Cheryl A.

Jeska
258 Briarwood Place
Sanford NC 27332
910.603.6075
cj581440@westpost.net

Desired Position: Creative Management at the Executive or Upper Managerial Level

. Can include creative direction and hands-on content and copywriting.
2007 - present
Contract Copywriter
DTS ONE Inc, owner, CEO, Sanford NC
Contract copywriter/content provider for clients across the U.S. and Canada
* newsletters, ads, packaging, emails, boilerplates, web sites, blogs, public re
lations, sales literature, education and training materials, product information
, corporate communications, PPT presentations, trade show presentations, intervi
ews, radio scripts, podcast scripts, video scripts/storyboards/editing
* advertising, marketing consultation
* strategic consultation, planning and budgets
* ghostwriting for trade and consumer publications
* search engine optimized web content
* relationship network marketing
* article creation, spin and distribution online
* email campaign creation and execution
* and when absolutely necessary, web site production
Internet Marketing Logistics Consultant
BtoB, BtoC Internet program development including web site, social marketing and
SEO strategy and content plus coordination with print and other media to mainta
in consistent brand identity and focus.
1991 - 2007
President and CEO
Designed To Sell, Inc., Advertising & Marketing, Maple Grove MN
Creative agency specializing in medical, healthcare, wellness, and professional
spa and salon with adventures in pet products, enterprise software, commercial c
onstruction and more. www.designedtosell.com
For Clients:
* co-creative direction: concepts, design, photo direction, proposals, estimatin
g
* senior copywriter, editor, proofreader, book production editor
* team guide and hands-on in conception, design and production of ads for print,
product literature, product and service marketing, public relations, web sites,
packaging, catalogs, logos, product design, trade show booths and backdrops, re
tail display hardware, POP campaigns, contests and incentive programs for retail
* occasionally served as outside marketing department to manufacturers of person
al care, medical, household and business products including product development
* oversight of print production and delivery of advertising and marketing materi
als
* consultation and guidance of client teams: strategic planning, marketing initi
atives,
* hands-on creation of corporate communications, public relations, distributor p
olicy and field sales contracts
* internet program development and execution
* maintenance of ISO and FDA compliance
* new product line brand concept and launch initiatives (including budgets and p
rojections, package production and manufacturing, filling, pricing structures, d
istributor contracts, merchandising strategies, advertising and marketing)
Corporate Duties:
* CEO, CFO, president, bookkeeper and human resources manager
* primary client contact (account representative) and sales presenter
* research and acquisition of computer equipment, software, other purchasing
Sample clientele: Seagate International, Satellite Corporation, General Mills, S
olano International, Fantastic Sams Salons, Hair by Stewart Salons, Frownies, Di
setronic, Medafor Inc., Divi International, Data Developers and Hanson Concrete
Products
1988 - 1992
Vice President of Operations
Williams Publications, Inc. Trade Advertising, Plymouth MN
* hired as creative services manager; promoted within first year to vp
* oversight of creative, production, print, sales, customer service, account man
agement, trade show presence and presentations, new product development
* guidance and supervision of teams of art directors, graphic designers, copywri
ters, editors and production artists as well as account representatives
* presentation of new concepts to, and upsale of existing clients
* oversight of operations, creative consistency across client corporate structur
es and brand management
* attendance and sales at all trade shows
* management of print purchasing, equipment purchasing, review/hiring/firing, co
ntract negotiations, training, team assignments and client communications
* converted creative from traditional type and pasteup to networked mac-based la
yout (designed network structure in new space when company moved)
1987 - 1988
Creative Services Manager, Service Bureau Manager
ASAP, Inc., Minneapolis MN
* hired as nightside typesetter; promoted to full department manager within four
months
* management and supervision of typesetting department and staff, contract artis
ts and production personnel, automated prepress processes and budgets
* hands-on creation and oversight of start up of one of the nation's first servi
ce bureaus (mac to lino)
* primary client contact including customer training and orientation to new serv
ices; account management
* review, hiring and firing of service team members as needed
1986 - 1987
Manager Creative Services
Mark Corporation, Des Moines IA
* hired to set up, equip, staff, train and supervise design and production of pi
cture books and other marketing materials for nationwide offices of Better Homes
and Gardens Real Estate (now GMAC Real Estate).
1984 - 1986
Editor, Managing Editor, Print Production Director
Business Publications, Inc., Des Moines IA
* hired as editor for bi-weekly alternative newspaper; maintained 98+ percent pi
ckup rate taking publication to weekly with new format and editorial direction
* promoted within first year to managing editor and given position on executive
management team; took over creative department and production management for all
titles second year
* supervision of staff reporters; close working relationship with local columnis
ts to improve quality of content; addition of hard local news coverage, entertai
nment calendar and section (which was later copied almost exactly by the des moi
nes register); acquisition of syndicated material; city desk editing and story a
ssignment; interviewing and copywriting
* review, hiring, firing and training of editorial (and later production) staff
as needed
* coordination of sponsored special events (e.g., parades, festivals, charity ra
ces)
* primary public liaison for my titles
1982 - 1984
Associate Editor, Administrative Editor, Creative Services Supervisor
Associated Publications, Inc., Chicago IL
* hired to position of associate editor; added additional titles over first year
* responsibility for all content of two bi-monthlies averaging 96 pages
* oversight of art directors, outside vendors for type, photo conversion, color
separations and print for four bi-monthly women's consumer newsstand magazines
* oversight, contract negotiation and copy approval of free-lance writers
* hands-on copywriting, copyediting, proofreading (galleys and boards)
* assistance on cover shoots with live models
* reprint negotiations with book companies
* celebrity interviews, acquisition of celebrity photos and permissions
* liaison with pr companies
* primary contact with public readership
1981-1982
Editorial Assistant
The Instrumentalist Co., Evanston IL
* copywriting (editorial and ads); copyediting, photoediting and design consulta
tion for multiple trade titles in music education (students) and professional mu
sic
* backup typesetting
* illustration and cartooning
* successful presention of case to convince publisher to convert covers of profe
ssional piano publication from landscape scenes to celebrity performance artist
photos
* recommended for promotion to managing editor of professional music trade title

B.A., 1982 Northwestern University, Evanston IL

Sociology, journalism, advertising, music
While in school, and to cover costs, I also worked on the University Band Staff,
served as Assistant to the Concert Hall Manager, did seasonal administrative wo
rk in the admissions department and worked several off campus service jobs. Was
offered position of director of operations for sandwich shop chain by one of my
employers during this time.
Teaching Experience: hired to write and direct guard drills for the Northwestern
University "Wildcat" Marching Band; hired to write, train and direct guard for
the Mt. Prospect Imperial Cadets Drum and Bugle Corps; hired to write, train and
direct guard for several Chicago-area high schools including Arlington Heights
H.S. and Round Lake H.S.
Continuing Education: University of Minnesota Carlson School of Management Execu
tive Management Courses in Strategic Marketing
Member, Search Engine Marketing Professionals (SEMPO)