program.

MEDIA GENERAL - GENERAL MANAGER MID-ATLANTIC EAST REGION - www.morningnewsonline


.com, www.wbtw.com, www.wcbd.com, www.wsav.com and www.wjwb.com - June 2004 to S
eptember 2005
Florence Morning News - WBTW -WSAV- WCBD - WJWB- Myrtle Beach - Florence, SC
Key Responsibilities
* Directed sales initiatives for Interactive media department, generating $342,2
20 in total revenue and increased revenue 34% from the previous years.
* Trained classified department in "Top Stuff" program, resulting in $64,000 in
incremental revenue.
* Developed new business and converged initiatives for the television stations a
nd newspaper in the Florence/Myrtle Beach, Charleston, Savannah and Jacksonville
markets.
* Contributed to the 13% traffic growth on the web sites by helping the content
coordinator develop new ideas and features for our online users
* Coordinated internal work flow structure to help increase productivity and org
anization for all projects.
* Assisted the production team by conceptualizing ideas and layouts for banners,
web site design and sales materials
Key Achievements
* Achieved the third and fourth quarter 2004 budgets during the first six months
of assuming the GM position.
* Selected to participate in the inaugural 2005 Leadership Development Program w
ith Publishers and Broadcast TV General Managers.
* Created first web cam campaign for local retailer, featuring live view of Sant
a Claus. Campaign resulted in $3,000 in one time revenue.

MEDIA GENERAL - ONLINE REGIONAL SALES MANAGER - www.


journalnow.com - April 2003 - June 2004
Winston-Salem Journal - Winston-Sal
em, North Carolina
Key Responsibilities
* Directed sales initiatives for Interactive media department, generating $960,0
00 in total revenue.
* Trained classified department in "Top Stuff" program, resulting in $188,000 in
incremental revenue.
* Orchestrated revenue-producing programs with Classified and Display department
s to create multi-media campaigns.
* Coordinated internal work flow structure to help increase productivity and org
anization for all projects.
Key Achievements
* Averaged more than $35,000 in direct online billing each month.
* Achieved all time record sale in Journalnow.com history by selling a three mon
th $10,500 package to local automotive dealership.
* Created first web cam campaign for local retailer, featuring live view of Sant
a Claus. Campaign resulted in $2,500 in one time revenue.

SCRIPPS - ONLINE ACCOUNT EXECUTIVE -


www.naplesnews.com - Jan. 1998 - March 2003
Naples Daily News - Naples, Florida
Key Responsibilities
* Developed and executed online advertising strategies for local businesses.
* Maintained client relationships and generated revenue-producing partnerships w
ith businesses throughout South Florida.
* Worked closely with the Naples Area Board of Realtors to create effective onli
ne marketing solutions for its members.
Key Achievements
* Averaged more than $35,000 in direct online billing each month.
* Achieved record status by billing more than $53,000 in October 2002.
* Created first web cam campaign for local realtor, featuring live view from bea
chfront property listing. Campaign resulted in $12,000 annual revenue.
* Sold department's first targeted transition ad to local realtor.

UNITED STATES MARINE CORPS - April 1993 - March 1995


* Trained in first aid, water survival skills, marksmanship, tactics and other r
elated topics.
* Graduated from Parris Island - Beaufort, SC

INDUSTRY KEY TRAINING -


* Huthwaite Sales Training
* New York Times Manager Excellence Training
* Yahoo Leadership Training
* Digital Sales Leadership Training
* CSC Sales Training