Angela K.

DeWispelaere
925 W. 36th Street
Loveland, CO 80538
Phone: 970-420-5878
ad65b87a@westpost.net
OBJECTIVE
To bring thirteen years of multi-channel product marketing, product planning and
development, marketing research, marketing communication, advertising, and publ
ic relations experience to a strategic marketing leadership position.
WORK HISTORY
Product Marketing Manager
April 2006 - Current
Group Publishing - Loveland, CO
* Lead product management and marketing efforts for five curriculum product line
s, meeting or exceeding revenue goals for the past four years.
* Developed product launch strategies for three new product lines, and lead rebr
anding efforts for existing product lines, extending product lifecycle.
* Lead all marketing efforts including strategic planning, budgeting, pricing, m
arket review, research, publicity, online promotion, and product branding.
* Set marketing budgets, determined lead generation goals, and controlled expend
itures of product lines in order to increase profitability.
* Provided team strategy and leadership for all curriculum product lines (10 tot
al) for all internet efforts including website design, lead generation managemen
t, email promotions, SEO, word search, and sales HTML tools.
* Provided leadership for web team, print design team, assembly, and other in-ho
use teams to meet product line goals.
* Managed Canada and trade partner relationships and developed trade sales tools
and promotions.
* Developed copy for various marketing efforts including press releases, direct
mail, print advertising, email blasts, product cover marketing, sales tools and
other promotional vehicles.
* Represents product lines at sales conferences, trade shows, focus groups, and
training forums.
Marketing Director
June 2004 - April 2006
Baker Publishing Group - Grand Rapids, MI
* Lead strategic planning and marketing efforts for two trade book divisions inc
luding titling, design, competitive analysis, advertising, publicity, promotions
, and profitability review.
* Developed advertising campaigns for all front list titles; lead strategic dire
ction for all radio, print, internet and direct marketing.
* Managed author, media, and other vendor relationships; initiated important par
tnerships.
* Managed assistant marketing managers, designers, and public relations staff to
meet product goals.
* Lead the development and quarterly coordination of BPG Radio Promotion Network
to promote company products to potential customers through radio promotion part
nerships.
Advertising & Promotions Director
July 2001 - Oct. 2003
Tyndale House Publishers - Chicago, IL
* Provided strategic direction of brand marketing for seven book product lines,
including a New York Times best-selling series.
* Managed vendor, agency and media relationships to negotiate creative and adver
tising contracts and make media buys; developed marketing and public relations c
opy, reviewed and approved television, radio and direct mail marketing; maintain
ed budgets.
* Lead the development and maintained daily coordination of online relationship
marketing system to cross-promote products via online advertising and email mark
eting.

Media Account Communication Manager

July 1998 - July 2001
KMA Communications Group - Dallas, TX
* Managed client relationships with various nonprofit ministry clients/executive
heads.
* Developed direct marketing and advertising strategies, media planning and buys
, advertising copy and design, and coordination of conventions and media events.
* Maintained all media budgets, job costs analysis, and results reports for busi
ness review.
* Produced research for buys, proposals, market analysis and direct mail project
s.
* Developed sales proposals, presentations, press kits and releases and corporat
e video.
Account Manager
August 1996 - July 1998
TeleQuest Direct Marketing and Teleservices - Arlington, TX
* Managed million dollar direct marketing accounts for telecommunications and In
ternet advertising companies including AT&T, Worldcom, SuperPages, SBC, and othe
rs.
* Developed direct marketing programs including writing telemarketing script cop
y, price review and promotional offer development.
* Designed, monitored, and reported program results and recommendations to clien
ts/staff.
* Maximized client billings by initiating new projects and expansion of ongoing
programs.
RELATED EXPERIENCE
Marketing Analyst - Contract
Cigna Tel-Drug
Sioux Falls, SD
April through June 2004
Assistant Producer/Director
CBN News
Virginia Beach, VA
Sept. 1994 - May 1996
EDUCATION
Pre-Nursing Coursework - University of Northern Colorado
B.S. in Advertising - South Dakota State University - May 1993
Major: Journalism/Advertising
Minors: Marketing and Vocal Performance
M.A. in Communication - Regent University - May 1996
Major: Media Management
References Available Upon Request