RONNIE JONES

30447 Barcelona Road * Santa Clarita, California 91384

rj5a70dc@westpost.net * 661.775.0632 h * 323.304.8092 c
ADVERTISING ACCOUNT EXECUTIVE
Consultative & Solution Selling / New Media Channels / Revenue Enhancement
Client Relationship Management / Presentations & Communication
Aggressive sales executive with extensive experience driving multimedia sales-in
cluding print and internet yellow pages, web design, cable, and broadcast telev
ision ad sales-and generating record-setting revenues. Expertise connecting with
key decision makers to establish profitable partnerships leading to sustained r
evenue growth.
Proven track record of prospecting new business opportunities, developing target
ed and customized presentations, conceptualizing and selling effective advertisi
ng vehicles, and drastically increasing sales revenues. Outstanding leadership,
organization, time management, and interpersonal skills.
Sales Strengths:
*Program Planning & Implementation
*Contract Development / Negotiations
*Consultative / Solution Selling
*Key Alliance & Partnership Building
*Account Generation & Management
*Compelling Presentation Materials
*Staff Training, Coaching & Leadership
*Well-developed Technical Skill Set
PROFESSIONAL EXPERIENCE
UNITED YELLOW PAGES, INC. - Van Nuys, California
Account Manager (2006 to Present); District Sales Manager (2006 to 2008)
Advanced to direct 10-member account executive team in maximizing revenue growth
and consistently achieving corporate goals while increasing personal business p
erformance; drive sales of print and Internet yellow pages, display , web design
, and banners ads through incentive-based sales. While consistently prospecting
new business opportunities through keen networking and referral skills; maintain
and expand existing client base. Analyze customer needs through consultative sa
les strategy; deliver high-impact, targeted presentations. Negotiate and close p
rofitable advertising contracts. Spearhead new sales campaign kick-offs and week
ly sales team meetings. Recruit, train, and coach employees; lead field sales tr
aining initiatives; conduct performance evaluations. Prepare daily sales reports
for corporate management. Analyze and review customer call counts and conversi
on rates to determine ROI.
Selected Contributions:
*Successfully renewed 60% of existing advertisers and boosted annual revenue by
25% to 75% year over year.
*Inducted into the President's Club in recognition of outstanding sales achievem
ents.
*Played a key role in revamping existing incentive sales program (GAP) to offer
advertisers a more immediate benefit and increase sales deals.
*Swiftly promoted to District Sales Manager role within 3 months of hire.
KCBS TELEVISION - Los Angeles, California
Account Executive (2004 to 2006)
Accelerated new business development focused on broadcast television and Interne
t sales for the CBS network. Prospected, secured, and managed regional and natio
nal accounts. Leveraged consultative sales approach to identify customer needs a
nd optimal products to achieve objectives. Defined sales projections and develop
ed targeted sales plans to meet goals. Assisted in commercial production develop
ment. and account collections functions.
Selected Contributions:
*Increased revenue by 50% over the previous year, reversing a history of stagnan
t sales among existing accounts.
*Dramatically increased business with key account by 400% over the prior year by
generating new business.
*Opened more than 48 new accounts through aggressive marketing strategies and pr
oduct presentations to key decision makers.
COMCAST SPOTLIGHT - Los Angeles, California
Senior Account Executive (1994 to 2004)
Charged with driving cable television advertising sales for local, regional, and
national accounts. Prospected advertising agencies; introduced and negotiated s
ales proposals and advertising contracts. Planned and implemented successful acc
ount sales strategies. Served as network liaison for programming information dis
tribution across existing clients and team members. Produced detailed sales plan
s and reports. Trained new sales employees.
Selected Contributions:
*Secured nearly $1M in annual sales through key account wins and superior relati
onship management; earned distinction for setting new company record for monthly
sales revenue.
*Recognized for achieving top revenue growth within Los Angeles sales office; pr
oduced top revenue growth for the NBA on TNT, NFL on ESPN, and music package s
ales on MTV/BET/VH-1.
*Developed and established account plan for major multinational account, leading
to a 50% increase in sales growth over previous year.
*Led local sales team in new business development and acquisition for advertisin
g sales.
ADDITIONAL EXPERIENCE
CONTINENTAL CABLEVISION - Los Angeles, California
Territory Manager / Team Leader
Propelled cable television service sales through dynamic in-home sales presentat
ions within Southern California territory. Assessed customer needs and advised o
n appropriate service plans and products. Managed all facets of customer account
s.
Selected Contributions:
*Achieved numerous awards for top sales performance due to significant revenue g
eneration and outstanding presentation skills.
*Received promotion to Team Leader for District Sales Office, leading peer train
ing programs ad general office administration; selected to serve as Division Tra
iner for new sales staff.
EDUCATIONAL BACKGROUND
CALIFORNIA STATE UNIVERSITY - Long Beach, CA
Los Angeles Southwest College- P.A.C.E. Program- Los Angeles, Ca