11749 Harsworth Ln

Charlotte, NC, 28277

*: 980-322-6415
CHHAYA CHAUHAN Email: cc672e
3a@westpost.net

SUMMARY_________________________________________________________________________
___
Experienced and enthusiastic Public Relations and Marketing professional with a
passion for challenging work. Offer to produce excellence by synchronizing my co
mmunication, management, relationship building skills and abilities with the obj
ectives of the organization. Primary skill set includes:
- Excellent Organizational skills
- Multitasking/Time management
- Strong Written &Verbal Communication skills - Strong
MS Office skills
- Organizing Events/Shows - Web/Internet Marketing

WORK EXPERIENCE
Marketing and Public Relations Assistant, LifeTime Media Inc., NYC, NY
(May'09-August'09)
LifeTime Media Inc. started as a book packager and literary agency and has succe
ssfully transformed into a publisher, producing the best of health and lifestyle
titles.
* Formulating Marketing and PR plans for promoting books both online and in pri
nt
* Responsible for organizing and setting up company booth for Book Expo Americas
2009
* Plan and develop web and social media PR strategy (e.g. Facebook, blogging)
* Building and maintaining company database and targeted media list
* Implement marketing plan by organizing book signing events, tie ups and cross
promotion

Manager-Corporate Communications, Planman Media Pvt. Ltd., New Delhi, India

(Jan '07- Jan '08)
Planman Media is one of India's fastest growing Media Houses with 4 publications
- Business & Economy; 4Ps - a Business & Marketing Publication, The Sunday Indi
an - news & features magazine and The Indian PC Magazine, world's No. 1 Technolo
gy magazine's Indian version.
* Writing and issuing press announcements
* Responsible for development and implementation of marketing communication coll
ateral
* Establish & grow relationships with press, media associates, clients & interna
l business leaders
* Implement effective crisis communications strategies as and when required to m
aintain connectivity and streamline communication process
* Building, maintaining and enhancing the company's CRM database (comprising of
corporate clients, PR companies and media houses)
* Managing and communicating the company's events to the media (corporate meetin
gs, conferences, quarterly and annual awards)
* Organizing sponsors for Annual Events such as B&E Excellence Awards, 4Ps Power
Awards
* Content writing for mailers, newsletters and press releases
* Sending out Direct Mailers to the clients on a weekly/ monthly basis
* Interviewing top CEO's and MD's of the country for the editorial section calle
d 'Rendezvous'
* Conducting executive communication classes for MBA students on effective commu
nication, career counseling and resume building

Assistant Manager -PR, VLCC Health Care Ltd., New Delhi, India
(April '05- Dec '06)
Established in 1989, VLCC is the biggest and the most recognized wellness brand
to have emerged out of the Indian subcontinent. With a presence of nearly 225 ou
tlets across 75 cities in India and 8 outlets in UAE, VLCC is rapidly emerging a
s Middle East's premier beauty, and scientific slimming brand.
* Manage the posting of press related items on company's website
* Organizing Flagship Events, Press Conferences and Product Launches
* Conceptualizing & Designing corporate website (www.vlcc.co.in) and newsletters
* Content writing and identifying key words for Search Engine Optimization
* Preparing media kits, Flow of Events, FAQs, and Fact Sheets
* Organizing speaking engagements & interviews for the Chairman & business heads
with press
* Assisting with implementing public relations strategies that integrate and cro
ss-promote all relevant VLCC business platforms
* Media tie-ups for regular columns, editorial mention, features and article

Consultant-Client Servicing & Business Development, ICPAR, New Delhi, India

(Mar '04-Mar '05)
Indian Centre for Public Affairs and Relations (ICPAR) is an independent busines
s enterprise of Planman Marcom, offering services in Total Communication Strateg
ies for various clients both in private and public sector in India.
* Formulating business development programs for media promotions & product launc
hes
* Developing and growing new clients and opportunities
* Implement strategies for proactive & reactive media plans to favorably positio
n the company within the trade and business press
* Organizing events, press conferences, seminars and meetings.
* Drafting and editing articles, sales pitches, press releases & presentations
* Assembling and mailing press kits, creating media lists, monitoring clips
* Organizing & managing client meetings and input sessions

Research Thesis
Master's Thesis: "Feasibility study for the introduction of a weekly business ma
gazine in India"
* Conducted an exhaustive market research for the purpose of gap analysis.
* Designed a marketing plan -Pricing, Positioning, and Promotion for the weekly
magazine
* Conceptualized Editorial Content for the proposed magazine
* Findings incorporated in the launch of the weekly business magazine- 'Business
& Economy'

Summer Training
Organization: Bharti Airtel- India's largest cellular service provider, Shimla,
India
Department: Media-Marketing
* Prepared media notes on number of occasions and shared with the PR agency.
* Organized road show announcing the launch of 32 K SIM.
* Successfully completed a Market Research project on the "Penetration and Aware
ness level of value added services in the state."
Educational Qualifications
Indian Institute of Planning & Management (IIPM), India
March 2004
Master of Business Administration (MBA)
Dual Specialization: Marketing and Human Resource
Degree from the International Management Institute, Belgium
St. Bede's College, Himachal Pradesh University, India
April 2002
Bachelor of Arts (Economic Honors)
University Rank Holder