Terry S. Maxey 42 Liberty Street * Feeding Hills, Massachusetts 01030 * 413.789.

8187 * 413.896.2320
* www.BakosGroup.com/resumes/tsmaxey.pdf * tm5bc55e@westpost.net
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Consumer Products Specialist
SALES DEVELOPMENT * MARKETING * ADVERTISING
Results-driven professional with a track record of success achieving exemplary r
esults to exceed organizational and client expectations. Demonstrated ability to
develop, implement, and oversee innovative marketing and promotional campaigns,
win high-value accounts, and develop innovative strategic plans and processes t
o achieve short and long-term revenue goals. Consistently successful in building
consensus and driving cooperative relationships with staffs, vendors, and stake
holders. Core competencies include: strategic planning, key account management,
sales, print & online advertising, events & promotions, financial management, bu
dgeting, promotions, operations, staff development, and troubleshooting.
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CAREER TRACK
STAPLES, INC. Cromwell, Connecticut
BUSINESS DEVELOPMENT ASSOCIATE Since 2009
Provided effective customer service and sales skills to identify client needs a
nd formulate appropriate product solutions. Utilized consultative sales approach
to present product and service advantages over the competition, and offered cos
t-effective alternatives to close the deal.
* Maintained existing client base while prospecting and securing new opportuniti
es within assigned territory. Gained the trust of key decision makers, presented
and negotiated pricing and service agreements, and monitored the entire sales c
ycle to resolve issues and ensure prompt, efficient delivery.
* Averaged 60 mailings per week to generate leads, and secured an average of 2 n
ew opportunities per week.
SECCION AMARILLA USA, LLC Hartford, Connecticut
SALES MANAGER 2008
Directed efforts toward identifying and securing new opportunities and securing
new accounts for this company producing 2 retail shopping directories targeting
the lucrative Hispanic markets in the Hartford region. Held full P&L responsibi
lity, managed all aspects of the marketing program, recruited and hired new empl
oyees, developed and implemented processes and procedures, and guided a team of
13 Account Executives. Territory spanned Connecticut and Western Massachusetts.
Responsible for both print and online advertising.
* Utilized Nielsen Claritas research information to analyze local market trends
to formulate solutions meeting exacting client needs.
* Turned around company's tarnished image through application of effective custo
mer service procedures, through networking events, and by meeting with and devel
oping relationships with community business leaders and strategic partnership de
cision makers.
* Coordinated efforts with 2 state leaders to successfully increase Hispanic vot
ers and the distribution of voter forms to the market. Within 7 months, generate
d $200 Thousand in new business.
IDEARC MEDIA Holyoke, Massachusetts
STRATEGIST, SALES TRAINING & STRATEGIC SUPPORT 2005 - 2008
Promoted to manage critical business functions for the company.
* Conceptualized, developed, and provided sales and customer service training to
boost employee competencies and drive revenue generation to desired levels. Tra
ining included all aspects of print and online advertising for new sales executi
ves and managers, as well as sales, presentation, negotiation and closing, and p
roduct awareness.
* Assisted in securing new opportunities and penetrated existing accounts throug
h design of effective presentations and sales analysis for both management and c
lients.
SENIOR ADVERTISING ACCOUNT EXECUTIVE 2002 - 2005
Assigned to the Verizon Information Services account. Actively analyzed market
and consumer trends and conditions, providing client upper management with criti
cal data to help make business decisions. Provided training and mentored underpe
rforming sales representatives to boost productivity and help meet quotas. Analy
zed market trends and competitive intelligence, and designed advertising solutio
ns to facilitate client growth.
Terry S. Maxey Page 2
* Gained status as the top Internet sales achiever in the Western Massachusetts
market.
THE HARTFORD COURANT Hartford, Massachusetts
CIRCULATION DEPARTMENT SALES MANAGER 1999 - 2002
Drove all key sales functions to consistently meet or exceed sales requirements.
Directly managed, trained, mentored and supervised a team of 8 District Sales M
anagers, Regional Sales Manager, Business Development Manager, as well as indepe
ndent contractors and part time staff. Served on the Leadership Council made up
of senior corporate managers to develop and implement both short and long-term s
trategic plans. Responsible for P&L attainment, annual operations, marketing and
promotional planning and budgeting, channel management, and spearheaded special
projects aligned to overall strategic goals.
* Conceived, developed, and implemented marketing programs targeting area colleg
es and universities. Efforts generated increased sales and brand awareness, and
improved corporate partnerships in the Connecticut market. Overall, initiative r
esulted in approximately $12 Thousand in new readership revenue.
* Spearheaded the planning and execution of the Circulation Sales Department reo
rganization. Realized approximately $400 Thousand in savings, improved sales eff
iciencies, and improved control over market strategies.
* Additional accomplishments include coordinating large big box retail partnersh
ips to achieve improved sales growth, and conceived and tested a new "market seg
mentation strategy" resulting in proved selling efficiencies.
* Received Team Leadership Award.
COCA COLA ENTERPRISE OF NEW ENGLAND Providence, Rhode Island / East Hartford, Co
nnecticut
DISTRICT SALES MANAGER 1997 - 1999
Oversaw and managed a team of 26 Account Managers and Merchandisers across a la
rge New England district to expand market reach aligned to corporate requirement
s. Held full P&L responsibility for district, with other duties including sales
volume, gross profit margin, and cash operating expense management.
* Coordinated highly successful charity promotional events in partnership with W
al-Mart and featuring well known talent such as Red Auerbauch and Drew Bledsoe.
* Implemented corporate merchandising guidelines at the store level to improved
sales results. National merchandise contest winner for the Grand OLE Opry displa
y.
THE PILLSBURY COMPANY Waltham, Massachusetts
KEY ACCOUNT MANAGEMENT 1994 - 1996
Managed daily operations of all Supervalu Distribution Centers covering New Eng
land. managed annual budgeting and financials, created tracking reports and ana
lyzed data to improve results, and supported a team of 11 Account Executives.
* Due to leadership, achieved 127% of objective, and booked sales totaling $30 M
illion+.
CARTER PRODUCTS Canterbury, New Jersey
DISTRICT SALES MANAGER / BROKER SALES MANAGER 1991 - 1994
Promoted to position within 1 year for increasing sales by $1.55 Million during
role of Territory Manager. Coordinated, supervised and guided Broker Sales Forc
e spanning 8 states in New England and Upper State New York, Western New York, M
etro New York, and New Jersey. Directed 6 Key Account Representatives, and 2 Bro
ker Company personnel. Personally managed major account development and executio
n.
* Collaborated with pharmacy buyers and store-level pharmacists to negotiate pro
duct line positioning and positioning for high-volume accounts.
* Originated and negotiated company's first-eve regional television advertising
promotion at a major regional drug chain. Effort generated a 38% increase in ove
rall business.
* Two time winner of the President's Club Award as District Manager for exceedin
g corporate sales and merchandising goals.
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LEARNING CREDENTIALS
MASTER OF MANAGEMENT (MS) CANDIDATE BACHELOR OF SCIENCE - MARKETING
University of Phoenix , Online Virginia State University, Petersburg, Virginia
Additional courses, seminars and workshops include: Time Mirror Leadership Insti
tute for Managers * PAR Leadership Selling Skills, Brown University * Category M
anagement * Occasion-Based Marketing and Fact-Based Selling * Consultative Selli
ng * Corporate Training Techniques * SEM & SEO (print and online products)